Asia Pacific Healthcare Advertising Market
Tamaño del mercado en miles de millones de dólares
Tasa de crecimiento anual compuesta (CAGR) :
% 
 Período de pronóstico |
2022 –2029 |
 Tamaño del mercado (año base) |
USD 7,394.70 Million |
 Tamaño del mercado (año de pronóstico) |
USD 11,348.55 Million |
 Tasa de crecimiento anual compuesta (CAGR) |
% |
| Jugadoras de los principales mercados |
>Mercado de publicidad en el sector sanitario de Asia y el Pacífico, por tipo (tradicional, en línea, relaciones públicas, marca y reconocimiento únicos, marketing interno, marketing para empleadores, referencias de médicos, otros), forma de participación (centro sanitario, digital, en casa/en persona, otros), tecnología (telemedicina, inteligencia artificial, seguimiento de datos personales, otros), enfoque (detalle (profesionales de la salud), publicidad directa al cliente), formato (pantalla, búsqueda, vídeo), aplicaciones (publicidad farmacéutica, productos biofarmacéuticos, vacunas , medicamentos de venta libre, medicamentos con receta, dispositivos y equipos médicos, empresas de biotecnología, seguros médicos, productos dietéticos y de fitness, productos de higiene, otros): tendencias de la industria y pronóstico hasta 2029.
Análisis y tamaño del mercado de publicidad sanitaria en Asia-Pacífico
La publicidad móvil en el sector sanitario está contribuyendo al crecimiento de la región de Asia y el Pacífico y de las industrias de marketing sanitario en la región. Factores como la creciente penetración de los teléfonos inteligentes y el creciente uso de las redes sociales han animado a las empresas sanitarias a dirigirse a los clientes a través de la publicidad móvil en la región. Por ejemplo, el gobierno indio lanzó el servicio nacional de telemedicina o eSanjeevni OPD en 2020, que completó alrededor de 1,3 millones de teleconsultas para mejorar los servicios de seguimiento remoto de pacientes para los servicios de atención a largo plazo. También se espera que este factor impulse el crecimiento del mercado durante el período previsto.
El mercado de publicidad sanitaria de Asia-Pacífico se valoró en 7394,70 millones de dólares en 2021 y se espera que alcance los 11348,55 millones de dólares en 2029, registrando una CAGR del 5,50 % durante el período de previsión de 2022 a 2029. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado elaborado por el equipo de investigación de mercado de Data Bridge incluye un análisis experto en profundidad, un análisis de importación/exportación, un análisis de precios, un análisis de consumo de producción y un análisis de pestle.
Segmentación y alcance del mercado de publicidad sanitaria en Asia y el Pacífico
|
Métrica del informe |
Detalles |
|
Período de pronóstico |
2022 a 2029 |
|
Año base |
2021 |
|
Años históricos |
2020 (Personalizable para 2014 - 2019) |
|
Unidades cuantitativas |
Ingresos en millones de USD, volúmenes en unidades, precios en USD |
|
Segmentos cubiertos |
Type (Traditional, Online, Public Relations, Unique Branding and Awareness, Internal Marketing, Employer Marketing, Physician Referrals, Others), Form of Engagement (Healthcare Facility, Digital, In Home/Person, Others), Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking, Others), Approach (Detailing (Health Professionals), Direct-to-Customer Advertising), Format (Display, Search, Video), Applications (Pharmaceutical Advertising, Biopharmaceuticals, Vaccines, Over-The-Counter Drugs, Prescription Medicines, Medical Device and Equipment, Biotech Companies, Medical Insurance, Fitness and Diet Products, Hygiene Products, Others) |
|
Countries Covered |
Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific |
|
Market Players Covered |
PUBLICIS GROUPE (France), Syneos Health. (U.S.), CDM New York (U.S.), Havas Health & You (U.S.), FCB Global, Inc. (U.S.), McCann (U.S.), VMLY&R (U.S.), Wunderman Thompson. (U.S.), AbelsonTaylor, Inc. (U.S.), TBWA\WorldHealth (U.S.), Thrive Health (Canada), Levo Healthcare Consulting, LLC (U.S.), Dobies Health Marketing (U.S.), Sagefrog Marketing Group, LLC (U.S.), Communications Strategy Group. (U.S.), Distill Health (U.S.), Trajectory Inc. (U.S.) |
|
Market Opportunities |
|
Market Definition
Establishing advertising communication and strategies enhances patients care by creating an open healthcare line between doctors and healthcare advertisers is referred as healthcare advertising. These services include mobile advertising, website advertising and other platforms.
Asia-Pacific Healthcare Advertising Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Increasing Demand Of Home Care Health Services
The growing senior population, which is more susceptible to various ailments and the rise of home care health services all contribute to market growth. The advertisements regarding various ailments and their effects on people have resulted in an increased demand for healthcare services across the region. Furthermore, governments' growing adoption of big data analytics to initiate advertisements within the region is also fueling the market's growth. The rising disposable income of the population will further positively impact the market's growth rate during the forecast period.
Opportunities
- Adoption of Various Advanced Technologies
The increased adoption of various advanced technologies is further estimated to generate lucrative opportunities for the market, which will further expand the market’s growth rate in the future. Advanced technologies such as artificial intelligence, machine learning, and big data analytics are being used for advertisements. These technologies are rising worldwide due to their expanding use across numerous healthcare industries.
Restraints/Challenges
- High Implementation Costs
Advertising and other related activities such as printed advertising, require or demands a significant financial investment. Therefore, the high costs as well as the investments required, are further expected to obstruct market growth over the forecast period.
- Stringent Regulations
The stringent regulations made by the government regarding healthcare advertising such as in the welfare of retargeting patients and sharing their personal information, may hinder the growth of the market.
This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Covid-19 Impact on Healthcare Advertising Market
The rapid COVID-19 proliferation has a negative impact on the market. Firm closures and strict lockdowns have badly impacted nearly every industry in the world. Companies in the healthcare advertising system market have developed effective solutions in a matter of months as a result of the abrupt shift in working conditions. In the market for smart advertising, the largest media companies are increasingly investing in OTT services which are opening up value-grab opportunities for healthcare advertising regarding increased awareness for various ailments, including the pandemic. Moreover, increased ad spends on several clients, including TV viewership, can better meet customer expectations and are the resulting factors of the quickly evolving technology trends in the market.
Recent Developments
- In 2020, an Asia-Pacific based digital-based healthcare provider, Medi-assist healthcare services ltd. Launched its first TV campaign, “Apka Healthcare Buddy” this advertisement broadcasted on television and other platforms and focuses on the utilization of digital healthcare services and emergency situations.
Asia-Pacific Healthcare Advertising Market Scope
The healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and applications. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Traditional
- Television
- Radio
- Others
- Online
- Online advertising
- Search engine optimization
- Mobile first website
- Public Relations
- Publicity
- Sponsorships
- Community events
- Others
- Unique Branding and Awareness
- Internal Marketing
- Employer Marketing
- Meeting and presentation
- Business targets
- Others
- Physician Referrals
- Others
Form of Engagement
- Healthcare Facility
- Digital
- In Home/Person
- Others
Technology
- Telemedicine
- Artificial Intelligence
- Personal Data Tracking
- Others
Approach
- Detailing (Health Professionals)
- Direct-to-Customer Advertising
Format
- Display
- Search
- Video
Applications
- Pharmaceutical Advertising
- Biopharmaceuticals
- Vaccines
- Over-The-Counter Drugs
- Prescription Medicines
- Medical Device and Equipment
- Biotech Companies
- Medical Insurance
- Fitness and Diet Products
- Hygiene Products
- Others
Healthcare Advertising Market Regional Analysis/Insights
The healthcare advertising market is analyzed and market size insights and trends are provided by type, form of engagement, technology, approach, format, applications as referenced above.
The countries covered in the healthcare advertising market report are China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC).
China dominates the healthcare advertising market because of the growing implementation of digital channels for advertising if several healthcare products are specific to the region's geriatric population. Moreover, increasing awareness among the increasing population regarding the medical insurance is also the factor boosting growth of the market within the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Healthcare Advertising Market Share Analysis
The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.
Some of the major players operating in the healthcare advertising market are
- PUBLICIS GROUPE (France)
- Syneos Health. (U.S.)
- CDM New York (U.S.)
- Havas Health & You (U.S.)
- FCB Global, Inc. (U.S.)
- McCann (U.S.)
- VMLY&R (U.S.)
- Wunderman Thompson. (U.S.)
- AbelsonTaylor, Inc. (U.S.)
- TBWA\WorldHealth (U.S.)
- Thrive Health (Canada)
- Levo Healthcare Consulting, LLC (U.S.)
- Dobies Health Marketing (U.S.)
- Sagefrog Marketing Group, LLC (U.S.)
- Communications Strategy Group. (U.S.)
- Distill Health (U.S.)
- Trajectory Inc. (U.S.)
Research Methodology: Asia-Pacific Healthcare Advertising Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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Metodología de investigación
La recopilación de datos y el análisis del año base se realizan utilizando módulos de recopilación de datos con muestras de gran tamaño. La etapa incluye la obtención de información de mercado o datos relacionados a través de varias fuentes y estrategias. Incluye el examen y la planificación de todos los datos adquiridos del pasado con antelación. Asimismo, abarca el examen de las inconsistencias de información observadas en diferentes fuentes de información. Los datos de mercado se analizan y estiman utilizando modelos estadísticos y coherentes de mercado. Además, el análisis de la participación de mercado y el análisis de tendencias clave son los principales factores de éxito en el informe de mercado. Para obtener más información, solicite una llamada de un analista o envíe su consulta.
La metodología de investigación clave utilizada por el equipo de investigación de DBMR es la triangulación de datos, que implica la extracción de datos, el análisis del impacto de las variables de datos en el mercado y la validación primaria (experto en la industria). Los modelos de datos incluyen cuadrícula de posicionamiento de proveedores, análisis de línea de tiempo de mercado, descripción general y guía del mercado, cuadrícula de posicionamiento de la empresa, análisis de patentes, análisis de precios, análisis de participación de mercado de la empresa, estándares de medición, análisis global versus regional y de participación de proveedores. Para obtener más información sobre la metodología de investigación, envíe una consulta para hablar con nuestros expertos de la industria.
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