Global Electric Bike Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado de bicicletas eléctricas

Según las estadísticas proporcionadas por la Federación Europea de la Industria del Ciclismo (ECF), las ventas de bicicletas eléctricas en Europa experimentaron una reducción del 11% en el primer semestre de 2023, lo que marca una caída sustancial con respecto al crecimiento del 22% observado en 2022. Sin embargo, existe optimismo de que el mercado resurgirá en la segunda mitad de 2024. Este optimismo se ve impulsado por la creciente popularidad de las bicicletas eléctricas para desplazamientos diarios y ocio, junto con las iniciativas gubernamentales globales que invierten en infraestructura e incentivos para fomentar la adopción de bicicletas eléctricas.

Data Bridge Market Research analiza que el mercado mundial de bicicletas eléctricas, que fue de USD 51,55 mil millones en 2023, probablemente alcance los USD 72,54 mil millones para 2031 y se espera que experimente una CAGR del 4,36% durante el período de pronóstico.

La “clase I (pedalaje asistido/pedelec)” domina el segmento de clase del mercado debido a varios factores, incluidos los avances tecnológicos, la creciente urbanización, las crecientes preocupaciones por la salud y el bienestar, los incentivos gubernamentales y una creciente demanda de bicicletas eléctricas urbanas para desplazamientos de corta distancia.

Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado elaborado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación/exportación, análisis de precios, análisis de consumo de producción y análisis pestle.

Alcance del informe y segmentación del mercado

Definición de mercado

Una bicicleta eléctrica, también conocida como e-bike, es una bicicleta equipada con un motor eléctrico integrado que ayuda en la propulsión, ofreciendo a los ciclistas un modo de transporte combinado con energía humana y eléctrica.

Dinámica del mercado mundial de bicicletas eléctricas

Conductores

• Conciencia ambiental

Las bicicletas eléctricas, también conocidas como e-bikes, ofrecen una alternativa sostenible y ecológica a los medios de transporte convencionales. No producen emisiones durante su funcionamiento, lo que las convierte en una opción atractiva para los consumidores conscientes del medio ambiente que buscan reducir su huella de carbono. Debido a la creciente preocupación por la contaminación y las emisiones de carbono de los vehículos tradicionales y los avances en la tecnología de las bicicletas eléctricas, como la mejora de la duración de la batería y la eficiencia del motor, las bicicletas eléctricas están siendo más accesibles y atractivas para una gama más amplia de consumidores. Como resultado, el mercado está experimentando un rápido crecimiento, con proyecciones que indican una expansión continua en los próximos años.

• Incentivos gubernamentales

Las políticas de apoyo y los incentivos en todo el mundo, como los subsidios y los beneficios fiscales, alientan a los consumidores a adoptar bicicletas eléctricas, lo que fomenta el crecimiento del mercado. Además, los gobiernos de todo el mundo están fomentando el crecimiento del mercado de bicicletas eléctricas al eludir las estrictas normas sobre emisiones de los automóviles. El objetivo es limpiar el aire minimizando la cantidad de partículas nocivas emitidas por los automóviles.

• Urbanización y congestión del tráfico

La creciente población urbana y la creciente congestión del tráfico impulsan la necesidad de soluciones de transporte eficientes y ágiles, posicionando a las bicicletas eléctricas como una opción viable y conveniente.

• La creciente tasa de adopción de la micromovilidad compartida.

El aumento de la tasa de adopción de la micromovilidad compartida impulsará la tasa de crecimiento del mercado de bicicletas eléctricas (e-bikes). La micromovilidad compartida es parte de la ecología del transporte público. Como opción de transporte flexible con bajos costos operativos y generales, la micromovilidad eléctrica compartida puede complementar los sistemas de tránsito de ruta fija de mayor volumen al brindar servicios de movilidad para múltiples viajes a un menor costo por viajero.

Oportunidades

• Creciente urbanización y congestión del tráfico

 As urban populations continue to grow and cities become more congested, there is a significant opportunity for the electric bike market to expand. Electric bikes offer a convenient and efficient mode of transportation for urban dwellers, allowing them to navigate through traffic quickly and easily. In addition, many cities are investing in infrastructure to support cycling, such as bike lanes and bike-sharing programs, further boosting the demand for electric bikes.

• Technological Advancements and Innovation

The electric bike market is ripe for technological advancements and innovation, presenting opportunities for companies to differentiate their products and attract new customers. Improvements in battery technology, motor efficiency, and connectivity are making electric bikes more powerful, efficient, and user-friendly. Furthermore, the integration of smart features, such as GPS tracking, smartphone connectivity, and electric assistance modes, is enhancing the overall user experience and expanding the market appeal of electric bikes.

Challenges/ Restraints

• High Initial Cost

 The long-term savings on fuel and maintenance can offset this cost, but the upfront investment may deter some potential buyers, especially in regions where electric bikes are not subsidized or where disposable income is limited. The relatively high initial cost compared to traditional bicycles is one of the primary challenges for the market.

• Infrastructure and Regulation

Many cities do not have adequate bike lanes or charging stations for electric bikes, making it challenging for riders to use them safely and conveniently. In addition, regulations governing the use of electric bikes vary widely between regions, leading to confusion and inconsistency in enforcement. the lack of infrastructure and regulations to support their widespread adoption is another challenge for the market.

The electric bike market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the electric bike market contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In February 2022, a bill suggesting a 30% tax credit for the acquisition of new electric bicycles in the U.S. was approved by the US House of Representatives. The North American Electric Bike Association (NAEB) reported a significant 40% surge in e-bike sales throughout North America in 2022, with Class 1 e-bikes leading the growth trajectory. The overarching objective is to enhance affordability for Americans interested in electric bikes, leading to a rising global demand for Class 1 e-bikes

Global Electric Bike Market Scope

The electric bike market is segmented on the basis of battery type, hub motor location, mode, battery power, class, usage. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Battery Type

• Lithium-Ion
• Lithium-Ion Polymer
• Nickel Metal Hydride
• Lead Acid
• Sealed Lead Acid
• Others

Hub Motor Location

• Mid Drive Hub Motor
• Rear Hub Motor
• Front Hub Motor

Mode

• Pedal Assist
• Throttle

Battery Power

• Under 750W
• Over 750W

Class

• Class I (Pedal Assist/Pedelec)
• Class II (Throttle)
• Class III (Speed Pedelec)

Usage

• City/Urban
• Cruise
• Mountain/Trekking Bikes
• Racing
• Cargo
• Others

Global Electric Bike Market Region Analysis/Insights

The electric bike market is analyzed and market size insights and trends are provided by country, battery type, hub motor location, mode, battery power, class, usage as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and rest of Middle East and Africa.

North America is expected to dominate and be the fastest growing region in the market due to the increased adoption of electric bikes for daily commuting, recreation, and fitness activities. The region's growing popularity of trekking and mountain biking, both as off-road sports and recreational activities, contributes to a rising demand for e-MTBs.

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Increased Efficiency and Productivity

The electric bike market also provides you with a detailed market analysis for every region’s growth in infrastructure development for capital equipment, installed base of different kinds of products for electric bike market, the impact of technology using lifeline curves, and changes in battery regulatory scenarios and their impact on the electric bike market. The data is available for the historic period 2010-2020.

Competitive Landscape and Global Electric Bike Market Share Analysis

The electric bike market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to electric bike market.

Some of the major players operating in electric bike market are:

• Accell Group (Netherlands)
• Merida Industry Co., Ltd. (Taiwan)
• Giant Bicycles (Taiwan)
• Yamaha Motor Corporation (Japan)
• Derby Cycle (Germany)
• JIANGSU XINRI E-VEHICLE CO.,LTD. (China)
• AIMA TECHNOLOGY CO.,LTD (China)
• Karbon Kinetics Ltd (U.K.)
• Solex Cycle North America Inc. (Canada)
• ITALJET SPA (Italy)
• GenZe (U.S.)
• A2B (London)
• Amego Electric Vehicles Inc. (Canada)
• Pedego Electric Bikes (U.S.)
• Riese & Müller GmbH (Germany)
• Sporttechnik GmbH & Co. KG (Germany)
• F.I.V. E. Bianchi S.p.A. (Italy)
• Kawasaki Motors Corp. (U.S.)
• Trek Bicycle Corporation (U.S.)
• myStromer AG (Switzerland)
• Specialized Bicycle Components, Inc. (U.S.)

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