Global Personalized Dietary Supplements Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado de suplementos dietéticos personalizados

El mercado de suplementos dietéticos personalizados está impulsado por los avances en inteligencia artificial y genómica. Las aplicaciones impulsadas por inteligencia artificial ahora crean planes de suplementos personalizados basados ​​en datos genéticos, de estilo de vida y dietéticos. El crecimiento está impulsado por la creciente conciencia de la salud y la demanda de nutrición personalizada. Las innovaciones incluyen recomendaciones de suplementos basadas en ADN y nutrición de precisión, que mejoran la eficacia y la satisfacción del usuario, lo que conduce a la expansión del mercado.

Por ejemplo, según Diana Food, la pandemia de COVID-19 cambió las preferencias de los consumidores hacia una nutrición personalizada. En el Reino Unido, el 70% quiere entender los efectos del estilo de vida en la salud, el 40% de los alemanes prefiere suplementos personalizados y el 72% de los chinos está abierto a compartir datos de salud para servicios personalizados.

El tamaño del mercado global de suplementos dietéticos personalizados se valoró en USD 6.02 mil millones en 2023 y se proyecta que alcance los USD 11.47 mil millones para 2031, con una CAGR del 8,40% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis de déficit de la cadena de suministro y la demanda.

Alcance del informe y segmentación del mercado       

Definición de mercado

Los suplementos dietéticos personalizados abordan las necesidades de salud individuales, la composición genética, el estilo de vida y las deficiencias nutricionales, ofreciendo un suplemento nutricional específico. Utilizando datos de pruebas de ADN, análisis de sangre o evaluaciones de salud, estos suplementos proporcionan nutrientes y vitaminas específicos para optimizar la salud, mejorar la energía y prevenir posibles deficiencias. Este enfoque personalizado mejora la eficacia en comparación con los suplementos genéricos, en línea con las tendencias de salud y bienestar personalizadas.

Dinámica del mercado de los suplementos dietéticos personalizados

Conductores

• Aumento de las enfermedades crónicas

La creciente prevalencia de enfermedades crónicas como la diabetes y las enfermedades cardíacas impulsa la demanda de suplementos dietéticos personalizados. Por ejemplo, las personas con diabetes necesitan suplementos personalizados para controlar eficazmente los niveles de azúcar en sangre, mientras que las personas con enfermedades cardíacas necesitan nutrientes específicos para favorecer la salud cardiovascular. Esta necesidad de atención preventiva y específica impulsa el mercado de suplementos personalizados diseñados para abordar estas afecciones de salud específicas y mejorar el bienestar general.

• Aumentar la conciencia sobre la salud

La creciente conciencia sobre la salud impulsa el mercado de suplementos dietéticos personalizados a medida que más personas se centran en el bienestar. Por ejemplo, una encuesta del Consejo de Nutrición Responsable descubrió que el 77 % de los adultos estadounidenses informaron haber tomado suplementos dietéticos en 2023, y muchos de ellos buscaban opciones personalizadas para abordar necesidades de salud específicas. Este creciente interés público en soluciones de salud personalizadas impulsa la demanda del mercado y alienta a las empresas a innovar y ofrecer productos de suplementos personalizados.

Oportunidades

• La creciente demanda de productos naturales por parte de los consumidores

The rising consumer demand for natural products creates significant opportunities in the personalized dietary supplements market. As health-conscious consumers increasingly seek organic and chemical-free options, companies can capitalize by offering supplements formulated from natural ingredients. For instance, the surge in popularity of plant-based supplements, such as those derived from turmeric and spirulina, reflects this trend, driving growth and innovation in the market.

• Expansion of E-commerce

E-commerce growth creates a significant opportunity in the personalized dietary supplements market by expanding reach and accessibility. Online platforms such as Amazon and specialized health websites allow consumers to easily access customized supplements from the comfort of their homes. For instance, companies such as Care/of offer personalized vitamin packs through a seamless online quiz and subscription model, demonstrating how e-commerce can drive market growth and consumer engagement.

Restraints/Challenges

• High Cost of Development

High costs in developing personalized dietary supplements stem from extensive research, genetic testing, and customization. These expenses can limit accessibility and affordability, restricting the market to a niche segment rather than a broad consumer base. As a result, the high cost of development becomes a significant barrier, potentially stalling market growth and reducing the overall reach and impact of personalized dietary supplements.    

• Lack of Standardization

The lack of industry-wide standards for personalized dietary supplements leads to significant inconsistencies in product quality and efficacy. This absence of standardization undermines consumer trust, as varying product performance and safety levels become evident. Consequently, the market struggles to achieve widespread adoption and growth, as potential customers may be deterred by uncertainty regarding the reliability and effectiveness of personalized supplement offerings.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2024, C.K. McWhorter & McWhorter Family Trust is embarking on a transformative project to revolutionize luxury wellness chateaus and resorts. Integrating quantum computing and advanced technology, this initiative blends tradition with cutting-edge innovation to offer unparalleled luxury and wellness experiences for discerning guests
• In 2024, Momentous, a leading human performance company, has welcomed Humble Growth as a significant minority stakeholder. Humble Growth, known for enhancing innovative firms that transform consumer lifestyles, will support Momentous in its mission. Co-founders Jeff Byers and Erica Good will continue leading as CEO and President, respectively
• In 2024, Mayo Clinic and Hologram Sciences have announced a partnership to develop a Precision Nutrition Platform. This collaboration combines Mayo Clinic’s medical expertise with Hologram’s personalized nutrition technology to provide predictive analytics. The platform will offer tailored dietary recommendations and proactive health measures in clinical settings
• In 2022, Lycored is set to open a new facility in Branchburg, New Jersey, designed to process carotenoids, minerals, amino acids, vitamins, and other food ingredients. The plant will feature advanced milling, grinding, drying, and coating technologies, enhancing the efficiency and quality of ingredient production
• In 2021, Arla Foods Ingredients introduced Lacprodan BLG-100, a beta-lactoglobulin ingredient containing 45% more leucine than standard whey protein isolates. This increase in leucine, essential for muscle building, nutritional supplements for athletes offers enhanced benefits, and individuals seeking superior protein supplementation for muscle growth and recovery
• In 2020, Kerry introduced 13 new allergen-free plant-based protein options, derived from pea, rice, and sunflower. These proteins boast a complete amino acid profile with a Protein Digestibility Corrected Amino Acid Score (PDCAAS) of 100%, providing a high-quality, plant-based alternative for those with dietary sensitivities

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Personalized Dietary Supplements Market Scope

The market is segmented on the basis of type, function, dosage forms, application, and end-use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamins
• Minerals
• Botanicals
• Amino Acids
• Enzymes
• Probiotics

 Function

• Additional
• Medicinal
• Sports Nutrition

Dosage Forms

• Tablets
• Capsule
• Powders
• Liquids
• Others

 Application

• Additional Supplements
• Medicinal Supplements
• Sports Nutrition
• Lifestyle Diseases
• Inherited Diseases
• Others

 End-Use

• Hospitals
• Clinics
• Home Care
• Wellness and Fitness Centers
• Ambulatory Care
• Others

Personalized Dietary Supplements Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, function, dosage forms, application, and end-use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the personalized dietary supplements market due to rising health awareness and increasing obesity rates. These factors drive demand for customized nutritional solutions tailored to individual needs, boosting market growth in the region. Enhanced focus on personalized health is fueling the expansion of daily supplements and market segment in North America.

Asia-Pacific is expected to show significant growth in the personalized dietary supplements market. This expansion is fueled by the increasing use of food amino acids as flavor enhancers and growing consumer emphasis on healthy diets. Rising health consciousness and demand for customized nutrition solutions are key drivers in this region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Personalized Dietary Supplements Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Glanbia PLC (Ireland)
• Now Health International (U.S.)
•  Nutiva Inc. (U.S.)
• The Simply Good Foods Company (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm.  (U.S.)
• Kerry Group plc. (Ireland)
• Nature's Bounty (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife International of America, Inc. (U.S.)
• Danone S.A. (France)
• GNC Holdings, LLC (U.S.)
• Orgain, Inc. (U.S.)
• True Nutrition (U.S.)

SKU-61493