The LATAM Aerial Work Platform (AWP) Market is driven by government initiatives to boost infrastructure development. LATAM countries are increasingly investing in large-scale infrastructure projects to improve transportation networks, urban development, and public facilities. Brazil’s Growth Acceleration Program (PAC) aims to enhance the country’s infrastructure through extensive construction of roads, bridges, and public amenities. Such government-backed projects significantly increase the demand for AWPs, as these platforms are essential for safely and efficiently accessing elevated work areas during construction and maintenance tasks. This reflects the direct correlation between government infrastructure spending and the increased need for advanced aerial work platforms capable of meeting the demands of large-scale projects.
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The LATAM aerial work platform is expected to reach 1,390.29 hundred unit by 2031 from 967.58 hundred unit in 2023, growing with a substantial CAGR of 4.8% in the forecast period of 2024 to 2031.
Key Findings of the Study
Strategic Partnership and Collaboration among Organizations
The LATAM aerial work platform (AWP) market get offered by strategic partnerships and collaborations between manufacturers, construction and others. By forming alliances with local distributors, manufacturers, and industry players, international AWP companies can effectively penetrate the LATAM market and tailor their offerings to regional needs. For example, partnerships with local firms can help international companies navigate the complex regulatory environment and cultural nuances of LATAM countries. This localized approach not only facilitates market entry but also enhances customer trust and expands the reach of AWP products across diverse LATAM regions. Collaborations with local entities can also streamline supply chains and improve service delivery, creating a more responsive and agile market presence.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in Hundred Units
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Segments Covered
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Product (Boom Lifts, Scissor Lift, Telehandlers/Forklifts, Vertical Mast Lift, Personnel Portable Lifts, Spider Lifts, and others), Type (Engine-Powered and Electric), End User (Rental, Construction, Transportation & Logistics, Telecommunication, Government, and others)
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Countries Covered
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Brazil, Mexico, Argentina, Colombia, Chile, Peru, Ecuador, and Rest of LATAM
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Market Players Covered
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Terex Corporation (U.S.), Haulotte Group (Japan), sinoboom (China), Manitou-group.com (France), JLG Industries (Subsidiary Oshkosh Corporation Company) (U.S.), EdmoLift AB (Sweden), Skyjack (Canada), Tadano Ltd (Japan), Ewellix (Sweden), and HENAN KINO CRANES CO., LTD (China)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis
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Segment Analysis
The LATAM aerial work platform market is segmented into three notable segments based on product, type and end user.
- On the basis of product, the LATAM aerial work platform market has been segmented into boom lifts, scissor lift, telehandlers/forklifts, vertical mast lift, personnel portable lifts, spider lifts, and others
In 2024, the boom lifts segment is expected to dominate the LATAM aerial work platform market
In 2024, the boom lifts segment is expected to dominate the LATAM aerial work platform market segment with a 44.78% share due to their versatility and extended reach across various applications.
- on the basis of type market is segmented into engine-powered and electric
In 2024, engine-powered segment is expected to dominate the LATAM aerial work platform market
In 2024, engine powered segment is expected to dominate the market with a 64.88% market share due to its superior performance in outdoor and rugged environments.
- On the basis of end-user, the LATAM aerial work platform market has been segmented into rental, construction, transportation & logistics, telecommunication, government, and others.
In 2024, the rental segment is expected to dominate the LATAM aerial work platform market segment with a 46.93% market share.
Major Players
Data Bridge Market Research analyzes Terex Corporation (U.S.), Haulotte Group (France), JLG Industries (Subsidiary Oshkosh Corporation Company) (U.S.), Tadano Ltd (Japan), SINOBOOM (China) as the major players operating in the market.
Market Development
- In August 2024, Terex Corporation announced the launch of its latest Genie scissor and boom lifts at the Newark Showground event in Nottinghamshire, UK, on September. The showcase will feature ground breaking electric and hybrid models including the innovative Z-45 FE hybrid articulating boom lift and the compact GS-1932m micro scissor lift with cutting-edge electric AC E-Drive motors
- In April 2024, Haulotte announced a significant milestone in its collaboration with Rentease through their recent acquisition of a large batch of Haulotte’s 16 m Diesel Articulated Boom HA16 RTJ. This notable development underscores the deepening partnership between the two companies and highlights the growing potential within the Indian Aerial Work Platform (AWP) industry. The expanded collaboration not only reflects the substantial growth opportunities in the region but also emphasizes the critical role of joint efforts in driving market innovation and advancement
- In October 2021, Ewellix launched the CAHB-2xS smart electro-mechanical actuator, featuring advanced control, position sensing, and diagnostics. This actuator's extended functionality, including built-in communication and high reliability, offered significant benefits such as lower costs, faster time to market, and enhanced productivity. The new product bolstered Ewellix’s position as a leader in digital actuation solutions for demanding applications
- In July 2024, Sinoboom announced the launch of its second-generation RT scissor lifts. This new line up, including models 1323RD, 1323RE, 1623RD, 1623RE, 4389RD, 4389RE, 5389RD, and 5389RE, introduces significant technical upgrades aimed at improving off-road performance, operational experience, and overall reliability. The upgraded RT scissor lifts feature a range of enhancements designed for optimal off-road capability
- In February 2024, JLG Industries launched the ES4046 electric scissor lift, featuring ClearSky Smart Fleet for fleet tracking and enhanced battery life. The lift's design, incorporating customer feedback and advanced technologies, improved efficiency on the job site. This new model benefited JLG by expanding their product offerings and reinforcing their commitment to innovation and sustainability
Regional Analysis
Geographically, the countries covered in the LATAM aerial work platform market report are Brazil, Mexico, Argentina, Colombia, Chile, Peru, Ecuador, and rest of LATAM.
As per Data Bridge Market Research analysis:
Brazil is expected to dominate and fastest growing country in the LATAM aerial work platform market
Brazil is expected to dominate and fastest growing country in the LATAM aerial work platform market, robust construction, industrial growth, and urbanization, coupled with government initiatives and economic stability, thereby posing dominance of LATAM aerial work platform market in the region.
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