Asia-Pacific Digital Out Of Home (OOH) Advertising Market – Industry Trends and Forecast to 2030

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Análisis y tamaño del mercado de publicidad digital OOH (Out Of Home) en Asia-Pacífico

La publicidad digital exterior es uno de los tipos de publicidad que más crece gracias a la innovación, los nuevos espacios y mercados y las funciones mejoradas de la publicidad exterior. Además, la creciente demanda de información y contenido digital relevante para los viajeros ha dado lugar a anuncios interactivos a través de numerosos modos de publicidad, como vallas publicitarias, quioscos y carteles publicitarios, en la plataforma, lo que ha contribuido a una importante cuota del mercado general durante el período previsto.

Data Bridge Market Research analiza que el mercado de publicidad digital fuera del hogar (OOH) se valoró en USD 2488,92 millones en 2022 y se espera que alcance el valor de USD 6951,76 millones para 2030, a una CAGR del 13,70% durante el período de pronóstico. Además de la información sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis de déficit de la cadena de suministro y la demanda.

Alcance y segmentación del mercado de publicidad digital exterior (OOH) en Asia y el Pacífico

Definición de mercado

La publicidad exterior, que combina componentes digitales y offline, se conoce como publicidad digital fuera del hogar. La publicidad digital fuera del hogar (OOH) es una forma atractiva e interactiva de publicidad respaldada por canales, elementos y funciones digitales y que se muestra en áreas públicas en numerosos lugares. Esto proporciona contenido creativo e innovador y se vuelve más creativo e interactivo debido a la visualización de datos en tiempo real en pantallas digitales. La publicidad digital fuera del hogar (OOH) se encuentra fácilmente en centros comerciales, centros de salud y otros lugares.

Dinámica del mercado de publicidad digital OOH en Asia y el Pacífico

Conductores

• Creciente adopción de dispositivos inteligentes y creciente importancia del marketing digital

Se prevé que la creciente demanda de publicidad digital y la creciente adopción de dispositivos inteligentes entre los usuarios impulsen el crecimiento del mercado. La creciente demanda de herramientas avanzadas de marketing digital por parte de los especialistas en marketing y los anunciantes para garantizar una publicidad digital eficaz de los productos aumentará la demanda de publicidad digital exterior (OOH) entre las empresas. Ahora, las empresas están priorizando la publicidad en las redes sociales, que se basa en la demografía de los usuarios, para aumentar la tasa de conversión de clientes potenciales, lo que se prevé que ofrecerá importantes oportunidades de ingresos a las plataformas de redes sociales a través de la publicidad digital exterior (OOH).

• Demanda creciente de publicidad digital fuera del hogar (OOH) en tránsito y transporte

La creciente adopción de pantallas LCD en autobuses, taxis o trenes para mostrar numerosos anuncios en una sola pantalla está impulsando el crecimiento del mercado. Además, las preferencias cada vez mayores de los consumidores por el transporte público, como trenes y autobuses, para los viajes diarios son los principales factores que se espera que impulsen el crecimiento del mercado. Asimismo, es probable que la creciente adopción de la publicidad digital en el transporte y el tránsito para difundir el conocimiento de los productos impulse el crecimiento del mercado.

Oportunidades

• Alto uso de publicidad digital fuera del hogar (OOH) en aeropuertos

Los aeropuertos son un lugar atractivo para la publicidad, especialmente de productos de lujo y de primera categoría, entre muchos otros medios de transporte. Los aeropuertos se encuentran bajo una presión cada vez mayor para encontrar técnicas nuevas e innovadoras que generen ingresos crecientes para el mercado. Al convertir las exhibiciones estáticas, como los carteles, en presentaciones digitales, los aeropuertos pueden proporcionar numerosos patrocinadores en lugar de uno solo, lo que aumenta drásticamente los ingresos del mercado.

• Mejora del sistema de transporte público

Economists have observed physical infrastructure as a requirement for industrialization worldwide. Investments in the infrastructure are mainly important for technological adoption. These investments have progressively addressed that how to combine technological advancements with the sustainability principles. Transit system has gained support from all the government tiers to enhance mobility while maintaining economic competitiveness and to control urban congestion. Thus, the Improvement of the public transit system is expected to create lucrative opportunities for the market growth.

Restraints

• Strict government rule associated with digital out of home (OOH) advertising

Strict government regulations and rules regarding out of home advertising, data privacy and security, and, for instance General Data Protection Regulation (GDPR) will continue to hamper the growth of the digital out of home (OOH) advertising market during the forecast period.

This digital out of home (OOH) advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital out of home (OOH) advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Digital Out Of Home (OOH) Advertising Market

The outbreak of COVID-19 epidemic has adversely affected the digital out-of-home advertising market. Governments implemented numerous measures to try to contain the spread of virus, such as shutdowns, quarantines, travel bans and restrictions, and work-from-home orders around the world. These measures have impacted on operations and workforce of the out-of-home advertising industry, operations of raw material suppliers and behaviors of advertising customers and consumers. Furthermore, the ease of numerous restrictions and infrastructure development in developing markets is expected to drive market growth during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In June 2022 - JCDecaux announced the introduction of its programmatic DOOH product in collaboration with VIOOH for the Brazilian market. JCDecaux can provide effective programmatic digital out-of-home campaigns to its customers on its premium screens across Brazil. VIOOH platform is ensuring that they get the most out of their media expenditures and helping brands in making meaningful connections with people.
• In April 2022 - Adani Airports provide Programmatic, which enabled Digital OOH Media through Lemma. Adani Enterprises Ltd has incubated Adani airports which is an aviation business. This company is a leader in transportation companies and integrated infrastructure and provides digital OOH media with programmatic advertising through its portfolio of airports in India.

Asia-Pacific Digital Out Of Home (OOH) Advertising Market Scope

The digital out of home (OOH) advertising market is segmented based on the location, product, application and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Location

• Outdoor
• Indoor

Product

• Digital Billboard
• Digital Screens
• Digital Signage
• Others

Application

• Transit
• Public Location Based
• Street Furniture
• Others

End User

• Retail
• Food & Beverages
• Healthcare
• Banking, Financial Services and Insurance (BFSI)
• Public Sector
• Government
• Automotivz
• Education
• Others

Digital Out Of Home (OOH) Advertising Market Regional Analysis/Insights

The digital out of home (OOH) advertising market is analyzed and market size insights and trends are provided by country, location, product, application and end user as referenced above.

The countries covered in the digital out of home (OOH) advertising market report are report China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC).

China dominates the Asia-Pacific digital out of home (OOH) advertising market owing to the increasing growth of the retail industry and surging implementation of augmented reality (AR) in advertising sector. Furthermore, increasing focus toward the adoption of LCD displays or screens at bus shelter, railway stations, and others will further enhance the market growth in this region.

 The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Digital out of home (OOH) advertising Market Share Analysis

The digital out of home (OOH) advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to digital out of home (OOH) advertising market.

Some of the major players operating in the digital out of home (OOH) advertising market are:

• JCDecaux (France)
• Lamar Advertising Company (U.S.)
• Clear Channel Outdoor Holdings, Inc. (U.S.)
• OUTFRONT Media (U.S.)
• Prismview LLC (U.S.)
• Daktronics (U.S.)
• NEC Display Solutions, Ltd. (Japan)
• Stroer SE & Co. KGaA (Germany
• Broadsign International LLC. (Canada)
• oOh!media Ltd. (Australia)
• Mvix, Inc. (U.S.)
• Christie Digital Systems USA, Inc. (U.S.)
• Ayuda Media Systems (U.S.)
• Deepsky Corporation Ltd. (China)
• Aoto Electronics Co., Ltd (China) 

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