Mercado de cosméticos de América del Norte: tendencias de la industria y pronóstico hasta 2029

Análisis y perspectivas del mercado: mercado de cosméticos de América del Norte

Se espera que el mercado de cosméticos de América del Norte gane un crecimiento significativo en el período de pronóstico de 2022 a 2029. Data Bridge Market Research analiza que el mercado está creciendo con una CAGR del 5,7% en el período de pronóstico de 2022 a 2029 y se espera que alcance los USD 92.623,36 millones para 2029.

Los cosméticos se utilizan para realzar la belleza y la apariencia física de un personaje. Principalmente, estos productos cosméticos se fabrican a partir de fuentes artificiales. El propósito de los productos cosméticos está destinado principalmente a la limpieza externa, perfumes , cambios de apariencia, corrección del olor corporal, protección de la piel y acondicionamiento, entre otros. Desde antitranspirantes, fragancias, maquillaje y champús, hasta jabones, protectores solares y pastas de dientes , los cosméticos y productos de cuidado personal juegan un papel esencial en todas las etapas de la vida de un consumidor.

Los principales factores que impulsan el crecimiento del mercado de cosméticos de América del Norte son la creciente conciencia sobre las rutinas de cuidado de la piel, las marcas de productos innovadoras y las estrategias publicitarias. Los crecientes avances en el campo de los cosméticos sostenibles están creando oportunidades para el crecimiento del mercado. Sin embargo, la creciente conciencia sobre los efectos secundarios de los productos químicos sintéticos está actuando como una importante restricción para el crecimiento del mercado. El creciente movimiento entre los consumidores en busca de transparencia y trazabilidad de los ingredientes utilizados en los productos está actuando como un gran desafío para el crecimiento del mercado.

El informe del mercado de cosméticos de América del Norte proporciona detalles sobre la participación de mercado, los nuevos desarrollos y el análisis de la cartera de productos, el impacto de los actores del mercado nacional y localizado, analiza las oportunidades en términos de bolsas de ingresos emergentes, cambios en las regulaciones del mercado, aprobaciones de productos, decisiones estratégicas, lanzamientos de productos, expansiones geográficas e innovaciones tecnológicas en el mercado. Para comprender el análisis y el escenario del mercado, contáctenos para obtener un resumen analítico; nuestro equipo lo ayudará a crear una solución de impacto en los ingresos para lograr su objetivo deseado.

Alcance y tamaño del mercado de cosméticos en América del Norte

El mercado de cosméticos de América del Norte está segmentado en función del tipo de producto, la naturaleza, la categoría, el tipo de envase, el canal de distribución y la aplicación. El crecimiento entre segmentos le ayuda a analizar nichos de crecimiento y estrategias para abordar el mercado y determinar sus principales áreas de aplicación y la diferencia en sus mercados objetivo.

• On the basis of product type, the North America cosmetics market is segmented into skin care, hair care, fragrances, make up, and others. In 2022, the skin care segment is expected to dominate the market as the consumers are becoming more concern for their healthy skin. Social media has also played an important role in advertising of skincare brands. Moreover, with increasing growth in organic products consumers are more confident in applying natural products to their skin for better results.
• On the basis of nature, the North America cosmetics market is segmented into organic and inorganic. In 2022, inorganic segment is expected to dominate the market as these products are highly affective. Hair colors, anti-acne creams, anti-wrinkle creams and various other products are manufactured with inorganic ingredients to enhance their outcome.
• On the basis of category, the North America cosmetics market is segmented into mass product, premium product, and professional product. In 2022, mass product segment is expected to dominate the market due to presence of wide product range, distribution network and affordable prices. The cosmetic products are being manufactured in mass due to increasing demand in market.
• On the basis of packaging type, the North America cosmetics market is segmented into bottles and jars, tubes, containers, pouches, sticks, pumps & dispensers, blisters and strip packs, and aerosol cans. In 2022, bottles and jars segment is expected to dominate the market as large portion of products are usually packaged in either a jar or bottle. Jars are good for products that may not pour well or that a customer may not want to buy in large portions, as jars come in a wide array of sizes. Bottles are good for liquid products that consumer want to be dispensed by a certain method (pump, sprayer) and want larger volumes of.
• On the basis of distribution channel, the North America cosmetics market is segmented into offline and online. In 2022, offline segment is expected to dominate the market as it is a traditional form of distribution channel focusing on bricks and mortar, with its sales through supermarkets, specialty stores, pharmacies, and salons. The customers can get a wide range of options, suggestions and samples through these stores that improve their decision making.
• On the basis of application, the North America cosmetics market is segmented into women and men. In 2022, women segment is expected to dominate the market as the cosmetic market is highly women centric with a wide range of products available for women beauty. Moreover, with increasing use of social media the demand of beauty products has increased among women.

North America Cosmetics Market Country Level Analysis

North America cosmetics market is analyzed and market size information is provided by the country, product type, nature, category, packaging type, distribution channel, and application.

The countries covered in North America cosmetics market report are the U.S., Canada and Mexico.

The U.S. accounted for maximum share in the North America cosmetics market owing to factors such as presence of large number of companies providing cosmetics.

The country section of the North America cosmetics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Increasing Adoption of Cosmetics to Drive Market Growth

The North America cosmetics market also provides you with detailed market analysis for every country growth in installed base of different kind of products for North America cosmetics market, impact of technology using life line curves and changes in requirement of abrasives products, regulatory scenarios and their impact on the cosmetics market. The data is available for historic period 2012 to 2020.

Competitive Landscape and North America Cosmetics Market Share Analysis

The North America cosmetics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, company strengths and weaknesses, product launch, clinical trials pipelines, brand analysis, product approvals, patents, product width and breadth, application dominance, and technology lifeline curve. The above data points provided are only related to the companies’ focus related to North America cosmetics market.  

Some of the major players operating in the North America cosmetics market report are Procter & Gamble, L'Oreal S.A., The Estee Lauder Companies Inc., Coty Inc., Shiseido Company, Limited, Colgate-Palmolive Company, Kao Corporation, Beiersdorf Group, Unilever, Amorepacific, Johnson & Johnson Services, Inc., Revlon, Inc., LMVH, Oriflame Cosmetics Global SA, Espa, Henkel AG & Co. KGaA, Mary Kay, Natura&Co, CHANEL, KOSÉ Corporation among others. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately. 

For instance,

• En septiembre de 2021, Unilever lanzó Positive Beauty Growth Platform, una nueva iniciativa que tiene como objetivo asociarse con empresas en expansión y nuevas empresas para impulsar la innovación y el crecimiento de la marca. La plataforma tiene como objetivo invitar a nuevas empresas en expansión y nuevas empresas a través de una serie de concursos de presentación de proyectos. La empresa, a través de esta plataforma, pretende aprovechar el enfoque disruptivo de las nuevas empresas para preparar sus marcas para el futuro y dar forma a la industria de la belleza.
• En noviembre de 2021, The Estée Lauder Companies Inc. anunció la asociación con Florida A&M University para un nuevo programa de desarrollo y talentos con el fin de formar la próxima generación de líderes negros en belleza en el sector minorista de viajes. Este desarrollo estuvo en línea con el compromiso de la empresa con la equidad racial. Esto le permitió crear un programa exclusivo de pasantías y becas con Florida A&M University.

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