Mercado global de glamping: tendencias de la industria y pronóstico hasta 2031

Análisis y tamaño del mercado de glamping

El mercado está experimentando un crecimiento significativo y se espera que continúe expandiéndose en los próximos años. El crecimiento del mercado está impulsado por varios factores, como la creciente preferencia por los viajes experienciales, el aumento de los ingresos disponibles y una demanda cada vez mayor de opciones turísticas sostenibles y ecológicas. El glamping ofrece a los viajeros una experiencia de acampada única y lujosa, que combina las comodidades de un hotel con la aventura de acampar. El mercado del glamping también se está beneficiando de la creciente disponibilidad de sitios y alojamientos para glamping. El número de operadores y sitios de glamping en todo el mundo ha aumentado con la creciente demanda de glamping. Esto ha hecho que el glamping sea más accesible para una gama más amplia de viajeros, lo que ha impulsado aún más el crecimiento del mercado.

El tamaño del mercado global de glamping se valoró en USD 3.52 mil millones en 2023 y se proyecta que alcance los USD 9.23 mil millones para 2031, con una CAGR del 12.80% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y comportamiento del consumidor.

Alcance del informe y segmentación del mercado

Market Definition

Glamping, short for "glamorous camping," refers to a form of camping that combines the outdoor adventure of traditional camping with luxurious amenities and accommodations. Unlike traditional camping, which often involves roughing it in tents or basic cabins, glamping offers more comfortable and upscale facilities, such as fully furnished tents, yurts, cabins, or even treehouses.

Glamping Market Dynamics

Drivers

• Growing Popularity of Experiential Travel 

Experiential travel has been steadily growing, driven by a desire for more meaningful and authentic experiences. Glamping, with its blend of luxury and adventure, perfectly fits this trend, offering travelers a unique way to immerse themselves in nature and local culture. In contrast to traditional lodging options, glamping enables guests to detach from the fast pace of everyday life and reconnect with nature, leading to memorable experiences, greater environmental appreciation, and stimulating market expansion.

• Rising Disposable Incomes  

The rise in disposable incomes, particularly among the middle and upper classes, has made luxury travel experiences more accessible to a broader range of people. This has led to an increase in demand for high-end accommodations, including glamping. Especially among well-off travelers, there's a willingness to invest more in distinctive and exclusive experiences, fueling the expansion of the glamping market. As disposable incomes continue to rise globally, the demand for luxury travel experiences such as glamping is expected to increase further, fueling market growth.

Opportunities

• Increasing Accessibility  

The availability of glamping sites has expanded beyond traditional camping areas to include a variety of locations such as national parks, private lands, and even urban settings. This growth has made glamping accessible to travelers who may not have previously considered traditional camping or who seek a more luxurious outdoor experience. In addition, the range of accommodations available, from luxury safari tents to basic yurts, caters to different budgets and preferences, further enhancing accessibility and market potential.            

• Social Media Influence 

Social media has become a powerful tool for marketing, glamping experiences, and influencing travel decisions. Travelers are increasingly using platforms such as Instagram, Facebook, and Pinterest to share their travel experiences, including their stays at glamping sites. This user-generated content serves as a form of endorsement and recommendation, attracting more people to consider glamping for their next vacation. The visually captivating aspect of glamping accommodations, characterized by their distinctive designs and scenic surroundings, renders them highly suitable for sharing on social media. As social media continues to play a significant role in travel inspiration and planning, the influence of platforms on the glamping market is expected to grow, presenting a key opportunity for market.

Rrestraints/Challenges

• Weather and Natural Disasters 

Glamping sites, due to their locations in natural and often remote areas, are vulnerable to weather events and natural disasters. This vulnerability can disrupt operations and impact the viability of the business. Severe weather conditions such as storms, floods, or wildfires can damage infrastructure, including tents, cabins, and amenities, leading to temporary closures and financial losses. Natural disasters such as earthquakes or hurricanes can pose significant safety risks to guests and staff and can be a challenge for the market.          

• Regulatory Challenges   

Glamping operators may encounter regulatory challenges, particularly related to land use and zoning regulations. Establishing a glamping site often requires compliance with local, regional, and national regulations, which can vary widely and be complex to navigate. Zoning regulations may restrict where glamping sites can be located and impose limitations on the type and size of structures that can be built. In addition, environmental regulations may require operators to adhere to certain sustainability standards and practices. Navigating these regulations can be time-consuming and costly, potentially limiting the growth of the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In January 2024, the Japanese camping brand Snow Peak revealed plans for its U.S. camping destination, Snow Peak Long Beach Campfield, set to launch in early 2024. Situated on a picturesque 25-acre site on the Long Beach peninsula in Washington state, the campfield is strategically located between Seattle and Portland, Oregon
• In September 2023, Luxeglamp EcoResorts, known for its bubble-glamping resort in Munnar, Kerala, introduced a new celestial-themed glamping experience in Kodaikanal, Tamil Nadu, a popular hill station. Branded as 'Luxeglamp Celestial Glamp,' this enchanting offering provides guests with a celestial ambiance, complete with twinkling stars and a moonlit setting inside the dome
• In November 2022, Under Canvas announced its expansion near the North Entrance of Yellowstone National Park, spanning 50 acres of Montana ranchland. Yellowstone National Park is renowned among outdoor enthusiasts, and this expansion is poised to drive growth in the market

Glamping Market Scope

The glamping market is segmented on the basis of accommodation type, area, size, land ownership, end-user, age group, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Accommodation Type

• Cabins
• Tents
• Yurts
• Tipis
• Tree Houses
• Plastic
• Others

Area

• Rural
• Urban

Size

• 4-Person
• 2-Person
• Others

Land Ownership

• Public
• Private

End-User

• Consumers
• Events

Age Group

• 18-32 Years
• 33-50 Years
• 51-65 Years
• Above 65 Years

Application

• Kids
• Teenagers
• Adults

Glamping Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, accommodation type, area, size, land ownership, end-user, age group, and application as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South  America.

North America is expected to dominate the market due to increasing popularity of glamping among consumers and the rise in the number of tour operators and online glamping services in the region. The trend towards glamping, which combines the luxury of a hotel stay with the adventure of camping, has gained traction among travelers seeking unique and immersive experiences.               

Se espera que la región de Asia y el Pacífico experimente un rápido crecimiento del mercado debido al aumento de los niveles de ingresos disponibles entre los consumidores de la región, lo que lleva a un aumento del gasto en ocio y experiencias de viaje. Además, la industria del turismo en Asia y el Pacífico se está expandiendo rápidamente, impulsada por factores como la mejora de la conectividad, las iniciativas gubernamentales para promover el turismo y una creciente población de clase media con una inclinación por las experiencias de viaje únicas y lujosas.

La sección de países del informe también proporciona factores de impacto de mercado individuales y cambios en la regulación del mercado que afectan las tendencias actuales y futuras del mercado. Los puntos de datos como el análisis de la cadena de valor ascendente y descendente, las tendencias técnicas y el análisis de las cinco fuerzas de Porter, los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y sus desafíos enfrentados debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.

Análisis del panorama competitivo y de la cuota de mercado del glamping

El panorama competitivo del mercado proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado.

Algunos de los principales actores que operan en el mercado son:

• Safari Bushtec (Sudáfrica)
• Sawday's Canopy & Stars Ltd. (Reino Unido)
• Huttopia (Francia)
• Wigwam Holidays Ltd (Reino Unido)
• Campings Arena (Europa)
• Tiendas de campaña glamping BIGHEAD (Eslovenia)
• Fabricaciones Bond (Reino Unido)
• Castillo de Ramšak (Eslovenia)
• Concierge Camping (Reino Unido)
• La Forja (Reino Unido)
• El huerto glamping (Reino Unido)
• Valle Oculto (India)
• Glamping en Killarney (Irlanda)
• Kudhva Ltd. (Reino Unido)
• La Villa de los Olivos Perezosos (Italia)
• Yurtas de Long Valley (Reino Unido)
• Riendas sueltas (Reino Unido)
• Cabañas de lona de lujo YALA (Países Bajos)
• Glamping Olimia Adria pueblo (Eslovenia)
• Glamping en Teapot Lane (Irlanda)
• CAMPAMENTO DE YURTAS DE DEVON (REINO UNIDO)

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