Global Mobility As A Service Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado de movilidad como servicio

El mercado de la movilidad como servicio (MaaS) abarca una amplia gama de empresas dentro de la industria de la movilidad, incluidas las empresas de viajes compartidos como Uber y Lyft, las empresas de alquiler de automóviles tradicionales como Hertz y Avis, los servicios de bicicletas compartidas como Lime y Citi Bike, e incluso las agencias de transporte público. Estas empresas aprovechan las plataformas tecnológicas para brindar un acceso sin inconvenientes a varias opciones de transporte, lo que permite a los usuarios planificar, reservar y pagar sus viajes a través de una única interfaz. MaaS facilita experiencias de viaje eficientes y multimodales, ofreciendo a los usuarios mayor comodidad, flexibilidad y sostenibilidad en sus opciones de movilidad.

Data Bridge Market Research analiza el mercado global de movilidad como servicio, que fue de USD 125,26 mil millones en 2023, y se espera que alcance los USD 1,275,13 mil millones para 2031, a una CAGR del 33,65% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de Data Bridge Market Research incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y análisis pestle.

Alcance y segmentación del mercado de movilidad como servicio  

Definición de mercado

La movilidad como servicio (MaaS) es un concepto que integra diversas formas de servicios de transporte en una única plataforma accesible. Su objetivo es proporcionar a los usuarios soluciones de movilidad fluidas, cómodas y eficientes adaptadas a sus necesidades individuales. A través de MaaS, los usuarios pueden acceder a una variedad de opciones de transporte, como transporte público, viajes compartidos, bicicletas compartidas, automóviles compartidos y, cada vez más, vehículos eléctricos (VE).

Dinámica del mercado de la movilidad como servicio

Conductores

• Mayor comodidad para los consumidores modernos

La movilidad como servicio (MaaS) integra varios modos de transporte en una plataforma unificada, ofreciendo a los usuarios un acceso sin inconvenientes a diferentes servicios, como viajes compartidos, transporte público, bicicletas compartidas y más. Esta consolidación simplifica la experiencia de viaje, brindando a los usuarios soluciones de movilidad convenientes y a pedido. Agiliza las opciones de transporte a través de plataformas y aplicaciones digitales, MaaS satisface el deseo de los consumidores modernos de viajar sin esfuerzo, de manera flexible y eficiente, lo que en última instancia impulsa su adopción y el crecimiento del mercado.

Por ejemplo, en enero de 2023, el Departamento de Movilidad de la Ciudad de Tampa colaboró ​​con Moovit para probar un proyecto integral de movilidad urbana. Aprovechando la plataforma de Moovit, que ofrece planificación de viajes multimodales y actualizaciones en tiempo real, la iniciativa tiene como objetivo aliviar la congestión al brindar diversas opciones de transporte, como caminar, andar en bicicleta, andar en patinete, conducir y transporte público, incluidos los servicios de tranvía y autobús. Esta colaboración estratégica aborda la necesidad urgente de soluciones de movilidad eficientes en medio de los desafíos de tráfico de Tampa.

• Marcos regulatorios que fomentan la integración de diversos sistemas de transporte

Regulatory frameworks often incentivize collaboration among stakeholders, streamline licensing and permitting processes, and facilitate interoperability between different transit systems. The established standards and guidelines for data sharing, payment systems, and infrastructure development, regulations create an environment conducive to seamless mobility solutions. Moreover, regulatory support encourages innovation and investment in MaaS platforms, driving competition and ultimately enhancing the accessibility and efficiency of transportation networks.

Opportunities

• Growing Rapid Urbanization Leads to the Rise in for Mobility as a Service in Indian Market

The rapid urbanization in India has led to increased congestion and pollution, driving the need for efficient transportation solutions. Mobility as a Service (MaaS) addresses these challenges by offering integrated, convenient, and sustainable transportation options. With MaaS, users can access various modes of transportation, such as public transit, ridesharing, and bike-sharing, through a single platform, enhancing convenience and reducing reliance on private vehicles. This presents a promising market opportunity in India, where the demand for seamless mobility solutions is escalating rapidly.

For instances,

In January 2023, Uber's collaboration with Tata Motors to launch 25,000 electric cars in India mirrors the global trend towards sustainable mobility solutions driven by rapid urbanization. As Indian cities grapple with increasing congestion and environmental concerns, the deployment of electric vehicles through MaaS initiatives such as this presents a crucial step forward in meeting the evolving transportation needs of urban populations, fostering cleaner and more efficient mobility alternatives.

• Increasing Environmental Awareness Promotes the High Prevalence of Electric Vehicles (EVs)  

With increasing environmental awareness and government incentives, consumers are opting for EVs as a preferred mode of transportation within MaaS platforms, shaping the future of travel mobility. This trend is driven by factors such as lower operating costs, reduced carbon emissions, and advancements in charging infrastructure. MaaS providers are capitalizing on this trend by integrating EVs into their service offerings, offering customers a diverse range of options for their mobility needs.

Restraints/Challenges

• Infrastructure Dependency Limits the Accessibility of MaaS solutions

MaaS relies heavily on public transit systems, ride-sharing networks, and other mobility services. However, inadequate infrastructure in certain regions can limit the effectiveness and accessibility of MaaS solutions. Without robust transportation networks, MaaS platforms may struggle to offer comprehensive and convenient mobility options to users, hindering widespread adoption.

• High Initial Investment Costs create Barriers for New Players

The development of comprehensive MaaS platforms requires substantial investments in technology infrastructure, software development, fleet acquisition, and operational setup. These costs create barriers to entry for new players and deter existing stakeholders from expanding their services. Moreover, the uncertainty surrounding returns on investment and the complexity of integrating various transportation modes further amplify these barriers. As a result, limited access to capital constrains the growth and adoption of MaaS solutions, impeding the realization of its full potential in growing urban mobility.

This mobility as a service market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mobility as a service market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In February 2023, Uber and HSBC collaborated to launch a digital payments solution in Egypt, enabling unbanked drivers to receive on-demand cash outs into mobile wallets. This collaboration aims to offer Uber drivers timely access to 100% of their earnings via HSBC Net's payment solution
• In January 2023, DiDi collaborated with Jordan Transfer Guidance to integrate taxi dispatch on routes, including the last mile, within the transfer guidance app. This initiative, part of Jordan's MaaS service and tourism DX business, anticipates the return of tourists, particularly from China, by enhancing transportation options
• In December 2022, Moovit launched a new urban mobility app in Tampa, enabling users to plan multimodal trips seamlessly. The Mobility as a Service (MaaS) Pilot, starting with the local launch of Moovit, integrates with HART mobile ticketing, addressing transit access gaps and enhancing connectivity between transportation modes
• In May 2020, Mobility as a Service became available through Global Oy's collaboration with Finland's Enfuce. This partnership introduced card payments via a mobility app, featuring master card prepaid cards. The collaboration aimed to expand the market for MaaS by enhancing payment options and convenience for users

Mobility as a Service Market Scope

The mobility as a service (MaaS) market is segmented on the basis of service type, solution, transportation type, vehicle type, application platform, requirement type, organization size, and usage.  The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Service Type

• Car Sharing
• Bus Sharing
• Train
• Ride Hailing
• Bi-Cycle Sharing
• Self-Driving Cars
• Others

Solution

• Navigation Solutions
• Ticketing Solutions
• Technology Platforms
• Insurance Services
• Telecom Connectivity Providers
• Payment Engines

Transportation Type

• Public
• Private

Vehicle Type

• Four Wheelers
• Bus
• Train
• Micro Mobility

Application Platform

• IOS
• Android
• Others

Requirement Type

• First and Last Mile Connectivity
• Off-Peak and Shift Work Commute
• Daily Commuter
• Airport or Mass Transit Stations Trips
• Inter-City Trips
• Others

Organization Size

• Small and Medium Enterprises (SMEs)
• Large Enterprises

Usage

• Commercial
• Personal

Mobility as a Service Market Region Analysis/Insights

The mobility as a service (MaaS) market is analysed and market size insights and trends are provided by country, service type, solution, transportation type, vehicle type, application platform, requirement type, organization size, and usage as referred to above.

The countries covered in the mobility as a service (MaaS) market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America domnates in the market due to the widespread adoption of EMV (Europay, Mastercard, and Visa) chip technology for payment and transactions. These secure and efficient payment methods have become integral to MaaS platforms, offering users convenience and reliability. The deployment of EMV chips ensures seamless transactions and enhances user experience, driving further uptake of MaaS services in the region. This trend is expected to persist and even strengthen during the forecast period, as North America continues to invest in technological advancements and infrastructure to support the growing demand for MaaS solutions.

The Asia-Pacific is experiencing substantial growth, primarily driven by the increasing penetration of the internet and the widespread utilization of mobile data for diverse applications. The rise in internet access has facilitated greater connectivity, leading to a surge in activities such as social media usage and mobile banking. This trend reflects the region's growing digitalization and the adoption of technology in everyday life. As more individuals access the internet via mobile devices, the demand for mobile data services is expected to soar, fostering opportunities for telecom companies and digital service providers.

The country section of the global sales force automation software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Mobility as a Service Market Share Analysis

The mobility as a service (MaaS) market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the global mobility as a service (MaaS) market.

Some of the major players operating in the mobility as a service (MaaS) market are:

• Avis Budget Group (U.S.)
• Beijing Xiaoju Technology Co, Ltd. (China)
• Mobiag (Portugal)
• movmi (Canada)
• Uber Technologies Inc. (U.S.)
• Careem (U.A.E.)
• Bolt Technology OÜ (Estonia)
• Gett (U.K.)
• Aptiv (Ireland)
• Enterprise Holdings Inc. (U.S.)
• Europcar Mobility Group SA (France)
• Curb Mobility, LLC (U.S.)

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