Mercado mundial de cereales fortificados para el desayuno: tendencias de la industria y pronóstico hasta 2031

Análisis y tamaño del mercado de cereales fortificados para el desayuno

El mercado de los cereales fortificados para el desayuno se basa en la demanda de opciones de desayuno prácticas y nutritivas. Esto sugiere una creciente demanda de alternativas más saludables, que se refleja en la popularidad de las opciones bajas en calorías. Como los consumidores son cada vez más conscientes de la ingesta calórica, los fabricantes se centran en ofrecer cereales bajos en calorías con recuentos más bajos. Por ejemplo, "Special K" de Kellogg's ofrece variantes con recuentos calóricos reducidos que, al mismo tiempo, proporcionan nutrientes esenciales a través de la fortificación.

El tamaño del mercado mundial de cereales para el desayuno fortificados se valoró en USD 15,93 mil millones en 2023 y se proyecta que alcance un valor de USD 37,26 mil millones para 2031, con una CAGR del 11,2% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis de expertos en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción, análisis de patentes y comportamiento del consumidor.  

Segmentación y alcance del mercado de cereales fortificados para el desayuno  

Market Definition

Fortified breakfast cereals are breakfast foods such as flakes or puffs made from grains. They are "fortified" with extra nutrients, such as vitamins and minerals, to make them healthier. This means they have added nutrients that may be missing in a regular diet, such as vitamin B12 in oatmeal. 

Fortified Breakfast Cereals Market Dynamics

Drivers

• Growing Consumer Preference for Convenient Breakfast Options

The demand for convenient breakfast options continues to rise as consumers increasingly prioritize productivity in their daily routines. Ready to eat cereals exemplify this trend by providing quick, hassle-free morning meals packed with essential nutrients. In an era where busy lifestyles are omnipresent, consumers seek solutions that balance nutrition and convenience. Ready to eat cereals perfectly align with this need, offering a simple yet nourishing breakfast choice that seamlessly integrates into fast-paced lifestyles. Their popularity in the fortified breakfast cereals reflects a growing demand for products that prioritize both convenience and health without compromising on taste or quality. Thus, it is driving market growth.

• Increased Focus on Nutritional Fortification

The fortified breakfast cereals are witnessing a surge due to heightened attention on nutritional fortification. As consumers become more health-conscious, they seek breakfast options that not only provide easily on the table but also deliver essential nutrients. Responding to this demand, manufacturers are intensifying efforts to fortify their products with vital vitamins and minerals, thereby enhancing their healthy demand. Products such as 100% whole wheat cereal characterize this trend by offering a wholesome breakfast choice abundant in fiber and nutrients.

For instance,

• General Mills offers "Cheerios Whole Grain Oats," a fortified cereal packed with fiber and essential nutrients. It provides a wholesome breakfast option, supporting overall health and well-being

This aligns perfectly with consumers' preference for healthier options, driving the market's growth towards fortified, nutritionally-rich breakfast cereals.

Opportunities

• Innovations in Flavor and Type Attract Diverse Consumer Base

Manufacturers are continuously introducing an array of flavors and cereal types to cater to varying tastes and preferences. Cereals with nuts, such as almond or hazelnut-infused varieties, are gaining attraction due to their unique taste and added benefits. These innovations not only seem to existing cereal consumers but also attract and motivate new ones, expanding the market's reach and growth potential.

For instance,

• Post Consumer Brands introduced ‘Honey Bunches of Oats with Almonds’ offering a unique blend of flakes, clusters, and almonds. This innovative cereal appeals to consumers seeking both taste and nutritional benefits, expanding the market's appeal and attracting new customers

They provide consumers with exciting options, enhancing their eating experience and fostering brand loyalty amidst a competitive landscape, which is creating opportunities for market growth.

• Collaboration with Nutritionists and Health Experts Enhances Credibility

Collaboration with nutritionists and health experts significantly enhances the credibility of fortified breakfast cereals. Through working alongside professionals in the field, manufacturers can ensure that their products meet rigorous nutritional standards and guidelines. This partnership lends authenticity and trustworthiness to the brand, reassuring consumers about the health benefits of consuming fortified cereals. Nutritionists and health experts provide valuable insights into ingredient selection, formulation, and health claims, guiding manufacturers in creating products that truly support overall well-being. Such collaborations not only bolster the credibility of fortified cereals but also foster consumer confidence and loyalty to the brand.

Restraints/Challenges

• Preference for Traditional Breakfast Options

Many consumers still adhere to traditional breakfast choices ingrained in cultural norms and personal habits. This includes options such as eggs, toast, and fruit, which are perceived as wholesome and satisfying. Despite the convenience and nutritional benefits offered by fortified cereals, the deeply rooted preference for familiar breakfast staples hinders widespread adoption. Manufacturers face the challenge of overcoming entrenched consumer behaviors and beliefs to effectively capture market share, particularly among demographics with strong ties to traditional breakfast customs. Thus, the preference for traditional breakfast options poses a significant restraint in market growth.

• Regulatory Guidelines on Health Clainms

Governments and regulatory bodies impose stringent guidelines on the types of health claims that can be made on food packaging, especially regarding nutritional benefits. This can limit manufacturers' ability to communicate the potential health advantages of fortified cereals to consumers, affecting their marketing strategies and consumer perception. Navigating these regulations becomes challenging, particularly when trying to differentiate products and highlight their nutritional value. As a result, manufacturers may face obstacles in effectively conveying the health benefits of their fortified cereal offerings to potential customers. Thus, regulatory restrictions on health claims serve as a significant restraint in market growth.

This fortified breakfast cereals market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fortified breakfast cereals market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• InJune 2023, Love Child Organics, a manufacturer of organic baby food, was acquired by Nature’s Path Organic Foods. This Purchase demonstrates Nature’s Path Organic FOdds’ dedication to enhancing consumer and family access to organic food and strategically puts the business in the booming infant food industry, which is estimated to be worth USD 499 Million in Canada and USD 8.5 billion in the U.S. This acquisition of boosts market growth by expanding consumer access to organic baby food and capitalizes on the booming infant food industry, driving market growth and fostering brand recognition in fortified breakfast cereals
• In April 2023, Kellogg’s Eggo introduces three brand- new falovrs. These brand-new products, which will be available starting in April are based on consumer favorites, such as the Eggo Vanilla bean Grab& Go Waffles, Eggo Chocolatey Chip Banana Waffles, and Eggo Berry Blast Mini Toast Waffles. These innovative flavors based on consumer favorites capitalize on evolving taste preferences, driving product diversity, consumer engagement, and ultimately, market growth in the fortified breakfast cereals segment

Fortified Breakfast Cereals Market Scope

The fortified breakfast cereals market market is segmented into three notable segments based on cereal type, nutrients type, and distribution channel.The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Cereal Type

• Wheat
• Rice
• Barley
• Oat
• Corn
• Others

 Nutrients Type

• Minerals
• Vitamins

Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Fortified Breakfast Cereals Market Regional Analysis/Insights

The fortified breakfast cereals market is analyzed and market size insights and trends are provided by cereal type, nutrients type, and distribution channel as referenced above.

The countries covered in the fortified breakfast cereals market report are U.S., Canada, Mexic, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of the Middle East and Africa.

North America dominates the fortified breakfast cereals market in terms of revenue and market share owing to the increase in consumption of fortified breakfast cereals in this region.

Asia-Pacific is expected to be the fastest developing region owing to the inclination towards healthier products and change in breakfast fortified cereals consumption pattern in this region.

 The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Análisis del panorama competitivo y de la cuota de mercado de los cereales fortificados para el desayuno

El panorama competitivo del mercado de cereales fortificados para el desayuno proporciona detalles por competidores. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos y el dominio de la aplicación. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado de cereales fortificados para el desayuno.

Algunos de los principales actores que operan en el mercado de cereales de desayuno fortificados son:

• General Mills Inc. (Estados Unidos)
• Kellogg's Co. (Estados Unidos)
• Nestlé SA (Suiza)
• Alimentos naturales de Bob's Red Mill (Estados Unidos)
• Alimentos de Nature's Path (Canadá)
• Compañía de alimentos de la ciudad natal (Estados Unidos)
• purelyelizabeth (Estados Unidos)
• La Quaker Oats Company, (Estados Unidos)
• BARBARA'S (EE.UU.)
• Corporación de Producción de Quinoa del Norte (Canadá)
• Prairie sin gluten (EE. UU.)
• Avena Foods, Limited, (Canadá)
• Conagra Brands, Inc. (Estados Unidos)
• La empresa Kraft Heinz (Estados Unidos)
• El Grupo Celestial Hain. . (EE.UU.)

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