Mercado global de información como servicio: tendencias de la industria y pronóstico hasta 2030

Análisis y tamaño del mercado de Insights-as-a-Service

El aumento de la necesidad de gestión de clientes en todo el mundo es el principal factor que acelera el crecimiento del mercado de información como servicio. Además, se espera que el aumento de la adopción del servicio, debido a una mejor implementación con ofertas personalizadas únicas y una alta utilización de teléfonos inteligentes , tabletas y estaciones de trabajo, la ampliación de la selección de nubes públicas y cruzadas, junto con el sector corporativo, también impulsen el crecimiento del mercado de información como servicio. El crecimiento entre segmentos le ayuda a analizar nichos de crecimiento y estrategias para abordar el mercado y determinar sus áreas de aplicación principales y la diferencia en sus mercados objetivo.

Data Bridge Market Research analiza que el mercado global de insights-as-a-service, que fue de USD 7.202 millones en 2022, se disparará hasta USD 40.104 millones para 2030, y se espera que experimente una CAGR del 26,81% durante el período de pronóstico. Los 'insights descriptivos' dominan el segmento de tipo del mercado global de insights-as-a-service, ya que se utilizan con frecuencia como base para cualquier investigación importante. Proporcionan una comprensión fundamental de las tendencias del mercado, el comportamiento del cliente y otros datos críticos. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis de déficit de la cadena de suministro y la demanda.

Alcance del informe y segmentación del mercado

Definición de mercado

Insights-as-a-service se refiere a un servicio basado en la nube que proporciona información a las empresas comerciales. El servicio ayuda a proporcionar medidas específicas que son cruciales para utilizarlas con el fin de lograr los objetivos comerciales. Se sabe que el servicio es una de las tecnologías de más rápido crecimiento en inteligencia empresarial, y el método también incluye el análisis de muchos tipos de información, como información empresarial y conocimientos de pensamiento analítico, entre otros.

Dinámica del mercado global de información como servicio

Conductores

• Toma de decisiones basada en datos en diversas industrias

Las organizaciones de diversos sectores dependen cada vez más de los datos para influir en sus decisiones estratégicas. La conciencia de que los datos pueden proporcionar información importante sobre el comportamiento de los clientes, las tendencias del mercado y la eficiencia operativa es lo que impulsa este movimiento. Los proveedores de información como servicio proporcionan las habilidades y las herramientas necesarias para extraer información significativa de los datos, lo que permite a las empresas tomar decisiones informadas que se traducen en ahorro de costes, crecimiento de los ingresos y ventaja competitiva. Esta estrategia es especialmente importante en el acelerado y rico mundo empresarial actual, en el que las organizaciones que aprovechan los datos con éxito están mejor posicionadas para el éxito.

• Continuos Technological Advancements in Data Analytics, Artificial Intelligenece and Machine Learning

The technological improvenemts have made processing and analysing massive amounts of data more effiecient and cost effective. AI and machine learning algorithms can detect patterns, and forecast insights that people would find difficult or impossible to detect. This not only improves the depth and accuracy of insights, bust also allows for real time data analysis. Businesses are increasingly adopting these technologies and insights as a service providers are leveraging them to give more complex and data driven solutions to their clients.

Opportunity

•        Increased in Need for Quick, Forward Looking Information

This busninesses that can create systems that provide real time data analysis, allow clients to make timely decisions based on the most up to date information. Predictive insights entail forecasting future patterns using historical data and advanced analystics, such as machnine learning, allowing clients to manage obstacles and grasp opportunities before they fully arise. This is especially useful in industries where rapid response to changing situations is required, such as banking, supply chain management, and cyber security.

Restraints/ Challenges

• Increased in Concern about Data Privacy and Security

This growing emphasis on data security and the implementation of stringent data protection regulations, such as General Data Regulation (GDPR) and California Consumer Privacy Act (CCPA), organizations are becoming more cautious about sharing their third-party insights providers. Data breaches, unauthorized access and incorrect data handling can all result in legal and reputational ramifications.  

• Shortage of Skilled Workers in Data Science and Analytics

Developing relevant insights, frequently necessitates specialized knowledge in statistical analysis, machine learning and data interpretation. The demand for these individuals frequently exceeds the existing talent pool, making it difficult for insights service providers to locate and keep suitable experts. In addition, the expense of employing or educating data scientists can be too expensive. This shortage of component individuals may result in slower service delivery.

This global insights-as-a-service market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the variable frequency drive market contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In February 2023, Nokia  launched of AVA Customer and Mobile Network Insights, a cloud-native analytics software solution that simplified the collection and analysis of 5G network data to provide communication service providers (CSPs) with stronger and more cost effective analytical capabilities.  The solution delivered intelligence everywhere through AI and machine learning tools that supported intelligent and automated decision making based on correlated reports generated from data across 5G networks
• In August  2022, Juniper Networks announced Network as a Service (NaaS) enhancements to their leading AIOps platform that further facilitate the deployment and management of wired, wireless and secure SD-WAN network services via Juniper MSP and reseller partners. Best-in-class platform capabilities, such as a microservices cloud, open APIs and Mist AI, with new NaaS capabilities for easily procuring cloud services, managing cloud subscription licenses and assuring the best user experiences across diverse locations, the Juniper AI-driven Enterprise brings even more flexibility, agility and insight to Juniper partners

Global Insights-as-a-Service Market Scope

The global insights-as-a-service market is segmented on the basis of type, deployment model, organization size, application, and vertical. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Descriptive Insights
• Predictive Insights
• Prescriptive Insights

Deployment Model

• Public Cloud
• Private Cloud
• Hybrid Cloud

Organization Size

• Large Enterprise
• Small and Medium Enterprise

Application

• Revenue Cycle Management
• Governance
• Risk and Compliance Management
• Customer Life-Cycle Management
• Branding and Marketing Management
• Strategy Management
• Supply Chain Management

Vertical

• Banking, Financial Services, and Insurance (BFSI)
• Healthcare and Life Sciences
• Retail and Consumer Goods
• Energy and Utilities
• Manufacturing
• Telecommunication and IT
• Government and Public Sector
• Others

Global Insights-as-a-Service Market Region Analysis/Insights

Global insights-as-a-service market is analyzed and market size insights and trends are provided by region, type, deployment model, organization size, application, and vertical, as referenced above.

The countries covered in the global insights-as-a-service market are U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, and rest of Middle East and Africa.

North America dominates the infrastructure as a service market and will continue to flourish its trend of dominance due to the growing demand from large enterprises and big data companies within the region.

Asia-Pacific is the fastest-growing country in the global insights-as-a-service market because of the large investments being made in the data insights services in this region, data-driven industries, such as BFSI, retail & consumer goods, and media & communications in the region.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Competitive Landscape and Global Insights-as-a-Service Market Share Analysis

The global insights-as-a-service market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the global insights-as-a-service market are:

• Deloitte Touche Tohmatsu India LLP (India)
• Capgemini (France)
• SmartFocus (U.K.)
• GoodData Corporation (U.S.)
• NTT DATA Corporation (Japan)
• Dell Inc. (U.S.)
• Oracle (U.S.)
• Accenture (Ireland)
• Microsoft (U.S.)
• Sand Hill Group (U.S.)
• Dynatrace LLC. (U.S.)
• Tata Consultancy Services Limited (India)
• Juniper Networks, Inc. (U.S.)
• INSIGHT (U.S.)
• Nokia (Finland)
• Wipro Limited (India)
• Hitech BPO (India)
• Tiger Analytics (U.S.)
• Analytics Quotient (India)
• Concentrix Corporation (U.S.)

SKU-15690