Mercado mundial de películas de transferencia térmica: tendencias de la industria y pronóstico hasta 2030

Análisis y tamaño del mercado de películas de transferencia de calor

En los últimos años, la tecnología ha innovado en las películas de transferencia de calor, que ahora existen en diferentes tipos, con numerosas características, para satisfacer las demandas. Algunas de las características de las películas de transferencia de calor, como la eficiencia y la eficacia, probablemente impulsarán el crecimiento del mercado mundial de películas de transferencia de calor. Es probable que las actividades de promoción y marketing impulsen la penetración de las películas de transferencia de calor en las industrias del embalaje, textil y otras. Las industrias de usuarios finales están adoptando progresivamente la impresión por transferencia de calor para dispositivos de promoción de ventas, como pancartas y expositores en el punto de venta.

Data Bridge Market Research analiza que el mercado de películas de transferencia de calor se valoró en USD 2.30 mil millones en 2022 y se espera que alcance los USD 3.79 mil millones para 2030, registrando una CAGR del 6,40% durante el período de pronóstico de 2023 a 2030. Además de la información sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis de tendencias de precios detallado y actualizado y análisis de déficit de la cadena de suministro y la demanda.  

Alcance y segmentación del mercado de películas de transferencia de calor

Market Definition

Heat transfer films refer to a specialty film applied on certain fabrics such as cotton, polyester, and cotton-poly blend to imprint logos or designs on that particular material. The structure of heat transfer films comprises three important components: paper release liner, adhesive material and transfer film. The heat transfer films are manufactured by using polyvinyl chloride and polyurethane.

Global Heat Transfer Film Market Dynamics

Drivers

• Increasing demand of heat transfer film in numerous industrial application

The increasing demand for heat transfer films in several industrial applications is mainly driving the growth of the market. The growing demand for finished products with numerous resistance properties, including colour, high temperature, scrub, scratch and solvent resistance with the lower cost, helps the heat transfer film market. Along with these, the efficiency and effectiveness associated with heat transfer films further increase the market value and drive the growth rate of the heat transfer film market.

• Increasing usage of polyurethane (PU) blend heat transfer film

Polyurethane (PU) blend heat transfer films have a soft texture and are elastic. They are extremely preferred in apparel printing. T-shirts that are considered to be casual wear have to be stretchable for usage. The logos, numbers and other bigger pictures have to be stretchable in the sportswear. This necessity is expected to drive the use of PU-based heat transfer films in textile printing.

Additionally, growth of the global heat transfer film is attributed to several factors such as increasing awareness about heat transfer printing technology, the rising demand for customized apparel, and the increasing popularity of online shopping. These are some of the major factors expected to create demand for heat transfer film and drive market growth during the forecast period.

Opportunities

• Increasing usage of heat transfer film in several end-user

Heat transfer films have gained specific traction due to the growing demand for heat transfer films in modern and heat-protected fabric prints & textures, healthcare, food & beverages, and others. The food and beverages industry is anticipated to create a lucrative opportunity for heat transfer films during the forecast period of 2023-2030. Furthermore, the growing adoption of heat transfer films from the personal care and automotive industries is anticipated to increase the growth of the market. Heat transfer films are progressively adopting heat transfer printing on their sales promotion devices such as point-of-purchase banners and displays. Growing competition in the heat transfer films market has led to increasing sales promotional activity.

Restraints/ Challenges

• Restriction on plastic and fluctuating cost of raw material

However, restrictions on plastic material and fluctuating cost of raw material in some developing and developed economies is anticipated to hamper the growth of the heat transfer film market to an extent. The pollution control boards are resisting companies from using plastic across the globe, limiting companies to use plastic as a raw material for the film market.

This heat transfer film market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growth application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the heat transfer film market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Heat Transfer Film Market

The heat transfer films market faced a downfall owing to the advent of COVID-19 in 2020. The market faced a low demand owing to lockdown conditions across the globe. E-commerce distribution was witnessed to flourish in the year 2020, stabilizing the market growth. However, 2021 reflected a slight growth over 2020 owing to decreased COVID cases and improved transportation all over the globe. With growing cases for the omicron variant, the heat transfer films market for the same is likely to be hindered in a negative way.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In May 2022, Avery Dennison Corporation announced the development of its manufacturing capacity by spending over US$ 63 Mn in Europe, which will aid the company to deal with the growing demand for its packaging and labels materials in Europe.
• In May 2021, Innovia Films has launched a modern film in its Propafilm range of clear specialty packaging films. CHS delivers improved thermal resistance and shrinkage properties compared to conventional polypropylene films. It has been developed substitute conventional outer web films in laminates for applications such as pouches and lidding in various food markets.

Global Heat Transfer Film Market Scope

The heat transfer film market is segmented on the basis of substrate material, material, end- industries, product type, type, film shape & pattern and film thickness. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Substrate Material

• Cotton
• Polyester
• Cotton- Poly Blends
• Others

Material

• Polyurethane (PU) Blends
• Polyvinyl Chloride (PVC)

End Industries

• Textile
• Food & Beverages
• Healthcare
• Personal Care
• Construction
• Furniture/Wooden Industry
• Others

Product Type

• Opaque
• Clear
• Glossy Metallic
• Vented

Type

• Heat Transfer Vinyl
• Heat Transfer Plastic Film

 Film Shape & Pattern

• Round
• Customized
• Flat

 Film Thickness

• Thick
• Semi Thick
• Customized

Heat Transfer Film Market Regional Analysis/Insights

The heat transfer film market is analyzed and market size insights and trends are provided by country, substrate material, material, end industries, product type, type, film shape & pattern and film thickness as referenced above.

The countries covered in the heat transfer film market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

Asia-Pacific dominates the heat transfer film market in terms of market share and revenue. This is due to rising demand for heat transfer film in the textile and construction industry in this region. China has constantly maintained its lead over the textile and apparel market by dominating most of the European countries. Low raw material and labor costs in the Asia Pacific have generated a revolution in the textile industry.

North America is expected to be the fastest developing region during the forecast period of 2023-2030 due to the increasing volume of e-commerce and trade in countries such as the U.S. Technology advancement and the availability of large talent pool is the major factor which will help the manufacturers in the U.S. to stay in the competition in this market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Heat Transfer Film Market Share Analysis

The heat transfer film market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to heat transfer film market.

Some of the major players operating in the heat transfer film market are:

• Stahls’ International (U.S.)
• ARMOR (France)
• Innovia Films (U.K.)
• Avery Dennison (Norway)
• HEXIS S.A.S (France)
• POLI-TAPE Klebefolien GmbH (Germany)
• MINSEO COATING FLEX CO., LTD (South Korea)
• SEF FRANCE (France)
• FOREVER GmbH (Germany)
• Cargill Incorporated (U.S.)
• 3M (U.S.)
• Caprihans India Limited (India)
• BASF SE (Germany)
• Arlon Graphics, LLC. (U.S.)
• Dupont Teijin Films U.S. Limited (U.S.)
• Steiner GmbH & Co. KG (Germany)

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