Global Fresh Food Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado de alimentos frescos

Los mercados de alimentos frescos siguen evolucionando y adoptan avances tecnológicos para lograr eficiencia y satisfacción del cliente. Las plataformas digitales permiten transacciones agilizadas y gestión de inventario en tiempo real. Estos avances mejoran la accesibilidad y la comodidad, atrayendo a más consumidores. Los beneficios incluyen menor desperdicio de alimentos, mayores ventas y mejores experiencias del cliente, lo que fomenta un ecosistema próspero dentro del mercado de alimentos frescos.

Por ejemplo, las agencias del gobierno de Estados Unidos, como el USDA y la FDA, han implementado varias regulaciones y directrices federales que abordan la seguridad alimentaria microbiana y la gestión agrícola, garantizando la seguridad y la calidad de los productos alimenticios y promoviendo prácticas sostenibles en el sector agrícola.

Data Bridge Market Research analiza que el tamaño del mercado mundial de alimentos frescos se valoró en USD 3.373,50 mil millones en 2023, y se proyecta que alcance los USD 4.871,40 mil millones para 2031, con una CAGR del 4,7% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis deficitario de la cadena de suministro y la demanda.

Alcance del informe y segmentación del mercado       

Definición de mercado

Los alimentos frescos, un regalo vibrante de la naturaleza, rebosan sabor y nutrientes, celebrando la abundancia estacional sin conservantes. Desde frutas suculentas hasta verduras crujientes, cada bocado enciende los sentidos y nutre el cuerpo, una sinfonía de frescura que refleja vitalidad y bondad a través de ingredientes saludables y sin procesar.

Dinámica del mercado de alimentos frescos

Conductores

• Demanda creciente de alimentos frescos y de calidad

Los clientes priorizan la frescura y la calidad de los productos frescos, buscan productos maduros, de temporada y sin imperfecciones. Valoran los productos que prometen un sabor y un valor nutricional óptimos, sin ningún signo de descomposición. Cumplir con estos estándares garantiza la satisfacción y la lealtad del cliente en el competitivo mercado de alimentos frescos.

Por ejemplo, en marzo de 2022, Fresh Del Monte inició la campaña "Bunch of Good" para concienciar a los consumidores sobre la importancia de las frutas y verduras frescas de alta calidad para fomentar un futuro sostenible, enfatizando el compromiso de la empresa de promover opciones alimentarias saludables y conscientes del medio ambiente.

• Aumentar las ventas online de alimentos frescos

El aumento de las ventas en línea de alimentos frescos y otros alimentos está impulsando el crecimiento del mercado. Con estilos de vida ajetreados, los consumidores aprecian la comodidad de comprar productos nutritivos en línea. Las plataformas de compras en línea, como BigBasket y Grofers, ofrecen entregas rápidas a domicilio, lo que amplía el acceso a productos frescos. Esta tendencia está transformando el sector minorista de alimentos y bebidas a nivel nacional e internacional.

Oportunidades

• Cambios en las preferencias alimentarias de los consumidores

La creciente preocupación por la salud debido a la mayor prevalencia de enfermedades relacionadas con el estilo de vida, como la obesidad y la diabetes, está impulsando a los consumidores a priorizar la elección de alimentos frescos. Se espera que esta mayor conciencia sobre la salud impulse la demanda de productos alimenticios frescos, lo que impulsará el crecimiento del mercado de alimentos frescos durante el período de pronóstico.

Por ejemplo, en enero de 2023, Dole plc vendió su división de verduras frescas a Fresh Express Incorporated, con el objetivo de mejorar la innovación, la eficiencia y la seguridad alimentaria. Esta medida estratégica se alinea con el compromiso de Dole de mejorar las ofertas y los servicios futuros.

• Creciente adopción de frutas y verduras orgánicas y picadas

The increasing preference for chopped and organic fruits and vegetables drives market growth, fueled by consumers trust in reputed companies. With a rising willingness to spend on organic produce, particularly in Asia due to its vast population, opportunities abound. Quality concerns underscore the importance of reliable offerings, shaping consumer choices in the fresh food market.

Restraints/Challenges

• Harmful Effects of Over-Fertilization

Over-fertilization in fresh food production poses significant challenges, with chemicals used for preservation potentially contaminating produce. Substances endanger human health and harm plant vitality, posing dual threats to both environments. Such risks impede market growth by undermining consumer confidence in product safety and quality, necessitating stringent measures to mitigate harmful effects on health and agriculture.    

• Seasonal Labor Availability

Securing reliable seasonal labor for planting, harvesting, and processing fresh produce poses challenges, particularly in regions with labor shortages or immigration restrictions. Dependence on seasonal workers requires proactive recruitment and management strategies. Shortages can disrupt operations, impacting productivity and harvest quality. Addressing these challenges necessitates innovative solutions and potentially reevaluating immigration policies for agricultural labor.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In July 2022, Wayne Farms and Sanderson Farms merged, forming Wayne-Sanderson Farms, consolidating their presence in the poultry industry
• In March 2021, iD Fresh Food launched its inaugural online store, offering its iD Instant Filter Coffee Liquid as part of its strategic shift towards direct consumer engagement and adaptation to evolving e-commerce trends
• In June 2021, iD Fresh Food, headquartered in Bengaluru, announced plans to bolster its workforce by recruiting 500 individuals across various sectors to support its operations in India and the Gulf Cooperation Council (GCC) region. Despite pandemic-related challenges, the company's recruitment efforts have remained robust, underscoring its resilience and sustained performance

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Fresh Food Market Scope

The market is segmented on the basis of product type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Bread and Bakery
• Dairy
• Fish and Seafood
• Fruits and Vegetables
• Meat and Poultry

 Distribution Channel

• Open Market
• Supermarkets/Hypermarket
• Departmental Store
• Online
• Others

Fresh Food Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

North America is expected to dominate the fresh food market in revenue and market share, driven by rising awareness of healthy lifestyles. In addition, increasing disposable income levels are set to fuel demand for convenient food products in the region, reflecting a significant shift in consumer preferences towards healthier and more convenient food choices.

Asia-Pacific is expected to be the fastest-developing region in the market due to changing consumer eating habits and rapid urbanization, notably in India and China. Rising middle-class populations will drive increased spending on household groceries, further fueling industry growth in this dynamic and evolving region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Fresh Food Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Del Monte (U.S.)
• Dole plc (U.S.)
• Greenyard (Belgium)
• NatureSweet Tomatoes (U.S.)
• Cargill, Incorporated (U.S.)
• Hain Celestial (U.S.)
• Dole Food Company, Inc (U.S.)
• Dairy Farmers of America, Inc. (U.S.)
• General Mills Inc. (U.S.)
• Danone (France)
• United Natural Foods, Inc. (U.S.)
• GCMMF (India)
• Organic Valley (U.S.)
• Conagra Brands, Inc. (U.S.)
• Eden Foods (U.S.)
• SunOpta (Canada)
• Pacific Fresh Produce, Inc. (U.S.)
• Taylor Farms (U.S.)

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