North America Gluten-Free Breakfast Cereals Market, By Type (Hot Cereal, Ready To Eat Cereal), Breakfast Cereal Product Type (Porridge, Flakes, Loops, Crunchies, Crispies, Muesli, Others) , Breakfast Cereal Source (Corn, Rice, Wheat, Buckwheat, Granola, Bran, Millet, Multi-Grains, Others), Flavor (Plain, Flavored), Sugar Content (With Added Sugar, Without Added Sugar), Product Category (Plain, With Nuts, With Fruits, Both Nuts And Fruits), Organic Category (Organic, Conventional), Nature (GMO, Non-GMO), Packaging Type (Plastic Wraps/Pouches, Cardboard Paper Boxes, Plastic Jars, Others), Packaging Size (Less Than 5 OZ, 5 - 7 OZ, 8 – 10 OZ, 11 – 13 OZ, More Than 13 OZ), Consumer Category (Adults, Kids), Distribution Channel (Store-Based Retailing, Online Retailing)- Industry Trends and Forecast to 2029.
Market Analysis and Size
Gluten-free breakfast cereals are highly processed, with many ingredients added to reduce the risk of developing diseases such as coronary heart disease, cancer, diabetes, and diverticular disease. Breakfast cereals may be puffed, flaked, shredded, or coated in chocolate or frosting before it is dried, and finally, they are shaped into forms, such as balls, stars, loops, or rectangles.
The increasing demand for ready-to-cook breakfast cereals and increased health awareness among the consumers are expected to drive the demand for the North America gluten-free breakfast cereals market. Data Bridge Market Research analyses that the gluten-free breakfast cereals market is expected to reach the value of USD 365,309.59 thousand by the year 2029, at a CAGR of 6.3% during the forecast period. "Adults" accounts for the most prominent consumer category segment in the respective market owing to rise in the demand for gluten-free breakfast cereals due to increased awareness for healthy lifestyle. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2019 - 2014) |
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Quantitative Units |
Revenue in USD Thousand, Pricing in USD |
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Segments Covered |
By Type (Hot Cereal, Ready To Eat Cereal), Breakfast Cereal Product Type (Porridge, Flakes, Loops, Crunchies, Crispies, Muesli, Others) , Breakfast Cereal Source (Corn, Rice, Wheat, Buckwheat, Granola, Bran, Millet, Multi-Grains, Others), Flavor (Plain, Flavored), Sugar Content (With Added Sugar, Without Added Sugar), Product Category (Plain, With Nuts, With Fruits, Both Nuts And Fruits), Organic Category (Organic, Conventional), Nature (GMO, Non-GMO), Packaging Type (Plastic Wraps/Pouches, Cardboard Paper Boxes, Plastic Jars, Others), Packaging Size (Less Than 5 OZ, 5 - 7 OZ, 8 – 10 OZ, 11 – 13 OZ, More Than 13 OZ), Consumer Category (Adults, Kids), Distribution Channel (Store-Based Retailing, Online Retailing) |
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Countries Covered |
U.S., Canada and Mexico in North America. |
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Market Players Covered |
General Mills Inc. (Minnesota, U.S.), Kellogg's Company (Michigan, U.S.), Nestlé (Vevey, Switzerland), Bob’s Red Mill Natural Foods (Oregon, U.S.), Nature's Path Foods (Richmond, Canada), Hometown Food Company (Illinois, U.S.), purely Elizabeth (Colorado, U.S.), The Quaker Oats Company (a subsidiary of PepsiCo)( Illinois, U.S.), BARBARA’S (Minnesota, U.S.), Northern Quinoa Production Corporation (Saskatchewan, Canada), LOVEGROWN INC. (Colorado, U.S.), Gluten-Free Prairie (Montana, U.S.), Avena Foods, Limited, (Saskatchewan, Canada), among others. |
Market Definition
Gluten-free breakfast cereal is made from processed grains and often fortified with vitamins and minerals, which is commonly eaten with milk, yogurt, fruit, or nuts. Gluten-free breakfast cereals are processed grains for human consumption and are usually packaged for sale as ready-to-eat (RTE) or hot cereals (HC) and must be cooked before consumption. The cereals are manufactured by continuous cooking, molding, and drying operations, after which flavors, sweeteners, vitamins, mineral fortifications, and particulate additive options are added before packaging. A cereal that has been derived from a gluten-containing grain can be labeled as “gluten-free” if it has been processed to remove gluten and consumption of that cereal results in the presence of less than 20 ppm of gluten in the food.
Regulatory Framework
Food and Drug Administration (FDA): The rule specifies, among other criteria, that any foods that carry the label “gluten-free,” “no gluten,” “free of gluten,” or “without gluten” must contain less than 20 parts per thousand (ppm) of gluten. This level is the lowest that can be reliably detected in foods using scientifically validated analytical methods. Other countries and international bodies use these same criteria, as most people with celiac disease can tolerate foods with very small amounts of gluten.
Market Dynamics of the Gluten-Free Breakfast Cereals Market Include:
Drivers/Opportunities in the Gluten-Free Breakfast Cereals Market
- Increasing demand for ready-to-eat breakfast cereals
Ready-to-eat (RTE) foods include pre-washed, cooked, mostly packaged, ready-to-eat foods without prior preparation or cooking. Western culture strongly influences consumers for ready-to-eat breakfast cereals due to tight schedules, and everything is quick and easy with these ready-to-eat cereals. People are currently looking for faster, easier-to-prepare, and healthier options than other foods and quick snacks that are available in the market.
- Emerging number of food brands in the market
The impact of food fashion in the development of new brands cannot be denied. The latest food trends such as veganism, gluten-free, and anti-sugar are affecting almost every company in the food industry. Increasing health awareness and the quest for solutions to the obesity problem that led the industry's big hitters to revolutionize their products in response to the new brands emerging in the food industry.
- Positive outlook towards convenience food products
Cooked meals are very popular, especially among workers, teenagers, and singles or students who live in shared compartments or hostels. Cooked meals reduce the time it takes to prepare meals at home. It is often prepared or packaged before consumption and can be used quickly and easily at any time by thawing or heating the food.
- Rising advancement in food retail infrastructure
Technology is set to shape the future of the grocery sector, as retailers have recently sought to become more prominent with the introduction of new and innovative infrastructure. Leading retailers adapt their games to meet ever-changing consumer demand and seize market opportunities. Personalizing the customer experience is becoming an important strategy for many retailers to differentiate themselves from competitors.
Restraints/Challenges faced by the Gluten-Free Breakfast Cereals Market
- Availability of alternative breakfast options
The healthiest breakfast choices include a combination of protein, fiber, healthy fats, and a modest amount of unrefined carbohydrates to provide rapid energy. The alternatives to cereals include mini frittatas, muffins, bread, and many others, often filled with all sorts of vitamins and minerals and rich in vegetables. Therefore, the alternative breakfast items are overall much healthier for both the short and long run.
- Strict rules and regulations for product commercialization
Food safety refers to food preparation, handling, and storage routines designed to prevent foodborne illness and injury. Food yields can face several health risks from farm to factory to fork as they move through the supply chain. Therefore, safe food processing practices and procedures are implemented at every stage of cereals production to reduce these risks and prevent harm to consumers.
COVID-19 had a Minimal Impact on Gluten-Free Breakfast Cereals Market
COVID-19 impacted various manufacturing and service providing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though, the imbalance between demand and supply and its impact on pricing is considered short-term and is expected to recover as this pandemic comes to an end. Due to outbreak of covid19 throughout the globe, the demand for gluten-free breakfast cereals was decreased. Thus, food industries suffered a lot during covid19 outbreak, the gluten-free breakfast cereals industry will hopefully grow with the removed restrictions in varied countries.
Recent Developments
- In May 2022, General Mills Inc. agreed to acquire TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. This acquisition will help the company expand its operations in the market.
- In 2020, Kellogg’s Co. was awarded America’s Most Trusted Brands (Morning Consult). This has enhanced company’s image in the North America market.
North America Gluten-Free Breakfast Cereals Market Scope
The gluten-free breakfast cereals market is segmented on the basis of type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Ready To Eat Cereal
- Hot Cereal
On the basis of type, the gluten-free breakfast cereals market is segmented into hot cereal and ready to eat cereal. The ready to eat cereal segment is expected to dominate the North America gluten-free breakfast cereals market as ready to eat cereal saves time of cooking and is mostly preferred by working people.
Breakfast Cereal Product Type
- Porridge
- Flakes
- Loops
- Crunchies
- Crispies
- Muesli
- Others
On the basis of breakfast cereal product type, the gluten-free breakfast cereals market is segmented into porridge, flakes, loops, crunchies, crispies, muesli and others.
Breakfast Cereal Source
- Corn
- Wheat
- Bran
- Multi-Grain
- Millet
- Rice
- Buckwheat
- Granola
- Others
On the basis of breakfast cereal source, the gluten-free breakfast cereals market is segmented into corn, rice, wheat, buckwheat, granola, bran, millet, multi-grains, and others.
Flavor
- Plain
- Flavored
On the basis of flavor, the gluten-free breakfast cereals market is segmented into plain and flavored.
Sugar Content
- With Added Sugar
- Without Added Sugar
On the basis of sugar content, the gluten-free breakfast cereals market is segmented into with added sugar, without added sugar.
Product Category
- Plain
- With Nuts
- With Fruits
- Both Nuts and Fruits
On the basis of product category, the gluten-free breakfast cereals market is segmented into plain, with nuts, with fruits, both nuts and fruits.
Organic Category
- Organic
- Conventional
On the basis of organic category, the gluten-free breakfast cereals market is segmented into organic and conventional.
Nature
- GMO
- NON-GMO
On the basis of nature, the gluten-free breakfast cereals market is segmented into GMO and non-GMO.
Packaging Type
- Plastic Wraps/Pouches
- Cardboard Paper Boxes
- Plastic Jars
- Others
On the basis of packaging type, the gluten-free breakfast cereals market is segmented into plastic wraps/pouches, cardboard paper boxes, plastic jars and others.
Packaging Size
- Less Than 5 Oz
- 5 –7 Oz
- 8 - 10 Oz
- 11 – 13 Oz
- More Than 13 Oz
On the basis of packaging size, the gluten-free breakfast cereals market is segmented into less than 5 OZ, 5-7 OZ, 8-10 OZ, 11-13 OZ and more than 13 OZ.
Consumer Category
- Adults
- Kids
On the basis of consumer category, the gluten-free breakfast cereals market is segmented into adults and kids.
Distribution Channel
- Store-Based Retailing
- Online Retailing
On the basis of distribution channel, the gluten-free breakfast cereals market is segmented into store-based retailing and online retailing.
Gluten-Free Breakfast Cereals Market Regional Analysis/Insights
The gluten-free breakfast cereals market is analyzed and market size insights and trends are provided by country, type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel as referenced above.
The countries covered in the gluten-free breakfast cereals market report are the U.S., Canada and Mexico in North America.
U.S. dominates the gluten-free breakfast cereals market because of the high disposable income of consumers. U.S. is followed by Canada and is expected to witness significant growth during the forecast period of 2022 to 2029 due to growing demand for gluten-free, organic and whole grain based cereals in the region. Canada is followed by Mexico and is expected to grow significantly owing to rising awareness for healthy lifestyle among consumers.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Gluten-Free Breakfast Cereals Market Share Analysis
The gluten-free breakfast cereals market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to gluten-free breakfast cereals market.
Some of the major market players engaged in the North America gluten-free breakfast cereals market are General Mills Inc., Kellogg's Company, Nestlé, Bob’s Red Mill Natural Foods, Nature's Path Foods, Hometown Food Company, purely Elizabeth, The Quaker Oats Company (a subsidiary of PepsiCo), BARBARA’S, Northern Quinoa Production Corporation, LOVEGROWN INC., Gluten-Free Prairie, Avena Foods, Limited, among others.
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