Global Candy Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado de dulces

Se espera que el mercado experimente un crecimiento constante en los próximos años, impulsado por factores como la creciente indulgencia del consumidor, los cambios en los estilos de vida y la creciente demanda de productos de confitería. El mercado se caracteriza por una amplia gama de productos, que incluyen chocolates, caramelos duros, gomitas y otros, que ofrecen a los consumidores una variedad de opciones. Las tendencias clave en el mercado incluyen la creciente popularidad de los caramelos premium y gourmet, la creciente demanda de ingredientes orgánicos y naturales y los lanzamientos de productos innovadores por parte de los fabricantes. Los fabricantes también se están centrando en innovaciones de envasado y estrategias de marketing y en ampliar sus carteras de productos para satisfacer las cambiantes preferencias de los consumidores.

El tamaño del mercado mundial de dulces se valoró en USD 242,94 mil millones en 2023 y se proyecta que alcance los USD 330,95 mil millones para 2031, con una CAGR del 3,94% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y comportamiento del consumidor.

Alcance del informe y segmentación del mercado

Definición de mercado

Los dulces, también conocidos como golosinas o confitería, son un tipo de producto alimenticio que suele ser dulce y que, a menudo, está elaborado con azúcar o sustitutos del azúcar. Pueden presentarse en diversas formas, como caramelos duros, chocolates, gomitas y caramelos masticables, y pueden estar aromatizados con frutas, frutos secos, especias o sabores artificiales.       

Dinámica del mercado de dulces

Conductores

• Cambios en las preferencias de los consumidores hacia los dulces premium y gourmet     

Los consumidores que buscan sabores y experiencias distintivos son responsables de la creciente demanda de golosinas de alta calidad y que se pueden disfrutar con un capricho. Esto está impulsando a los fabricantes a innovar y desarrollar nuevos productos que satisfagan estas preferencias cambiantes. Los dulces premium y gourmet suelen tener ingredientes de alta calidad, sabores innovadores y envases sofisticados, lo que los convierte en una opción popular para ocasiones especiales o como obsequio. Los fabricantes están aprovechando esta oportunidad al presentar nuevos sabores, texturas y opciones de envases para atraer a los consumidores que buscan opciones de golosinas más exclusivas.        

• El aumento de los ingresos disponibles impulsa el gasto en confitería  

Con el aumento de los ingresos disponibles en los mercados emergentes, la gente se da cada vez más el lujo de comprar productos de confitería. Esto se debe al deseo de comodidad, placer y atractivo de los dulces de marca. Los fabricantes están aprovechando esta oportunidad ampliando su presencia en estos mercados, introduciendo nuevos productos adaptados a los gustos locales e invirtiendo en actividades de marketing y promoción para impulsar las ventas. A medida que los ingresos disponibles siguen aumentando en los mercados emergentes, se espera que la demanda de productos de confitería aumente, lo que impulsará un mayor crecimiento del mercado.

Oportunidades

• Crecimiento del comercio electrónico   

The growth of e-commerce platforms is revolutionizing the way candy manufacturers reach consumers. The growing popularity of online shopping has provided candy companies with a fresh opportunity to expand their reach to a broader range of consumers. E-commerce allows manufacturers to bypass traditional retail channels and sell directly to consumers, offering convenience and a wider selection of products. This is particularly beneficial for smaller candy manufacturers who may not have the resources to compete in traditional retail channels. By leveraging e-commerce platforms, candy manufacturers can expand their reach, target new customer segments, and increase their sales volume, which is creating new opportunities for the market.    

• Candy Product Diversification

Manufacturers can meet the rising demand for healthier and more specialized confectionery products by diversifying their product offerings to include sugar-free, organic, and functional candies. Sugar-free candies, for example, appeal to consumers looking to reduce their sugar intake without sacrificing taste. Organic candies appeal to those seeking natural and sustainably sourced ingredients. Functional candies, such as those fortified with vitamins or probiotics, appeal to health-conscious consumers looking for added benefits. By diversifying their product offerings, candy manufacturers can create new opportunities in the market and attract new customers.

Restraints/Challenges

• Health Concerns Regarding Candy     

Consumers are becoming more health-conscious and are seeking healthier alternatives to traditional candies. Concerns about obesity, diabetes, and other health issues related to high sugar intake have led many consumers to reduce their consumption of sugary snacks, including candies. This has prompted candy manufacturers to innovate and introduce healthier options, such as sugar-free or low-sugar candies, to cater to changing consumer preferences. However, despite these efforts, health concerns remain a key challenge for the candy industry.        

• Challenges in Labeling and Marketing 

Regulations often require detailed labeling of ingredients, nutritional information, and health claims, which can be complex and costly for manufacturers to comply with. In addition, regulations regarding the use of certain ingredients, additives, and flavorings can limit the types of products that manufacturers can produce and market. These regulatory constraints can hinder market growth by limiting product innovation and marketing opportunities. Compliance with these regulations is essential for manufacturers to ensure the safety and quality of their products, but it can also be a barrier to market entry and expansion.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2021, Mondelez India introduced a new healthy snack bar called "Cadbury Fuse Fit." This launch marks the company's foray into the nutritious and guilt-free snacking segment, aiming to expand its presence in the Indian market. The Cadbury Fuse Fit snack bars are an extension of the popular Cadbury Fuse brand and are part of Mondelez India's strategy to tap into the growing market for healthy snacks, targeting a market size of approximately ₹150-200 crore in India                
• In April 2024, Konjac Chews were introduced as a distinctive confectionery, blending the characteristics of jello and a gummy bear. These treats offer a novel texture and flavor experience, appealing to consumers looking for something different in their snacking options. Konjac Chews provide a delightful chewy texture similar to gummy bears, but with a unique twist reminiscent of jello. This innovative combination sets them apart in the confectionery market, offering a new and exciting treat for consumers to enjoy                  
• In April 2024, Lindt Lindor unveiled a new plant-based iteration of its renowned truffles, catering to the preferences of non-dairy chocolate enthusiasts. This innovative release demonstrates Lindt's commitment to inclusivity and expanding its product range to accommodate various dietary requirements. The plant-based truffles offer a rich and indulgent chocolate experience without the use of dairy, ensuring that all chocolate lovers can enjoy the signature Lindor taste

Candy Market Scope

The market is segmented on the basis of type, age group, price point, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Hard-Boiled Sweets
• Mints
• Gums and Jellies
• Chocolate
• Caramels and Toffees
• Medicated Confectionery
• Fine Bakery Wares
• Others

 Age Group

• Children
• Adult
• Geriatric

Price Point

• Economy
• Mid-Range
• Luxury

 Distribution Channel

• Supermarket/Hypermarket
• Convenience Stores
• Pharmaceutical and Drug Stores
• Food Services
• Duty-Free Outlets
• E-Commerce
• Others

Candy Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, age group, price point, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

North America is expected to dominate due to the region's growing demand for candy. The dominance of North America in the candy market is attributed to the increasing popularity of chocolate-based confectionery items, the launch of new products by major players, and the presence of key market players in the region.         

The Asia-Pacific is expected to experience rapid growth in the market due to rapid globalization, westernization, modernization, increasing disposable income, and a growing population of children and young people in the region, all of which are key factors driving market expansion.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Candy Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Ferrero (Italy)
• Meiji Holdings Co., Ltd (japan)
• THE HERSHEY COMPANY (U.S.)
• Quality Candy Company (U.S.)
• Nestlé (Switzerland), Cloetta (Sweden)
• General Mills Inc. (U.S.)
• Mondelez International (U.S.)
• Mars, Incorporated (U.S.)
• pladis global (U.K.)
• LOTTE CONFECTIONERY CO.LTD (South Korea)
• Storck (German)
• Perfetti Van Melle (Netherland)
• Candy Rush Muskoka (Canada)
• HARIBO GmbH & Co. KG (Germany)
• Arcor, (Argentina)
• Sweet Candy Company (U.S.)
• THE BANG CANDY COMPANY, (U.S.)
• Palmer-candy (U.S.)
• SUGARFINA USA LLC (U.S.)
• Jelly Belly Candy Company (U.S.)

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