Mercado global de marketing de servicios de mensajes cortos: tendencias de la industria y pronóstico hasta 2030

Análisis y tamaño del mercado de marketing de servicios de mensajes cortos

Los departamentos de marketing de numerosas empresas se benefician del servicio de mensajes cortos, que envía rápidamente mensajes personalizados y estándar a los dispositivos móviles de los clientes. El marketing por SMS permite a las empresas reducir los gastos en papel y presentar un método rápido y sencillo para llegar a las audiencias objetivo. Como resultado, se prevé que la mayor penetración del marketing por SMS en varias industrias impulse el crecimiento durante el período de pronóstico. El uso de la mensajería para promocionar películas, programas de televisión, eventos y otros medios es uno de los principales factores que contribuyen al crecimiento del segmento. Otro factor que impulsa el segmento es la creciente aceptación de los mensajes SMS bidireccionales para las votaciones y encuestas por SMS.

Data Bridge Market Research analiza que el mercado de marketing de servicios de mensajes cortos, valorado en USD 8223,76 millones en 2022, alcanzará los USD 38442,44 millones para 2030, creciendo a una CAGR del 21,26% durante el período de pronóstico de 2023 a 2030. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de Data Bridge Market Research incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y análisis pestle.

Alcance y segmentación del mercado de marketing de servicios de mensajes cortos  

Market Definition

Permission-based text messaging is a service that businesses offer through SMS marketing. This serves as a component of the campaign to promote the product. Text messaging and short message service marketing are popular because they enable different businesses to promote their goods and services and increase sales. It primarily entails sending text messages to customers with relevant announcements, coupons, and special deals.

Short Message Service Marketing Market Dynamics

Drivers

• Tailoring content enables promotions and helps the day's goal achievement

Text messages have a high open-rate and other advantages for marketers such as affordability, independence from the internet, and quick results through the 2-way messaging. Text messaging additionally enables tailoring promotional offers to specific target audiences. The customer's name can be mentioned at the outset, or marketers can offer deals on products that a customer buys frequently. The likelihood of converting a potential customer into a paying customer rises when marketing content is personalized.

• Rising use of e-commerce surge in market demand

The development of the e-commerce sector, the accessibility of inexpensive smartphones, and the rising use of mobile banking, mobile payments, and mobile internet are all expected to contribute to market growth. The growing number of e-commerce retailers that use text messages to inform customers about new offers, upcoming events, order details, and status and introduce new products is responsible for the segment's high-value share. Additionally, it is anticipated that greater use of location-based services in the retail sector will improve customer shopping experiences by sending them SMS offers based on their current location.

Opportunities

• Growing consumer dependency on AI creates lucrative opportunities

More significant consumer interaction, better content delivery, and quicker response times are all made possible by AI-based SMS marketing technologies. It is anticipated that each of these factors will help the market expand. Demand for SMS marketing is also expected to rise due to the use of AI to analyze and use customer data to create personalized promotional messages. With less money spent, AI creates content, delivers it more effectively, boosts customer engagement, and expedites services. Some businesses do support AI in their applications, even though AI-enabled tools are not currently used in large quantities. For instance, the Watson Marketing tool from IBM Corporation uses a content management system with AI to enhance customer communication.

• Low campaigning cost creates lucrative opportunities for this market

Numerous benefits of text messaging include two-way communication that produces quick results, independence from the internet, and low advertising campaign costs. Businesses use personalized text message promotional offers to draw in their target audience. This customized marketing strategy helps turn a potential customer into a paying client. Organizations that track the health industry and help drug producers connect with doctors and healthcare providers are another factor in the market's expansion. Consequently, the expanding healthcare and pharmaceutical sectors are anticipated to present lucrative opportunities for this market.

Restraints/Challenges

• Scarcity in the word limits the market expansion

The lack of messaging space for sending messages is the main factor limiting the market growth. Since there are only 160 characters available, the SMS must be concise, clear, and precise. Long messages that exceed the character limit are divided into several smaller ones. This affects the customer because it irritates them rather than appeals to them, which limits market expansion.

• The use of advanced technology is restricted by a lack of qualified professionals

Lack of experienced and skilled workers could limit market growth because SMS Marketing software necessitates their services, which would lead to lower consumer demand and fewer sales. Lack of professionals will limit how well software can be used, which will lower demand because training is necessary to use any technology effectively. To utilize a piece of software to its fullest extent, one must be aware of and understand a few key components. You won't be able to use your software and equipment to their full potential if you don't have these skills. Additionally, there will be a decrease in the use of SMS for marketing.

This short message service marketing market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the short message service marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2022, For Adobe Commerce clients, Infobip, a global cloud communications company, has enabled SMS and WhatsApp messaging, allowing them to communicate with customers through their preferred channels at pivotal stages in the purchasing process. As an Adobe Exchange Partner Program, Infobip is dedicated to providing the market with valuable features, and the integration is part of that commitment. Booster Partner
• In 2021, The partnership with RANS was announced by SimplyCast, a well-known supplier of interactive and multi-channel communication software for businesses. Together, SimplyCast and RANS have developed a technological solution that will lighten restaurant staff's workload while improving consistency in communication between companies.
• In 2021, An SMS messaging service that complies with HIPAA regulations was made available by Avochato. It provides additional layers of security, enabling healthcare organizations to SMS-communicate with patients while still abiding by HIPAA regulations.

Global Short Message Service Marketing Market Scope

The short message service marketing market is segmented on the basis of type, application type, component, enterprise outlook, deployment type, marketing type, terminal type, type of SMS, pricing type, range, end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Application Generated
• User Generated
• Others

Application Type

• Authentication and Verification
• Promotion and Marketing
• Customer Relationship Management (CRM)
• Information Broadcasting
• Health Notification
• Others

Component

• Software
• Services

Enterprise Outlook

• SMEs
• Large Enterprises

Deployment Type

• SaaS
• Cloud Based
• On-Premises

Marketing Campaigns

• Occasions
• Special Offers
• Celebrations
• Others

Terminal Type

• Mobile-Based
• Desktop-Based

Type of SMS

• Transactional SMS
• Promotional SMS
• Alert SMS
• Personalize SMS

Pricing Type

• Monthly Subscription
• Annual Subscription
• One-Time License

Range

• National
• Multi National
• Worldwide

End User

• Retail
• Media and Entertainment
• Travel
• Automotive
• Healthcare
• IT and Telecom
• Hotels and Resorts
• Advertising and Event Management
• Banking
• Cab Aggregator
• Financial Services and Insurance (BFSI)
• Hospitality
• Insurance
• Educational Institutions
• Religious Groups
• Others
• Government Bodies
• Enterprice

Short Message Service Marketing Market Regional Analysis/Insights

The short message service marketing market is analysed and market size insights and trends are provided by country, type, application type, component, enterprise outlook, deployment type, marketing type, terminal type, type of SMS, pricing type, range and end user as referenced above.

The countries covered in the short message service marketing market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the market and will continue to flourish its trend of dominance during the forecast period. The escalating use of smartphones, the drive toward digitalization, and the region's quick industrialization are the main causes of its dominance. In terms of SMS sent, China is also in the lead, followed by India.

América del Norte experimentará la mayor tasa de crecimiento durante el período de pronóstico debido a la creciente adopción de servicios de marketing por SMS masivos por parte de las PYMES y las grandes organizaciones regionales para comunicarse con los clientes. Además, el aumento del uso de Internet y de los teléfonos inteligentes está impulsando la demanda del mercado. Además, un marcado aumento de los usuarios de teléfonos inteligentes, una inversión masiva en la expansión de la red de telecomunicaciones y una mayor conciencia del software de marketing por SMS entre las empresas impulsarán el mercado en la región de América del Norte.

La sección de países del informe también proporciona factores de impacto de mercado individuales y cambios en la regulación en el mercado a nivel nacional que afectan las tendencias actuales y futuras del mercado. Los puntos de datos como el análisis de la cadena de valor aguas abajo y aguas arriba, las tendencias técnicas y el análisis de las cinco fuerzas de Porter, los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y sus desafíos enfrentados debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.

Análisis del panorama competitivo y de la cuota de mercado de los servicios de marketing de mensajes cortos

El panorama competitivo del mercado de marketing de servicios de mensajes cortos proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado de marketing de SMS.

Algunos de los principales actores que operan en el mercado de marketing de servicios de mensajes cortos son:

• Oracle (Estados Unidos)
• IBM (Estados Unidos)
• Amobee, Inc., (Estados Unidos)
• Chartboost, Inc. (Estados Unidos)
• Slick Innovations, LLC (Estados Unidos)
• Envío de mensajes de texto fácil (EE. UU.)
• Salesforce, Inc. (Estados Unidos)
• CRM ágil (EE. UU.)
• Bitrix24 (Estados Unidos)
• ClickSend (Australia)
• directSMS (Australia)
• Dove Soft Pvt Ltd (India)
• Exotel Techcom Pvt. Limitado. Ltd (India)
• IMImobile Limited (Reino Unido)
• King Digital Pvt. Ltd. (India)
• MessageBird (Países Bajos)
• Osumare (India)
• TextMarketer (Reino Unido)
• TextMagic Ltd. (Estados Unidos)
• Infobip ltd (Reino Unido)
• CallHub (Estados Unidos)
• Avochato (Estados Unidos)
• Cytech Mobile (Grecia)
• FirstHive (India)

SKU-57440