Mercado mundial de vídeo a la carta (VOD): tendencias de la industria y previsiones hasta 2029

Análisis y tamaño del mercado de vídeo a pedido (VOD)

Las preferencias de los consumidores en materia de streaming han experimentado una importante evolución. La disponibilidad de una amplia gama de opciones de suscripción, la mejora de la calidad del streaming y la libertad con la que los espectadores pueden programar su tiempo contribuyen a la popularidad de los contenidos de vídeo. Para mejorar la experiencia general de visualización, suelen trabajar en colaboración con otros actores tecnológicos. Todos estos acontecimientos están influyendo en el mercado de los servicios de vídeo a la carta (VOD) en términos de su configuración general. La rápida expansión de las plataformas OTT, en particular entre los millennials y la generación Z, respaldada por conexiones a Internet fiables y a un precio razonable, ha fomentado el desarrollo de nuevas fuentes de ingresos para las empresas del sector del vídeo a la carta (VOD).

El mercado mundial de video a pedido (VOD) se valoró en USD 54,16 mil millones en 2021 y se espera que alcance los USD 203,60 mil millones para 2029, registrando una CAGR del 18,00% durante el período de pronóstico de 2022 a 2029. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y análisis de pestle.

Alcance y segmentación del mercado de vídeo a pedido (VOD)

Market Definition

A shock overload device called a video on demand (VOD) or impact monitor detects whether a shock or impact has happened and sounds an alarm. Video on demand (VOD)s are mostly used in the automobile industry to detect the effects of forced entrance on vehicle bodies since they are simple to install, easy to use, require no external power, and provide an effective response at mid-range to higher frequencies. These sensors are utilized in "smart houses," where an alert is set off by any intrusion, no matter how tiny, and the alarm output may be viewed on a laptop or smartphone.

Video on Demand (VOD) Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Burgeoning Use of Smart Devices and Rising Mobile Data Subscriptions

It is now easier for people to watch media content because to the rise in popularity of smart devices like tablets, smartphones and laptops as well as consumer demand for having access to a wide range of exciting entertainment alternatives whenever and wherever they choose. Furthermore, as a result of rising affordability, the availability of high-speed internet connections, and the rise in utilization of these connections and services, the market for video on demand is expanding globally. Additional key factors anticipated to fuel the global video on demand market over the forecast period include rising mobile data subscriptions, greater use of high-speed data networks, and the introduction of cutting-edge capabilities in smartphones and tablets.

• Mounting Popularity of Video on Demand Platforms

Streaming service providers today offer video on demand, which enables customers to select videos from the catalogue and watch them whenever and as frequently as they prefer. Additionally, the users can feel free as there are no such contractual responsibilities with video on demand. Moreover, customers who choose video on demand have access to a variety of subscription options. Each option is still less expensive than a regular subscription, giving them more value for their money and acting as a major driver of the market's expansion.

Furthermore, the factors such as prevalence of flexibility and ease of use, which offer seamless customer experiences will accelerate the overall market expansion during the forecast period. Additionally, the growing popularity of local players and movie studios, and the high preference for online streaming services over conventional is anticipated to drive the growth rate of the video on demand (VOD) market. The rise in live streaming of various events to prevent large crowds will further positively impact the market's growth rate during the forecast period.

Opportunities

• Implementation of Technologies

The implementation of artificial intelligence (AI) and machine learning algorithms are estimated to generate lucrative opportunities for the market, which will further expand the video on demand (VOD) service market's growth rate over the forecast period. Organizations have benefited from this by being able to identify the interests of their audiences and offer customized content suggestions to keep them interested. As a result, these AI-based platforms provide highly tailored experiences by showing users material that specifically matches their preferences.

• Innovations and Development

The new and cutting-edge ways to provide high-quality entertainment to movie and TV viewers on video on demand platforms is estimated to offer growth opportunities for the market, which will further expand the video on demand (VOD) market's growth rate over the forecast period. For instance, a virtual reality headset app for the Oculus Go and Quest was released in September 2019 by the transactional video on-demand service Fandango Now. Along with more than 90,000 new release and archive movies, it will give users access to hundreds of 3D titles as well as next-day TV programming.

Restraints/Challenges

• Complex Regulatory Framework

The lengthy licensing requirements and complicated government regulations will further limit the expansion of the video on demand (VOD) sector. As a result, it is predicted that the market for video on demand (VOD) would face considerable hindrances during the course of the forecast.

• Increasing Content Piracy

The content piracy continues to be a significant barrier for content owners and broadcasters due to the possibility of digital storage for video content. Piracy has a significant influence on revenue with the unlawful downloading in the current environment of video streaming. For instance, it is estimated that by 2022, the cost of streaming TV episodes and films will total USD 51.6 billion worldwide. Video on demand market expansion is hampered by the ongoing challenge of content piracy in this area.

This video on demand (VOD) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video on demand (VOD) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Video on Demand (VOD) Market

The COVID-19 epidemic significantly impacted the video on demand (VOD) sector since movie theatres and other screening sites were forced to close for an extended period. Numerous nations took various measures all around the world to stop the spread of the deadly virus. As a result, there was an unexpected rise in the volume of entertainment content seen online throughout the pandemic and the accompanying lockdowns. As more people opted to stay at home, sales of on-demand and subscription-based streaming services soared. This provided competition in the worldwide video on demand market with opportunities for rapid expansion. The benefits and applications of advanced networking, such as augmented and virtual reality-based education, sophisticated telemedicine, and remote jobs, have been better understood by the public and the government because to COVID-19. Thanks to the 5G trend, rising mobile penetration, and better high-speed broadband internet connection via fixed wireless access, people can now more easily enjoy entertainment (FWA). As a result, the video on demand (VOD) market is estimated to have a positive impact during the COVID period due to increased internet penetration and growing demand for OTT platforms.

Recent Developments

•  In June 2020, the business unveiled a multi-faceted concept that enables customers to confidently return to moving cinemas. With the help of this new software, Fandango is now able to activate all of its digital assets, including Movieclips on YouTube and the effectiveness of its marketing channels. Fandango's fan base will grow as a result of this product introduction, which will also result in a larger client base for the business.
• In April 2020, Synamedia joined forces with Google Cloud to expand its video network portfolio and offer a new OOT solution. By addressing client questions about OTT services through this relationship, Synamedia can maximise performance while maximising scalability and cutting expenses. A major benefit of this relationship is that it enables both businesses to incorporate machine learning and artificial intelligence, which enhances customer experience by generating compelling content for users.

Global Video on Demand (VOD) Market Scope

The video on demand (VOD) market is segmented on the basis of component, delivery technology, device used, application, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solutions
• Services

Delivery Technology

• Near Video on Demand (NVOD)
• Subscription Video on Demand (SVOD)
• Transactional Video on Demand (TVOD)
• Others

 Application

• Entertainment
• Education and Training
• Network Video Kiosks
• Online Commerce
• Digital Libraries
• Others

 Industry Vertical

• Healthcare
• Manufacturing
• Academia and Government
• Consumer Goods and Retail
• Hospitality and Tourism
• Telecommunications and IT
• Media and Entertainment
• Transport and Logistics
• Banking
• Financial Services and Insurance (BFSI)
• Others

 Device Used

• Mobile
• PCs
• Tablets
• TV

Video on Demand (VOD) Market Regional Analysis/Insights

The video on demand (VOD) market is analyzed and market size insights and trends are provided by country, component, delivery technology, device used, application, and industry vertical as referenced above.

The countries covered in the video on demand (VOD) market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the video on demand (VOD) market because of the increasing prevalence of service providers within the region from 2022 to 2029. Moreover, the rising demand for on demand video consumption is further estimated to accelerate the expansion over the forecast period.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the growing preferences towards online steaming services within the region. The rising demand for pay-per-view programs and movies is a significant contributor to the regional market expansion.

La sección de países del informe también proporciona factores de impacto de mercado individuales y cambios en la regulación en el mercado a nivel nacional que afectan las tendencias actuales y futuras del mercado. Puntos de datos como análisis de la cadena de valor aguas abajo y aguas arriba, tendencias técnicas y análisis de las cinco fuerzas de Porter, estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y sus desafíos enfrentados debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.   

Análisis del panorama competitivo y de la cuota de mercado del vídeo a la carta (VOD)

El panorama competitivo del mercado de video a pedido (VOD) proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado de video a pedido (VOD).

Algunos de los principales actores que operan en el mercado de vídeo a pedido (VOD) son

• Netflix (Estados Unidos)
• Amazon Inc., (Estados Unidos)
• Google Inc., (Estados Unidos)
• Akamai Technologies (Estados Unidos)
• YouTube (Estados Unidos)
• Apple Inc., (Estados Unidos)
• Inicio Box Office, Inc. (Estados Unidos)
• Cisco Systems, Inc. (Estados Unidos)
• Roku Inc., (Estados Unidos)
• iNDIEFLIX Group Inc (Estados Unidos)
• Fandango (Estados Unidos)
• Hulu, LLC (Estados Unidos)
• Comcast (Estados Unidos)
• Huawei Technologies Co., Ltd. (China)
• Fujitsu (Japón)
• CenturyLink (Estados Unidos)
• Muvi LLC (Estados Unidos)
• Vubiquity, Inc. (Estados Unidos)

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