Global Fruit Beer Market – Industry Trends and Forecast to 2030

Análisis y tamaño del mercado de cerveza de frutas

Hoy en día, los consumidores de todo el mundo eligen la cerveza de frutas porque es rica en minerales, vitaminas, ácido fólico y fibra, y la cerveza de frutas no solo es sabrosa sino también nutritiva para la salud humana. Los consumidores demandan progresivamente bebidas no alcohólicas innovadoras y sabrosas porque están dispuestos a experimentar con nuevos sabores. Además, con la creciente conciencia del consumidor, las tendencias de los consumidores están cambiando hacia la cerveza sin alcohol o con bajo contenido de alcohol. Por lo tanto, los proveedores del mercado de cerveza de frutas están lanzando varios sabores de bebidas sin alcohol o con bajo contenido de alcohol para satisfacer la creciente demanda de una cerveza de frutas.

Data Bridge Market Research analiza que se espera que el mercado de cerveza de frutas alcance los USD 533,57 mil millones para 2030, que fueron USD 322,40 mil millones en 2022, registrando una CAGR del 6,50% durante el período de pronóstico de 2023 a 2030. Además de la información sobre escenarios de mercado como valor de mercado, tasa de crecimiento, segmentación, cobertura geográfica y actores principales, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis de déficit de la cadena de suministro y la demanda.     

Alcance y segmentación del mercado de cerveza de frutas

Definición de mercado

La cerveza de frutas es una bebida sin alcohol que se elabora mezclando y fermentando numerosas frutas con aroma a malta, como fresas, cerezas, frambuesas y ciruelas, con jarabes, saborizantes, extractos y especias adicionales. Tiene un aroma diferente y contiene potasio esencial, antioxidantes, vitaminas, minerales, ácidos fólicos y fibras dietéticas solubles, que no son perjudiciales para el cuerpo humano. Cuando se consume con moderación, la cerveza de frutas ayuda a eliminar el riesgo de enfermedades cardíacas, hidrata el cuerpo y reduce la depresión, la ansiedad y el estrés al brindar una experiencia relajante a los consumidores.

Dinámica del mercado mundial de cerveza de frutas

Conductores

• Creciente demanda de cerveza de melocotón entre los consumidores

Se espera que la creciente demanda de cerveza de frutas de melocotón entre los consumidores impulse el crecimiento del mercado de la cerveza de frutas. Cuando los melocotones se combinan con la cerveza, imparten un sabor ácido que es muy popular, principalmente en verano. Esta cerveza afrutada es reconocida entre los consumidores y los cerveceros tradicionales y creativos porque les da una sensación pasajera de verano. Como resultado de todos estos factores, se impulsará el crecimiento del mercado durante el período de pronóstico.

• Crecimiento y expansión del comercio en línea

La expansión global del comercio en línea permite a los minoristas de cerveza de frutas ofrecer sus productos a través de la venta minorista en línea. A diferencia de las tiendas minoristas convencionales, los minoristas en línea brindan una distribución rápida, promociones adicionales, opciones de pago y una mayor exposición de las etiquetas. Además, los minoristas en línea ahora permiten a los clientes seleccionar fácilmente cervezas de frutas de numerosas series de cervezas en una sola plataforma. La venta minorista de cerveza de frutas a través de plataformas en línea también ayuda a los minoristas a evitar la necesidad de una gran inversión en tiendas físicas necesarias para venderla. Como resultado de todos estos factores, mejora el crecimiento del mercado.

Oportunidades

• Aumentan los lanzamientos de una variedad de sabores de bebidas no alcohólicas

Los proveedores del mercado de cerveza de frutas están lanzando varios sabores de bebidas sin alcohol para satisfacer la creciente demanda de cerveza sin alcohol o con bajo contenido de alcohol. Por ejemplo, en 2021, Heineken y Anheuser-Busch InBev lanzaron la cerveza sin alcohol en la India. Compite con fabricantes de bebidas como PepsiCo y The Coca-Cola Company en tiendas físicas y restaurantes. Por lo tanto, el aumento de los lanzamientos de varios sabores de bebidas sin alcohol probablemente generará amplias oportunidades de crecimiento del mercado durante el período de pronóstico.

• La creciente popularidad de la cerveza de frutas con bajo contenido de alcohol entre los consumidores preocupados por la salud

The low-alcohol fruit beer or low alcohol by volume ratio (ABV) is boosting its popularity, mainly among health-conscious consumers. The consumption of low-alcohol fruit beer does not affect the liver and kidneys and does not contribute to intoxication. These health benefits of the low alcohol content fruit beer would increase the market demand. The fruit beer market vendors are broadening their product range by launching new low-alcohol fruit beer brands to focus on this increasing demand. This would be an important development that will influence market growth.

Restraints/ Challenges

• An increasing number of campaigns against the consumption of alcohol

The surge in the number of campaigns against the consumption of alcohol will likely act as a major market restrain for the fruit beer market. For instance, Drink Less, Be Your Best, a digital mass communications campaign, encourages the U.S. adults who drink excessively to drink less to increase their quality of relationships, life, and health.

• Side effects associated with the long term consumption of fruit beer

The increasing chnaces of health related issues by the long term consumption of fruit beer is expected to hamper the growth of the market. Long-term consumption of fruit beer can put the consumer at risk of diabetes, liver damage, and alcohol addiction. This may reduces the demand for the fruit beer in the global market.

This fruit beer market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fruit beer market, contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2022, Sonnen Hill Brewing announced the launch of a limited-edition fruit beer which Blackberry and Raspberry prepare along with grain and Ontario fruit. This product was primarily fermented in stainless steel for over a year and a half, maintaining a proper balance of fruit, funk, and acidity.
• In 2020, Abita Brewing Company (Abita) revealed Spring Loaded. Spring Loaded is prepared with artesian spring water and all-natural ingredients. The base beer has been prepared with Louisiana sugar which ferments into alcohol, leaving only two grams of sugar. The result is refreshing, crisp spiked water with natural fruit flavors.
• In 2020, New Belgium Brewing announced to launch of the Mural Agua Fresca Cerveza Variety Pack. With this watermelon lime, the New Belgium Brewing also introduced two new flavors, Berry Guava, and Mango Orange, stylishly packaged in slim 12 oz cans.

Global Fruit Beer Market Scope

The fruit beer market is segmented on the basis of ty flavor, distribution channel, application, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Flavour

• Cherries
• Blueberries
• Peaches
• Raspberries
• Plums
• Apples
• Strawberries
• Apricots
• Others

Distribution Channel

• On-Trade
• Pubs
• Bars
• Restaurants
• Others
• Cafes
• Institutions
• Off-Trade
• Supermarkets and Hypermarkets
• Specialty Stores

 Application

• Residential
• Commercial
• Others

 Industry Vertical

• Bars and Restaurants
• Food and Beverage
• Healthcare
• Others

Fruit Beer Market Regional Analysis/Insights

The fruit beer market is analyzed and market size insights and trends are provided by country, flavor, distribution channel, application, and industry vertical as referenced above.

The countries covered in the fruit beer market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe dominates the fruit beer market owing to a large number of microbreweries in this region. Furthermore, increasing demand for alcohol-free beverages amongst the consumers of countries such as the U.K. and France will further boost the market growth in this region.

Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030, owing to the increasing popularity of beer in countries such as India, China, and Japan in this region. Moreover, rising consciousness among consumers concerning the harmful effects of alcohol on the human body will further boost the market growth in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Fruit Beer Market Share Analysis

The fruit beer market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to fruit beer market.

Some of the major players operating in the fruit beer market are:

• Lindemans (Australia)
• LOST COAST BREWERY (U.S.)
• Magic Hat Brewing Company (U.S.)
• New Belgium Brewing Company, Inc. (U.S.)
• Brewery Ommegang (U.S.)
• All Saints Brewing Company (U.S.)
• Shipyard Brewing Company (U.S.)
• Unibroue (Canada)
• ABITA BREWING COMPANY (U.S.)
• Pyramid Brewing Co. (U.S.)
• HokkaidoBrewing (Japan)
• Rhinegeist Brewery (U.S.)
• The Boston Beer Company (U.S.)
• Jester King Craft Brewery (U.S.) 

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