Mercado mundial de jugo de naranja fortificado con calcio: tendencias de la industria y pronóstico hasta 2031

Análisis y tamaño del mercado de jugo de naranja fortificado con calcio

En el ámbito de la salud y el bienestar, la aplicación del jugo de naranja fortificado con calcio es fundamental. Posicionado como una bebida funcional, aborda la creciente preocupación por la salud ósea y la ingesta nutricional general. Este jugo fortificado ofrece a los consumidores una forma conveniente de aumentar su ingesta de calcio mientras disfrutan del sabor refrescante del jugo de naranja. Comercializado como una fuente natural de vitamina C y calcio, está dirigido a personas conscientes de la salud que se esfuerzan por mantener una salud óptima a través de sus elecciones dietéticas. Con su accesibilidad y beneficios nutricionales, el jugo de naranja fortificado con calcio se alinea perfectamente con los estilos de vida modernos centrados en la gestión proactiva de la salud, lo que impulsa su demanda en el segmento del mercado de la salud y el bienestar.

El tamaño del mercado mundial de jugo de naranja fortificado con calcio se valoró en USD 9,11 mil millones en 2023 y se proyecta que alcance los USD 13,59 mil millones para 2031, con una CAGR del 5,12% durante el período de pronóstico de 2024 a 2031.

Además de la información sobre escenarios de mercado como valor de mercado, tasa de crecimiento, segmentación, cobertura geográfica y actores principales, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis profundo de expertos, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis de déficit de la cadena de suministro y la demanda.

Alcance del informe y segmentación del mercado       

Market Definition

Grocery stores are retail establishments that primarily sell food and household goods. They offer a wide variety of products including fresh produce, meat, dairy, canned goods, and cleaning supplies. Grocery shopping is essential for households to stock up on necessities for daily life, and stores often provide convenient services such as online ordering and delivery.

Calcium-Fortified Orange Juice Market Dynamics

Drivers

• Rising Preference for Convenience

Consumers has a high demand to seek quick and accessible sources of essential nutrients. With hectic lifestyles becoming the norm, the demand for calcium-fortified orange juice brands rises as they offer a hassle-free solution to meet nutritional needs. These brands provide ready-to-drink formats, requiring no additional preparation, making them ideal for busy individuals. By combining convenience with essential nutrients like calcium, these brands cater to modern consumers' demands, fueling their increasing popularity and market expansion.

• Increasing Product Innovation

Innovations such as improved fortification techniques, flavor variations, and packaging designs attract consumers seeking novel and convenient options for their nutritional needs. Companies invest in research and development to create formulations that offer enhanced taste, texture, and nutritional content, thereby expanding the market's reach. Innovations in packaging, such as single-serve options and eco-friendly materials, address sustainability concerns and appeal to environmentally conscious consumers. These ongoing advancements not only differentiate brands but also stimulate demand and drive the growth of the calcium-fortified orange juice market.

Opportunities

• Expanding Distribution Channels

Diversification across supermarkets, convenience stores, online platforms, and food service outlets increases accessibility, making it easier for consumers to purchase the product. This wider availability enhances convenience and encourages more individuals to incorporate calcium-fortified orange juice into their daily routines. Moreover, tapping into new markets and demographics through expanded distribution channels fuels market expansion and contributes to overall sales growth in the segment.

• Growing Marketing Strategies

Brands leverage targeted campaigns to educate consumers about the health benefits of fortified beverages, emphasizing the importance of calcium for bone health. Utilizing a mix of traditional advertising, digital marketing, and influencer partnerships, companies create widespread awareness and attract health-conscious consumers. Engaging packaging designs and clear labeling communicate the product's nutritional value, aiding in consumer decision-making at the point of purchase. Promotional activities, such as sampling events and discounts, further stimulate demand and encourage trial among potential buyers, ultimately fueling the expansion of the calcium-fortified orange juice market.

Restraints/Challenges

• High Cost Considerations

The process of fortifying orange juice with calcium involves additional production expenses, including sourcing quality calcium additives and modifying production processes. These increased costs may translate into higher retail prices for consumers, potentially limiting the product's affordability and accessibility, particularly for price-sensitive demographics. Moreover, in competitive markets where consumers have numerous beverage options, higher prices for calcium-fortified orange juice could deter purchase intent, leading to decreased market penetration and slower growth.

• Competition from Alternative Beverages

Consumers have a wide array of options for obtaining calcium, including fortified milk, plant-based milks, and calcium supplements, diverting attention and market share away from orange juice. Additionally, the popularity of other fortified juices, such as apple or grape juice, further intensifies competition within the fortified beverage segment. Non-fortified orange juices and other fruit-based beverages also compete for consumer attention, offering similar taste profiles without the added calcium.  

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In May 2023, Minute Maid collaborated with WPP's Open X and spearheaded by VMLY&R, unveiled an innovative marketing campaign to showcase Minute Maid Original with Calcium & Vitamin D. The campaign leveraged a multi-channel approach, blending traditional advertising with experiential activations and digital engagement. Through creative storytelling and interactive experiences, consumers were educated about the health benefits of Minute Maid's fortified drink, fostering brand loyalty and driving sales.

Calcium-Fortified Orange Juice Market Scope

The market is segmented on the basis of product, storage requirement, products, packaging and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Frozen Concentrated Orange Juice
• Not From Concentrate
• Canned Orange Juice
• Fresh-Squeezed Orange juice
• Dehydrated Orange Juice
• Others

Storage Requirement

• Normal Temperature
• Chilled

Products

• Juice
• Nectar
• Still Drinks

Packaging

• Tetra Pak
• PP Material Bottle
• Metal Can
• Others

Distribution Channel

• Hypermarkets
• Supermarkets
• Convenience Stores
• Specialty Retail Stores
• Online Retailers

Calcium-Fortified Orange Juice Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by product, storage requirement, products, packaging and distribution channel as referenced above.

The countries covered in the global grocery market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America.

North America dominates the market due to its mature industrial and consumer goods sectors. With a robust emphasis on research and development, companies in this region continually innovate their products, ensuring high quality and meeting evolving consumer demands. This focus on advancement fosters a competitive edge, propelling North America to the forefront of the global market landscape.

Asia-Pacific is expected to experience the highest growth rate in the market, driven by a notable shift in population preferences towards healthier food choices. With a burgeoning food and beverage industry in the region, there's increased demand for products such as Minute Maid Original with Calcium & Vitamin D, aligning with consumers' health-conscious lifestyles. This trend reflects a broader cultural shift towards wellness, where fortified beverages such as Minute Maid cater to evolving consumer preferences, thus fueling market expansion in the Asia-Pacific region.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Calcium-Fortified Orange Juice Market Share Analysis

El panorama competitivo del mercado proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos proporcionados anteriormente solo están relacionados con el enfoque de las empresas en relación con el mercado del café orgánico.

Algunos de los principales actores que operan en el mercado son:

• Astral Foods (Sudáfrica)
• Alimentos Bar-S (Estados Unidos)
• Grupo Alimentario Campofrio (España)
• Cargill Incorporated (Estados Unidos)
• Carolina Packers Inc (Estados Unidos)
• Grupo de alimentos Yurun de China Ltd. (China)
• Grupo Charoen Pokphand (Tailandia)
• Alimentos de granja (Estados Unidos)
• Corona danesa (Dinamarca)
• Corporación Hormel Foods (Estados Unidos)
• JBS (Brasil)
• Johnsonville, LLC (Estados Unidos)
• La empresa Kraft Heinz (Estados Unidos)
• Kunzler & Company, Inc. (Estados Unidos)
• Kraft Foods (Estados Unidos)
• NongHyup (Corea del Sur)
• Peregrino (EE.UU.)
• Samworth Brothers (Reino Unido)
• Triumph Foods, LLC (Estados Unidos)
• Tyson Foods, Inc. (Estados Unidos)
• Carne de res de Viena (EE. UU.)
• Waitrose & Partners (Reino Unido)
• Mercados de alimentos Wegmans (EE. UU.)

SKU-66831