Mercado mundial de bebidas carbonatadas: tendencias de la industria y pronóstico hasta 2031

Análisis y tamaño del mercado de bebidas carbonatadas

El mercado mundial de bebidas carbonatadas sigue siendo un segmento importante de la industria de las bebidas, impulsado por factores como los cambios en las preferencias de los consumidores, las tendencias de estilo de vida y las estrategias de marketing de los actores clave. Las bebidas carbonatadas siguen siendo populares a pesar de las preocupaciones sobre la salud y el bienestar debido a su sabor refrescante y su amplia disponibilidad. El mercado se caracteriza por una amplia gama de productos, que incluyen agua carbonatada, refrescos, bebidas energéticas y refrescos saborizados, que atienden las diversas preferencias de los consumidores. La tendencia hacia los ingredientes naturales y orgánicos está influyendo en el desarrollo de productos en el mercado de bebidas carbonatadas, con un enfoque en los edulcorantes y sabores naturales.

El tamaño del mercado mundial de bebidas carbonatadas se valoró en USD 4.01 mil millones en 2023 y se proyecta que alcance los USD 5.49 mil millones para 2031, con una CAGR del 4% durante el período de pronóstico de 2024 a 2031. Además de la información sobre escenarios de mercado como valor de mercado, tasa de crecimiento, segmentación, cobertura geográfica y actores principales, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis de tendencias de precios detallado y actualizado y análisis de déficit de la cadena de suministro y la demanda.

Alcance del informe y segmentación del mercado       

Market Definition

Carbonated beverages are drinks that have been infused with compressed carbon dioxide to create effervescence or fizz. They typically use soda water or carbonated water as a base, to which sweeteners, flavors, and other ingredients are added. The combination of water and carbon dioxide produces carbonic acid, which creates a tingling sensation when consumed. Carbonated beverages come in various types, including carbonated water, tea, smoothies, juices, and more.

Carbonated Beverages Market Dynamics

Drivers

• Changing Consumer Preferences       

Consumers today are increasingly seeking convenience and refreshment in their beverage choices, leading to a growing preference for carbonated beverages. These beverages offer a wide variety of flavors, innovations, and unique experiences that cater to diverse consumer tastes. Whether it's the classic cola flavor or exotic fruit blends of carbonated fruit beverages, carbonated beverages provide a refreshing option for consumers looking to quench their thirst and enjoy a flavorful drink. The changing preferences of consumers significantly influence the demand for carbonated beverages.

• Urbanization and Rising Disposable Income 

As more people move to urban areas, there is a shift in lifestyle and consumption patterns. Urban consumers tend to have higher purchasing power and are more inclined to spend on premium and indulgent products, including carbonated beverages. The wide availability of carbonated beverages, ranging from popular brands to niche and artisanal selections, caters to the diverse preferences of urban consumers. In addition, rising disposable incomes enable consumers to afford these beverages more frequently, further driving market growth.

Opportunities

• Innovation in Flavors and Packaging    

Manufacturers are constantly introducing new and exciting flavors to cater to changing consumer preferences and to differentiate their products from competitors. This innovation extends to ingredients as well, with a growing emphasis on natural and healthier options, such as using natural sweeteners and fruit extracts. Packaging formats also play a crucial role in attracting consumers, with manufacturers experimenting with sleek and modern designs, sustainable materials, and convenient packaging solutions. These innovations not only keep the market dynamic but also help attract consumers looking for unique and novel beverage experiences.      

• Marketing and Advertising Impact     

Key players in the industry invest heavily in marketing campaigns to promote their products and differentiate themselves in a crowded market. Creative campaigns, celebrity endorsements, and strategic product placements are used to create a strong brand image and connect with consumers. These efforts are crucial in driving demand for carbonated beverages, as they help create a strong brand presence and influence consumer perceptions and preferences. Marketing and advertising are essential components of the carbonated beverage industry, creating new opportunities in the market and brand awareness and influencing consumer purchasing decisions.

Restraints/Challenges

• Health Concerns Impact   

The heightened awareness has prompted a shift in consumer preferences towards healthier alternatives, impacting the sales of traditional carbonated beverages. Consumers are now seeking beverages with lower sugar content or opting for alternative options such as non-carbonated beverages, flavored water, or natural fruit juices. This shift in consumer behavior is driving manufacturers to innovate and develop healthier carbonated beverage options to meet changing consumer demands. The carbonated beverages market faces a significant challenge due to the growing awareness of health risks associated with sugary drinks, including obesity and diabetes. 

• Regulatory Pressures Impact     

The carbonated beverages market is under increasing regulatory scrutiny, particularly regarding sugar content, labeling requirements, and environmental sustainability. Regulatory pressures have led to the implementation of stricter regulations, such as sugar taxes and mandatory labeling of sugar content on packaging. Compliance with these regulations can be costly and time-consuming for manufacturers, who may need to reformulate products or invest in new packaging solutions. In addition, environmental sustainability regulations require manufacturers to reduce single-use plastic packaging and adopt more eco-friendly alternatives. These regulatory pressures pose challenges for the carbonated beverages market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In December 2023, in response to the growing demand for sugar-free beverages driven by increased health awareness in Japan, Kirin introduced its Tokusei Ginger Ale Sour and a range of sugar-free tea products, including black tea and Hojicha. These new offerings are exclusively available in the Japanese market as of 2023
• In October 2023, Coca-Cola unveiled Coca-Cola Y3000, a new beverage developed with the assistance of artificial intelligence. This latest limited-edition flavor is part of the Coca-Cola Creations platform, showcasing the brand's innovative approach to product development

Carbonated Beverages Market Scope

The market is segmented on the basis of type, drinks, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Standard
• Diet
• Fruit Flavoured Carbonates
• Others

Drinks

• Soft drinks
• Sparkling drinks
• Functional drinks

Distribution Channel

• Hypermarkets/supermarkets
• Specialty Store
• Convenience Stores
• Online Stores
• Other

Carbonated Beverages Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, drinks, and distribution channel as referenced above.

Los países cubiertos en el mercado son EE. UU., Canadá, México, Alemania, Francia, Reino Unido, Países Bajos, Suiza, Bélgica, Rusia, Italia, España, Turquía, resto de Europa, China, Japón, India, Corea del Sur, Singapur, Malasia, Australia, Tailandia, Indonesia, Filipinas, resto de Asia-Pacífico, Arabia Saudita, Emiratos Árabes Unidos, Sudáfrica, Egipto, Israel, resto de Medio Oriente y África, Brasil, Argentina y resto de Sudamérica.

Se espera que América del Norte domine el mercado y muestre un crecimiento significativo debido a la creciente demanda de comidas preparadas y refrescos. La inclinación de la región hacia las opciones de conveniencia y listas para consumir está impulsando la demanda de bebidas carbonatadas, lo que contribuye a la posición destacada de América del Norte en el mercado.

La sección de países del informe también proporciona factores individuales que impactan en el mercado y cambios en la regulación del mercado que afectan las tendencias actuales y futuras del mercado. Puntos de datos como análisis de la cadena de valor aguas arriba y aguas abajo, tendencias técnicas, análisis de las cinco fuerzas de Porter y estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas regionales y sus desafíos afrontados debido a la gran o escasa competencia de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.

Análisis del panorama competitivo y de la cuota de mercado de las bebidas carbonatadas

El panorama competitivo del mercado proporciona detalles de los competidores. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en I+D, las nuevas iniciativas de mercado, la presencia regional, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos y el dominio de las aplicaciones. Los puntos de datos proporcionados anteriormente solo están relacionados con el enfoque de las empresas en el mercado.

Algunos de los principales actores que operan en el mercado son:

• La Compañía Coca-Cola (Estados Unidos)
• PepsiCo Inc. (Estados Unidos)
• Britvic Plc (Reino Unido)
• SUNTORY BEVERAGE & FOOD LIMITED. (Japón)
• Corporación Nacional de Bebidas (EE.UU.)
• ASAHI GROUP HOLDINGS, LTD. (Japón)
• Bebidas Tru Blu (Australia)
• F&N Foods Pte Ltd. (Singapur)
• Australia de Bickford (Australia)
• Parle Agro Pvt. Ltd. (India)
• Laihian Mallas (Finlandia)

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