Global Fruit and Herbal Tea Market– Industry Trends and Forecast to 2029

Análisis y tamaño del mercado de tés de frutas y hierbas

El té es una bebida popular que se prepara hirviendo las hojas y los brotes de la planta Camellia sinensis. El té es una bebida refrescante que ayuda a reducir el estrés y se consume ampliamente en todo el mundo. El té de frutas y hierbas contiene una gran cantidad de antioxidantes y flavonoides. Se cree que tienen propiedades anticancerígenas y antienvejecimiento, lo que los convierte en una opción más saludable. Los cambios en el estilo de vida de las personas están aumentando gradualmente la importancia del té de hierbas, y una parte considerable de la población ahora prefiere el té de hierbas a las formas de té con cafeína. Este es un aspecto importante para el crecimiento del mercado y se espera que garantice una base de clientes constante para el mercado en los próximos años.

Data Bridge Market Research analiza que se espera que el mercado de té de frutas y hierbas, que se valoró en USD 3.63 mil millones en 2021, alcance el valor de USD 6.67 mil millones para 2029, con una CAGR del 7,90% durante el período de pronóstico de 2022 a 2029. El informe de mercado curado por el equipo de Data Bridge Market Research incluye un análisis experto en profundidad, análisis de importación/exportación, análisis de precios, análisis de consumo de producción, análisis de patentes y comportamiento del consumidor.

Definición de mercado

El té de hierbas es una bebida que no contiene materiales sintéticos como fertilizantes químicos, herbicidas , pesticidas o fungicidas. Se basa en métodos de procesamiento naturales, mientras que los tés de frutas son bebidas que se elaboran mediante la fermentación o decocción de hierbas, especias, frutas u otro material vegetal en agua caliente. El té de frutas contiene un alto nivel de antioxidantes y es similar a cualquier alimento que contenga frutas.

Alcance y segmentación del mercado de té de frutas y hierbas

Dinámica del mercado de tés de frutas y hierbas

Conductores:

• Cambio en la preferencia de los consumidores por consumibles libres de químicos.

Uno de los factores más importantes que impulsan el crecimiento del mercado es la creciente preferencia de los consumidores por productos de consumo seguros, libres de sustancias químicas y saludables. Además, el cultivo de frutas y tés de hierbas se basa en procesos ecológicos, biodiversidad y ciclos adaptados a las condiciones locales, manteniendo el suelo rico y fértil y promoviendo la biodiversidad vegetal. Esto, combinado con las crecientes iniciativas emprendidas por los organismos gubernamentales en varios países para alentar la adopción de prácticas agrícolas sostenibles a través de diversos incentivos y subsidios, contribuye al crecimiento del mercado.

• Cambio en el estilo de vida y creciente demanda de la industria del cuidado personal

Entre los factores que se espera que impulsen el crecimiento del mercado mundial durante el período de pronóstico se incluyen el aumento de la población activa, la creciente demanda de productos listos para usar y la expansión de los mercados minoristas. Se espera que el uso cada vez mayor del té como ingrediente natural en la industria del cuidado personal impulse el crecimiento del mercado mundial de cápsulas de té. Además, el aumento de los niveles de ingresos disponibles, el aumento del gasto en alimentos y bebidas y la creciente conciencia de los consumidores sobre los estilos de vida saludables son algunos de los otros factores que se espera que impulsen el crecimiento del mercado de tés de frutas y hierbas.

Oportunidad

Varios fabricantes están desarrollando bolsitas de té con envases exteriores compostables y biodegradables para reducir su huella de carbono. También están introduciendo variantes listas para beber con el fin de ampliar su cartera de productos y aumentar las ventas generales. Además, están invirtiendo en estrategias de marketing innovadoras y en la promoción de celebridades, lo que se espera que impulse el crecimiento del mercado en los próximos años.

Restricciones

The major restraints of this market are an increase in the trend of coffee consumption and fluctuating raw material prices caused by unpredictable climatic conditions. On the contrary, the market is expected to grow due to increased demand for herbal tea and new flavours and varieties of Fruit and Herbal tea. Furthermore, the industry's key players have adopted a marginal pricing strategy, which is expected to stifle overall market growth. The market's growth is also expected to be hampered by a lack of awareness about Fruit and Herbal teas.

This fruit and herbal tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fruit and herbal tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Fruit and Herbal tea Market

COVID 19 contributed to an increase in the fruit and herbal tea market. People preferred to use the non-store-based segment for getting their products at home because they were not leaving their homes because of the governments' precautionary instructions for COVID; the store-based segment was not widely preferred at the time. COVID has still resulted in the market and its key players doing well during the lockdown months. Furthermore, once the situation was stabilised, the store-based distribution channel segment resumed its normal sales rate. However, the impact on the manufacturing unit was significant in the early months of 2020. Because of the high demand, the supply rate could not keep up.

Recent Development

• March of 2022 Irish Distillers recently released a limited-edition lineup of single pot still whiskeys aged in unusual Japanese casks. The series includes three single pot-still whiskeys, including a 33-Year-Old aged three years in Japanese Mizunara oak casks and two other expressions aged for more than a year in Japanese Chestnut and Japanese Cedarwood casks. The cedar logs are sourced from the Kyushu region of southern Japan, where the warm, damp climate produces a fragrant and porous wood that contributes to the whiskey's depth of flavour of herbal tea, clove spice, caraway seeds, and a fruit finish.
• March of 2022 Starbucks has launched a limited-edition series of six iced tea drinks in Singapore. Starbucks locations in the city-state offer a selection of six iced tea drinks made from various tea varieties, including black, oolong, and hibiscus. Starbucks began selling beverages made with its tea brand, Teavana, in over 6,2000 locations across Asia in 2016. According to Nikkei Asia, the concoctions are "more complicated" than the herbal and green tea-based cocktails popular in the United States.

Global Fruit and Herbal tea Market Scope

The fruit and herbal tea market is segmented on the basis of nature, product, raw material, flavour, packaging and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Nature

• Convectional
• Fruit
• Herbal

Product

• Syrups
• Premixes
• Powdered ready to drink
• Liquid ready to drink

Raw material

• Green Tea
• Black Tea
• Yellow Tea

Flavour

• Chamomile
• Ginger
• Hibiscus
• Fruit
• Lemon grass
• Peppermint

Packaging type

• Loose Tea
• Paper Pouches
• Tea Bags
• Carton Packs
• Can Packing

Distribution channel

• Offline
• Online
• Supermarkets & Hypermarkets
• Convenience Stores

Fruit and Herbal tea Market Regional Analysis/Insights

The fruit and herbal tea market is analysed and market size insights and trends are provided by country, nature, product, raw material, flavour, packaging and distribution channel as referenced above.

The countries covered in the fruit and herbal tea market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific fruit and herbal tea market is expected to account for a significant revenue share of the target market. Growing production and sales of tea in the region's countries China, Japan, and India, owing to the products' anti-aging and detoxifying properties, as well as rising tea consumption among people of all ages and genders is expected to drive market growth in Asia-Pacific. Another factor expected to drive target market growth is an increase in the number of tea retail outlets. The North America market is expected to grow at a faster rate due to increased demand and consumption of green tea, as well as higher per capita tea consumption in the region, which is expected to be a major factor driving North America tea capsule market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Fruit and Herbal tea Market Share Analysis

The fruit and herbal tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to fruit and herbal tea market.

Some of the major players operating in the fruit and herbal tea market are:

• Tata Consumer Products Limited (India)
• Unilever (U.K.)
• Associated British Foods plc (U.K.)
• Vahdam (India)
• Celestial Seasonings, (U.S.)
• The Bombay Burmah Trading Corporation Limited (India)
• Stash Tea (U.S.)
• Bigelow Tea (U.S.)
• Shangri-la Tea (U.S.)
• Yogi (U.S.)
• Republic of Tea (U.S.)
• Mighty Leaf Tea (Canada)
• Numi, Inc. P.B.C (U.S.)

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