Global Tomato Pastes and Purees Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado de pastas y purés de tomate

El mercado de las pastas y purés de tomate está experimentando un crecimiento sólido, impulsado por varios factores, entre ellos la creciente demanda de los consumidores de ingredientes de cocina prácticos y listos para usar, la creciente popularidad de las cocinas internacionales y los beneficios para la salud asociados a los productos de tomate. La industria de servicios de alimentación, que abarca restaurantes, hoteles y servicios de catering, representa una parte importante de la demanda de pastas y purés de tomate, ya que estos productos son esenciales para crear una variedad de salsas , sopas y platos. Las innovaciones en curso en envases, líneas de productos orgánicos y versiones fortificadas de pastas y purés de tomate presentan amplias oportunidades de crecimiento para los actores del mercado. En general, el mercado de pastas y purés de tomate está preparado para una expansión continua, respaldado por la evolución de las preferencias de los consumidores y el papel integral que estos productos desempeñan en las prácticas culinarias globales.

El tamaño del mercado mundial de pastas y purés de tomate se valoró en USD 12,72 mil millones en 2023 y se proyecta que alcance los USD 17,68 mil millones para 2031, con una CAGR del 4,2% durante el período de pronóstico de 2024 a 2031. Además de la información sobre escenarios de mercado como valor de mercado, tasa de crecimiento, segmentación, cobertura geográfica y actores principales, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis de tendencias de precios detallado y actualizado y análisis de déficit de la cadena de suministro y la demanda.

Alcance del informe y segmentación del mercado       

Definición de mercado

La pasta de tomate es un producto espeso y concentrado que se obtiene cocinando tomates durante varias horas para reducir el contenido de agua, colando las semillas y la piel y luego cocinando el líquido nuevamente para concentrarlo aún más. El puré de tomate es un producto de tomate menos concentrado que la pasta de tomate. Se elabora cocinando tomates brevemente y luego colando las semillas y la piel. El líquido resultante es más espeso que el jugo de tomate pero más líquido que la pasta de tomate, lo que lo convierte en un ingrediente versátil en la cocina.

Dinámica del mercado de las pastas y purés de tomate

Conductores

• La creciente demanda de alimentos preparados por parte de los consumidores

Las pastas y purés de tomate son ingredientes esenciales en muchas preparaciones de comidas rápidas y fáciles, lo que los hace cada vez más populares entre los consumidores que buscan soluciones de cocina convenientes. Estos productos ofrecen una manera conveniente de agregar un rico sabor a tomate a los platos sin la necesidad de tiempos de preparación o cocción prolongados. Se utilizan ampliamente en una variedad de recetas de pasta de tomate, incluidas salsas, sopas, guisos y platos de pasta, lo que proporciona una manera rápida y fácil de realzar el sabor y la textura de las comidas. A medida que la demanda de conveniencia de los consumidores continúa creciendo, se espera que el mercado de pastas y purés de tomate se expanda aún más, impulsado por su versatilidad y los beneficios de ahorro de tiempo.

• Creciente popularidad de las cocinas internacionales

La globalización de la cultura alimentaria y la disponibilidad de una amplia gama de ingredientes internacionales en los supermercados han hecho que sea más fácil para los consumidores experimentar con diferentes cocinas en sus cocinas. El creciente interés en las cocinas internacionales, en particular los platos italianos y mediterráneos, ha contribuido a la creciente demanda de purés y pastas de tomate. Estos productos son ingredientes esenciales en muchas recetas tradicionales de estas tradiciones culinarias, añadiendo profundidad, riqueza y un sabor distintivo a los platos. Se espera que la demanda de purés y pastas de tomate aumente a medida que los consumidores se vuelvan más aventureros en sus elecciones culinarias y busquen recrear sabores auténticos en casa e impulsar el crecimiento del mercado.

Oportunidades

• Innovación en embalajes

Innovations in packaging technology, such as tomato paste tube are transforming the way tomato pastes and purees are presented to consumers. Resealable packaging allows for easy storage and prolongs the shelf life of these products, reducing waste and ensuring freshness. Eco-friendly packaging options, such as recyclable materials and biodegradable packaging, appeal to environmentally conscious consumers and align with sustainable living practices. These advancements not only enhance the appeal of tomato pastes and purees but also contribute to a more sustainable supply chain, attracting a wider consumer base and creating opportunities for market growth.

• Introduction of Organic and Non-GMO Products

Organic products are produced without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), appealing to health-conscious consumers seeking natural and environmentally friendly options. Manufacturers are expanding their product lines to include organic and non-GMO options, catering to this growing market segment. Manufacturers can distinguish themselves in the market, draw in new customers, and take advantage of the trend toward healthier and more sustainable food options. The increasing consumer preference for organic and non-GMO products has created a significant opportunity for manufacturers of tomato pastes and purees.

Restraints/Challenges

• Fluctuating Raw Material Prices

The production of tomato pastes and purees is heavily dependent on the availability and cost of raw tomatoes, which can be subject to significant price fluctuations. Factors such as adverse weather conditions, pest infestations, and diseases can impact tomato harvests, leading to shortages and driving up prices. These fluctuations in raw material prices directly affect the production costs of tomato pastes and purees, as manufacturers must adjust their pricing to accommodate the changes. The volatility of raw material prices can pose challenges for manufacturers and market growth.              

• Supply Chain Disruptions

The supply chain for tomato pastes and purees is complex and can be susceptible to disruptions that impact the availability and pricing of these products. Delays in transportation can lead to delays in delivering both raw materials and finished products. Labor shortages, particularly during peak harvesting seasons, can also lead to disruptions in production. Furthermore, geopolitical tensions or trade disputes can disrupt the flow of raw materials and finished products across borders, affecting the supply chain and leading to fluctuations in availability and pricing.

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This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In November 2022, Green Thumb Grown Foods, the leading producer of organic canned tomatoes in the Western U.S., introduced the Take Root Organics brand. This new line of products is now widely available at major retailers across the country, offering consumers an affordable choice for organic food that promotes both personal health and environmental well-being. The Take Root Organics range features six distinct varieties, including tomato paste, and can be purchased at retail outlets such as Kroger, Albertsons, and Food4Less

Tomato Pastes and Purees Market Scope

The market is segmented into four notable segments based on product, packaging, application, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product

• Tomato Pastes
• Tomato Purees

Packaging

• Bottles
• Tins/Cans
• Pouches/Sachets
• Jars
• Tubes

Application

• Household/Retail
• Food Service Sector

Distribution Channel

• Direct Selling
• Retail

Tomato Pastes and Purees Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, packaging, application, and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the increased consumption of both fresh and processed tomatoes in developed countries such as the U.S. and Canada. 

Asia-Pacific is expected to show significant growth due to the exceeding export rate of tomatoes and various derived products, especially purees and concentrates, and the market is primarily dominated by China, South Korea, Japan, and India.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Tomato Pastes and Purees Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• Neil Jones Food Company (U.S.)
• General Mills Inc. (U.S.)
• Pacific Coast Producers (U.S.)
• Mutti S.p.A. (Italy)
• Galla Foods (India)
• Dabur (India)
• The Kraft Heinz Company (U.S.)
• Olam Group (Singapore)
• Del Monte Foods, Inc. (U.S.)
• Ariza b.v. (Netherlands)
• Chitale Agro (India)
• Conagra Brands, Inc. (U.S.)
• Riviana Foods Pty Ltd. (Australia)
• The Morning Star Company (U.S.)

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