Informe de análisis de tamaño, participación y tendencias del mercado mundial de jugos funcionales: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado de jugos funcionales

El mercado de jugos funcionales está impulsado por los avances en la tecnología de prensado en frío , que conserva los nutrientes y mejora la vida útil. La adopción de ingredientes funcionales como adaptógenos y probióticos está creciendo, satisfaciendo la demanda de los consumidores de bebidas que mejoran la salud. Estas innovaciones han impulsado el crecimiento del mercado, y las empresas han ampliado sus líneas de productos para incluir beneficios específicos, como el apoyo inmunológico y la salud digestiva .

Tamaño del mercado de jugos funcionales

El tamaño del mercado global de jugos funcionales se valoró en USD 199,73 mil millones en 2023 y se proyecta que alcance los USD 271,25 mil millones para 2031, con una CAGR de 3.9% durante el período de pronóstico de 2024 a 2031. Además de la información sobre escenarios de mercado como valor de mercado, tasa de crecimiento, segmentación, cobertura geográfica y actores principales, los informes de mercado seleccionados por Data Bridge Market Research también incluyen análisis de expertos en profundidad, análisis de precios, análisis de participación de marca, encuesta de consumidores, análisis demográfico, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materia prima / consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado de jugos funcionales

“Creciente preferencia de los consumidores por ingredientes que mejoran la salud”

Una tendencia específica que impulsa el crecimiento del mercado de jugos funcionales es la creciente preferencia de los consumidores por bebidas que ofrecen beneficios para la salud. A medida que los consumidores se vuelven más conscientes de la salud, buscan jugos con ingredientes funcionales como probióticos, adaptógenos y antioxidantes. Por ejemplo, la popularidad de la kombucha, una bebida rica en probióticos , se ha disparado debido a sus beneficios percibidos para la salud digestiva. Esta demanda de ingredientes funcionales está alentando a los fabricantes a innovar y expandir sus líneas de productos, ofreciendo jugos que sacian la sed y promueven el bienestar general. Esta tendencia es un contribuyente significativo a la expansión del mercado de jugos funcionales, que atiende a los consumidores conscientes de la salud.

Alcance del informe y segmentación del mercado de jugos funcionales   

Definición del mercado de jugos funcionales

Los jugos funcionales son bebidas enriquecidas con nutrientes adicionales, como vitaminas , minerales, probióticos o antioxidantes, cuyo objetivo es brindar beneficios específicos para la salud más allá de la nutrición básica. Estos jugos se utilizan para reforzar la inmunidad, mejorar la digestión, aumentar la energía y favorecer el bienestar general. Los consumidores eligen cada vez más los jugos funcionales por sus perfiles conscientes de la salud, lo que los convierte en una opción popular en el mercado del bienestar.

Dinámica del mercado de jugos funcionales

Conductores

• Aumento de las enfermedades crónicas

The rise in chronic diseases, such as diabetes and heart disease, significantly drives the functional juices market. Consumers seek juices that offer health benefits, such as blood sugar regulation and cardiovascular support. For instance, juices fortified with ingredients such as turmeric and ginger are popular for their anti-inflammatory properties, addressing these chronic conditions. This growing demand for health-promoting, natural ingredient-based juices boosts market growth as consumers prioritize wellness.

• Growing Demand for Natural Ingredients

The growing preference for natural and organic ingredients over synthetic additives fuels the functional juices market. Consumers are increasingly seeking products made from pure, natural sources, such as cold-pressed juices with no artificial preservatives. For instance, brands such as Suja and Naked Juice, which emphasize organic and minimally processed ingredients, are seeing rising demand as health-conscious consumers prioritize natural options for their functional benefits.

Opportunities

• Growing Fitness Trends

The growing fitness trend is creating opportunities in the functional juices market. As more individuals engage in fitness activities, there's a rising demand for juices that support energy and recovery. For instance, brands such as BodyArmor and Gatorade are capitalizing on this trend by offering functional beverages enriched with electrolytes and vitamins, catering to athletes and fitness enthusiasts. This shift opens up significant market potential for health-focused juice products.

• Innovation in Formulations

Innovation in juice formulations, such as incorporating superfoods such as chia seeds and spirulina or functional ingredients such as probiotics and antioxidants, presents significant market opportunities. For instance, the introduction of kombucha-based juices, which offer probiotic benefits, has gained popularity among health-conscious consumers. These advanced formulations cater to the rising demand for functional beverages and differentiate products in a competitive market, driving growth and consumer interest.

Restraints/Challenges

• High Production Costs

High production costs for functional juices, driven by premium ingredients and advanced processing technologies, often result in elevated retail prices. This can limit consumer accessibility and market reach, especially in price-sensitive segments. Consequently, the higher cost may hinder market growth by restricting the adoption of functional juices among broader demographics and reducing overall sales potential.    

• Limited Shelf Life

Limited shelf life is a significant challenge for the functional juices market. Unlike traditional juices, functional varieties often contain active ingredients that reduce their stability. This shorter shelf life can result in higher waste levels and complicate logistics, impacting inventory management and distribution efficiency. These factors can deter retailers and manufacturers, hindering market growth and increasing operational costs.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Functional Juices Market Scope

The market is segmented on the basis of packaging, components, function and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging

• Bottle
• Sachet
• Tin Can
• Tetra Pack
• Others

Components

• Carotenoids
• Phenolic Acids
• Flavonoids
• Fatty Acids
• Probiotics
• Prebiotics
• Minerals
• Vitamins

Functions

• Weight Management
• Hydration
• Health and Wellness
• Energy and Rejuvenation
• Others

 Distribution Channel

• Supermarkets/Hypermarkets
• Drug Stores and Pharmacies
• Convenience Stores
• Online Retail Stores
• Others

Functional Juices Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, packaging, components, function and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the functional juices market due to the high demand for these products and increasing consumer awareness of their health benefits. The region's focus on wellness and proactive health measures drives growth, making it a key player in the expanding market for functional juices.

Asia-Pacific is expected to show significant growth in the functional juices market during the forecast period due to rising consumer per capita income. As disposable incomes increase, more consumers are able to spend on health-oriented beverages, driving demand for functional juices rich in vitamins, minerals, and other beneficial ingredients.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Functional Juices Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Functional Juices Market Leaders Operating in the Market Are:

• Red Bull (Austria)
•  PepsiCo, Inc. (U.S.)
•  Nestlé (Switzerland)
•  Kraft Foods (U.S.)
•  General Mills (U.S.)
•  Campbell Soup Company (U.S.)
•  Monster Beverage Corporation (Estados Unidos)
•  La Compañía Coca-Cola (Estados Unidos)
•  ADM (Estados Unidos)
• DuPont (Estados Unidos)
•  BASF SE (Alemania)
•  Glanbia PLC (Irlanda)
•  Grupo Mondelez International (Estados Unidos)
•  Dr Pepper Snapple Group Inc. (Estados Unidos)
•  GSK plc. (Reino Unido)

Últimos avances en el mercado de jugos funcionales

• En octubre de 2023, Tropicana presentó dos nuevos sabores de batidos, piña y mango, y fresa y plátano, enriquecidos con vitamina C. Estos productos ahora están disponibles en toda la India a través de varios canales de distribución, lo que mejora su presencia en el mercado y ofrece a los consumidores más opciones de bebidas saludables y fortificadas con vitaminas.
• En marzo de 2023, Dole lanzó una gama de nuevas bebidas funcionales, entre las que se incluyen el jugo de piña 100 %, el jugo de piña y mango y el jugo de frutas Dole Digestive Bliss. Estos productos se comercializan como elaborados con frutas 100 % reales y se centran en ingredientes naturales para atraer a los consumidores preocupados por la salud que buscan opciones de bebidas nutritivas.

SKU-67077