Global Craft Soda Market – Industry Trends and Forecast to 2030

Análisis y tamaño del mercado de refrescos artesanales

Los refrescos artesanales se observan cada vez más como una alternativa preferida a los refrescos convencionales o tradicionales. Aquellos consumidores que buscan opciones de bebidas limpias y saludables, en su mayoría optan por los refrescos artesanales. Se espera que el segmento de sabores de “cola” sea el que crezca más rápidamente porque tiene un sabor original, distintivo y no tradicional que satisface exactamente el deseo de los consumidores de refrescos innovadores, originales y no tradicionales.

Data Bridge Market Research analiza que el mercado de refrescos artesanales se valoró en USD 687,12 millones en 2022 y se espera que alcance los USD 1054,51 millones para 2030, registrando una CAGR del 5,50% durante el período de pronóstico de 2022 a 2030. Además de la información sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis de déficit de la cadena de suministro y la demanda.    

Alcance y segmentación del mercado de refrescos artesanales

Definición de mercado

Los refrescos artesanales se clasifican dentro de los refrescos. Esto significa que los refrescos artesanales son bebidas carbonatadas y saborizadas. Sin embargo, los refrescos artesanales son una opción más saludable que las  bebidas carbonatadas porque contienen pocos conservantes o ninguno. Los refrescos artesanales están disponibles en una amplia gama de sabores en el mercado. Estos refrescos son bajos en calorías en comparación con otros refrescos estándar.

Dinámica del mercado de refrescos artesanales

Conductores

• Aumento de los lanzamientos de productos

El aumento de los lanzamientos de productos y otras innovaciones de los actores del mercado impulsarán la tasa de crecimiento del mercado. Por ejemplo, SkinTe, una marca con sede en EE. UU., lanzó un refresco de bienestar con gas y colágeno que mejora el estado de ánimo en 1289 tiendas Walmart en junio de 2022 en todo el país. En este lanzamiento, la empresa ofrecerá tres variantes a los consumidores: té blanco con jengibre, té verde con pomelo y hibisco con vainilla.

• Creciente demanda de productos de hidratación saludable

La creciente demanda de productos de hidratación saludable afecta positivamente el crecimiento del mercado durante el período de pronóstico. Los consumidores se inclinan más por las bebidas saludables, como los refrescos artesanales y otras bebidas funcionales. La creciente conciencia entre los consumidores sobre los beneficios para la salud de las bebidas bajas en calorías, que se preparan con ingredientes naturales, es el principal factor que se espera que impulse la demanda de bebidas de hidratación saludable e impulse el crecimiento general del mercado en el período de pronóstico.

Oportunidades

• Aumenta la concienciación entre los consumidores sobre los ingredientes nocivos para la salud que se utilizan en los refrescos.

La creciente conciencia entre los consumidores sobre los ingredientes nocivos para la salud que se utilizan en los refrescos está impulsando el crecimiento del mercado. Los refrescos tienen un alto contenido de azúcar, lo que aumenta el nivel de insulina en el cuerpo. Los productos químicos que se utilizan para dar color a los refrescos también pueden aumentar las posibilidades de desarrollar cáncer de próstata, cáncer de mama y cáncer de páncreas. El aumento de los niveles de consumo de azúcar puede ser un factor importante para aumentar las posibilidades de ser diabético. La caries dental es uno de los principales efectos secundarios de las bebidas carbonatadas en el cuerpo. Los refrescos contienen ingredientes añadidos que son cancerígenos y acidogénicos y, por tanto, provocan aumento de peso y también provocan corrosión del esmalte de los dientes. Por tanto, la creciente demanda de refrescos artesanales en el mercado creará inmensas oportunidades para el crecimiento del mercado durante el período de previsión 2023-2030.  

Restricciones/ Desafíos

• Alto costo de la soda artesanal

The high price of craft soda and limited speed of production hamper the market's growth. The cost of craft sodas can 3 times as much as a conventional soda. Now, they are available in 4 packs, rather than 6 packs or 12-packs. For instance, a 4-pack of 12-ounce glass bottles of Dry Sparkling costs USD 5.99, however which contains less soda than a regular carbonated beverage.

This craft soda market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the craft soda market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Global Craft Soda Market

An emergent trend of a conscious eating habits and healthier lifestyle during the COVID-19 pandemic have increased the demand and sales of craft sodas. Consumers are changing their diets by shifting their choices to healthier products such as beverages. Innovative product launches by companies with innovative packaging were becoming more popular during the pandemic. For instance, Jones Soda Co., a premium craft beverage manufacturer extended its product portfolio with advanced descriptive packaging in its bottles in June 2020.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, Virgil’s, a soda brand of Reed’s Inc., has launched three new Zero-sugar, Ketogenic-certified craft soda such as Dr. Better, Grapefruit and Ginger Ale. Companies are more focusing on strategic acquisitions to reinforce their positions and increase their presence in the industry.
• In 2021, Jones Soda Co. introduced its first mass-market variety of 12-packs and a rotating series of special flavours that will change every 6 months. Both line additions are accessible in retail distribution channels all over the United States

Global Craft Soda Market Scope

The craft soda market is segmented on the basis product type, target consumer, distribution channel, packaging type and flavor. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Natural
• Organic

Target Consumer

• Teenagers
• Young Adults
• Middle-Aged
• Adults

Distribution Channel

• Supermarkets and Hypermarkets
• Food Service and Drinking Places
• Convenience and Specialty Stores
• Online Stores
• Other

Packaging Type

• Bottles
• Cans
• Others

Flavor

• Cola
• Tropical Fruits
• Berries
• Others

Craft Soda Market Regional Analysis/Insights

The craft soda market is analyzed and market size insights and trends are provided by country, product type, target consumer, distribution channel, packaging type and flavor as referenced above.

The countries covered in the craft soda market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates the craft soda market in terms of revenue and market share. This is mainly due to the growing awareness regarding health among consumers. Moreover, high obesity rate is also an important factor which is fostering the growth of the market in this region.

Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030 due to increasing westernization, urbanization, changing lifestyle, and increasing personal disposable income. Also, increasing shift toward low sugar or mild calorie drinks from sugar-loaded drinks to and will also create lucrative market growth opportunities.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Craft Soda Market Share Analysis

The craft soda market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to craft soda market.

Some of the major players operating in the craft soda market are:

• Appalachian Brewing Company (U.S.)
• SIPP ECO BEVERAGE CO, INC (U.S.)
• Boylan Bottling (U.S.)
• PepsiCo, Inc (U.S.)
• Jones Soda Co.(U.S.)
• Reed’s Inc. (U.S.)
• Tuxen Brewing (Denmark)
• Organic soda pops (U.S.)
• Batch Craft Soda (U.S.)
• The Coca-Cola Company (U.S.)
• Dry Soda (U.S.)
• Craft Soda Co. (U.S.)
• Keurig Dr Pepper Inc. (U.S.)

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