Inteligencia local en el mercado de optimización de marketing y ventas globales: tendencias de la industria y pronóstico hasta 2030

Optimización de ventas y marketing Inteligencia local Análisis y tamaño del mercado

Se espera que el crecimiento y la expansión del mercado de inteligencia local para la optimización de ventas y marketing experimente un crecimiento significativo durante el período de pronóstico debido a la integración de la inteligencia artificial (IA) en la industria de las ventas. Por ejemplo, las soluciones basadas en inteligencia artificial, como los chatbots, han aumentado las interacciones con los clientes y los servicios relacionados en el ámbito de la empresa al consumidor. Además, las organizaciones de tecnología financiera brindan a las industrias de uso final diversos servicios de asesoría respaldados por inteligencia artificial para tomar decisiones de inversión automatizadas. La inteligencia local para la optimización de ventas y marketing brinda a los especialistas en marketing información exacta sobre los compradores y aumenta el proceso de creación y mapeo de contenido.

Data Bridge Market Research analiza que se espera que el mercado de inteligencia local de optimización de ventas y marketing alcance los USD 11 905,46 millones para 2030, lo que equivale a USD 3733,22 millones en 2022, con una CAGR del 15,60 % durante el período de pronóstico. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado seleccionado por el equipo de Data Bridge Market Research incluye un análisis experto en profundidad, análisis de importación/exportación, análisis de precios, análisis de consumo de producción y análisis pestle.

Optimización de ventas y marketing Inteligencia local Alcance y segmentación del mercado

Market Definition

Location analytics is well-defined as the process of business intelligence (BI) which is applied to obtain insights from location-based or geographic data. It allows organizations and companies to combine 3D data with conventional business intelligence (BI) data across industries.

Sales & Marketing Optimization Local Intelligence Market

Drivers

• Increasing integration of artificial intelligence

Artificial intelligence is integrated with the sales & marketing optimization local intelligence for data extraction about a company’s numerous operations. These operations comprise extracting insights about organizational reporting structure, year-over-year growth, strategic initiatives, decision-making, customer experience and interfaces and investment processes. An important application of sales & marketing optimization local intelligence is lead generation. Numerous companies have entire teams devoted to creating new business prospects.

• Increasing demand of content optimization in sales

The sales executives are considering acquiring a holistic solution for aligning their salesforce, data, and processes. The demand for content optimization has observed significant growth in last few years since the sales team across many end-use verticals are demanding automated, clean and comprehensive data collection. The technologies, for instance Robotic Process Automation (RPA), are being used to auto-capture the activities that sales teams do on their work tools. Machine Learning (ML) and Artificial Intelligence (AI) are also progressively being implemented to provide transparency in the workflow, without any mismanagement and the hassle of lengthy reviews.

Opportunities

• Technological advancement  in sales & marketing optimization local intelligence

Recent technological advancements have paved the way for artificial intelligence (AI) in sales and marketing operations. Domain-enriched Machine Learning (ML), Connection of knowledge and Natural Language Processing (NLP) are adopted by numerous companies to deliver improved sales & marketing optimization local intelligence. For instance, China Asset Management, a China-based fund management company, collaborated with Microsoft’s researchers to create an artificial intelligence (AI) model in September 2019. This artificial intelligence (AI) model analyzes the vast amount of real-time financial transactions data to deliver insights about financial status and clients’ budget. This partnership was completed under Microsoft’s Innovation Partnership program, enables sharing AI expertise with companies across numerous industries. This program is expected to help these industries to derive digital transformation for their portfolio.

Restraints

• Issues associated with sales & marketing optimization local intelligence market

Dearth of technical expertise will generate hindrances for the market growth. Moreover, existence of these technologies are unaware to numerous industries which will decline the scope of growth for the market.

• Complexities will pose a risk to the unprecedentedly rising market demand

Complexities related with the cloud based deployment models will challenge the market's growth rate. Additionally, the cloud-based deployment model's penetration is limited to large enterprises, which will further hamper the market growth rate.   

This sales & marketing optimization local intelligence market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the sales & marketing optimization local intelligence market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Sales & Marketing Optimization Local Intelligence Market Scope

The sales & marketing optimization local intelligence market is segmented on the basis of vertical, component and location type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Vertical

• Retail
• Manufacturing
• Government and Defense
• Media and Entertainment
• Transportation and Logistics
• Energy and Utilities
• Telecom and IT
• Education
• Others

Component

• Solutions
• Services

 Location Type

• Indoor Location
• Outdoor Location

Sales & Marketing Optimization Local Intelligence Market Regional Analysis/Insights

The sales & marketing optimization local intelligence market is analyzed and market size insights and trends are provided by country, vertical, component and location type as referenced above.

The countries covered in the sales & marketing optimization local intelligence market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the sales & marketing optimization local intelligence market in terms of revenue and market share owing to increasing presence of major IoT organizations, such as HERE, Bosch, Google, Apple, Qualcomm and GE. Furthermore, increasing number of mobile internet users and growing usage of location-based applications will further boost market growth rate in this region. 

Asia-Pacific will continue to project the highest compound annual growth rate during the forecast period of 2023-2030 owing growing number of smartphone users, increasing technological advancements in networking technologies in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Sales & Marketing Optimization Local Intelligence Market Share Analysis

The sales & marketing optimization local intelligence market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to sales & marketing optimization local intelligence market.

Algunos de los principales actores que operan en el mercado de inteligencia local de optimización de ventas y marketing son:

• Google (Estados Unidos)
• Microsoft (Estados Unidos)
• Hexagon AB (Suecia)
• ALTERYX, INC. (EE.UU.)
• Oracle (Estados Unidos)
• SAS Institute Inc., (Estados Unidos)
• IBM (Estados Unidos)
• DiscoverOrg (Estados Unidos)
• Dun & Bradstreet (Estados Unidos)
• LinkedIn (Estados Unidos)
• Demandbase (Estados Unidos)
• InsideView (Estados Unidos)
• Clearbit (Estados Unidos)
• HG Insights (Estados Unidos)
• LeadGenius (Estados Unidos)
• InfoGroup (Estados Unidos)
• UpLead (Estados Unidos)
• RelPro (Estados Unidos)
• DueDil (Reino Unido)
• EverString (Estados Unidos)
• TIBCO Software Inc. (Estados Unidos)

SKU-61504