Mercado mundial del calzado: tendencias de la industria y previsiones hasta 2031

Análisis y tamaño del mercado del calzado

El mercado del calzado abarca una amplia gama de usos, que incluyen rendimiento deportivo, ropa informal, ocasiones formales y actividades especializadas como senderismo o trabajo. Su aplicación incluye brindar lujo y seguridad al calzado para mejorar el estilo y el rendimiento. Existen varias tendencias recientes en calzado, incluidas iniciativas de sostenibilidad y opciones de personalización para mejorar el rendimiento. Por ejemplo, la tecnología Flyknit de Nike ofrece calzado liviano y transpirable para atletas, mientras que Allbirds se centra en materiales sostenibles como lana merino y fibra de árboles, atendiendo a consumidores conscientes del medio ambiente que buscan comodidad y estilo.

El tamaño del mercado mundial de calzado se valoró en USD 662,48 mil millones en 2023 y se proyecta que alcance los USD 1,040,06 mil millones para 2031, con una CAGR del 5.8% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y comportamiento del consumidor.

Alcance y segmentación del mercado del calzado

Definición de mercado

El calzado se refiere a las prendas que se usan en los pies, generalmente para brindar protección y comodidad. Vienen en varios estilos y materiales para adaptarse a diferentes propósitos y preferencias de moda, y brindan soporte, amortiguación y estabilidad al caminar, correr u otras actividades.

Dinámica del mercado del calzado

En esta sección se aborda la comprensión de los factores impulsores del mercado, las ventajas, las oportunidades, las limitaciones y los desafíos. Todo esto se analiza en detalle a continuación:

Conductores

• Demanda creciente de calzado deportivo

La creciente demanda de calzado deportivo refleja un cambio en las preferencias de los consumidores hacia un calzado elegante adecuado para actividades deportivas, viajes y ropa informal. El calzado deportivo significa un cambio cultural hacia la comodidad y la versatilidad en la moda. Los consumidores buscan cada vez más calzado que combine características de rendimiento deportivo con un estilo cotidiano, lo que refleja un deseo de opciones funcionales pero a la moda adecuadas para diversas actividades y ocasiones. Esta tendencia ha impulsado a las marcas de calzado a innovar con materiales, diseños y tecnologías para satisfacer la demanda de calzado deportivo. El calzado deportivo se ha convertido en esencial en los guardarropas de todo el mundo, ofreciendo a las personas la oportunidad de expresar su estilo de vida activo manteniendo la comodidad y la moda. La popularidad del calzado deportivo sigue creciendo a medida que resuena con las preferencias de estilo de vida del consumidor moderno y crea una demanda creciente, fomentando el crecimiento del mercado.

Por ejemplo,

• La introducción de las zapatillas de baloncesto Nike Air Jordan redefinió el mercado, uniendo la funcionalidad deportiva con el atractivo de la moda. Las Air Jordan, que en un principio apuntaban al rendimiento en la cancha, rápidamente se convirtieron en tendencias de moda icónicas y anunciaron el comienzo del calzado deportivo informal. Sus diseños innovadores y sus características avanzadas establecieron nuevos estándares en la industria e impulsaron el crecimiento del mercado.
• Creciente innovación en materiales y tecnología

Innovation in materials and technology within the footwear industry encompasses advancements in fabrications, manufacturing processes and performance-enhancing features. Engineers and designers continuously explore new materials such as sustainable alternatives, advanced foams, and specialized textiles to improve comfort, durability, and performance. In addition, technological innovations such as 3D printing and computer-assisted design (CAD) allow for precise customization and faster production cycles. These advancements contribute to the development of footwear that meets evolving consumer demands for ease, style, and functionality, driving the industry forward shaping future trends, and boosting market grow

Opportunities

• Increasing Online Retail Penetration in Footwear Industry

Increasing online retail penetration in the footwear industry reflects a growing consumer preference for convenient shopping experiences and a shift toward digital platforms. Online retailers offer a wide selection of footwear options, competitive pricing, and seamless purchasing processes, attracting shoppers away from traditional brick-and-mortar stores. In addition, advancements in virtual try-on technology and flexible return policies mitigate concerns about fit and style, further driving online sales. Footwear brands and retailers are adapting by optimizing their online presence, investing in e-commerce platforms, and leveraging digital marketing strategies to reach and engage with customers effectively in the digital marketplace, fostering market growth.

For instance,

• Adidas, which has expanded its e-commerce platforms to cater to shifting consumer preferences. Through virtual try-on tools and hassle-free return policies, Adidas ensures a seamless online shopping experience, enticing customers away from traditional stores. This adaptation underscores the brand's commitment to meeting evolving consumer demands in the digital age
• Growing Awareness of Health and Wellness

The growing emphasis on health and wellness is significantly influencing footwear sales as consumers prioritize comfort, support, and functionality. Footwear brands are responding by designing shoes with features that promote foot health, such as cushioning, arch support, and ergonomic designs. Additionally, there is a rising demand for shoes suitable for various activities such as walking, running, and fitness training, aligning with the increased focus on active lifestyles. As individuals become more conscious of the importance of foot health in overall wellness, they seek footwear options that not only look stylish but also contribute to their physical comfort and well-being, ultimately driving market growth.

Restraints/Challenges

• Supply Chain Disruptions and Logistics Challenges

Supply chain disruptions and logistics challenges in the footwear industry can arise from various factors such as natural disasters, political instability, or global pandemics, disrupting the flow of materials and finished products. These disruptions can lead to delays in production, shipping, and delivery, impacting inventory management and customer satisfaction. In addition, complex global supply chains involving multiple suppliers and manufacturing locations increase the risk of bottlenecks and communication breakdowns, which is expected to restrain market growth.

For instance,

• During the COVID-19 pandemic, footwear companies faced supply chain disruptions and logistics challenges due to factory closures and shipping delays. Nike, experienced production slowdowns and inventory shortages, leading to increased lead times and difficulties in meeting customer demand for their popular sneakers
• Competition from Alternative Footwear Options

Competition from alternative footwear options presents a challenge to traditional footwear brands as consumers increasingly embrace alternatives such as sandals, flip-flops, and barefoot shoes. These alternatives offer versatility appealing to individuals seeking minimalist or lifestyle-oriented footwear options. In addition, niche brands specializing in specific activities such as water sports and cycling compete with mainstream footwear brands by offering specialized features and performance benefits. The persistent competition from alternative footwear options poses a difficult task to traditional brands, necessitating strategic adaptation to avoid being marginalized in an ever-evolving market landscape, restraining market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market, contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In December 2022, Asics developed a gel-resolution 9: high-tech tennis shoe to support dynamic footwork along the baseline. GEL-RESOLUTION 9 shoes are designed to provide excellent kinetic stability for lateral movements in fast-paced tennis matches. Its high-tech design enhances performance, attracting tennis enthusiasts seeking competitive advantages, thus expanding the market for specialized athletic footwear tailored to meet the demands of professional players
• In September 2022, Under Armour launched its first running shoe made on a women's last UA Flow Synchronicity combines revolutionary UA Flow technology and consumer insights to create a shoe designed for HER - her form, her speed, her rhythm, her Journey to Compete. This initiative not only expands the brand's product offerings but also strengthens its appeal to female consumers, fostering loyalty and driving market growth through increased sales and brand recognition within the women's athletic footwear market segment

Footwear Market Scope

The market is segmented into four notable segments which are based on type, shoe material/soling marteial, distribution channel , and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Loafers
• Shoes
• Sandal/Flip-Flops
• Ballerinas
• Boots Wedges
• Athletics
• Healthcare Shoes
• Others

Shoe Material /Soling Material

• Plastic
• Leather
• Rubber
• Textile
• Others

Distribution Channel

• E-commerce
• Specialty-Store
• Supermarkets-Hypermarkets
• Convenience Store
• Others

End-User

• Women Men
• Children

Footwear Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, shoe material/soling marteial, distribution channel , and end-user as referenced above.

The countries covered in the market report are U.S., Canada and Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

Asia-Pacific is expected to dominate the market owing to the driving growth of footwear industries across the country. Sandals/flip-flops are found to be the most common footwear in the Asia-Pacific market.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Footwear Market Share Analysis

El panorama competitivo del mercado proporciona detalles por competidores. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado.

Algunos de los principales actores que operan en el mercado son:

• Crocs Retail, LLC (Estados Unidos)
• Adidas (Alemania)
• SKECHERS USA, Inc. (Estados Unidos)
• Nike, Inc. (Estados Unidos)
• Okabashi. (Estados Unidos)
• MARCA BATA (Suiza)
• GEOX spa (Italia)
• PUMA (Alemania)
• Under Armour, Inc. (Estados Unidos)
• Wolverine World Wide, Inc. (Estados Unidos)
• Corporación ASICS (Japón)
• EL GRUPO ALDO INC. (Canadá)
• Calzado Relaxo Limited (India)
• KERING (Francia)
• Corporación VF (Estados Unidos)
• Deichmann SE (Alemania)
• FILA Holdings Corp. (Corea del Sur)
• New Balance (Estados Unidos)
• ECCO Sko A/S (Dinamarca)
• Burberry (Reino Unido)

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