North America Hummus Market – Industry Trends and Forecast to 2031

North America Hummus Market Analysis and Size

Hummus companies have strategically leveraged its reputation by making hummus a nourishing and health-conscious product, prized for its natural ingredients and nutritional advantages. Widely distributed across the U.S. and other Western markets, hummus accommodates a variety of flavor profiles to suit diverse consumer preferences. Product offerings span from straightforward formulations featuring chickpeas with minimal seasoning to sophisticated iterations enriched with premium ingredients.

North America hummus market size was valued at USD 1.82 billion in 2023 and is projected to reach USD 3.39 billion by 2031, with a CAGR of 8.1% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Hummus, the renowned Mediterranean and Middle Eastern dish, is primarily crafted from chickpeas, lemon, tahini paste, olive oil, and an array of flavorful spices such as roasted garlic and red peppers. Optional additions such as parsley, tomatoes, cucumbers, and pine nuts contribute to its versatile profile. As a chickpea-based spread, hummus boasts significant nutritional value, offering protein, fiber, polyunsaturated fats, and an array of essential vitamins and minerals. Its high protein content makes it a favored option for vegans, serving as a nutritious dip or spread with bread or chips, while its low glycemic index ensures stable blood sugar levels, distinguishing it from high-carb counterparts.

Hummus Market Dynamics

Drivers

• Advancing Technology Leads to the Rise in Consumption of Hummus

Advancements in food processing technologies have enabled manufacturers to develop innovative formulations, textures, and flavors, catering to evolving consumer preferences. Improvements in packaging solutions have extended the shelf life of hummus products while maintaining freshness and quality, facilitating wider distribution channels. Furthermore, technological advancements in agricultural practices and ingredient sourcing enhance the sustainability and traceability of raw materials used in hummus production, appealing to environmentally conscious consumers. The integration of innovation and technology enhances product quality and accessibility and fosters continuous growth and competitiveness within the hummus market.

• Increase in New Product Launches Featuring a Variety of Flavor Combinations

This trend reflects the industry's response to evolving consumer preferences for diverse and adventurous taste experiences. It introduces innovative flavor profiles such as roasted garlic, sun-dried tomato, or spicy jalapeno, manufacturers attract a wider audience and cater to different palate preferences. The proliferation of flavor options not only enhances consumer engagement but also fosters brand loyalty as individuals seek out their preferred flavors. This emphasis on flavor innovation stimulates market competition and drives category growth by enticing consumers to explore and experiment with different hummus varieties.

For Instance,

In October 2022, Fresh Cravings launched three new hummus flavors at Walmart, displaying innovation's pivotal role in driving the market. It responds to changing consumer tastes and utilizing advanced food processing technologies, Fresh Cravings diversifies its product range and attracts customers seeking novelty. The collaboration with Walmart highlights efficient distribution channels enabled by advancements in logistics and supply chain management.

Opportunities

• Rising Health and Wellness Consciousness Among Consumers Increases the Adoption of Hummus

As individuals increasingly prioritize nutritious food choices, hummus emerges as an appealing option due to its reputation for being a protein-rich and nutrient-dense food. With a growing preference for plant-based diets, consumers are drawn to hummus as a satisfying and wholesome alternative to traditional spreads and dips. Its natural ingredients and perceived health benefits align well with the dietary preferences of health-conscious consumers, driving increased demand and consumption. This trend underscores hummus's role as a fundamental component, health-oriented diet and propels its continued growth within the market.

• Growing Popularity of Veganism Among Consumers Seeking Plant-based Products

Vegan diets emphasize minimally processed plant foods such as fruits, vegetables, legumes, and nuts, among which hummus stands out as a nutritious and versatile option. Comprising vegan-friendly ingredients such as chickpeas, tahini, and olive oil, traditional hummus aligns perfectly with the principles of a vegan lifestyle. Its high protein, fiber, and nutrient content make it a preferred choice for vegans seeking wholesome and satisfying options. Moreover, the compatibility of hummus with various vegan-friendly meals and snacks, such as wraps, salads, and sandwiches, enhances its appeal among this growing consumer base. As a response to increasing demand, numerous companies have introduced vegan hummus product lines, while restaurants and manufacturers innovate with diverse flavor profiles, further driving the expansion of the hummus market in tandem with the rising popularity of veganism.

Restraints/Challenges

• Rising Raw Material Prices Limits the Adoption of Hummus

As hummus primarily relies on ingredients such as chickpeas, tahini, and olive oil, any fluctuations in the prices of these key components can directly impact production costs. This volatility can lead to unstable pricing for hummus products, potentially deterring both consumers and manufacturers. Additionally, sudden spikes in raw material prices may force manufacturers to either absorb increased costs, thereby affecting profit margins, or transfer them to consumers, potentially resulting in decreased affordability and demand. Such unpredictability in input costs can hinder investment in the industry and limit growth opportunities for market players.

• Rising Concern Over Adulteration In Hummus Products

Consumers are becoming increasingly cautious of the quality and authenticity of hummus due to reports of adulteration, which can involve the addition of inferior or unauthorized ingredients. Such concerns undermine consumer trust and confidence in hummus brands, leading to potential reluctance in purchasing or consuming these products. Consequently, this restraint poses a challenge for manufacturers in maintaining market share and satisfying consumer demands for transparency and product integrity.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In June 2023, Hope Foods launch a refreshed appearance for its organic hummus and plant-based products, emphasizing both improved taste and enhanced nutrition. This redesign underscores Hope Foods' commitment to quality and consumer satisfaction, reaffirming its presence in the competitive hummus market
• In June 2021, Cedar's Mediterranean Foods, Inc. extended its distribution to Amazon Fresh, augmenting its presence across 8,000 locations nationwide, including prominent retailers such as whole foods market, sprouts, kroger, and publix. This expansion strategically positions Cedar's as a leading player in the hummus market, particularly within the natural and organic grocery segment. Its reach is broaden through online platforms and established brick-and-mortar outlets, Cedar's strengthens its foothold in meeting evolving consumer demands for high-quality Mediterranean cuisine options

Hummus Market Scope

The market is categorized based on based on type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Classic Hummus
• Red Pepper Hummus
• Roasted Garlic Hummus
• Black Olive Hummus
• Lentil Hummus
• Edamame Hummus
• White Bean Hummus
• Others

Raw Material

• Chickpeas
• Beans
• Green Peas
• Red Lentil
• Eggplant
• Others

Packaging

• Tubs / Cups
• Pouch
• Bottled
• Jars
• Others

Origin

• Conventional
• Organic

Emulsion Type

• Permanent
• Semi-Permanent
• Temporary

Fat Content

• Regular
• Low Fat
• Fat Free

Packaging Material

• Polymers
• Metal
• Glass
• Others

Application

• Paste and Spreads
• Sauces and Dips
• Desserts
• Confectionery
• Others

Distribution Channel

• B2C
• B2B

End User

• Household/Retail
• Commercial
• Industrial

North America Hummus Market Regional Analysis/Insights

The market is segmented on the basis of type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user.

The countries in the market are the U.S., Canada, and Mexico.

U.S. dominates the market in both market share and revenue, primarily driven by the rising popularity of Mediterranean cuisine among consumers. This trend reflects a growing appreciation for the health benefits and flavorful profiles of Mediterranean foods such as hummus. With a diverse population embracing cultural diversity in diet choices, the U.S. market for hummus continues to expand, propelled by consumers' preferences for nutritious and globally inspired snacks and meal options. This dominance underscores the significant role of cultural influences and evolving culinary preferences in shaping the regional hummus market landscape.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Hummus Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, patents, product width and breadth, application dominance, product lifeline curve. The above data points provided are only related to the companies’ focus related to the market.

Some of the major players operating in the market are:

• Lancaster Colony Corporation (U.S.)
• Sabra Dipping Company, LLC (U.S.)
• Bakkavor Group plc (U.K.)
• Boar’s Head Brand (U.S.)
• Tribe Mediterranean Foods, Inc. (U.S.)
• SAVENCIA SA (France)
• Abraham's Natural Foods (U.S.)
• Ithaca Hummus (U.S.)
• CEDAR’S MEDITERRANEAN FOODS, INC. (U.S.)
• Lantana Foods (U.S.)
• Haliburton International Foods, Inc. (U.S.)
• Roots Hummus (U.S.)
• Hannah Foods (U.S.)
• PELOPAC INC. (Jordan)
• Haig’s Delicacies (U.S.)
• Kasih Food (Jordan)
• Elma Farms (U.S.)
• ESTI FOODS (U.S.)

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