Middle East and Africa Snack Pellets Market – Industry Trends and Forecast to 2031

Middle East and Africa Snack Pellets Market Analysis and Size

The Middle East and Africa snack pellets market is gaining significant growth due to the growing packaged food industry and the rise in demand for flavored snacks. The increase in demand for snack pellets such as chips, and crisps, made with healthy ingredients such as multigrain, cereals, wheat, rice, and potato is also boosting the growth of the Middle East and Africa snack pellets market. However, high prices associated with nutritional snack pellets are expected to restrain the market growth of the snack pellets market during the forecast period.

Data Bridge Market Research analyzes that the Middle East and Africa snack pellets market is expected to reach USD 960.66 million by 2031 from USD 625.08 million in 2023, growing at a CAGR of 5.6% in the forecast period of 2024 to 2031.

Market Definition

Snack pellets are versatile, semi-finished snack products typically made from a mixture of grains, cereals, legumes, and potatoes. These pellets are manufactured through the extrusion process, combining ingredients such as wheat, corn, rice, and potatoes. The extruded dough is then cut into bite-sized pieces, forming the pellet shape. These small, solid pieces serve as the base for various snack items. They undergo further processing, such as frying or baking, to achieve the desired texture and flavor, resulting in a wide range of snack options.

Middle East And Africa Snack Pellets Market Dynamics

Drivers

• Increased Consumption of Packaged Foods Due to a Busy Lifestyle

Increased demand for food products such as chips, crackers, and other snack pellets ultimately drives the growth of the packaged food product industry. The consumption of fast-food products such as snacks and snack pellets is also gaining pace as the urban population and the number of working individuals are increasing tremendously. Apart from this, consumers’ inclination toward healthy food products is expected to accelerate the demand for cereal-based snack pellets which is also helping the market to grow in the coming years. The snack pellet manufacturers are focusing on the production of healthy snacks, which are high in nutritional content.

Thus, the increased demand for packaged food and snacks such as potato chips, cereal-based chips, crackers, puffs, and others due to the busy lifestyle of the working population drives the growth of the snack pellets market.

• Increase In Demand For Savory Snacks

Increasing demand for convenient food products with easy availability and low cost is one of the major reasons for the high demand for savory snacks such as chips and crackers, among others. Furthermore, consumers spending more time working and studying from home increased their consumption of savory snacks, thus boosting the demand for snack pellets across the globe.

The snack pellet market is driven by increasing demand for convenient food products with an on-the-go trend for snacking which is low in sugar, and high in protein. Also, manufacturers in the market have been offering innovative and diverse product ranges in terms of new flavor profiles, ingredients, shapes, and packaging to gain consumers.

Opportunity

• Government Initiatives and Investment in the Processed Food Industry

Snack manufacturers are increasing their production to fulfill consumer demands, which is why the requirement for food extruders is also increasing in the region. The government is also taking initiatives and investing in promotional activities for the snack pellet industry due to increased demand for extruded snacks and snack pellets and to grow the snack industry.

Such initiatives by governments are helping snack pellet manufacturers to expand their business, which is expected to rise in emerging markets in the Middle East and Africa, thus providing an opportunity for market growth.

Restraints/Challenges

• Fluctuating Prices of Raw Materials

The raw materials needed for snack pellets are potatoes, corn, rice, tapioca, multigrain, and others. Increasing prices of these raw materials are expected to hinder the market growth as snack pellet manufacturers find it difficult to buy raw materials such as potatoes, rice, tapioca, and others amid the fluctuating prices.

In addition, disruption in the supply chain is also the reason for fluctuating prices of raw materials such as potatoes and rice multigrain. Food and beverage manufacturers depend on the supply of raw materials from domestic to international suppliers. Manufacturers had to halt production due to a lack of raw materials as several governments restricted the movement of goods across countries. This is the major restraining factor for the snack pellets market.

• Increased Competition Among Market Players due to the Availability of Alternative Snack Products

The Middle East and Africa snack pellets market faces a formidable challenge in the form of escalating competition from alternative snack products. The landscape is witnessing a proliferation of innovative and diverse snack alternatives that appeal to the evolving preferences of consumers. Ranging from healthier options such as fruit snacks and nuts to culturally influenced traditional snacks, the market is becoming increasingly saturated with choices, intensifying the battle for consumer attention and loyalty.

The surge in competition from alternative snacks includes  Kale chips, apple slices with nut butter, baked zucchini chips, roasted chickpeas, baked banana chips, baked green bean chips, and others are expected to act as a challenge for the market growth.

Recent Developments                      

• In January 2023, Lorenz Bahlsen Snack-World GmbH & Co KG Germany expanded its footprint in Egypt by establishing a manufacturing unit in the Port Said industrial zone. The expansion allowed the firm to increase its manufacturing capacity while also extending its footprint in the market
• In 2023, Crunchy Food FZE launched a new product, which has a fresh, distinctive, and appetizing recipe in the shape of a bear and is made with only the best ingredients. This product launch enabled the company to boost its production and revenue

Middle East And Africa Snack Pellets Market Scope

The snack pellets market is categorized based on type, form, shape, ingredients, processing method, nature, technique, brand, flavor, application, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Crackers
• Chips
• Puffs
• Others

On the basis of type, the market is segmented into crackers, chips, puffs, and others.

Form

• Laminated
• Die Faced
• Gelatinized
• Punched
• Die Distance
• Tridimensional
• Two Dimensional

On the basis of form, the market is segmented into laminated, die faced, gelatinized, punched, die distance, tridimensional, and two dimensional.

Shape

• Round
• Oval
• Ring
• Triangular
• Square
• Star
• Others

On the basis of shape, the market is segmented into round, oval, ring, triangular, square, star, and others.

Ingredients

• Potato
• Corn
• Rice
• Tapioca
• Multigrain
• Others

On the basis of ingredients, the market is segmented into potato, corn, rice, tapioca, multigrain, and others.

Processing Method

• Greasy Snack Pellet
• Non-greasy Snack Pellet

On the basis of processing method, the market is segmented into greasy snack pellet and non-greasy snack pellet.

Nature

• Organic
• Conventional

On the basis of nature, the market is segmented into organic and conventional.

Technique

• Single-screw Extruder
• Twin-screw Extruder

On the basis of technique, the market is segmented into single-screw extruder and twin-screw extruder.

Brand

• Branded
• Private Label

On the basis of brand, the market is segmented into branded and private level.

Flavor

• Plain
• Flavor

On the basis of flavor, the market is segmented into plain and flavor.

Application

• Household
• Commercial

On the basis of application, the market is segmented into household and commercial.

Distribution Channel

• Direct
• Indirect

On the basis of distribution channel, the market is segmented into direct and indirect.

Middle East And Africa Snack Pellets Regional Analysis/Insights

The snack pellets market is segmented on the basis of  type, form, shape, ingredients, processing method, nature, technique, brand, flavor, application, and distribution channel.

The countries covered in market report are South Africa, U.A.E., Saudi Arabia, Qatar, Oman, Kuwait and Rest of Middle East and Africa.

South Africa is expected to dominate the market due to rise in demand for snack pellets because of busy lifestyles and hectic work schedules in the region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East And Africa Snack Pellets Market Share Analysis

The snack pellets market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the snack pellets market.

Some of the the major players operating in the snack pellets market are Almounajed, Universal Robina Corporation, The Lorenz Bahlsen Snack-World GmbH & Co KG Germany, BACH SNACKS SAL, Crunchy Food FZE, Chhajed Foods, SOLINO GROUP, Mahmood Saeed, Nasma Food Co. Ltd, Al-Tayebat Foodstuff Manufacturing Company, JLM Global Foods, Imbazo Foods, Al-Qasrawi, Quality Pellets, and Leng-d'Or among others.

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