Informe de análisis del tamaño, la participación y las tendencias del mercado mundial de ginebra: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado de la ginebra

El mercado de la ginebra ha experimentado un crecimiento significativo impulsado por métodos innovadores y avances tecnológicos. Las destilerías están adoptando cada vez más técnicas de destilación avanzadas, como la destilación al vacío, que conserva los sabores y aromas delicados al operar a temperaturas más bajas. Esto permite la creación de ginebras únicas y de alta calidad que satisfacen las preferencias cambiantes de los consumidores.

Además, la integración de la inteligencia artificial en los procesos de producción ha mejorado la consistencia y el control de calidad. Las herramientas de IA analizan los perfiles de sabor, lo que ayuda a los destiladores a crear ginebras personalizadas adaptadas a mercados específicos. Además, el auge de la destilación artesanal ha animado a los pequeños productores a experimentar con ingredientes botánicos y sabores, lo que contribuye a la diversa gama de productos disponibles. Las prácticas de sostenibilidad también están ganando terreno, y las destilerías se centran en el abastecimiento ecológico de ingredientes y envases. Esta tendencia resuena entre los consumidores conscientes del medio ambiente, lo que impulsa aún más el crecimiento del mercado.

En general, el mercado de la ginebra está preparado para una expansión continua, impulsada por las innovaciones tecnológicas, una creciente demanda de sabores únicos y esfuerzos de sostenibilidad que se alinean con los valores de los consumidores modernos. A medida que estas tendencias evolucionen, el mercado experimentará una mayor competencia y una gama más amplia de ofertas.

Tamaño del mercado de ginebra

El tamaño del mercado mundial de ginebra se valoró en USD 23.86 mil millones en 2023 y se proyecta que alcance los USD 42.46 mil millones para 2031, con una CAGR del 7,47% durante el período de pronóstico de 2024 a 2031. Además de la información sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, análisis de precios, análisis de participación de marca, encuesta de consumidores, análisis demográfico, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materias primas / consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado de la ginebra

“El auge de la ginebra artesanal y premium”

The gin market is witnessing a notable trend toward craft and premium offerings, reflecting consumers' growing preference for unique and high-quality spirits. This shift is evident in the increasing number of small distilleries producing artisanal gins with distinctive flavor profiles and botanicals. For instance, in April 2022, Bombay Sapphire, owned by Bacardi, introduced Citron Presse gin, a refreshing lemon-flavored gin made with Mediterranean lemons. This innovative spirit is set to launch in key markets, including Australia, Germany, Ireland, Andorra, Belgium, France, Switzerland, Denmark, Austria, Spain, and Portugal. This strategic rollout aims to capture the growing demand for unique gin flavors and expand the brand's global presence in the competitive gin market.

Report Scope and Gin Market Segmentation 

Gin Market Definition

Gin is a distilled alcoholic beverage primarily flavored with juniper berries, giving it a distinctive pine-such as aroma. Originating in the Netherlands during the 17th century, it gained popularity in England, where various styles emerged, including London Dry and Old Tom gin. The production process involves distilling grain alcohol with botanicals, which may include herbs, spices, and fruits, to create unique flavor profiles. Gin is often enjoyed in cocktails such as the classic gin and tonic or martini, but it can also be sipped neat or on the rocks. Its versatility and diverse flavor combinations make it a favorite among spirits enthusiasts.

Gin Market Dynamics

Drivers

• Growing Cocktail Culture

The resurgence of cocktail culture significantly boosts the gin market, positioning it as a favored base spirit. Iconic drinks such as the gin and tonic are experiencing renewed popularity, often enhanced with gourmet ingredients and local botanicals. Bars and restaurants are also innovating with craft cocktails, incorporating unique flavors that appeal to adventurous consumers. For instance, in April 2024, Ludlow Distillery in Shropshire has expanded its portfolio by launching four new fruit gins. The enticing flavors include Strawberry & Raspberry, Rhubarb & Apple, Elderflower & Quince, and Blood Orange & Pomelo. Each gin is crafted to provide a delightful tasting experience, appealing to both traditional gin lovers and those seeking innovative, fruity alternatives. This launch marks a significant addition to their diverse range.

• Expansion of Premium Products

The expansion of premium and super-premium gin segments significantly drives market growth, as consumers increasingly seek high-quality options. Brands such as Hendrick's and Tanqueray No. Ten have successfully capitalized on this trend, offering artisanal products that emphasize unique botanicals and craftsmanship. As consumer preferences shift towards premium experiences, sales of higher-end gins have surged, with reports indicating that the super-premium gin market has grown by over 20% annually. This willingness to invest in premium products reflects a broader trend in the alcoholic beverage industry, where discerning consumers prioritize quality, craftsmanship, and distinctive flavor profiles, ultimately elevating the entire gin market. For instance, in March 2022, William Grant & Sons launched Hendrick's Neptunia Gin, crafted by master distiller Lesley Gracie. This unique spirit incorporates distinctly Scottish coastal botanicals, presenting an innovative take on the beloved Hendrick's flavor profile. Neptunia Gin promises to delight fans of Hendrick's with its maritime essence, further enriching the brand's offerings. This launch exemplifies the brand's dedication to quality and creativity in the premium gin market

Opportunities

• Innovative Flavors and Ingredients

The trend of innovative flavors and ingredients in the gin market presents significant opportunities for brands. Distillers are increasingly experimenting with unusual botanicals, such as hibiscus, cucumber, and even local herbs, appealing to adventurous consumers seeking unique tasting experiences. For instance, in April 2021, Pernod Ricard S.A. introduced an exciting range of ready-to-drink (RTD) beverages in the UK, featuring Beefeater gin as the base. The newly launched RTDs include Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic, and Beefeater Pink Strawberry Gin & Tonic. This introduction aims to meet the growing consumer demand for convenient, high-quality alcoholic beverages, making it easier for consumers to enjoy gin cocktails on the go.

• Rising Tourism and Experience-Based Marketing

Rising tourism has significantly bolstered the gin market through experience-based marketing strategies, such as distillery tours and gin tastings. These immersive experiences allow consumers to engage with brands directly, enhancing their understanding of the gin-making process and the unique flavors offered. For instance, the Hendrick's Gin Distillery in Scotland attracts thousands of visitors annually, providing tours that include tastings of their distinct botanical blends. Such opportunities not only foster brand loyalty but also encourage participants to purchase products directly from the distillery or seek them out in retail settings, driving overall market growth and expanding consumer interest in artisanal gins.

Restraints/Challenges

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge for the gin market. A growing trend towards premium and artisanal spirits pressures traditional gin brands to innovate or enhance their offerings. Consumers are increasingly seeking unique flavor profiles and authentic production methods, often gravitating towards small-batch distilleries that emphasize quality and craftsmanship. As a result, established gin brands that fail to adapt risk losing market share to newer, trendier competitors. This shift can lead to a decline in sales for traditional brands, as consumers prioritize novelty and exclusivity in their spirits, making it essential for established players to reevaluate their product strategies to remain relevant in the market.   

• Supply Chain Disruptions

Supply chain disruptions significantly hinder the gin market due to its reliance on specific raw materials such as juniper berries and various botanicals. Climate change can lead to unpredictable weather patterns, impacting crop yields and quality, while agricultural challenges, such as pests or diseases, further threaten the availability of essential ingredients. Geopolitical issues can complicate sourcing, especially if trade routes are affected or tariffs are imposed. Such disruptions not only increase production costs but also lead to inconsistencies in product availability, ultimately destabilizing the market. These factors make it difficult for gin producers to meet consumer demand and maintain profitability, posing a significant challenge to the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Gin Market Scope

The market is segmented on the basis of product type, production method, alcohol by volume and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• London Dry Gin
• Plymouth Gin
• Genever/Dutch Gin
• Old Tim Gin
• New American Gin

 Production Method

• Pot Distilled Gin
• Column Distilled Gin
• Compound Gin

 Alcohol by Volume

• 36-40%
• 40-45%
• 45-50%

Distribution Channel

• Hypermarkets and Supermarkets
• Specialty Stores
• Drug Stores
• Online Channel
• HoReCa
• Others

Gin Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, production method, alcohol by volume and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the gin market due to its strong presence of established distilleries in the U.K. and Italy. The region's high consumption of spirits further solidifies its leadership position, driving innovation and diverse product offerings within the gin sector.

North America is expected to show significant growth in the gin market due to the rising number of hotel and restaurant chains and the increasing popularity of craft cocktails. This trend is driving demand for diverse gin offerings, enhancing consumer experiences in social settings.

La sección de países del informe también proporciona factores de impacto de mercado individuales y cambios en la regulación en el mercado a nivel nacional que afectan las tendencias actuales y futuras del mercado. Los puntos de datos como el análisis de la cadena de valor aguas abajo y aguas arriba, las tendencias técnicas y el análisis de las cinco fuerzas de Porter, los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y sus desafíos enfrentados debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.

Cuota de mercado de la ginebra

El panorama competitivo del mercado proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado.

Los líderes del mercado de ginebra que operan en el mercado son:

• Bacardi Limited (Bermudas)
• Diageo (Reino Unido)
• Pernod Ricard (Francia)
• Corporación San Miguel (Filipinas)
• SUNTORY HOLDINGS LIMITED (Japón)
• William Grant & Sons Ltd (Reino Unido)
• The Sustainable Spirit Co. (Reino Unido)
• Drinks&Co (España)
• Davide Campari-Milano SpA (Italia)
• LA COMPAÑÍA DE LAS INDIAS ORIENTAL LTD (REINO UNIDO)
• Espíritus del bosque de La Hanoudière (Francia)
• Radico Khaitan Ltd. (India)
• The Whisky Exchange (Reino Unido)
• La destilería Black Bottle (Reino Unido)
• Destilerías Gwalior Ltd. (India)
• Destilería Suffolk (Reino Unido)
• THE POSHMAKERS LTD. (REINO UNIDO)
• Mygin (Reino Unido)
• Destilerías Dogra (India)
• El Gremio de la Ginebra (Reino Unido)

Últimos avances en el mercado de la ginebra

• En mayo de 2024, Portofino Dry Gin presentó 'La Penisola', una ginebra de edición limitada que rinde homenaje al impresionante paisaje de la península de Portofino. Este nuevo lanzamiento presenta un perfil brillante y aromático, que refleja a la perfección el exuberante entorno y el vibrante ambiente costero. Presentada en una botella de elegante diseño con Castello Brown, La Penisola simboliza la sofisticación y la belleza natural de Portofino. Ya ha ganado elogios en las categorías 'Negroni' y 'Design & Branding' en los premios The Gin Guide Awards.
• En abril de 2024, Ludlow Distillery en Shropshire amplió su cartera con el lanzamiento de cuatro nuevas ginebras de frutas. Los tentadores sabores incluyen fresa y frambuesa, ruibarbo y manzana, flor de saúco y membrillo, y naranja sanguina y pomelo. Cada ginebra está elaborada para brindar una experiencia de degustación deliciosa, atractiva tanto para los amantes de la ginebra tradicional como para aquellos que buscan alternativas innovadoras y afrutadas. Este lanzamiento marca una importante incorporación a su diversa gama.
• En abril de 2022, Bombay Sapphire, propiedad de Bacardi, presentó la ginebra Citron Presse, una refrescante ginebra con sabor a limón elaborada con limones mediterráneos. Esta innovadora bebida espirituosa se lanzará en mercados clave, como Australia, Alemania, Irlanda, Andorra, Bélgica, Francia, Suiza, Dinamarca, Austria, España y Portugal. Este lanzamiento estratégico tiene como objetivo captar la creciente demanda de sabores de ginebra únicos y expandir la presencia global de la marca en el competitivo mercado de la ginebra.
• En marzo de 2022, Diageo India realizó una inversión estratégica en Nao Spirits, el creador de ginebras premium indias como "Greater Than" y "Hapusa". Esta medida subraya el compromiso de Diageo India de aprovechar el floreciente sector de la ginebra premium de la India, que está ganando popularidad rápidamente entre los consumidores. La inversión tiene como objetivo impulsar el crecimiento de Nao Spirits y mejorar la presencia de Diageo en este mercado dinámico, lo que refleja los cambios en las preferencias de bebida en la India.
• En marzo de 2022, William Grant & Sons lanzó Hendrick's Neptunia Gin, elaborada por la maestra destiladora Lesley Gracie. Este licor único incorpora ingredientes botánicos costeros distintivamente escoceses, presentando una versión innovadora del amado perfil de sabor de Hendrick's. Neptunia Gin promete deleitar a los fanáticos de Hendrick's con su esencia marítima, enriqueciendo aún más la oferta de la marca. Este lanzamiento ejemplifica la dedicación de la marca a la calidad y la creatividad en el mercado de la ginebra premium.
• En abril de 2021, Pernod Ricard SA presentó una interesante gama de bebidas listas para beber (RTD) en el Reino Unido, con la ginebra Beefeater como base. Las RTD recién lanzadas incluyen Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic y Beefeater Pink Strawberry Gin & Tonic. Esta introducción tiene como objetivo satisfacer la creciente demanda de los consumidores de bebidas alcohólicas convenientes y de alta calidad, lo que facilita que los consumidores disfruten de cócteles de ginebra sobre la marcha.

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