Mercado mundial de impresión digital para envases: tendencias de la industria y pronóstico hasta 2031

Análisis y tamaño del mercado de impresión digital para embalajes

La impresión digital para el mercado de los envases ha supuesto un avance significativo, ofreciendo ventajas como una personalización sin igual, tiempos de entrega más rápidos y rentabilidad. Esta tecnología permite a las marcas mejorar sus diseños de envases con detalles intrincados, colores vibrantes e impresión de datos variables, mejorando así la visibilidad de la marca y la participación del consumidor. Su adaptabilidad y eficacia han transformado la industria de la impresión digital, satisfaciendo hábilmente las necesidades en constante cambio de los consumidores. Esta innovación ha revolucionado la industria al proporcionar soluciones versátiles que atienden de manera eficiente las demandas y preferencias cambiantes.

El tamaño del mercado mundial de impresión digital para envases se valoró en 31.660 millones de dólares en 2023 y se prevé que alcance los 64.250 millones de dólares en 2031, con una CAGR del 9,25% durante el periodo de previsión de 2024 a 2031. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis profundo de expertos, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis del déficit de la cadena de suministro y la demanda.         

Alcance del informe y segmentación del mercado       

Definición de mercado

La impresión digital para embalajes es un método de impresión moderno que utiliza tecnología digital para transferir diseños directamente a los materiales de embalaje. Ofrece flexibilidad, tiempos de entrega rápidos y rentabilidad para tiradas cortas y medianas. Con su capacidad para producir imágenes de alta calidad y diseños personalizados, la impresión digital revoluciona la producción de embalajes, permitiendo soluciones de embalaje personalizadas y llamativas.

Dinámica del mercado de la impresión digital para envases

Conductores

• Integración con flujos de trabajo digitales

La impresión digital se integra perfectamente con los sistemas de diseño y flujo de trabajo digitales, optimizando el proceso de producción desde la concepción hasta la impresión. Esta sinergia colaborativa fomenta la eficiencia y la automatización al permitir que los diseñadores, los vendedores y los fabricantes trabajen sin problemas. Agiliza los procesos, fomenta la información compartida y facilita las acciones coordinadas, lo que da como resultado una mayor productividad e innovación en todos los ámbitos. Por ejemplo, las plataformas basadas en la nube como Adobe Creative Cloud facilitan la colaboración en tiempo real en los diseños de envases, y los trasladan sin problemas a la fase de impresión, lo que acelera el tiempo de comercialización y minimiza los gastos de producción.

• Demanda creciente de personalización y personalización

La impresión digital revoluciona el packaging al ofrecer una personalización sencilla, satisfaciendo así la creciente demanda de productos únicos. Las marcas aprovechan esta característica para interactuar con los consumidores de forma personal, fomentando una mayor lealtad a la marca y aumentando las ventas. Por ejemplo, una empresa de cosméticos puede personalizar el packaging con los nombres o las preferencias de los clientes, creando una experiencia memorable que resuene en los compradores y diferencie a la marca en un mercado competitivo.

Oportunidades

• Aumento de la impresión bajo demanda

Digital printing enables production on demand, reducing the need for extensive inventories and minimizing the risk of obsolete stock. Through printing items as needed, businesses can better manage their resources and respond more efficiently to changing demands. This lean inventory approach enables brands to optimize supply chains, minimize storage expenses, and swiftly adapt to demand fluctuations. For instance, a cosmetics company can quickly print limited edition packaging for a new product launch, avoiding excess inventory and capital tied up in unused packaging.

• Growing Sustainability and Environmental Concerns

Digital printing reduces waste by eliminating setup materials such as plates and minimizing ink consumption. On-demand production capabilities mitigate excess inventory, curbing the risk of waste due to unused stock. This strategy enables a responsive and efficient supply chain, aligning production with actual demand to minimize surplus and optimize resource utilization. For instance, a cosmetics company can digitally print packaging only when needed, reducing overproduction and minimizing environmental impact, aligning with sustainability goals while remaining cost-effective.

Restraints/Challenges

• Limited Material Compatibility

Digital printing faces challenges in compatibility with various packaging substrates, restricting its application scope, particularly for specialized packaging needs. Some materials may not perform well with digital printing methods, limiting the variety of substrates viable for quality printing. This restriction hampers the selection of materials compatible with digital printing technologies, restricting creative options and output quality. This limitation hampers the versatility and adaptability of digital printing solutions in addressing diverse digital packaging requirements.

• High Initial Investment Costs

Implementing digital printing for packaging demands substantial initial investment in technology, equipment, and software. Smaller packaging companies often face significant financial hurdles, especially when considering digital printing solutions. The substantial initial investment required can dissuade them, limiting their capacity to compete in the market. Without access to such technology, they may struggle to maintain competitiveness against larger counterparts.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Precise Digital Printing Graphics (PDP) invested in a new Scodix Ultra 2000 Digital Enhancement Press, offering customers in the United States, especially in Chicago, a plethora of embellishment options such as foil, glitter, metallic, braille, spot UV, and cast-and-cure, enhancing the impact of printed applications with premium finishes
• In 2020, Hewlett Packard (H.P. Inc.) unveiled advanced printing solutions tailored for the healthcare sector, potentially curbing the transmission of infections acquired in medical facilities, bolstering hygiene standards and patient safety through innovative printing technologies
• In 2020, Kodak launched the SONORA NX2 Process Free Plate, catering to Japanese newspapers and media outlets, providing efficient printing solutions aimed at reducing costs and time, thereby fostering advancements in the digital printing packaging industry, enhancing productivity and sustainability in print media

Digital Printing for Packaging Market Scope

The market is segmented on the basis of technology type, format, product type, and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Technology Type

• Liquid Toner Electrophotography Printing
• Nano-graphic Printing
• Inkjet Technology
• Others

 Format

• Full-Colour printing
• Variable Data Printing
• Large Format Printing
• Others

 Product Type

• Labels
• Flexible Packaging
• Corrugated Packaging
• Folding Cartons
• Bottles
• Jars
• Metal Cans
• Others

 End Use

• Food
• Beverage
• Alcoholic
• Non-Alcoholic
• Pharmaceutical
• Personal care and Cosmetics
• Electronic Companies
• Chemicals
• Other

Digital Printing for Packaging Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, technology type, format, product type, and end use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

North America is poised to dominate the market, fueled by robust growth in the U.S. and Canada. This trend is bolstered by the presence of major key players, driving increased revenues and sustaining the region's dominance during the forecast period.

Asia-Pacific is expected to showcase the highest growth rate in the market due to the demand for digital printing flexible packaging. The surge in sustainable printing is also anticipated to drive growth, reflecting a shift towards eco-friendly practices in digital packaging production.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Digital Printing for Packaging Market Share Analysis

El panorama competitivo del mercado proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado.

Algunos de los principales actores que operan en el mercado son:

• DuPont (Estados Unidos)
• Corporación Xerox (Estados Unidos)
• Compañía de desarrollo HP, LP (California)
• Xeikon (Bélgica)
• Cyan Tec Systems (Reino Unido)
• Krones AG (Alemania)
• Hinterkopf GmbH (Alemania)
• Mondi (Reino Unido)
• Quad (Estados Unidos)
• SCREEN GP Americas, LLC (Estados Unidos)
• Grupo de automatización SUN (Estados Unidos)
• Compañía Eastman Kodak (Estados Unidos)
• XYMOPrint (Estados Unidos)
• Soluciones de embalaje Weber (Estados Unidos)
• Corporación Landa (Israel)
• BARBERÁN SA (España)
• DS Smith (Reino Unido)
• Cenveo Worldwide Limited (Estados Unidos)
• THIMM EL GRUPO HIGHPACK (Alemania)

SKU-46640