Mercado mundial de gestión de la higiene menstrual: tendencias de la industria y pronóstico hasta 2029

Análisis y tamaño del mercado de gestión de la higiene menstrual

Cada año, casi el 60% de las mujeres de la India son diagnosticadas con trastornos e infecciones vaginales y del tracto urinario como resultado de una higiene menstrual inadecuada. Los productos de higiene femenina se utilizan para mantener limpias las partes internas del cuerpo, limpiar el flujo vaginal y eliminar el vello no deseado durante la menstruación. Los productos de higiene femenina incluyen toallas sanitarias, tampones, limpiadores internos y aerosoles, salvaslips y protectores diarios, y maquinillas de afeitar y cuchillas desechables. El mercado de la gestión de la higiene menstrual está creciendo debido al lanzamiento de nuevos productos y a las crecientes preocupaciones por la salud entre las mujeres.

Data Bridge Market Research analiza que el mercado de gestión de la higiene menstrual, que fue de USD 22,34 mil millones en 2021, se disparará hasta USD 38,10 mil millones para 2029, y se espera que experimente una CAGR del 6,90% durante el período de pronóstico de 2022 a 2029. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de Data Bridge Market Research también incluye un análisis experto en profundidad, epidemiología del paciente, análisis de la cartera, análisis de precios y marco regulatorio.

Alcance y segmentación del mercado de gestión de la higiene menstrual      

Market Definition

Women often use feminine hygiene products to keep their bodies clean. Different layers of quilted cotton fabric are sandwiched between layers of extremely absorbent plastic and polymers that are impervious to liquids. Tampons, sanitary pads, menstruation cups, and napkins/pads are examples of these goods created from synthetic and natural raw materials.

Menstrual Hygiene Management Market Dynamics

Drivers

• Rising awareness of menstrual health and hygiene

Literacy is a fundamental right that serves as a springboard for ending poverty and extending society's attitude. Much study and policy debate has centred on the relationship between literacy and health. According to UNESCO, people in the United States with low literacy skills are three times more likely to have a worse health consequence than those with a higher literacy rate. This is also true of women's literacy in terms of feminine health and cleanliness. As a result, the market for menstrual hygiene management is predicted to grow as people become more aware of menstruation health and hygiene.

• Rising literacy level among females

Global agencies and organisations such as UNICEF and UNESCO have been active in boosting the literacy levels of young ladies in underdeveloped and developing nations during the last decade, believing that increased female literacy will improve feminine health management. Female literacy is projected to have a good impact on total feminine health management, and is thus closely related to the usage of feminine hygiene products. As a result, rising female literacy is expected to drive the menstrual hygiene management market.

Opportunities

• Emerging eco-friendly feminine hygiene products

Feminine hygiene products are not biodegradable, which is currently a big environmental problem. To compete in this market, it is possible to create environmentally friendly products like sanitary napkins made of natural fibres. Natural absorbent fibres with a low carbon footprint and wide availability include organic cotton, banana fibre, jute, and bamboo etic. Utilizing these fibres also reduces the price of manufacturing sanitary napkins.

 Restraints/Challenges

• Social stigma associated with menstruation and feminine hygiene products

For many women, the conventional perception and stigma connected with menstruation is a severe disadvantage. According to the Essity Health and Hygiene Report 2019, one in every four women in the world is of menstruation age. Women who menstruate require not just a private space to wash and manage their periods, but also feminine hygiene supplies and a proper disposal location. Menstruation is a hindrance to community engagement, education, and working life in rural places because these needs are frequently disregarded.

• Impact of feminine hygiene products on the environment

Currently, one of the most hotly debated topics is the environmental impact of sanitary napkins. A plastic disposable sanitary napkin takes 500-800 years to degrade entirely.

This menstrual hygiene management market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the menstrual hygiene management market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Menstrual Hygiene Management Market

People living in poverty experienced challenges acquiring menstrual hygiene materials and related health treatments during the pandemic COVID-19 because of the lockdown, increased costs, and economic insecurity. During the first phase of the lockdown, sanitary napkins were not listed on the list of critical commodities, causing serious production and supply disruptions, resulting in a shortage at pharmacies, grocery stores, and e-commerce websites. However, on March 29, 2020, Ajay Bhalla, India's home secretary, released an amendment to all state chief secretaries clarifying that sanitary napkins would be included in the list of basic products. Due to the fact that these products were classified as essential items, their production and sales were normalised, stabilising the market examined from 2022 to 2029.

Recent Development

• In May 2020, Ontex revealed plans for a new personal hygiene manufacturing plant in Rockingham County, North Carolina. Production at the new site is expected to begin in mid-2021.
• In October 2020, Softex Indonesia was acquired by Kimberly-Clark Corporation to help the company expand its personal care business in Southeast Asia.

Global Menstrual Hygiene Management Market Scope

The menstrual hygiene management market is segmented on the basis of product type and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product type

• Menstrual Care Napkins
• Cleaning and Deodorizing Spray

 End User

• Supermarkets
• Drug Stores
• Retail Stores

Menstrual Hygiene Management Market Regional Analysis/Insights

The menstrual hygiene management market is analysed and market size insights and trends are provided by country, product type and end-user as referenced above.

The countries covered in the menstrual hygiene management market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the menstrual hygiene management market due to the increasing awareness among the people along with availability of diversified products.

Asia-Pacific is expected to grow at the highest growth rate in the forecast period of 2022 to 2029 due to the growing female population and increasing disposable income.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Menstrual Hygiene Management Market Share Analysis

El panorama competitivo del mercado de gestión de la higiene menstrual proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y la variedad de productos, el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado de gestión de la higiene menstrual.

Algunos de los principales actores que operan en el mercado de gestión de la higiene menstrual son:

• Johnson & Johnson Private Limited (Estados Unidos)
• Procter & Gamble (Estados Unidos)
• Kimberly-Clark (Estados Unidos)
• Essity Aktiebolag (publ) (Suecia)
• Corporación Kao (Japón)
• Corporación Daio Paper (Japón)
• Corporación Unicharm (Japón)
• Bienes de consumo masivo de primer nivel (Sudáfrica)
• Ontex (Bélgica)
• Compañía del Grupo Internacional Hengan Ltd. (China)
• Drylock Technologies (Bélgica)
• Natracare LLC (Estados Unidos)
• First Quality Enterprises, Inc. (Estados Unidos)
• Bingbing Paper Co., Ltd. (China)
• TZMO SA (Polonia)
• Productos sanitarios para mujeres Quanzhou Hengxue Co., Ltd. (China)
• Rael (Estados Unidos)
• Redcliffe Hygiene Private Limited (India)
• The Keeper, Inc. (Estados Unidos)
• ESTRELLA (India)
• MeLuna GmbH (Alemania)
• Diva International Inc. (Canadá)
• Artículos de higiene (México)

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