Mercado de cosméticos de Asia y el Pacífico: tendencias de la industria y pronóstico hasta 2029

Análisis y perspectivas del mercado : mercado de cosméticos de Asia y el Pacífico

La industria cosmética desempeña un papel muy importante en todas las economías desarrolladas y en desarrollo. La urbanización acelerada y el aumento de la población urbana con las cambiantes demandas del estilo de vida son importantes impulsores de la creciente demanda de productos cosméticos de belleza para el cuidado de la piel en el mercado. La creciente economía mundial ha aumentado los ingresos disponibles de la población mundial en las zonas urbanas. Esto ha aumentado la capacidad de gasto de la población urbana.

El estilo de vida ajetreado de las zonas urbanas es un factor importante que impulsa el crecimiento del mercado de productos cosméticos para el cuidado de la piel en toda la región. Las personas suelen llevar una vida agitada y acelerada, por lo que se enfrentan a mucho estrés. Por ello, la gente quiere cremas faciales que ofrezcan un aspecto fresco y disimulen los signos de cansancio en sus rostros. Los millennials forman una parte importante de la población urbana y del gasto de los consumidores. Están a la vanguardia de la tendencia de la belleza deportiva y de ocio. Constituye un factor importante en el gasto en productos de belleza y cosméticos. Se espera que el aumento de las tendencias en las redes sociales y la necesidad de lucir bien impulsen la demanda del mercado.

Se espera que el mercado de cosméticos de Asia-Pacífico gane un crecimiento significativo en el período de pronóstico de 2022 a 2029. Data Bridge Market Research analiza que el mercado está creciendo con una CAGR del 6,5% en el período de pronóstico de 2022 a 2029 y se espera que alcance los USD 167.702,63 millones para 2029. El principal factor que impulsa el crecimiento del mercado de cosméticos es la creciente demanda de productos de cuidado personal para combatir el estrés y la ansiedad y la tendencia de los consumidores a aumentar su participación en rutinas de cuidado personal como un medio para sentirse bien y verse mejor mediante el uso de ingredientes naturales y orgánicos.

El informe del mercado de cosméticos de Asia-Pacífico proporciona detalles sobre la participación de mercado, los nuevos desarrollos y el impacto de los actores del mercado nacional y localizado, analiza las oportunidades en términos de segmentos de ingresos emergentes, cambios en las regulaciones del mercado, aprobaciones de productos, decisiones estratégicas, lanzamientos de productos, expansiones geográficas e innovaciones tecnológicas en el mercado. Para comprender el análisis y el escenario del mercado, contáctenos para obtener un resumen analítico. Nuestro equipo lo ayudará a crear una solución de impacto en los ingresos para lograr su objetivo deseado.

Market Definition

Cosmetics are largely designed to use or applied in order to enhance the beauty and physical appearance of a person. Chiefly, these cosmetic products are manufactured from artificial sources. The purpose of cosmetic products is mainly intended for external cleaning, perfumes, changing appearances, correcting body odor, protecting the skin and conditioning among others. Ranging from antiperspirants, fragrances, make-up and shampoos, to soaps, sunscreens and toothpaste, cosmetics and personal care products play an essential role in all stages of a consumer's life.

Cosmetics are manufactured using mixtures of chemical compounds. These compounds are either derived from natural sources or are artificial in nature. The use of cosmetics can be for personal use for retail buyers or for professional uses in the beauty and entertainment industry. In the entertainment industry, cosmetics are heavily used for enhancing one's natural features, adding color to a person's face and can be used to change the appearance of the face entirely to resemble a different person, creature or object.

Asia-Pacific Cosmetics Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints and challenges. All of this is discussed in detail below:

Drivers

• Growing awareness among consumers regarding skin care routine

In recent years, the cosmetics market has benefitted from the renewed focus on hygiene and self-care routines. The increasing demand for self-care products to combat stress & anxiety and the tendency of consumers to increase their engagement in self-care routines as a means of feeling good and looking better, has been the major driver for the cosmetics market. The interest in natural and organic ingredients has further increased the awareness and demand for skin care products such as face masks, body scrubs, toners and serums among users, as it emphasizes changing their existing skin care.

• Innovative product branding and advertising strategies by key market players

The advent of digital technologies has influenced consumers' buying behavior in the cosmetics market across the globe. The major cosmetics brands in the market are leveraging digital technologies to enable consumers to experience brands in an entirely new way, as the modern consumer expects a two-way conversation to connect more with the brand. Technological advancements, innovative branding and advertising strategies have made it easy for beauty lovers to access trends, looks, content and experiences.

Major beauty companies and brands are continuously involved in innovating their product branding and advertising strategies to reach a wider audience base and increase customer engagement. Many brands use social media platforms to enhance brand reach, which has been the major strategy in recent years. This has enabled the brands to increase their user base and popularity in the cosmetics market which is expected to drive the market's growth.

• Availability of customized beauty & cosmetic products

Beauty companies and manufacturers are continuously introducing customization and digitalization in cosmetic products, attributed to the increasing demand for personalized skin care. Consumers are becoming aware of the beauty and skin care products in the market. The technological advancements in the industry are leading consumers away from the cosmetic product just made for the generic skin type. Consumers are becoming extremely careful about choosing the product according to their skin type. As a result, beauty companies focus on catering to such consumers with products that are ideal for their use, enabling them to increase consumer engagement in the market.

Opportunities

• Focus on research and developments in the production of sustainable cosmetics

Sustainability is becoming a key priority for several brands across the ever-evolving beauty industry. Companies are constantly focusing on moving forward with greener initiatives without compromising the product's quality and reach to appeal to a growing population of eco-conscious consumers. Many major players are making efforts and setting goals to reach carbon neutrality. Companies are actively involved in reducing the environmental impact of their packaging processes across the lifecycle. The beauty industry is witnessing valuable collaborations and partnerships for exploring alternative materials and more responsible concepts in packaging design.

• Rising demand for vegan beauty products

In recent years, the adoption of an alternative vegan lifestyle among the world population has increased. People are taking up the lifestyle to improve their overall health while benefitting their bodies both inside and out. Such developments are influencing the cosmetic industry also. Consumers are actively trying to search and switch to vegan cosmetic products as awareness about the same increases. This can be attributed to the ease of accessibility to online information about benefits and environmental impact.

The awareness regarding animal products such as hair, fur and others in cosmetics brands is increasing among consumers. Consumers find cruelty towards animals unethical and are spreading awareness against this act. This has set the trend in the global cosmetics marketplace to embrace plant-based personal care products. Major cosmetics manufacturing companies across the globe realize the importance of making products that use ingredients that are mineral-based or plant-based rather than manufacturing products that are infused with animal-extracted ingredients.

Restraints/Challenges

• Increasing trends in product recall

Recalling cosmetics and beauty products from a marketplace is an expeditious and effective method of removing products that violate norms and regulations, particularly those that present a danger to health. Recall of such a product can be initiated for several reasons, such as many consumer complaints, violation of norms set by the regulating bodies regarding the use of ingredients, voluntary company recalls and others.

For instance,

• In November 2021, Procter & Gamble recalled more than 15 different deodorant and aerosol sprays manufactured under its Old Spice and Secret brands. The recall was initiated after the company found that the sampling of its aerosol products detected benzene, a known carcinogen, in a suite of deodorants. Such recalls impact the pockets of the company and may impact the revenue. It also impacts the company's brand value and thus affects its reputation in the market, which may restrain its growth in the market
• Rise in awareness regarding side effects caused due to use of synthetic chemicals and ingredients

There are many instances in the beauty industry where the users have claimed not getting the result as projected by the brand. Substandard quality, grade and harmful compositions can result in allergies, discoloration, texture alteration, or permanent damage to the skin or hair. Increased usage and unregulated production have led to a steep rise in side effects suffered by consumers.

It is important for the consumer to thoroughly inspect and study the cosmetic product before using it, as it may contain ingredients not suited for one's skin or to which one is allergic. The product's chemical may get absorbed into the skin and cause irritation and other side effects. The increasing awareness regarding such instances may restrain the growth of the market.

Post-COVID-19 Impact on Asia-Pacific Cosmetics Market

The cosmetics industry has been directly impacted by the coronavirus (COVID-19) pandemic's dramatic shifts in consumer behavior. The COVID-19 pandemic has increased customers' concern for sustainability and health. The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free beauty services for frontline response workers.

Recent Developments

• In August 2021, Unilever announced the acquisition of Paula's Choice, the digital-led skin care brand. The brand is famous for its industry-leading innovation, accessible jargon-free science, high-performing ingredients and cruelty-free products. With the acquisition, the company integrated the band into its product portfolio and hence increased the brand's visibility to a larger consumer base. This catered to the company's strategic priorities of expanding the company's portfolio of premium skin care products in the cosmetics market
• In March 2021, Coty Inc. announced the partnership with LanzaTech, a producer of next-generation green and sustainable ingredients. Accordingly, the companies will invest in introducing sustainable ethanol made from captured-carbon emissions into their fragrance products. This move supported the company's goals of developing clean and green products in the market

Asia-Pacific Cosmetics Market Scope

Asia-Pacific cosmetics market is segmented based on product type, nature, form, category, packaging type, distribution channel and end-user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product Type

• Skin Care
• Hair Care
• Fragrances
• Make Up
• Others

On the basis of type, the Asia-Pacific cosmetics market is segmented into skin care, hair care, fragrances, make up and others.

Nature

• Organic
• Inorganic

On the basis of nature, the Asia-Pacific cosmetics market is segmented into organic and inorganic.

Form

• Creams & Gels
• Lotions
• Sprays
• Solid
• Others

On the basis of form, the Asia-Pacific cosmetics market is segmented into creams & gels, lotions, sprays, solid and others.

Category

• Mass Product
• Premium Product
• Professional Product

On the basis of application, the Asia-Pacific cosmetics market is segmented into mass product, premium product and professional product.

Packaging Type

• Bottles And Jars
• Tubes
• Containers
• Pouches
• Sticks
• Pumps & Dispensers
• Blisters & Strip Packs
• Aerosol Cans
• Others

On the basis of application, the Asia-Pacific cosmetics market is segmented into bottles and jars, tubes, containers, pouches, sticks, pumps & dispensers, blisters and strip packs, aerosol cans and others.

Distribution Channel

• Offline
• Online

On the basis of distribution channel, the Asia-Pacific cosmetics market is segmented into offline and online.

End-User

• Women
• Men
• Kids

On the basis of end-user, the Asia-Pacific cosmetics market is classified into women, men and kids.

Asia-Pacific Cosmetics Market Regional Analysis/Insights

Asia-Pacific cosmetics market is segmented on the basis of product type, nature, form, category, packaging type, distribution channel and end-user

The countries in the Asia-Pacific cosmetics market are Japan, China, South Korea, India, Singapore, Thailand, Indonesia, Malaysia, Philippines, Australia and the rest of Asia-Pacific.

• In 2022, China is expected to dominate the Asia-Pacific cosmetics market in terms of market share and market revenue due to the strong presence of key market players in the region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends, porter's five forces analysis and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Asia-Pacific Cosmetics Market Share Analysis

The competitive Asia-Pacific cosmetics market provides details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Asia-Pacific presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth and application dominance. The above data points are only related to the companies focus on the Asia-Pacific cosmetics market.

Algunos de los principales actores que operan en el mercado de cosméticos de Asia-Pacífico son Unilever, L'Oreal SA, Shiseido Company, Limited, The Estée Lauder Companies, Procter & Gamble, Kao Corporation, Colgate-Palmolive Company, Oriflame Cosmetics Global SA, Beiersdorf AG, Johnson & Johnson Services, Inc., Amorepacific, Coty Inc., AVON PRODUCTS, Revlon, Inc. y The Body Shop International Limited, entre otros.

Metodología de la investigación

La recopilación de datos y el análisis del año base se realizan utilizando módulos de recopilación de datos con tamaños de muestra grandes. Los datos del mercado se analizan y estiman utilizando modelos estadísticos y coherentes de mercado. Además, el análisis de la participación de mercado y el análisis de tendencias clave son los principales factores de éxito en el informe de mercado. La metodología de investigación clave utilizada por el equipo de investigación de DBMR es la triangulación de datos que implica la extracción de datos, el análisis del impacto de las variables de datos en el mercado y la validación primaria (experto en la industria). Aparte de esto, los modelos de datos incluyen cuadrículas de posicionamiento de proveedores, análisis de la línea de tiempo del mercado, descripción general y guía del mercado, cuadrícula de posicionamiento de la empresa, análisis de la participación de mercado de la empresa, estándares de medición, análisis de Asia-Pacífico vs. regional y de la participación de los proveedores. Solicite una llamada de un analista en caso de tener más consultas.

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