Informe de análisis del tamaño, la participación y las tendencias del mercado mundial del agroturismo: descripción general de la industria y pronóstico hasta 2031

Agritourism Market Analysis

The agritourism market is experiencing significant growth as travelers increasingly seek unique and authentic experiences that connect them with nature, farming, and local cultures. This sector encompasses a range of activities, including farm stays, vineyard tours, pick-your-own produce experiences, and educational workshops on sustainable farming practices. Recent developments have highlighted a shift towards environmentally sustainable practices, with many agritourism operators adopting eco-friendly initiatives to attract environmentally conscious consumers. Additionally, the rise of digital marketing and social media has enabled farms to effectively promote their offerings, reaching a broader audience and enhancing visibility. For instance, many farms are leveraging online platforms to offer virtual tours and online booking for experiences, accommodating a growing demand for convenience among travelers. Furthermore, as urban populations continue to expand, there is an increasing interest in rural tourism, driving more visitors to agritourism destinations. As a result, this market is poised for continued expansion, offering lucrative opportunities for farmers and rural communities while fostering greater awareness of agricultural practices and local ecosystems.

Agritourism Market Size

The global agritourism market size was valued at USD 6.34 billion in 2023 and is projected to reach USD 9.51 billion by 2031, with a CAGR of 5.20% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Agritourism Market Trends

“Rising of Farm-To-Table Experiences”

The agritourism market is experiencing significant growth as more travelers seek authentic experiences that connect them with local agriculture and rural lifestyles. One notable trend is the rise of farm-to-table experiences, where visitors participate in hands-on activities such as fruit picking, cooking classes, and wine tastings at local vineyards. For instance, the Blueberry Hill Farm in Virginia offers guests the opportunity to pick their own blueberries and then enjoy a cooking workshop featuring fresh, locally sourced ingredients. This trend attracts tourists and supports local economies by encouraging the consumption of regional produce and enhancing community engagement. In addition, agritourism destinations are increasingly incorporating educational components, such as workshops on sustainable farming practices, thereby promoting awareness of agricultural issues. As consumers continue to prioritize wellness and sustainability, the agritourism market is poised for further expansion, providing unique opportunities for both visitors and farmers alike.

Report Scope and Agritourism Market Segmentation 

Agritourism Market Definition

Agritourism refers to a type of tourism that involves visiting farms or rural areas to engage in activities related to agriculture and farming. This can include experiences such as farm tours, fruit or vegetable picking, wine tasting, educational workshops, and participating in farm-based events. Agritourism aims to provide visitors with a deeper understanding of agricultural practices, promote local produce, and enhance the connection between consumers and food sources. It offers unique experiences to tourists and supports local economies and encourages sustainable farming practices.

Agritourism Market Dynamics

Drivers

• Growing Food and Beverage Industry

The growing interest in sustainable travel has led to a notable shift in consumer preferences towards eco-friendly tourism options. Agritourism, in particular, offers travelers the unique opportunity to immerse themselves in local farming practices while supporting sustainable agriculture. For instance, visitors to a vineyard may participate in organic grape harvesting and learn about sustainable winemaking processes, all while enjoying breathtaking countryside views. Such hands-on experience enriches their understanding of food production and fosters a deeper connection with the land and the community. As a result, agritourism appeals significantly to environmentally conscious tourists who prioritize sustainability in their travel choices, seeking to reduce their carbon footprint while contributing to local economies. Moreover, agritourism initiatives often include educational components, such as workshops on organic farming or conservation efforts, further driving the agritourism market.

• Rising Awareness of Local Food Movements

The rising awareness of local food movements has significantly influenced tourist preferences, with many travelers eager to understand the origins of their food. The farm-to-table movement, which emphasizes sourcing ingredients directly from local farms, has garnered widespread popularity, driving interest in agritourism. Tourists are increasingly seeking authentic experiences that connect them with local food producers, and agritourism offers just that. For instance, a visit to a family-run farm allows guests to participate in picking seasonal fruits, learning about sustainable farming practices, and enjoying meals prepared with freshly harvested ingredients. Such experiences provide food enthusiasts with the chance to taste the freshest produce and deepen their appreciation for local agriculture and its impact on the community. This trend is further supported by the growing demand for transparency in food sourcing, prompting tourists to choose agritourism as a way to support local farmers and gain firsthand knowledge of the food production process, ultimately driving the market expansion.

Opportunities

• Rising Digital Marketing and Social Media Integration

The rise of digital marketing and social media has revolutionized the agritourism sector by enabling businesses to reach a wider audience and engage potential visitors more effectively. Agritourism operators can leverage platforms like Instagram, Facebook, and TikTok to showcase their unique offerings, share captivating visuals of farm activities, and promote seasonal events, thereby attracting new customers and generating buzz around their experiences. For instance, Lyman Orchards in Connecticut uses social media to highlight its pick-your-own fruit experiences, seasonal festivals, and farm-to-table dining options, successfully drawing in families and food enthusiasts. Additionally, implementing online booking systems simplifies the reservation process for visitors, allowing them to secure their experiences with ease and reducing administrative burdens for the operators. . By capitalizing on digital marketing strategies and efficient online booking, agritourism businesses can significantly expand their market reach and tap into the growing demand for authentic, farm-based experiences, ultimately creating wider opportunities for the market.

• Increasing Government Support

Governments worldwide are increasingly recognizing the potential of agritourism to bolster local economies and preserve rural heritage, leading to the implementation of various support measures. For instance, in the United States, the U.S. Department of Agriculture (USDA) has launched programs that provide grants and financial assistance to agritourism operators, enabling them to enhance their facilities and marketing efforts. Similarly, in Italy, the government has established regulations that support agritourism by offering tax incentives and funding for agricultural businesses that engage in tourism-related activities. These measures aim to preserve traditional farming practices and local customs while encouraging visitors to explore rural areas. Such government backing plays a crucial role in driving the growth of the agritourism sector, fostering sustainable development, and creating jobs in rural communities, thereby enhancing the overall attractiveness of agritourism as a viable travel option.

Restraints/Challenges

• Seasonality in Agricultural Activities

Seasonality in agricultural activities poses a significant challenge for agritourism, as visitor interest is often tied to specific harvest times and farming events. For instance, farms that offer apple picking experiences typically see a surge in visitors during the fall, coinciding with the apple harvest season. However, during off-peak months, such as winter and early spring, these farms may struggle to attract tourists, leading to inconsistent revenue streams. This fluctuation can make it difficult for agritourism operators to sustain their businesses year-round, as they may rely heavily on seasonal profits to cover operating costs. Moreover, operators must find ways to diversify their offerings or create year-round attractions to mitigate the impact of seasonality, which can require additional investment and strategic planning. Consequently hampering the overall market growth.

• Assosiated Environmental Degradation

While agritourism promotes sustainable practices, it can inadvertently contribute to environmental degradation if not managed effectively. For instance, a surge in visitor traffic to a popular agritourism destination can place immense pressure on local resources, such as water supply, soil quality, and wildlife habitats. Increased foot traffic in sensitive agricultural areas may lead to soil erosion, habitat disruption, and pollution from waste generated by visitors. Moreover, the demand for infrastructure, such as roads, parking, and facilities to accommodate tourists, can further strain local ecosystems and compromise their integrity. For instance, a vineyard that experiences a significant influx of tourists may need to expand its facilities, potentially encroaching on natural habitats or disrupting local biodiversity, ultimately hampering the overall growth of the market.

Este informe de mercado proporciona detalles de los nuevos desarrollos recientes, regulaciones comerciales, análisis de importación y exportación, análisis de producción, optimización de la cadena de valor, participación de mercado, impacto de los actores del mercado nacional y localizado, analiza las oportunidades en términos de bolsillos de ingresos emergentes, cambios en las regulaciones del mercado, análisis estratégico del crecimiento del mercado, tamaño del mercado, crecimientos del mercado de categorías, nichos de aplicación y dominio, aprobaciones de productos, lanzamientos de productos, expansiones geográficas, innovaciones tecnológicas en el mercado. Para obtener más información sobre el mercado, comuníquese con Data Bridge Market Research para obtener un informe de analista, nuestro equipo lo ayudará a tomar una decisión de mercado informada para lograr el crecimiento del mercado.

Alcance del mercado del agroturismo

El mercado está segmentado en función del tipo de turista, la actividad y el modo de reserva. El crecimiento entre estos segmentos le ayudará a analizar los segmentos de crecimiento reducido de las industrias y brindará a los usuarios una valiosa descripción general del mercado y conocimientos del mercado para ayudarlos a tomar decisiones estratégicas para identificar las principales aplicaciones del mercado.

Tipo de turista

• Doméstico
• Internacional

Actividad

• Ventas en la granja
• Recreación al aire libre
• Agroentretenimiento
• Turismo Educativo
• Alojamiento
• Otros

Modo de reserva

• Reserva directa
• Agencias de viajes online y agencias de viajes (OTA)
• Reservas en Marketplace

Análisis regional del mercado del agroturismo

Se analiza el mercado y se proporcionan información y tendencias del tamaño del mercado por país, tipo de turista, actividad y modo de reserva como se menciona anteriormente.

Los países cubiertos en el informe de mercado son EE. UU., Canadá, México en América del Norte, Alemania, Suecia, Polonia, Dinamarca, Italia, Reino Unido, Francia, España, Países Bajos, Bélgica, Suiza, Turquía, Rusia, Resto de Europa en Europa, Japón, China, India, Corea del Sur, Nueva Zelanda, Vietnam, Australia, Singapur, Malasia, Tailandia, Indonesia, Filipinas, Resto de Asia-Pacífico (APAC) en Asia-Pacífico (APAC), Brasil, Argentina, Resto de Sudamérica como parte de Sudamérica, Emiratos Árabes Unidos, Arabia Saudita, Omán, Qatar, Kuwait, Sudáfrica, Resto de Medio Oriente y África (MEA) como parte de Medio Oriente y África (MEA).

América del Norte lidera el mercado del agroturismo, impulsada por el rápido crecimiento del sector turístico en toda la región. Esta expansión se ve impulsada por el creciente interés de los consumidores en experiencias auténticas basadas en granjas que conecten a los visitantes con la agricultura y la producción alimentaria locales. Además, las políticas e iniciativas de apoyo de los gobiernos y las partes interesadas de la industria mejoran aún más el desarrollo y la promoción de las actividades de agroturismo.

Se prevé que la región de Asia y el Pacífico experimente el crecimiento más significativo en el mercado del agroturismo durante el período de pronóstico, debido principalmente a las iniciativas de desarrollo de infraestructura en curso. Estos avances están facilitando una mejor conectividad y accesibilidad a los destinos agrícolas, atrayendo así a más turistas. Además, el aumento de la inversión en prácticas de turismo sostenible está mejorando el atractivo general del agroturismo en esta región, impulsando su expansión.

La sección de países del informe también proporciona factores de impacto de mercado individuales y cambios en la regulación del mercado que afectan las tendencias actuales y futuras del mercado. Los puntos de datos como el análisis de la cadena de valor ascendente y descendente, las tendencias técnicas y el análisis de las cinco fuerzas de Porter, los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para países individuales. Además, la presencia y disponibilidad de marcas globales y sus desafíos enfrentados debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales se consideran al proporcionar un análisis de pronóstico de los datos del país.

Cuota de mercado del agroturismo

El panorama competitivo del mercado proporciona detalles por competidor. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, la presencia global, los sitios e instalaciones de producción, las capacidades de producción, las fortalezas y debilidades de la empresa, el lanzamiento de productos, la amplitud y variedad de productos, y el dominio de las aplicaciones. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas en relación con el mercado.

Los líderes del mercado de agroturismo que operan en el mercado son:

• Granja Liberty Hill (Estados Unidos)
• Blackberry Farm LLC (Estados Unidos)
• Rancho Willow-Witt (Estados Unidos)
• Quesería Monteillet (Estados Unidos)
• La posada de Valley Farms (Estados Unidos)
• Granjas de productos frescos de Harvest (Estados Unidos)
• Graneros de Wheatacre Hall (Reino Unido)
• Orange Grove de Totalstay (Sudáfrica)
• Cuadrante Australia (Australia)
• Seleccione días festivos (Canadá)
• Expedia, Inc. (Estados Unidos)
• Viajes a China (China)
• Grupo de líderes de viajes (Estados Unidos)
• Butterfield y Robinson (Canadá)

Últimos avances en el mercado del agroturismo

• En agosto de 2023, la Conferencia de Agroturismo del Pacífico, organizada por el Comité del Pacífico de la Red Global de Agroturismo y el Consejo Global de Turismo Sostenible, tuvo como objetivo mejorar el agroturismo en la región del Pacífico incorporando perspectivas indígenas.
• En abril de 2023, Assisi Aid Projects Australia anunció el lanzamiento de una nueva iniciativa a corto plazo denominada Jajal Wae Sustainable Agro-Tourism, en colaboración con Dreamdelion Indonesia. Este proyecto está diseñado para empoderar a las mujeres de las zonas rurales de Indonesia para lograr la estabilidad económica y el crecimiento a través del agroturismo.
• En abril de 2023, un grupo de destacados profesionales, expertos y académicos del agroturismo se unieron para establecer la Red Global de Agroturismo (GAN). Esta red tiene como objetivo apoyar y promover el crecimiento del mercado reuniendo a investigadores, agricultores, productores agrícolas, educadores, entidades gubernamentales y otras partes interesadas para fomentar el desarrollo de la industria.
• En diciembre de 2022, URD, líder mundial en el desarrollo de infraestructuras sostenibles, anunció sus planes de crear uno de los mayores centros de agroturismo descarbonizados de Dubái. Según informes de la empresa, se espera que este proyecto genere 10.000 puestos de trabajo, mejore la seguridad y las opciones de entretenimiento y estimule el crecimiento del turismo en Dubái.
• En octubre de 2022, el Departamento de Agricultura de los Estados Unidos (USDA) anunció una asignación de subvenciones de 64 millones de dólares destinada a fortalecer los sistemas alimentarios locales y regionales. Esta financiación se distribuirá a través de los Programas de Promoción de Alimentos Locales y Mercados Agrícolas Locales (FMLFPP) del Programa de Mercados Agrícolas Locales (LAMP) y el programa de subvenciones de Asociaciones de Sistemas Alimentarios Regionales (RFSP), siendo el agroturismo uno de los sectores elegibles para recibir apoyo para el desarrollo de infraestructura.

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