Informe de análisis del tamaño, la participación y las tendencias del mercado mundial del té orgánico: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado del té orgánico

El mercado del té orgánico ha experimentado un sólido crecimiento impulsado por la creciente conciencia de los consumidores sobre los problemas de salud y medioambientales. A medida que más personas buscan productos naturales y ecológicos, ha aumentado la demanda de té orgánico, que se cultiva sin pesticidas ni fertilizantes sintéticos. Esta creciente preferencia se ve impulsada por los beneficios percibidos para la salud del té orgánico, incluida la falta de residuos químicos y su producción según prácticas ambientalmente sostenibles. El mercado se caracteriza por una amplia gama de ofertas de té orgánico, que incluyen té negro, verde, blanco y de hierbas, que satisfacen los distintos gustos y preferencias de los consumidores. La expansión de los canales minoristas, incluidas las tiendas de alimentos naturales, los supermercados y las plataformas de comercio electrónico, ha hecho que el té orgánico sea más accesible para un público más amplio.

Tamaño del mercado del té orgánico

El tamaño del mercado mundial de té orgánico se valoró en USD 1.70 mil millones en 2023 y se proyecta que alcance los USD 2.83 mil millones para 2031, con una CAGR del 6.60% durante el período de pronóstico de 2024 a 2031. Además de la información sobre escenarios de mercado como valor de mercado, tasa de crecimiento, segmentación, cobertura geográfica y actores principales, los informes de mercado seleccionados por Data Bridge Market Research también incluyen análisis de expertos en profundidad, análisis de precios, análisis de participación de marca, encuesta de consumidores, análisis demográfico, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materias primas / consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado del té orgánico

“Aumento del bienestar y mayor interés por el té orgánico”

El creciente interés por el bienestar y la salud holística está cambiando significativamente el mercado del té orgánico y presenta una tendencia convincente que impulsa la demanda. A medida que más consumidores priorizan su bienestar general, existe un mayor interés en productos que se alinean con un estilo de vida consciente de la salud. El té orgánico, conocido por sus ingredientes naturales y sus posibles beneficios para la salud, encaja perfectamente en esta tendencia de bienestar. Este creciente énfasis en el bienestar abarca varios aspectos, como el manejo del estrés, la salud digestiva y el apoyo inmunológico, todos los cuales se pueden abordar mediante el consumo de té orgánico.

The increased consumer awareness of health and wellness has led to a surge in demand for products that offer nutritional value and contribute to a balanced and healthy lifestyle. Organic teas, with their rich array of flavors and purported health benefits, appeal to individuals seeking natural solutions to enhance their well-being. Brands that capitalize on these wellness trends by offering organic tea products that cater to specific health needs or promote overall wellness can effectively tap into this growing market.

Report Scope and Organic Tea Market Segmentation

Organic Tea Market Definition

Organic tea is tea produced from organic tea leaves grown without the use of synthetic pesticides, herbicides, or genetically modified organisms (G.M.O.s). Instead, organic tea cultivation relies on natural farming practices, including the use of organic fertilizers and pest control methods, to maintain soil health and promote biodiversity.        

Organic Tea Market Dynamics

Drivers  

• Rising Demand for Natural Products    

With consumers becoming increasingly health-conscious and environmentally aware, there is a growing preference for products that are free from synthetic additives and chemicals. This shift towards natural alternatives reflects a broader movement towards sustainable and clean living, which includes a preference for organic tea. Organic tea is perceived as a healthier choice due to its natural cultivation methods and absence of pesticides, making it an attractive option for consumers seeking to align their purchases with their values. This rising demand for natural products supports the growing demand for good organic tea brands, as more consumers opt for organic tea over conventional alternatives.                         

• Growing Demand for Flavored and Herbal Teas

Consumers are looking for traditional tea options and are increasingly exploring diverse and unique flavors that cater to their taste preferences and health needs. This shift is driven by a growing awareness of the health benefits associated with herbal ingredients, such as chamomile, peppermint, ginger, and hibiscus, which are known for their soothing, digestive, and anti-inflammatory properties. Flavored teas, which include fruit-infused and spiced varieties, are also gaining popularity as they offer a refreshing alternative to regular tea, appealing to those who seek variety in their daily beverage choices. Furthermore, the trend towards natural and organic products has led consumers to opt for organic versions of these flavored and herbal teas, as they are free from synthetic additives, pesticides, and chemical fertilizers. The organic tea market is witnessing significant growth due to the rising demand for flavored and herbal teas.

Opportunities

• E-commerce and Digital Marketing of Organic Tea

The rise of online shopping and digital platforms has transformed the retail landscape, providing a convenient way for consumers to access a wide range of products, including organic tea. By utilizing e-commerce platforms, brands can reach a broader audience, including those in remote or underserved areas. Digital marketing techniques, such as targeted advertising and social media campaigns, allow brands to engage with potential customers and build brand awareness. This approach not only increases visibility but also enables brands to showcase the unique benefits and quality of their organic tea products, creating market opportunities for market growth.    

• Health and Functional Benefits          

Emphasizing the health and functional benefits of organic tea can significantly boost its appeal among health-conscious consumers. Organic tea is often associated with various health advantages, such as stress reduction, improved digestion, and enhanced immune function. By highlighting these benefits, brands can attract consumers who are looking for natural and effective ways to support their well-being. Organic tea's reputation for delivering wellness benefits aligns with the growing trend of seeking health-focused products. Marketing strategies that focus on these functional benefits can effectively capture the interest of consumers who prioritize their health and are willing to invest in products that contribute to their overall wellness.

Restraints/Challenges

• High Production Costs

High production costs are a notable challenge in the organic tea market, impacting both pricing and market dynamics. The process of organic farming involves more rigorous standards and practices compared to conventional methods, leading to higher costs for certification, maintenance, and labor. These elevated production costs often translate into higher retail prices for organic tea, which can be a barrier for some consumers. Additionally, the need for specialized handling and processing equipment further adds to the cost. As a result, the higher cost of organic tea can limit its market appeal and accessibility, particularly in price-sensitive segments.

• Limited Supply Chain Infrastructure

Limited supply chain infrastructure poses a significant challenge to the growth of the organic tea market, especially in developing regions. Effective supply chain management is crucial for ensuring the efficient processing, distribution, and availability of organic tea. However, inadequate infrastructure in some areas can hinder the ability to meet growing demand and maintain product quality. Issues such as insufficient processing facilities, lack of distribution networks, and logistical inefficiencies can limit market growth and accessibility.              

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market, contact Data Bridge Market Research for an Analyst Brief; our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Organic Tea Market Scope

The market is segmented on the basis of type, form, packaging type, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Black Tea
• Green Tea
• Oolong Tea
• Herbal Tea
  • Chamomile Herbal Tea
  • Peppermint Herbal Tea
  • Ginger Herbal Tea
  • Lemongrass Herbal Tea
  • Other Herbal Teas
• Others

Form

• Dried Leaf
• Powder
• Liquid
• Others

Packaging type

• Paper Pouches
• Cans
• Cartons
• Tea Bags
• Others

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience/Grocery Stores
• Online Retail Stores
• Others

Global Organic Tea Market Regional Analysis

The market is analyzed, and market size insights and trends are provided by country, type, form, packaging type, and distribution channel, as referenced above.

The countries covered in the market are the U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Europe is expected to dominate the market due to

Asia-Pacific is expected to be the fastest growing due to

La sección de países del informe también proporciona factores individuales que impactan en el mercado y cambios en la regulación nacional que afectan las tendencias actuales y futuras del mercado. Puntos de datos como análisis de la cadena de valor aguas abajo y aguas arriba, tendencias técnicas, análisis de las cinco fuerzas de Porter y estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y los desafíos que enfrentan debido a la competencia grande o escasa de las marcas locales y nacionales, así como el impacto de los aranceles nacionales y las rutas comerciales, se consideran al proporcionar un análisis de pronóstico de los datos del país.

Cuota de mercado mundial del té orgánico

El panorama competitivo del mercado proporciona detalles de los competidores. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos y el dominio de las aplicaciones. Los puntos de datos proporcionados anteriormente solo están relacionados con el enfoque de las empresas en relación con el mercado.

Los líderes del mercado del té orgánico que operan en el mercado son:

• Tata Consumer Product Limited (India)
• Unilever (Reino Unido)
• Associated British Foods plc (Reino Unido)
• VAHDAM (India)
• Condimentos celestiales (EE. UU.)
• Corporación Comercial de Bombay Burmah, Limited (India)
• Té Stash (EE. UU.)
• Té Bigelow (Estados Unidos)
• Shangri La Tea Company Inc. (Estados Unidos)
• Yogi (Estados Unidos)
• República del Té (EE.UU.)
• Té Mighty Leaf (Canadá)
• Numi, Inc. PBC (Estados Unidos)
• ITO EN LTD. (Japón)
• La República del Té (EE.UU.)
• Dunkin'​ Brands Inc. (Estados Unidos)
• Grupo de té Wagh Bakri (India)
• Keurig Green Mountain, Inc. (Estados Unidos)
• SUNTORY BEVERAGE & FOOD LIMITED (Japón)

Últimos avances en el mercado del té orgánico

• En junio de 2024, Amul lanzará una nueva línea de té orgánico. Esta expansión en el mercado del té orgánico refleja el compromiso de Amul de satisfacer la creciente demanda de productos naturales y ecológicos por parte de los consumidores. La nueva gama de productos estará dirigida a los consumidores preocupados por su salud que buscan opciones de té orgánico de alta calidad.
• En marzo de 2024, JUST ICE TEA, una marca de Eat the Change, lanzará una nueva gama de té orgánico en latas. Esta línea de productos se dará a conocer en la feria comercial Natural Products Expo West en Anaheim, California.
• En mayo de 2022, Organic India celebró el Día Internacional del Té con la presentación de una amplia variedad de nuevas variedades de té e infusiones. La empresa presentó productos innovadores, como Tulsi Detox Kahwa, junto con infusiones refrescantes como Peppermint Refresh, Moringa Hibiscus y Simply Chamomile.

SKU-54226