Informe de análisis del tamaño, la participación y las tendencias del mercado mundial de impresión de envases: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado de impresión de embalajes

El mercado de la impresión de envases ha experimentado un sólido crecimiento impulsado por la creciente demanda de soluciones de envasado atractivas, funcionales y de alta calidad en diversas industrias. El aumento de la preferencia de los consumidores por envases visualmente atractivos e informativos ha impulsado avances en las tecnologías de impresión, lo que ha dado lugar a innovaciones como la impresión digital y los materiales sostenibles. El mercado también está influenciado por el creciente énfasis en la sostenibilidad, ya que las empresas buscan soluciones de envasado ecológicas que minimicen el impacto ambiental. Este cambio ha provocado un aumento en la adopción de materiales reciclables y biodegradables, así como avances en las técnicas de impresión que reducen los residuos y mejoran la eficiencia.

Tamaño del mercado de impresión de envases

El tamaño del mercado mundial de impresión de envases se valoró en USD 437,97 millones en 2023 y se proyecta que alcance los USD 664,54 millones para 2031, con una CAGR del 5,35% durante el período de pronóstico de 2024 a 2031.

Además de la información sobre escenarios de mercado como valor de mercado, tasa de crecimiento, segmentación, cobertura geográfica y actores principales, los informes de mercado seleccionados por Data Bridge Market Research también incluyen análisis de importación y exportación, descripción general de la capacidad de producción, análisis de consumo de producción, análisis de tendencias de precios, escenario de cambio climático, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materias primas/consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado de impresión de envases

"El impacto de la expansión del sector de alimentos y bebidas en la impresión de envases"

El sector de alimentos y bebidas en expansión es un impulsor clave del mercado de impresión de envases, lo que refleja una tendencia que influye significativamente en el crecimiento del mercado. A medida que la industria evoluciona, existe una creciente necesidad de soluciones de envasado que no solo preserven la frescura del producto y prolonguen la vida útil, sino que también mejoren la imagen de marca y el atractivo para los consumidores. La creciente demanda de alimentos preparados, comidas listas para consumir y bebidas premium está impulsando la necesidad de soluciones de envasado innovadoras. El embalaje desempeña un papel vital en la diferenciación de productos en un mercado competitivo, por lo que es esencial que las empresas inviertan en tecnologías de impresión de alta calidad que ofrezcan colores vibrantes, diseños atractivos y etiquetado informativo. Además, el enfoque en la sostenibilidad y los materiales ecológicos está impulsando el desarrollo de soluciones de envasado que se alinean con las preocupaciones ambientales, como los materiales biodegradables o reciclables.

Esta tendencia se ve respaldada por la creciente popularidad del comercio electrónico y los canales de venta directa al consumidor, que requieren envases resistentes y atractivos para garantizar que los productos lleguen a los consumidores en óptimas condiciones. A medida que la industria de alimentos y bebidas continúa expandiéndose a nivel mundial, impulsada por las preferencias cambiantes de los consumidores y el aumento de los ingresos disponibles, se espera que aumente la demanda de soluciones avanzadas de impresión de envases, lo que impulsará un crecimiento significativo en el mercado de impresión de envases.

Alcance del informe y segmentación del mercado  de impresión de envases

Packaging Printing Market Definition

Packaging printing refers to the process of applying graphics, text, and designs to packaging materials to enhance their appearance, convey product information, and ensure brand recognition. This process involves various techniques and technologies to produce high-quality prints on packaging substrates such as paper, cardboard, plastic, metal, and glass.

Packaging Printing Market Dynamics

Drivers

• Growing E-commerce Sector           

The expansion of e-commerce has significantly boosted the demand for effective packaging solutions that ensure product safety and enhance brand visibility during shipping. As online shopping continues to grow, packaging plays a critical role in protecting products from damage, contamination, and tampering while in transit. Additionally, e-commerce has heightened the need for packaging that stands out visually, as packaging serves as a key touchpoint for brand interaction and consumer engagement. This shift towards online retail is driving innovations in packaging design and printing, with a focus on durability, security features, and eye-catching aesthetics to attract and retain customers in a competitive digital marketplace.              

• Rising Consumer Preference for Attractive Packaging 

With the market becoming more saturated with diverse product options, packaging has emerged as a critical factor in influencing purchasing decisions. Effective packaging protects the product and conveys brand identity, product benefits, and key information compellingly. This trend is encouraging manufacturers and brands to invest in high-quality printing technologies that offer vibrant colors, intricate designs, and clear text, ensuring that products stand out on store shelves and resonate with consumers. Consumers are increasingly drawn to products with visually appealing and informative packaging, driving the demand for advanced printing solutions.

Opportunities

• Expansion of Sustainable Printing Technologies     

With increasing environmental awareness and consumer demand for eco-friendly products, there is a strong push towards reducing the ecological footprint of packaging. Innovations in sustainable printing include the use of biodegradable inks, recycled materials, and energy-efficient printing processes. These advancements not only meet regulatory requirements and consumer preferences but also provide companies with a competitive edge by aligning their practices with broader sustainability goals. The development and adoption of sustainable printing technologies and materials are creating significant growth opportunities in the packaging printing market.               

• Rise in Luxury Packaging       

Brands are investing in sophisticated packaging that reflects quality and opulence as consumers increasingly value premium experiences and exclusive products. Luxury packaging often involves intricate designs, high-quality materials, and advanced printing techniques that convey a sense of elegance and exclusivity. This trend is fueling demand for specialized printing solutions that can deliver intricate graphics, textures, and finishes. As the luxury market expands, package label printers are presented with opportunities to develop and supply innovative packaging solutions that cater to high-end consumer expectations. The growing popularity of luxury and premium packaging solutions is opening up new opportunities for high-end packaging printing applications. 

Restraints/Challenges

• High Capital Investment

The high cost of advanced printing technologies and equipment poses a significant barrier to entry for smaller companies in the packaging printing market. Investments in state-of-the-art printing machinery, such as digital presses and high-speed flexographic printers, require substantial financial resources. This capital-intensive nature of the industry can limit opportunities for smaller or new entrants who may struggle to compete with established players who have the financial capacity to invest in cutting-edge technology.   

• Fluctuating Raw Material Prices

Fluctuations in raw material prices, such as paper, plastic, and inks, can significantly impact production costs and profitability in the packaging printing market. The volatility of raw material costs is influenced by factors such as supply chain disruptions, geopolitical events, and market demand. These price variations can lead to increased production expenses and affect the overall cost structure of packaging solutions. Companies may face challenges in maintaining consistent pricing for their products while managing the impact of raw material cost fluctuations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Packaging Printing Market Scope

The market is segmented on the basis of packaging type, printing technology, printing ink, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging Type

• Labels
• Plastics
• Glass
• Metal
• Paper and Paperboard
• Flexible Packaging and Corrugated Boxes
• Cartons
• Others

Printing Technology

• Flexography Printing Technology
• Rotogravure Printing Technology
• Offset Printing Technology
• Digital Printing Technology
• Screen Printing

Printing Ink

• Solvent-Based Ink
• UV-Curable Ink
• Aqueous Ink
• Other

Application

• Food and Beverage
• Household and Cosmetic Products
• Pharmaceuticals
• Others

Global Packaging Printing Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, packaging type, printing technology, printing ink, and application as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to an increasing demand for diverse packaging solutions such as pouches, quality packaging materials, and shrink sleeves, which cater to a wide array of consumer and industrial needs. 

Asia-Pacific is expected to be the fastest growing due to the region's substantial investment in advanced technology and rapid development across various end-use industries, including food and beverages and healthcare. The increasing middle class and increasing disposable incomes in Asia-Pacific countries are driving demand for sophisticated packaging solutions that ensure product safety and enhance consumer appeal.  

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Global Packaging Printing Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Packaging Printing Market Leaders Operating in the Market Are:

• Constantia Flexibles (Austria)
• TOPPAN Inc. (Japan)
• Duncan Print Group (U.K.)
• Belmont Packaging Ltd (Reino Unido)
• EMBALAJE CUÁNTICO (REINO UNIDO)
• Mondi (Reino Unido)
• Compañía de productos Sonoco (Estados Unidos)
• Graphic Packaging International, LLC (Estados Unidos)
• Quad/Graphics, Inc. (Estados Unidos)
• Amcor plc (Australia)
• Tienda de embalajes Quantum (Reino Unido)
• WS Packaging Group, Inc. (Estados Unidos)
• Compañía de embalaje Shree Arun Private Limited (India)
• Coveris (Reino Unido)
• Ahlström (Finlandia)
• AVERY DENNISON CORPORATION (EE. UU.)
• Industrias CCL (Canadá)
• Smurfit Kappa (Irlanda)

Últimos avances en el mercado de la impresión de envases

• En junio de 2024, W&H presentó su innovador concepto de impresión digital para el mercado de envases flexibles. La máquina conceptual, cuyo lanzamiento está previsto para 2026, representa un avance significativo en la impresión de envases industriales. Esta nueva solución de impresión digital combina los puntos fuertes de las tecnologías de impresión digital y flexográfica, ofreciendo un enfoque innovador para satisfacer las demandas de los envases modernos.

SKU-52866