Informe de análisis del tamaño, la participación y las tendencias del mercado de monetización de datos globales: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado de monetización de datos

El mercado de monetización de datos está evolucionando rápidamente a medida que las organizaciones reconocen cada vez más el valor de sus activos de datos. Este mercado abarca estrategias y tecnologías que permiten a las empresas generar ingresos a partir de los datos, ya sea vendiéndolos, aprovechándolos para mejoras operativas o mejorando las experiencias de los clientes. Con el auge del análisis de big data, la inteligencia artificial y el aprendizaje automático, las empresas ahora pueden extraer información valiosa de grandes cantidades de información, lo que impulsa la toma de decisiones informada y la oferta de servicios innovadores. Los desarrollos recientes incluyen asociaciones entre empresas de tecnología y empresas de análisis de datos destinadas a crear ecosistemas de intercambio de datos más sólidos. Además, el creciente énfasis en las regulaciones de privacidad y seguridad de los datos está impulsando a las organizaciones a adoptar prácticas éticas de monetización de datos. A medida que las industrias en general adoptan estrategias basadas en datos, se espera que el mercado de monetización de datos sea testigo de un crecimiento significativo, con organizaciones que buscan capitalizar la riqueza de información a su disposición y, al mismo tiempo, fomentar una ventaja competitiva en sus respectivos sectores.

Tamaño del mercado de monetización de datos

El tamaño del mercado global de monetización de datos se valoró en USD 3.24 mil millones en 2023 y se proyecta que alcance los USD 15.84 mil millones para 2031, con una CAGR del 21,95% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y análisis pestle.

Tendencias del mercado de monetización de datos

“Soluciones sofisticadas de monetización de datos”

El mercado de monetización de datos está experimentando tendencias transformadoras a medida que las organizaciones buscan cada vez más formas innovadoras de capitalizar sus activos de datos. Una tendencia significativa es el auge de los modelos basados ​​en suscripciones, en los que las empresas ofrecen acceso a los datos como un servicio, lo que permite a los clientes obtener información sin grandes inversiones iniciales. Este modelo fomenta flujos de ingresos continuos y fomenta la colaboración entre empresas. Además, los avances en el análisis de datos y las tecnologías de aprendizaje automático están mejorando la capacidad de obtener información útil a partir de grandes conjuntos de datos, lo que impulsa una toma de decisiones más informada. A medida que las industrias adopten estrategias basadas en datos, la demanda de soluciones sofisticadas de monetización de datos seguirá creciendo, allanando el camino para asociaciones innovadoras y ecosistemas mejorados de intercambio de datos en todos los sectores.

Alcance del informe y segmentación del mercado de monetización de datos  

Definición del mercado de monetización de datos

Data monetization is the process of deriving economic value from data assets. It involves selling raw data, providing insights through data analysis, or using data to improve products and services. By leveraging their data, organizations can create new revenue streams, enhance operational efficiencies, and improve customer experiences, ultimately driving growth and gaining a competitive edge in the market.

Data Monetization Market Dynamics

Drivers

• Increasing Data Generation

The exponential growth of data generated by businesses and consumers is significantly expanding opportunities for data monetization. As organizations collect vast amounts of data from various sources, including transactions, social media interactions, and IoT devices, they possess a treasure trove of insights waiting to be unlocked. This increasing volume of data presents numerous avenues for monetization, such as selling aggregated datasets to third parties or leveraging analytics to derive actionable insights for enhanced decision-making. As companies seek to capitalize on these data assets, the market for data monetization solutions is expected to grow rapidly, driving innovation and investment in this area.

• Growing Advancements in Data Analytics

Enhanced analytics capabilities, particularly through the integration of artificial intelligence (AI) and machine learning (ML), are revolutionizing how organizations extract value from their data. These advanced technologies allow businesses to analyze vast datasets quickly and accurately, uncovering hidden patterns, trends, and insights that were previously unattainable. As organizations recognize the potential of AI and ML to drive informed decision-making and improve operational efficiency, the demand for data monetization solutions is soaring. This shift enables companies to optimize their existing processes and opens new revenue streams by transforming raw data into valuable insights that can be sold or utilized for strategic initiatives.

Opportunities

• Expansion of Internet of Things (IoT)

The proliferation of Internet of Things (IoT) devices is creating a significant opportunity for businesses to monetize the vast amounts of data generated from these interconnected systems. As IoT devices collect and transmit real-time data across various sectors—such as healthcare, manufacturing, and smart cities—organizations can leverage advanced analytics to extract valuable insights. This data can be used to enhance operational efficiencies, improve customer experiences, and inform strategic decisions. Additionally, companies can offer data-driven solutions and services to other businesses, creating new revenue streams. As the IoT ecosystem continues to expand, the potential for data monetization will grow, driving innovation and investment in analytics capabilities.

• Increased Focus on Data-Driven Marketing

As businesses increasingly focus on targeted marketing strategies, monetizing customer data for insights and segmentation emerges as a crucial growth opportunity. By analyzing customer behavior, preferences, and purchasing patterns, organizations can tailor their marketing efforts to specific demographics, enhancing engagement and conversion rates. This data-driven approach helps in creating personalized experiences for customers and allows companies to optimize their advertising spend by targeting the right audience at the right time. Furthermore, businesses can package and sell these insights to other organizations seeking to refine their marketing strategies, thus generating additional revenue streams and driving overall market growth.

Restraints/Challenges

• Complexity of Data Integration

Organizations frequently encounter challenges when integrating data from disparate sources, which significantly impacts their ability to generate comprehensive insights for effective monetization. The presence of siloed data across different departments or systems can lead to fragmented information that complicates analysis. Without a unified view of their data, businesses may struggle to derive actionable insights, limiting their monetization strategies. Additionally, varying data formats and standards can further complicate integration efforts. As a result, organizations may miss valuable opportunities to capitalize on their data assets, ultimately hindering their growth potential in the competitive data monetization landscape.

• High Implementation Costs

Developing and maintaining robust data analytics and monetization platforms often requires substantial financial investment, which can be a significant barrier for smaller organizations. The costs associated with acquiring advanced technology, hiring skilled personnel, and implementing effective data management strategies can quickly add up. For smaller businesses with limited budgets, these financial constraints may prevent them from investing in the necessary infrastructure to fully leverage their data for monetization. Consequently, they may struggle to compete with larger firms that can allocate more resources towards advanced analytics capabilities, resulting in missed opportunities for growth and market presence in the data monetization sector.

Data Monetization Market Scope

The market is segmented on the basis of component, data type, business function, deployment type, organization size, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

 Component

• Tools
• Services

Data Type

• Customer Data
• Product Data
• Financial Data
• Supplier Data

Business Function

• Sales and Marketing
• Supply Chain Management
• Operations
• Finance
• Others

Deployment Type

• On-Premises
• Cloud

Organization Size

• Small and Medium-Sized Enterprises
• Large Enterprises

Industry Vertical

• BFSI
• Telecommunication
• Consumer Goods and Retail
• IT
• Healthcare
• Manufacturing
• Media and Entertainment
• Transportation and Logistics
• Energy and Utilities
• Others

Data Monetization Market Regional Analysis

The market is analyzed and market size insights and trends are provided by component, data type, business function, deployment type, organization size, and industry vertical as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America leads the data monetization market, primarily driven by the widespread adoption of advanced technologies like cloud computing, big data, and analytics. These innovations enable businesses in the region to harness the full potential of their data, facilitating improved decision-making and enhanced revenue generation. As companies increasingly recognize the value of data, North America's technological infrastructure supports its continued dominance in this evolving market.

The Asia-Pacific region is anticipated to experience the highest growth in the data monetization market during the forecast period from 2024 to 2031, fueled by advancements in networking technologies. As these innovations enhance connectivity and data processing capabilities, businesses will be better positioned to leverage their data for monetization. This surge in technological development is expected to drive increased investment and interest in data monetization strategies throughout the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Data Monetization Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Data Monetization Market Leaders Operating in the Market Are:

• Adastra (Canada)
• Dawex Systems (France)
• Infosys Limited (India)
• ComViva (India)
• NETSCOUT (U.S.)
• DataRobot, Inc. (U.S.)
• Optiva Inc. (Canada)
• Google (U.S.)
• IBM (U.S.)
• 101 Data Solutions (U.K.)
• Accenture (Ireland)
• ALC LTD. (U.S.)
• SAP (Germany)

Latest Developments in Data Monetization Market

• In February 2024, Gulp Data revealed a partnership with Snowflake aimed at helping organizations explore, share, and maximize the value of their data. This collaboration will offer services such as data valuation, data-backed loans, and data monetization solutions, empowering businesses to harness their data assets more effectively. By combining their expertise, Gulp Data and Snowflake aim to facilitate innovative approaches to data management and monetization for their clients
• In December 2023, Thales finalized its acquisition of Imperva, enhancing its offerings in application, data security, and identity management. This strategic move aims to deliver comprehensive solutions that address a wide range of cybersecurity challenges, which are becoming more frequent, severe, and complex. By leveraging the combined strengths of Thales and Imperva, customers will benefit from improved security measures to protect their critical assets
• In September 2022, SAS announced the launch of SAS Viya on Azure, a robust data analytics platform now available on the Microsoft Azure marketplace. This innovative solution enhances accessibility for businesses seeking to extract insights from their data by integrating the scalability and flexibility of Azure with the advanced capabilities of SAS Viya. As a result, organizations can leverage this powerful combination to drive data-driven decision-making and optimize their operations more efficiently
• In March 2022, Domo, Inc. unveiled Data Apps, a new low-code data tool aimed at democratizing data-driven decision-making across organizations. This innovative platform allows users of all skill levels to easily access and utilize data, breaking down barriers typically associated with traditional business intelligence tools that cater mainly to executives, managers, and data analysts. By making data insights more accessible, Data Apps empowers a broader range of employees to engage in data-driven actions, enhancing overall organizational efficiency and agility
• En enero de 2022, Revelate Data Monetization Corp., anteriormente conocida como TickSmith, anunció una ronda de financiación de Serie A de 20 millones de dólares para impulsar su innovadora plataforma de venta de datos. Esta exclusiva solución SaaS B2B cuenta con una tienda web de datos que ofrece una experiencia de compra de datos a través del comercio electrónico, dotando a las empresas de todas las herramientas necesarias para preparar, gestionar, empaquetar y monetizar sus activos de datos de forma eficaz. Con esta inversión, Revelate pretende mejorar su oferta y empoderar a las organizaciones para que aprovechen al máximo sus oportunidades de datos.

SKU-21753