Mercado mundial de productos para baño y ducha: tendencias de la industria y pronóstico hasta 2031

Análisis y tamaño del mercado de productos para baño y ducha

El mercado mundial de productos para el baño y la ducha está experimentando un crecimiento constante impulsado por factores como la creciente conciencia de la higiene, el aumento de los ingresos disponibles y la evolución de los estilos de vida de los consumidores. El mercado está siendo testigo de un cambio hacia productos naturales y de primera calidad, impulsado por las preferencias de los consumidores por ingredientes de alta calidad y fórmulas ecológicas. Los fabricantes se están centrando en la innovación y el desarrollo de productos para satisfacer las diversas necesidades de los consumidores, como el cuidado de la piel sensible, las propiedades antienvejecimiento y los ingredientes naturales u orgánicos. El crecimiento de las plataformas de comercio electrónico ha ampliado el alcance del mercado, lo que permite a los consumidores acceder a una gama más amplia de productos desde la comodidad de sus hogares.

El tamaño del mercado mundial de productos para baño y ducha se valoró en USD 49,84 mil millones en 2023 y se proyecta que alcance los USD 71,15 mil millones para 2031, con una CAGR del 4,55% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado curado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, análisis de importación / exportación, análisis de precios, análisis de consumo de producción y comportamiento del consumidor.

Alcance del informe y segmentación del mercado

Market Definition

Bath and shower products refer to a range of personal care items used during bathing or showering to cleanse, moisturize, and enhance the skin and hair. These products include body washes, shower gels, bar soaps, shampoos, conditioners, and body scrubs. They are designed to remove dirt, oils, and impurities from the skin and hair, leaving them clean, refreshed, and nourished.         

Bath and Shower Products Market Dynamics

Drivers

• Increasing Hygiene Awareness    

Consumers are increasingly conscious of the importance of maintaining cleanliness to prevent the spread of germs and maintain overall health. This awareness has led to a surge in the demand for products that offer effective cleansing and refreshing benefits, driving the growth of the bath and shower products market. Manufacturers are responding to this trend by developing innovative products that cater to these specific needs, such as antibacterial body washes and moisturizing soaps infused with natural ingredients and organic bath and shower products. The growing emphasis on personal hygiene and wellness, particularly in light of global health concerns, has significantly influenced the demand for bath and shower products.       

• Rising Disposable Incomes    

The rise in disposable incomes, especially in emerging economies, has had a profound impact on consumer behavior, including their spending patterns on personal care products. As people's purchasing power increases, they are more inclined to invest in premium bath and shower products that offer enhanced benefits and luxurious experiences. This trend is particularly evident in regions where economic growth has led to an expanding middle class with higher purchasing power. As a result, manufacturers are expanding their product lines to include high-end offerings that cater to this growing segment of affluent consumers, thereby driving the overall growth of the market.

Opportunities

• Eco-Friendly Bath and Shower Products

With increasing environmental concerns, consumers are more inclined to choose eco-friendly bath and shower products. Companies are responding by investing in sustainable practices, such as using recyclable packaging, reducing carbon footprint, and sourcing natural and organic ingredients. These initiatives not only appeal to environmentally conscious consumers but also create a competitive edge in the market. Brands that prioritize sustainability are likely to attract a growing segment of consumers who prioritize ethical and eco-conscious products, creating new opportunities for market growth.    

• E-commerce Growth  

The growth of e-commerce platforms has revolutionized the way bath and shower products are marketed and sold. Online retail offers convenience, a wide selection of products, and competitive pricing, making it increasingly popular among consumers. The ease of purchasing from home and the availability of product information and reviews contribute to the growth of the bath and shower products industry. In addition, e-commerce allows companies to reach a global audience and expand their market presence without the need for physical stores. As e-commerce continues to grow, it presents significant opportunities for brands to increase their market share and drive sales.

Rrestraints/Challenges

• Price Competition between Bath Products  

The bath and shower products market is highly competitive, with numerous brands vying for consumer attention. This intense competition can lead to price wars as companies try to attract customers with lower prices. While this can benefit consumers in the short term by offering more affordable products, it can also affect profit margins for manufacturers. Companies may need to find a balance between offering competitive prices and maintaining profitability to thrive in this competitive landscape.      

• Regulatory Constraint for Safety

Stringent regulations regarding product safety, labeling, and ingredients can pose challenges for manufacturers in the bath and shower products market. Compliance with these regulations often requires significant investment in research and development to ensure products meet regulatory standards. In addition, regulatory changes can impact product formulations and manufacturing processes, leading to increased costs and potential delays in product launches.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, Good Earth, renowned for its tableware, home décor, soaps, candles, and perfumes, introduced a new bath and body line named Amritam Coco Loco. Crafted from organic ingredients certified by Ecocert and COSMOS, the products feature cleansing agents derived from coconut. The range includes body wash, face oil, hair oil, body oil, hand wash, shampoo, conditioner, and body scrub, enriched with botanical actives such as colloidal oats, aloe vera, and seabuckthorn
• In October 2022, Barker Wellness and Kourtney Kardashian Barker teamed up to introduce a line of bath and body products
• In April 2021, Olay unveiled its latest product lineup featuring three new premium collections: the Olay Premium Exfoliating Body Wash Collection, the Olay Cleansing & Renewing Body Care Duo with Retinol, and the Olay Dermatologist Designed Collection

Bath and Shower Products Market Scope

The market is segmented on the basis of product type, forms, distribution channel, price point, application, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Shower Cream/Gel
• Bar Soap
• Body Wash
• Shower Oil
• Bath Additives
• Other Types
• Surfactant Type
• Surfactant and Soap -Based Complex Type

Form

• Solids
• Liquids
• Gel/Jellies

Distribution Channel

• Convenience Stores
• Online Retail
• Official websites
• Offline
• Supermarket and Hypermarkets
• DIY Stores
• Pharmacies
• Specialist Retailers
• Variety Stores
• Warehouse Clubs
• Cosmetic stores
• Other Distribution Channels
  • B2B    
  • B2C

Price Point

• Premium
• Medium
• Economy

Application

• Household
• Commercial
• Others

End Users

• Men
• Women
• Kids

Bath and Shower Products Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product type, forms, distribution channel, price point, application, and end user as referenced above.

Los países cubiertos en el informe de mercado son EE. UU., Canadá y México en América del Norte, Alemania, Suecia, Polonia, Dinamarca, Francia, Reino Unido, Países Bajos, Suiza, Bélgica, Rusia, Italia, España, Turquía, resto de Europa, China, Japón, India, Corea del Sur, Singapur, Malasia, Australia, Tailandia, Indonesia, Filipinas, resto de Asia-Pacífico, Arabia Saudita, Emiratos Árabes Unidos, Sudáfrica, Egipto, Israel, resto de Medio Oriente y África, Brasil, Argentina y resto de América del Sur.

Se espera que Asia-Pacífico domine el mercado debido a la gran población de la región, la creciente preferencia por marcas de lujo y las mejoras en los niveles de vida de los consumidores, especialmente en las economías emergentes.    

Se espera que América del Norte experimente un rápido crecimiento en el mercado debido a la presencia de grupos de altos ingresos en países como EE. UU. Existe una creciente demanda de productos de baño y ducha de alta gama en la región.

La sección de países del informe también proporciona factores de impacto de mercado individuales y cambios en la regulación del mercado que afectan las tendencias actuales y futuras del mercado. Los puntos de datos como el análisis de la cadena de valor ascendente y descendente, las tendencias técnicas y el análisis de las cinco fuerzas de Porter, los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y sus desafíos enfrentados debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.

Análisis del panorama competitivo y de la cuota de mercado de productos para el baño y la ducha

El panorama competitivo del mercado proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado.

Algunos de los principales actores que operan en el mercado son:

• Jahwa (China)
• REVLON, INC. (EE. UU.)
• CHANEL (Reino Unido)
• LUSH LTD (Reino Unido)
• PRODUCTOS AVON (Reino Unido)
• Estée Lauder (Estados Unidos)
• Natura (Brasil)
• Beiersdorf AG (Alemania)
• L'OCCITANE INTERNACIONAL SA. (Francia)
• Corporación Lion (Japón)
• Johnson & Johnson Private Limited (Estados Unidos)
• Reckitt Benckiser Group PLC (Reino Unido)
• L'Oréal Paris (Francia)
• Corporación Kao (Japón)
• The Somerset Toiletry Company (Reino Unido)
• Coty, Inc. (Estados Unidos)

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