Informe de análisis de tamaño, participación y tendencias del mercado mundial de suplementos dietéticos: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado de suplementos dietéticos

El mercado mundial de suplementos dietéticos está experimentando un crecimiento sustancial, impulsado por la creciente conciencia de los consumidores sobre la salud y el bienestar. Factores como los estilos de vida ajetreados y el envejecimiento de la población están impulsando la demanda de productos que mejoren la salud y prevengan enfermedades. Los avances tecnológicos en la fabricación y la distribución están mejorando la calidad y la disponibilidad de los productos. Además, el aumento de los ingresos disponibles y la influencia de las redes sociales en las tendencias de salud contribuyen al crecimiento de este dinámico segmento de mercado. Además, el aumento de los enfoques de atención médica preventiva y la creciente tendencia a la automedicación están impulsando aún más la demanda del mercado. Los consumidores buscan cada vez más suplementos para mejorar su salud general, reforzar la inmunidad y apoyar condiciones de salud específicas. Las plataformas de comercio electrónico también están ampliando el alcance de los suplementos dietéticos, lo que permite a los consumidores acceder fácilmente a una variedad de productos. Esta creciente accesibilidad, combinada con estrategias de marketing innovadoras, está atrayendo a un grupo demográfico más amplio, incluidos los consumidores más jóvenes que son más conscientes de la salud. Como resultado, el mercado de suplementos dietéticos está preparado para un crecimiento y una diversificación continuos.

Tamaño del mercado de suplementos dietéticos

El tamaño del mercado global de suplementos dietéticos se valoró en USD 84,68 mil millones en 2023 y se proyecta que alcance los USD 165,31 mil millones para 2031, con una CAGR del 8,72% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, análisis de precios, análisis de participación de marca, encuesta de consumidores, análisis demográfico, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materias primas / consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado de suplementos dietéticos

“La creciente tendencia hacia la nutrición personalizada”

The dietary supplements market is witnessing significant growth, driven by rising health consciousness and a trend toward personalized nutrition. Consumers are increasingly seeking tailored supplements that meet their specific health needs, such as boosting immunity or enhancing athletic performance. For instance, companies such as Nutrigenomix offer genetic testing to provide personalized supplement recommendations based on an individual’s DNA. This trend reflects a broader shift towards customized health solutions, as consumers aim to optimize their wellness regimens. E-commerce platforms also play a crucial role in this growth, enabling easy access to a wide range of dietary supplements, further fueling demand for personalized nutrition solutions. As awareness of the benefits of dietary supplements continues to rise, the market is poised for further innovation and expansion.

Report Scope and Dietary Supplements Market Segmentation         

Dietary Supplements Market Definition

Dietary supplements are products, often in pill form, taken by individuals to enhance their diet. Unsuch as medicines, they do not treat diseases or medical conditions. These supplements are rich in dietary ingredients, which may be derived from plant sources or created synthetically. They are often used to support overall health, address nutritional deficiencies, or promote specific health benefits. However, while dietary supplements can provide essential nutrients, they should not replace a balanced diet and should be used with caution and ideally under the guidance of a healthcare professional.

Dietary Supplements Market Dynamics

Drivers

• Rising Health Awareness

Rising health awareness is significantly influencing the dietary supplements market, with a growing number of consumers actively seeking products that promote overall wellness and disease prevention. For instance, a survey conducted by the Council for Responsible Nutrition found that nearly 75% of U.S. adults reported taking dietary supplements, with multivitamins being the most popular choice. Additionally, the COVID-19 pandemic has further amplified this focus on health, as many individuals are prioritizing immune-boosting supplements in response to heightened health concerns. This trend underscores the shift towards proactive health management, driving demand for supplements that support immune function, cardiovascular health, and overall well-being, thereby solidifying rising health awareness as a pivotal market driver.

• Increasing Aging Population

The aging population is a critical driver of growth in the dietary supplements market, as older adults increasingly seek products that address age-related health concerns such as joint health, cognitive function, and cardiovascular well-being. According to the United Nations, the number of people aged 60 years and older is expected to reach 2 billion by 2050, nearly doubling from 755 million in 2019. This demographic shift is associated with an escalating demand for dietary supplements tailored to the needs of seniors such as dietary supplements for joint pain and dietary supplements for digestion. This trend highlights the increasing focus on preventive health measures and supplementation as a means to enhance the quality of life in aging populations, further solidifying the aging demographic as a significant market driver.

Opportunities

• Rising Popularity of Fitness Activities and Active Lifestyles

The rising popularity of fitness activities and active lifestyles has significantly boosted the demand for performance-enhancing supplements, protein powders, and sports nutrition products. With more individuals engaging in various forms of exercise, from high-intensity workouts to recreational sports, there is a growing awareness of the importance of nutrition in enhancing performance and recovery. For instance, plant-based protein powders have gained traction among athletes and fitness enthusiasts seeking sustainable options without compromising on nutritional value. Brands such as Orgain and Vega have successfully tapped into this trend by offering a range of vegan protein powders that cater to both athletes and health-conscious consumers. This increasing focus on fitness reflects a shift towards healthier living and presents a substantial market opportunity for companies in the dietary supplement industry to innovate and expand their offerings.

• Growing Preference for Natural and Organic Products

The growing preference for natural and organic products has significantly influenced consumer choices in the dietary supplements market, with many individuals opting for natural and organic dietary supplements over synthetic alternatives. This trend reflects a broader movement towards health-conscious living, where consumers are increasingly aware of the potential risks associated with artificial additives and chemicals. For instance, brands such as Garden of Life and New Chapter have gained popularity by offering a wide range of plant-based and herbal supplements made from organic ingredients, appealing to health-focused consumers looking for holistic wellness solutions. This shift indicates a changing consumer landscape and presents a lucrative market opportunity for companies to develop and promote natural and organic dietary supplements, positioning themselves as leaders in the growing segment of health-conscious consumers.

Restraints/Challenges

• Lack of Consumer Knowledge

A significant challenge in the dietary supplements market is the lack of consumer knowledge regarding the benefits and risks associated with these products, which often leads to confusion and skepticism among potential buyers. Many consumers may not be aware of the specific ingredients, dosages, and potential side effects, making them hesitant to incorporate supplements into their health routines. For instance, the rise of herbal supplements has brought about misconceptions regarding their safety and efficacy, with some consumers mistakenly believing that "natural" equates to "safe." This confusion is evident in the market for herbal products such as St. John’s Wort, which can interact negatively with prescription medications but is often used without proper guidance. Thus, lack of consumer knowledge is hampering the overall development of the market.

• Significant Compliance and Regulatory Challenges

The dietary supplements industry faces significant compliance and regulatory challenges due to the diverse regulations that vary from one country to another, complicating the efforts of companies operating on a global scale. Each country has its own set of guidelines regarding the manufacturing, labeling, and marketing of dietary supplements, which can create hurdles for brands attempting to enter new markets or expand their operations. For instance, in the U.S., the Food and Drug Administration (FDA) oversees dietary supplements, requiring manufacturers to adhere to strict Good Manufacturing Practices (GMPs) and submit certain products for pre-market approval, whereas in the European Union, the European Food Safety Authority (EFSA) sets specific health claims and safety standards that differ significantly. This regulatory complexity can lead to increased costs and lengthy approval processes, potentially delaying product launches and limiting market opportunities for companies that lack the resources to navigate these challenges effectively.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

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Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Dietary Supplements Market Scope

The market is segmented on the basis of type, mode of application, functions, and categories. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamins
• Minerals
• Amino Acids
• Enzymes
• Other Supplements

Modes of Application

• Capsules
• Powder
• Liquids
• Soft Gels
• Gel Caps

Functions

• Additional Supplement
• Medicinal Supplements
• Sports Nutrition

Categories

• Infant Dietary Supplements
• Children Dietary Supplements
• Adult Dietary Supplements
• Pregnant Women Dietary Supplements
• Old-Aged Dietary Supplements

Dietary Supplements Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, mode of application, functions, and categories as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

The North America region leads the dietary supplements market and is expected to maintain its dominant position throughout the forecast period. This growth is driven by the significant prevalence of both chronic and non-chronic diseases, alongside a rising awareness of the benefits of supplement consumption, particularly in Mexico. Furthermore, increased investment in research and development by major companies is contributing to innovation and product availability, further bolstering market expansion. As health-conscious consumers seek effective dietary solutions, the region is poised for continued growth in this sector.

Se prevé que Asia-Pacífico experimente una tasa de crecimiento rápida durante el período de pronóstico, alcanzando la tasa de crecimiento anual compuesta (CAGR) más alta en el mercado de suplementos dietéticos. Este aumento se puede atribuir a la creciente presencia de actores clave del mercado que establecen sus operaciones en el área. Además, la creciente occidentalización y los estilos de vida cambiantes están impulsando a los consumidores hacia los suplementos dietéticos como parte de sus rutinas de salud y bienestar. Junto con el crecimiento de la renta disponible personal, estos factores están mejorando el acceso y la demanda de suplementos dietéticos, lo que posiciona a Asia-Pacífico para una importante expansión del mercado.

La sección de países del informe también proporciona factores de impacto de mercado individuales y cambios en la regulación en el mercado a nivel nacional que afectan las tendencias actuales y futuras del mercado. Los puntos de datos como el análisis de la cadena de valor aguas abajo y aguas arriba, las tendencias técnicas y el análisis de las cinco fuerzas de Porter, los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y sus desafíos enfrentados debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.

Cuota de mercado de los suplementos dietéticos

El panorama competitivo del mercado proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado.

Los líderes del mercado de suplementos dietéticos que operan en el mercado son:

• Abbott (Estados Unidos)
• GSK plc (Reino Unido)
• Bayer AG (Alemania)
• Pfizer Inc. (Estados Unidos)
• ADM (Estados Unidos)
• Compañía Stepan (Estados Unidos)
• International Flavors & Fragrances Inc. (Estados Unidos)
• DSM Firmenich (Suiza)
• Amway (Estados Unidos)
• Herbalife International of America, Inc. (Estados Unidos)
• Corporación Omega Protein (Estados Unidos)
• Integrated BioPharma, Inc. (Estados Unidos)
• Nu Skin Enterprises (Estados Unidos)
• BASF (Alemania)
• Surya Herbal Limited (India)
• Bio Botanica (Estados Unidos)
• Compañía de bienestar Himalaya (India)
• Ricola (Suiza)
• Pharmavite (Estados Unidos)
• Blackmores (Australia)
• Epax (Noruega)

Últimos avances en el mercado de suplementos dietéticos

• En septiembre de 2023, Kyowa Hakko se asoció con el fabricante farmacéutico Quifaest para lanzar su ingrediente posbiótico, IMMUSE, en México por primera vez. Esta introducción marca una notable expansión del alcance global de IMMUSE
• En agosto de 2023, Nutritional Research Company (NRC) presentó su línea de suplementos Absorbable destinados a reforzar el sistema inmunológico. Esta innovadora gama de productos incluye tres productos únicos: vitamina C, vitamina D3 1000 UI y vitamina D3 2000 UI.
• En mayo de 2023, Arla Foods Ingredients lanzó una solución diseñada para mejorar el contenido de proteínas en los suplementos nutricionales orales que vienen en bebidas tipo jugo. Estos prácticos suplementos están disponibles en sabores como naranja, mango y fresa.
• En abril de 2023, IFF lanzó una tecnología de cápsulas blandas veganas conocida como Verdigel SC. Esta solución innovadora no contiene carragenina y ofrece una alternativa de origen vegetal que se integra fácilmente en los procesos existentes, manteniendo al mismo tiempo el mismo nivel de manejabilidad y estabilidad que los métodos tradicionales de cápsulas blandas, ya sean veganas o de origen animal.
• En abril de 2023, Ayana Bio presentó ingredientes para la salud y el bienestar derivados de células vegetales, entre ellas la melisa y la equinácea. Este avance representa un avance significativo para abordar los desafíos asociados con la agricultura tradicional para estas plantas, como la adulteración, la contaminación, el uso de pesticidas, la calidad inconsistente, la susceptibilidad a las infecciones, la variabilidad climática y los metabolitos activos limitados.

SKU-20791