Asia-Pacific A2 Milk Market – Industry Trends and Forecast to 2029

Asia-Pacific A2 Milk Market Analysis and Size

A2 milk aids in the development of immunity, stimulates metabolism and provides Omega 3 fatty acids. A2 dairy is gaining significant growth due to rising consumer awareness of their health and high nutrition content in A2 milk than in regular milk. It is available in various forms and is easily available in the market. However, high prices of A2 milk and its products are expected to restrain the market growth of A2 milk during the forecasted period. The inclination of consumers over sustainable production of A2 milk may lead to further growth in the market. In contrast, growing trends of veganism may serve as a major challenge for developing the Asia-Pacific A2 milk market.

For instance,

Taw river dairy uses its online website as a platform for selling the A2 milk bottles. The company provides doorstep delivery services as per the need and quantity required by the consumer in the U.K. with standard delivery charges.  

Data Bridge Market Research analyses that the A2 milk market is expected to reach USD 6,262.54 million by 2029, at a CAGR of 22.1% during the forecast period. The A2 milk market report also comprehensively covers pricing, patent and technological advancements.         

Market Definition

A2 milk is a type of cow's milk that lacks the A1 form of casein proteins and mostly contains the A2 form. The A2 beta-casein protein in A2 milk quickly breaks down into amino acids for quick digestion, improving our overall health and increasing cows' milk's nutritional value. A2 cow milk contains minerals such as calcium, potassium and phosphorus required for strong bones and teeth, better muscle function, blood pressure regulation, tissue and cell growth, enhancing good cholesterol (HDL) and maintaining overall nourishment and well-being of the body.     

Asia-Pacific A2 Milk Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail below:

Drivers-

• Growth in awareness about health among consumers

The growing awareness about health, food intake and diets among consumers are the major driving force for the Asia-Pacific A2 milk market. Over time, consumers know the pros and cons of the food they eat daily. A2 milk is highly nutritious and positively impacts a person's body due to the presence of A2 beta-casein protein. This A2 protein prevents various heart diseases, diabetes and autism. With this, people are consuming A2 milk and prefer it for regular consumption. This change in the preference and development of awareness towards health is expected to boost the market growth of the Asia-Pacific A2 milk market.

• Increase in applications of a2 milk in infant formulae

The A2 milk is highly used in infant formulae due to its easy-to-digest nature. A2 protein in the procedure is similar to that found in breast milk and it is naturally easy to digest in children's stomachs. A2 milk is sourced from cows fed from a plant-based diet and never given antibiotics or synthetic growth hormones. This regular usage of A2 milk in infant formulae is leading to higher demand for A2 milk across the globe. A2 milk procured from cows is further processed to make formulae.

For instance,

• Beta A2 Australia claims that Beta A2 Premium Infant Formula is scientifically designed to provide balanced nutrition for a baby from birth or when you stop breastfeeding within the first six months

Thus, the growing demand for infant formula, particularly in countries such as Australia and China, is driving the growth of the Asia-Pacific A2 milk market

• High nutritional values in a2 compared to regular milk

A2 milk differs in protein type and structure from A1 milk. A2 milk is the best choice for boosting immunity and keeping healthy and replacing regular milk with A2 milk benefits the mind and body by improving cognitive function and nourishing skin and hair. In addition, A2 milk prevents problems such as heart disease, lactose intolerance, diabetes and autism. With abundant nutrition and numerous health benefits, consumers' demand for A2 milk is rising rapidly. End users prefer A2 milk over regular milk in different dairy products to maintain good health. Hence, A2 milk is proved to be more nutritious than regular milk.

Restrain-

• High prices of a2 milk

The high prices of A2 milk over regular milk serve as a major restraint for market growth. The A2 milk and milk products have a price range double the regular milk in the market. The production of A2 milk is still limited as A2 milk cow breeds provide less milk per day and due to this, companies are charging high costs for A2 milk to generate higher revenues. The end users of A2 milk are the common men and the presence of A2 milk in the market with a higher range is not affordable to plenty of people. Due to higher degrees, people prefer regular milk over A2 milk and its products. These high milk prices are a major restraining factor in the market growth.

Opportunity-

• Inclination of consumers over sustainable production of A2 milk

Sustainability protects the environment's health and bio capacity. Individual and community well-being is aided by sustainability. Sustainability promotes a better economy with less pollution and waste, fewer emissions, more employment and equitable wealth distribution. A sustainable approach to A2 milk production reduces the environmental impact of dairy farming while increasing the dairy sector's animal welfare and social endorsement. Consumers with higher moral standards are more likely to be interested in purchasing A2 milk dairy products that are using sustainable innovations. Regular organic consumers have a more favorable attitude toward dairy products that use sustainable innovation. As a result, many A2 milk-based companies focus on sustainability in their production, processing, packaging and other processes.

Challenge

• High investment in R&D for a2 milk products

Companies invest in R&D for various reasons, including increased market participation, cost savings, marketing advancements and trend-matching. R&D can assist a company in following or staying ahead of market trends, thereby keeping the company relevant. Some benefits of R&D are obvious, such as the possibility of higher productive output or new product lines. But the investment required for R&D for A2 milk products is very high but is also necessary for new product launches. So, many companies are incapable of investing highly in this R&D department and do not launch any new products useful for Asia-Pacific A2 milk market growth

Post COVID-19 Impact on A2 Milk Market

COVID-19 significantly impacted the A2 milk market as almost every country has opted to shut down every production facility except those dealing in producing the essential goods and A2 milk has been considered a real good. The government has taken some strict actions, such as the shutdown of production and sale of non-essential goods,

The growth of the Asia-Pacific A2 milk market is increasing as the growing demand for A2 milk in the region has resulted in the launching of new A2 milk in the Asian Market. Hence, demand for A12 milk is estimated to spur product consumption over the forecast period. However, factors such as lack of knowledge regarding A2 milk restrain the market growth.

Manufacturers are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple research and development activities to improve the technology producing A2 milk by separating protein. The companies will bring advanced and accurate controllers to the market.

Recent Development

• In October 2021, the a2 Milk Company and the Hershey Company released the co-branded Hershey's/the a2 Milk Company chocolate milk. Removing a new or upgraded product requires R&D help, so these companies release very few new products into the market due to the lack of high investments in R&D

Asia-Pacific A2 Milk Market Scope

Asia-Pacific A2 milk market is segmented on form, nature, fat content, packaging size, packaging form and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Form

• Powder
• Liquid

On the basis of form, the Asia-Pacific A2 milk market is segmented into powder and liquid.

Nature

• Organic
• Conventional

On the basis of nature, the Asia-Pacific A2 milk market is segmented into organic and conventional.

Fat Content

• No fat
• Low fat
• Reduced fat
• Whole fat

On the basis of fat content, the Asia-Pacific A2 milk market is segmented into no fat, low fat, reduced fat and whole fat.

Packaging Size

• 101-250ml/gm
• 250-500mlgm
• 501-1000ml/gm
• Above 1000ml/gm

On the basis of packaging size, the Asia-Pacific A2 milk market is segmented into 101-250 ml/gm, 250-500ml/gm, 501-1000ml/gm and above 1000 ml/gm.

Packaging Form

• Bottles
• Cartons
• Can
• Jars
• Others

On the basis of packaging form, the Asia-Pacific A2 milk market is segmented into bottles, cartons, can, jars and others.

Distribution Channel

• Stored based retailers
• Non-store retailers

On the basis of distribution channel, the Asia-Pacific A2 milk market is segmented into store based retailers and non-store retailers.

A2 Milk Market Regional Analysis/Insights

The A2 milk market is analyzed and market size insights and trends are provided by country, form, nature, fat content, packaging size, packaging form and distribution channel, as referenced above.

The countries covered in the Asia-Pacific A2 milk market report are China, New Zealand, Australia, India, Malaysia, Singapore, South Korea, Indonesia, Japan, Philippines, Thailand and Rest of Asia Pacific.  

India dominates the Asia-pacific region due to the exponential use of A2 milks in the country's infant formula manufacturing.

The country section of the report also provides individual market impacting factors and changes in market regulation that influence the current and future trends of the market. Data points like downstream and upstream value chain analysis, technological trends, porter's five forces analysis and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Asia-Pacific brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and A2 Milk Market Share Analysis

The A2 milk market competitive landscape provides details about a competitor. Components included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Asia-Pacific presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch and product width and breadth, application dominance. The above data points are only related to the companies focus on the A2 milk market.

Some of the major players operating in the A2 milk market are GCMMF, Erden Cremery Private LTd., Provilac Dairy Farms Pvt. Ltd., Ripley Farms LLC, Taw River Dairy, The A2 Milk Company, Urban Farms Milk, Veedaz Organics Pvt Ltd., Avtaran A2 Milk and Organics, DOFE, Captain's Farm, Ksheerdham, Ayuda Organics, Veco Zuivel B.V. and Australia's Own among others.

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