Global Sports Betting Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado de apuestas deportivas

El fútbol, ​​conocido como football en muchas regiones, es el deporte más importante para las apuestas a nivel mundial y goza de una gran popularidad en Europa, Sudamérica y en segmentos clave de Asia y África. Su inmenso atractivo se debe a diversos factores, entre ellos, una amplia audiencia internacional, calendarios de partidos frecuentes y una gran cantidad de mercados de apuestas disponibles. Los principales torneos, como la Copa Mundial de la FIFA, la Liga de Campeones de la UEFA y las prestigiosas ligas nacionales, como la Premier League inglesa y La Liga, son impulsores fundamentales de una importante participación en las apuestas, lo que ofrece oportunidades lucrativas para las empresas que operan en la industria de las apuestas deportivas.

El tamaño del mercado mundial de apuestas deportivas se valoró en USD 160,73 mil millones en 2023 y se proyecta que alcance los USD 325 mil millones para 2031, con una CAGR del 9,2% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y comportamiento del consumidor.

Alcance del informe y segmentación del mercado

Definición de mercado

Las apuestas deportivas implican que las personas realicen apuestas sobre el resultado de eventos deportivos que abarcan diversas disciplinas, como fútbol, ​​baloncesto y carreras de caballos. Los apostadores predicen los resultados de los eventos y realizan apuestas con casas de apuestas o a través de plataformas en línea. Las predicciones acertadas dan como resultado pagos determinados por probabilidades preestablecidas, lo que forma un mercado dinámico dentro de la industria del juego en general, impulsado por la demanda de entretenimiento de los consumidores y el atractivo de las posibles ganancias financieras.

Dinámica del mercado de apuestas deportivas

Conductores

• La creciente popularidad de los deportes a nivel mundial aumenta la demanda de apuestas deportivas

A medida que más personas se involucran en eventos deportivos en todo el mundo, aumenta la demanda de apuestas sobre resultados. Esta tendencia se ve impulsada por factores como la amplia disponibilidad de cobertura deportiva mundial a través de la televisión y las plataformas digitales, el auge de las ligas de deportes de fantasía y la integración de las apuestas deportivas en la cultura dominante. Además, la globalización de los deportes ha ampliado el conjunto de eventos mundiales disponibles para apostar, atrayendo a una amplia gama de entusiastas. La relación simbiótica entre la popularidad de los deportes mundiales y el mercado de apuestas deportivas subraya una dinámica mutuamente beneficiosa, que impulsa el crecimiento y la innovación continuos dentro de la industria.

• La legalización de las apuestas deportivas fomenta un mercado accesible

Con la implementación de las regulaciones, se reducen las barreras de entrada, lo que permite que más operadores participen y compitan. Esta mayor accesibilidad atrae a una base de clientes más amplia, que incluye tanto a apostadores experimentados como a recién llegados. Además, la legalización fomenta la confianza de los consumidores en la industria, lo que genera mayores niveles de compromiso y participación. Como resultado, el mercado experimenta una mayor actividad, lo que impulsa el crecimiento de los ingresos, la innovación y la penetración en el mercado. La legalización actúa como un factor decisivo, que descubre todo el potencial del mercado de las apuestas deportivas.

Oportunidades

• El aumento de los ingresos disponibles amplía la base de clientes de las apuestas deportivas

As individuals have more discretionary funds, they are more inclined to engage in leisure activities, including sports betting. With increased purchasing power, people are more willing to allocate funds for entertainment purposes, such as worldwide wagering on sporting events. This trend expands the customer base for sports betting operators, driving revenue growth. Moreover, higher disposable income levels often correlate with a greater appetite for risk-taking and investment, further stimulating participation in sports betting activities. Overall, increasing disposable income fuels demand within the sports betting market, contributing to its sustained expansion.

• Integration of Sports Betting With Media Enhances Viewer Experience

Media platforms leverage their extensive reach and audience engagement to promote and facilitate betting activities, creating synergies between sports content and gambling opportunities. Through strategic partnerships and innovative content offerings, media outlets capitalize on the growing popularity of sports betting, enhancing viewer experiences and driving user participation. This integration expands the market's reach and cultivates a seamless user journey, encouraging increased bet placements and revenue generation for both media and betting entities.

For instance, In September 2021, Endeavor Group Holdings Inc, an entertainment and sports company based in the U.S., acquired OpenBet from Scientific Games. This acquisition enhances Endeavor's position in the sports betting market, particularly through its subsidiary IMG ARENA. With OpenBet, a U.K.-based sports betting entertainment company, under its umbrella, Endeavor strengthens its foothold in the industry, expanding its offerings and capabilities in the global sports betting ecosystem.

Restraints/Challenges

• Financial Vulnerability Arising from Betting Outcomes Constrains Sports Betting Businesses

Sports betting businesses face inherent risks due to the uncertainty of game results, which can lead to substantial losses. This vulnerability impacts the stability and growth potential of these businesses, influencing their investment strategies and operational decisions. Inadequate risk management strategies can lead to significant losses, reputation damage, and regulatory scrutiny, limiting the growth and sustainability of sports betting businesses.

• Increased Match-Fixing Concerns Hampers the Expansion of Sports Betting Sector

Concerns over match-fixing deter bettors from participating, fearing unfair outcomes and potential financial losses. Public scandals and high-profile cases of match-fixing further tarnish the reputation of the industry, dissuading both casual and serious bettors from engaging in sports betting activities. Consequently, the specter of match-fixing hampers market growth and stunts the potential expansion of the sports betting sector.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In December 2023, Betsson, a prominent player in the sports betting market, strategically collaborated with Racing Club de Avellaneda. This collaboration, set for the 2023/2024 season, involved Betsson's logo being displayed on the upper back of both men's and women's First Division football teams' shirts for local and international matches, starting May 19. This partnership serve as a strategic move to increase brand visibility and engagement within the sports industry, leveraging football's widespread popularity to attract new customers and expand market reach
• In September 2023, Betsson secured a license to provide online sports betting in the regulated French market, in partnership with a local entity. The launch occurred in the fourth quarter of 2023, operating under the Betsson brand, expanding its reach into France's online betting landscape
• In September 2022, Bet365 launched its e-sports betting service in Colorado under Century Casinos' state master license, tapping into the growing demand for electronic sports betting in the region, leveraging its partnership to access the market effectively
• In September 2022, Entain Plc, in collaboration with Bally's Corporation, BetMGM, DraftKings FanDuel, and MGM Resorts International, announced a joint initiative promoting responsible gaming. This collective effort aims to enhance their global brand image by prioritizing and advocating for responsible gambling practices across their platforms
• In May 2022, William Hill launched its flagship brand in Latvia, revealing strategies to significantly boost revenue in the region. Leveraging existing media partnerships, William Hill plans to create tailored content aligned with the Brotherhood brand strategy, aiming to strengthen its market presence and engagement in Latvia's betting and online casino industry

Sports Betting Market Scope

The market is segmented on the basis of type, platform, operator, sports, and age group. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Line-In-Play
• Fixed Old Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Pari Mutuel
• Others

Platform

• Online
• Offline

Sports

• Racing
• Non Racing Sports

Operator

• Food Grade
• Casinos
• Bingo Halls
• Card Rooms
• Bookmakers
• Coin-Operated Gambling Device
• Concession Operators
• Video Gaming Terminals
• Lotteries Operator
• Off-Track Sports Betting
• Others

Age Group

• Gen Z
• Gen Y/Millennials
• Gen X
• Baby Boomers

Sports Betting Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, platform, operator, sports, and age group as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Europe is expected to dominate the market due to favorable regulations governing the industry across multiple European countries. These regulations often prioritize consumer protection and responsible gambling measures, which resonate well with the populations they serve. The structured regulatory framework ensures a safer and more transparent betting environment, fostering trust and confidence among users. Consequently, Europe emerges as a key hub for both traditional and online betting activities, attracting significant investment and driving market growth within the region.

Asia-Pacific is expected for rapid growth in the market, driven by increasing participation in gambling activities and legalization efforts across multiple countries. This expansion is fueled by a growing population engaging in various forms of sports betting, attracting attention from international market players. The trend signifies a shift towards more open regulatory frameworks, creating opportunities for overseas operators to enter and capitalize on the burgeoning market. As legal barriers diminish and interest in sports betting rises, the Asia-Pacific region emerges as a key growth area for the global gambling industry.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Sports Betting Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• BETSSON AB (Sweden)
• Fortuna Entertainment Group (Czech Republic)
• Las Vegas Sands Corp (U.S.)
• bet365 (U.K.)
• Flutter Entertainment plc (Ireland)
• 888 Holdings Plc (U.K.)
• Entain (U.K.)
• Kindred Group plc (Sweden)
• MGM Resorts International (U.S.)
• Wynn Resorts Holdings (U.S.)
• NOVIBET (Greece)
• Galaxy Entertainment Group Limited (Hong Kong)
• Sun International (South Africa)
• RTSmunity a.s. (Slovakia)
• Sky Infotech. (India)
• Peermont Global Proprietary Limited (South Africa)
• SJM Holdings Limited (Macau)
• Sportradar AG (Switzerland)
• FanUp Inc. (U.S.)
• Rivalry Ltd. (Canada)
• EveryMatrix (Malta)
• Kairos Group (U.K.)
• BETAMERICA (U.S.)
• Scientific Game (U.S.)
• ComeOn Group (Malta)

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