The ready-to-drink/high-strength premixes market is witnessing significant growth due to the rising consumer demand for convenient and ready-to-consume alcoholic beverages. The market is driven by factors such as changing lifestyles, increasing disposable incomes, and the preference for easy-to-prepare and on-the-go beverages. Key players are focusing on product innovations, expanding distribution channels, and implementing effective marketing strategies to capture a larger market share.
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Data Bridge Market Research analyses that the Global Ready To Drink/High Strength Premixes Market was valued at USD 35,539.62 million in 2021 and is expected to reach the value of USD 48,265.54 million by 2029, at a CAGR of 3.9% during the forecast period of 2022 to 2029. The rising demand for premium and craft beverages drives the RTD/high strength premixes market as these beverages allow premium and craft brands to reach a wider consumer base through a convenient, pre-mixed format, catering to the growing preference for quality and unique drinking experiences.
Key Findings of the Study
Innovative marketing strategies are expected to drive the market's growth rate
Innovative marketing strategies play a significant role in driving the growth of the ready-to-drink/high strength premixes market. Companies are adopting creative and engaging marketing techniques to target and attract consumers. This includes leveraging social media platforms, influencer marketing, experiential marketing events, and collaborations with popular brands and celebrities. These strategies help create awareness, generate interest, and build brand loyalty among the target consumer base. Through effectively reaching and engaging consumers, innovative marketing strategies contribute to the overall success and growth of the ready-to-drink/high-strength premixes market.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2021 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Malt Based RTDs, Spirit Based RTDs, Wine Based RTDs, Others), Processing Type (Single Compound and Blended), Gender (Male and Female), Packaging Type (Bottle, Cans and Others), Trade (Off- Trade, On-Trade)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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Davide Campari-Milano N.V. (Italy), Diageo PLC (U.K.), Halewood International Limited (U.K.), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (U.S.), Castel Group (France), Suntory Holdings Limited (Japan), Anheuser-Busch InBev SA/NV (Belgium), The Brown-Forman Corporation (U.S.), United Brands Company, Inc. (U.S.), PernodRicard SA (France), The Miller Brewing Company (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
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Segment Analysis:
The ready to drink/high strength premixes market is segmented on the basis of type, processing type, gender, packaging type and trade.
- On the basis of type, the ready to drink/high strength premixes market is segmented into malt based RTDS, spirit based RTDS, wine based RTDS, and others.
- On the basis of processing type, the ready to drink/high strength premixes market is segmented into single compound and blended.
- On the basis of gender, the ready to drink/high strength premixes market is segmented into male and female.
- On the basis of packaging type, the ready to drink/high strength premixes market is segmented into bottle, cans, and others.
- On the basis of trade, the ready to drink/high strength premixes market is segmented into off- trade, on-trade.
Major Players
Data Bridge Market Research recognizes the following companies as the major global ready to drink/high strength premixes market players in global ready to drink/high strength premixes market are Davide Campari-Milano N.V. (Italy), Diageo PLC (U.K.), Halewood International Limited (U.K.), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (U.S.), Castel Group (France),
Market Development
- In September 2022, Coca-Cola and Molson Coors expanded their collaboration by introducing a ready-to-drink (RTD) cocktail. This new line of cocktails will feature authentic spirits, including premium Mexican tequila, and will showcase popular bar and restaurant menu cocktails nationwide. Molson Coors will handle the production, distribution, and marketing of Topo Chico Spirited, in partnership with Coca-Cola.
- In June 2022, The Coca-Cola Company and Jack Daniel's announced a global agreement to launch a branded, ready-to-drink (RTD) pre-mixed cocktail alternative inspired by the classic Jack & Coke cocktail. The drink will be crafted with Jack Daniel's Tennessee Whiskey and Coca-Cola, aiming to deliver the distinct flavor of the renowned bar cocktail. The collaboration brings together two iconic brands in the beverage industry.
Regional Analysis
Geographically, the countries covered in the Global ready to drink/high strength premixes market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
As per Data Bridge Market Research analysis:
Asia-Pacific is the dominant region in global ready to drink/high strength premixes market during the forecast period 2022 - 2029
China's dominance in the Asia-Pacific region's drink/high strength premixes market can be attributed to its large population and high consumption of alcoholic beverages. With a growing health-consciousness among consumers, there has been a shift towards less harmful options, making premixes an attractive choice. This trend has resulted in high revenue generation for the product in China, driven by the country's preference for convenient and low-risk alcoholic beverage options.
North America is estimated to be the fastest growing region in global ready to drink/high strength premixes market the forecast period 2022 - 2029
In the North America, the awareness of the health benefits associated with low-alcohol beverages has contributed to the growth of the drink/high strength premixes market. Consumers in the country are seeking options that offer a balance between enjoyment and health-consciousness. Manufacturers have recognized this demand and started introducing their products in the U.S., capitalizing on the increasing interest in low-alcohol beverages and catering to the preferences of American consumers
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