Mercado de cosméticos en Oriente Medio y África: tendencias de la industria y pronóstico hasta 2030

Análisis y tamaño del mercado de cosméticos en Oriente Medio y África

Se espera que el mercado de cosméticos crezca significativamente en el período de pronóstico de 2023 a 2030. Data Bridge Market Research analiza que el mercado está creciendo con una CAGR del 4,8% en el período de pronóstico de 2023 a 2030 y se espera que alcance los USD 11 034 329,04 mil para 2030. La creciente conciencia sobre las rutinas de cuidado de la piel ha sido el principal impulsor del mercado de cosméticos de Oriente Medio y África.

El informe del mercado de cosméticos proporciona detalles sobre la participación de mercado, los nuevos desarrollos y el impacto de los actores del mercado local y nacional, analiza las oportunidades en términos de nuevas oportunidades de ingresos, cambios en las regulaciones del mercado, aprobaciones de productos, decisiones estratégicas, lanzamientos de productos, expansiones geográficas e innovaciones tecnológicas en el mercado. Para comprender el análisis y el escenario del mercado, contáctenos para obtener un informe de analistas. Nuestro equipo lo ayudará a crear una solución que tenga impacto en los ingresos para lograr su objetivo deseado.

Definición de mercado

Los cosméticos están diseñados en gran medida para usarse o aplicarse con el fin de mejorar la belleza y la apariencia física de una persona. Principalmente, estos productos cosméticos se fabrican a partir de fuentes artificiales. Los productos cosméticos están destinados principalmente a la limpieza externa, los perfumes , el cambio de apariencia, la corrección del olor corporal, la protección de la piel y el acondicionamiento. Desde antitranspirantes, fragancias, maquillaje y champús hasta jabones, protectores solares, pasta de dientes, cosméticos y productos de cuidado personal son esenciales en todas las etapas de la vida del consumidor.

Cosmetics are manufactured using mixtures of chemical compounds; these compounds are either derived from natural sources or are artificial. Cosmetics can be for personal use for retail buyers or professional uses in the beauty and entertainment industry. In the entertainment industry, cosmetics are heavily used for enhancing one's natural features, adding color to a person's face, and can be used to change the appearance of the face entirely to resemble a different person, creature, or object.

There is an increased pressure to enhance one appearance as it signifies confidence among the people with the increasing standard of living in the developed economies. This has led the cosmetics industry to grow in the recent past. Government agencies regulate cosmetics as they might contain harmful chemicals and ingredients for the human body and the environment.

Market Dynamics

This section deals with understanding the market drivers, opportunities, challenges, and restraints. All of this is discussed in detail below:

Drivers

• Rising Awareness Regarding Skin Care Routine

The cosmetics market has recently benefitted from the renewed focus on hygiene and self-care routines. The increasing demand for self-care products to combat stress & anxiety, and the tendency of consumers to increase their engagement in self-care routines to feel good and look better, has been the major driver for the cosmetics market. The interest in natural and organic ingredients has further increase the awareness and demand for skin care products such as face masks, body scrubs, toners, and serums among users, as it emphasizes changing their existing skin care.

The focus of the skin care industry has been on women, and the market was infused with women-centric products for the longest time. The major factors leading to market growth include surging scrutiny of product ingredients, new product launches, and the addition of an anti-aging range in the skin care segment. Also, in recent years, social media, e-commerce, and the necessity to look good have gained acceptance and popularity among men. This has increased the number of products focused on men’s skincare, enhancing the demand in the overall cosmetics market.

• Innovative Product Branding and Advertising Strategies is Fueling Demand for Cosmetics

The advent of digital technologies has influenced consumers' buying behavior in the cosmetics market across the Middle East and African region. The major cosmetics brands such as L'Oréal S.A. and others in the market are leveraging digital technologies to enable consumers to experience brands in an entirely new way, as the modern consumer expects a two-way conversation to connect more with the brand. Technological advancements, innovative branding, and advertising strategies have made it easy for beauty lovers to access trends, looks, content, and experiences.

Major beauty companies and brands continuously innovate their product branding and advertising strategies to reach a wider audience base and increase customer engagement. Many brands use social media platforms to enhance brand reach, which is the major strategy in recent years. This has enabled the brands to increase their user base and popularity in the cosmetics market, which is expected to drive growth.

• Availability of Customized Beauty & Skincare Products

Beauty companies and manufacturers continuously introduce customization and digitalization in cosmetic products, attributed to the increasing demand for personalized skin care. Consumers are becoming aware of the beauty and skincare products in the market. The technological advancements in the industry are leading consumers away from the cosmetic product just made for the generic skin type. Consumers are becoming extremely careful about choosing the product according to their skin type. As a result, beauty companies focus on catering to such consumers with ideal products, enabling them to increase consumer engagement in the market. Consumers are concerned about their need for skin care, hair care, and color cosmetics. The major players are integrating technology, science, and beauty with e-commerce to enable consumers to shop for products customized to their needs.

Opportunities

• Increasing Developments in Sustainable Cosmetics

Sustainability is becoming a key priority for several brands across the ever-evolving beauty industry. Companies are constantly focusing on moving forward with greener initiatives without compromising the product's quality and reach to appeal to a growing population of eco-conscious consumers. Many major players are making efforts and setting goals to reach carbon neutrality. Companies are actively involved in reducing the environmental impact of their packaging processes across the lifecycle and using eco-friendly ingredients. The beauty industry is witnessing valuable collaborations and partnerships for exploring alternative materials and more responsible concepts in packaging design.

• Increasing Demand for Vegan Beauty Products

In recent years, the adoption of an alternative vegan lifestyle among the world population has increased. People are taking up the lifestyle to improve their overall health while benefitting their bodies inside and out. Such developments are seen influencing the cosmetic industry also. Consumers are actively trying to search and switch to vegan cosmetic products as awareness increases. This can be attributed to the easy accessibility to online information about benefits and environmental impact.

Consumer awareness regarding animal products such as hair, fur, and others in cosmetics brands is increasing. Consumers find cruelty towards animals unethical and are spreading awareness against this act. This has set the trend in the Middle East and Africa cosmetics marketplace to embrace plant-based personal care products. Major cosmetics manufacturing companies across the globe realize the importance of making products that use mineral- or plant-based ingredients rather than manufacturing products infused with animal-extracted ingredients.

Restraint

• Side Effects Due to the Use of Synthetic Chemicals

There are many instances in the beauty industry where the users have claimed not getting the result as projected by the brand. Substandard quality, grade, and harmful compositions can result in allergies, discoloration, texture alteration, or permanent damage to the skin or hair. Increased usage and unregulated production have led to a steep rise in side effects suffered by consumers.

It is important for the consumer to thoroughly inspect and study the cosmetic product before using it, as it may contain ingredients not suited for one’s skin or to which one is allergic. The product's chemical may get absorbed into the skin and cause irritation and other side effects. The increasing side effect regarding such instances may restrain the market's growth.

Challenge

• Increasing Movement Across Consumers for Transparency and Traceability of Ingredients Used in Products

End-to-end transparency and traceability are gaining focus as consumers become more educated and aware of the cosmetic product they trust and adopt. The challenge lies with the manufacturers in making this information available to the consumers to advance in safety, quality, and sustainability in the market.

With a clean beauty movement on the edge of the industry, it has become more important for consumers to understand the product and its source. Thus, a clean product can easily be problematic via ecological harm and unethical practices linked to its ingredient sourcing.

This poses a challenge for many market players claiming to provide sustainable solutions to make their consumers aware of their ingredients origins if they are truly serious about sustainability.

Recent Development

• In September 2021, The Estée Lauder Companies Inc. announced the launch of redesigned bottles under its Clinique brand. This new product enabled the company to reduce production waste by 10-15%. According to the company, the co-development of the Clinique bottle represented an important step in the company’s push to improve packaging design.

Middle East and Africa Cosmetics Market Scope

El mercado de los cosméticos se clasifica en función del tipo de producto, la naturaleza, la categoría, el tipo de envase, el canal de distribución y la aplicación. El crecimiento entre estos segmentos le ayudará a analizar los principales segmentos de crecimiento de la industria y brindará a los usuarios una valiosa descripción general del mercado y conocimientos del mercado para tomar decisiones estratégicas a fin de identificar las principales aplicaciones del mercado.

Tipo de producto

• Protección de la piel
• Cuidado del cabello
• Constituir
• Fragancias
• Otros

Según el tipo de producto, el mercado se segmenta en cuidado de la piel, cuidado del cabello, maquillaje, fragancias y otros.

Naturaleza

• Inorgánico
• Orgánico

En función de la naturaleza, el mercado se segmenta en inorgánico y orgánico.

Categoría

• Producto de masa
• Producto Premium
• Producto profesional

Según la categoría, el mercado se segmenta en productos masivos, productos premium y productos profesionales.

Tipo de embalaje

• Botellas y tarros
• Tubos
• Contenedores
• Bombas y dispensadores
• Palos
• Latas de aerosol
• Bolsas
• Blisters y paquetes de tiras

Según el tipo de embalaje, el mercado está segmentado en botellas y frascos, tubos, contenedores, bombas y dispensadores, barras, latas de aerosol, bolsas y blísters y paquetes en tiras.

Canal de distribución

• Desconectado
• En línea

Sobre la base del canal de distribución, el mercado se segmenta en online y offline.

Solicitud

• Mujer
• Hombres

En función de la aplicación, el mercado se segmenta en mujeres y hombres.

Análisis y perspectivas regionales del mercado de cosméticos de Oriente Medio y África

El mercado de cosméticos está segmentado según el tipo de producto, naturaleza, categoría, tipo de embalaje, canal de distribución y aplicación.

Los países cubiertos en el mercado son Arabia Saudita, Emiratos Árabes Unidos, Egipto, Israel, Sudáfrica y el resto de Medio Oriente y África.

Se espera que Arabia Saudita domine el mercado debido a su diversidad y a su dinámica gama de productos, con una enorme demanda de diversos productos. Además, la necesidad de cosméticos es enorme en países como los Emiratos Árabes Unidos y Egipto debido a una gran base de consumidores y a la presencia de los principales actores del mercado.

La sección de países del informe también proporciona factores individuales que impactan en el mercado y cambios en la regulación del mercado que afectan las tendencias actuales y futuras del mercado. El análisis de los puntos de datos de la cadena de valor aguas abajo y aguas arriba, el análisis de las cinco fuerzas de Porter de las tendencias técnicas y los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, se consideran la presencia y disponibilidad de marcas de Oriente Medio y África y los desafíos que enfrentan debido a la gran o escasa competencia de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales al proporcionar un análisis de pronóstico de los datos del país.

Análisis del panorama competitivo y de la cuota de mercado de los cosméticos

El panorama competitivo del mercado de los cosméticos ofrece información detallada por competidores. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, los sitios e instalaciones de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, los procesos de prueba de productos, las aprobaciones de productos, las patentes, la amplitud y la variedad de productos, el dominio de las aplicaciones y la curva de supervivencia de la tecnología. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado de los cosméticos.

Algunos de los principales actores que operan en el mercado son Procter & Gamble, L'Oréal SA, The Estée Lauder Companies Inc., Coty Inc., Shiseido Company, Limited, Colgate-Palmolive Company, Kao Corporation, Beiersdorf Group, Unilever, Revlon, Inc. y Henkel AG & Co. KGaA, entre otros.

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