The ashwagandha market boasts a diverse range of product offerings to cater to various consumer preferences and needs. Consumers can choose from a variety of formats, including supplements in the form of capsules, powders, and extracts, providing flexibility in consumption. Herbal teas infused with ashwagandha further diversify the market, offering a soothing and alternative way to incorporate the herb into one's daily routine. Additionally, the market extends its reach beyond dietary supplements, venturing into beauty and personal care products that harness the herbs reputed wellness benefits.
According to Data Bridge Market Research analyses the Global Ashwagandha Market is expected to reach the value of USD 1,15,502.48 thousand by 2030, at a CAGR of 11.6% during the forecast period 2023-2030.
"Rise in awareness of nutritional and health benefits boosts the market growth"
The global ashwagandha market has experienced a significant surge in popularity driven by the increasing awareness of its nutritional and health benefits. Ashwagandha, an adaptogenic herb in traditional medicine, has gained traction for its stress-relieving properties, immune system support, and potential to enhance cognitive function. The growing consumer preference for natural and holistic wellness solutions has propelled the demand for ashwagandha-based products. Research highlighting its anti-inflammatory and anti-anxiety effects has contributed to its widespread adoption.
What restraints the growth of the global ashwagandha market?
“Potential side effects associated with the market hinders its growth”
The global ashwagandha market faces restraints due to potential side effects associated with the herb. While generally considered safe for most people when taken in appropriate doses, some individuals may experience gastrointestinal issues, allergic reactions, or changes in blood sugar levels. Excessive consumption may lead to drowsiness and interact with medications or exacerbate certain health conditions. These side effects pose challenges for the market as concerns about safety may limit widespread adoption.
Segmentation: Global Ashwagandha Market
The global ashwagandha market is segmented on the basis of type, product type, withanolides content, category, form, function, and application.
- On the basis of type, the global ashwagandha market is segmented into ksm-66, sensoril, hydro-alcoholic ashwagandha and crude ashwagandha
- On the basis of product type, the global ashwagandha market is segmented into ashwagandha root products, ashwagandha leaf products, ashwagandha leaf and root mix products
- On the basis of withanolides content, the global ashwagandha market is segmented into 1% withanolides, 2% withanolides, 2.5% withanolides, 5% withanolides, 10% withanolides, and others
- On the basis of category, the global ashwagandha market is segmented into regular and full spectrum
- On the basis of form, the global ashwagandha market is segmented into powder, capsule and pills, and liquid
- On the basis of function, the global ashwagandha market is segmented into improved stamina, improved immunity, overall wellbeing, reduced anxiety and stress, brain health, muscle strength, and others
- On the basis of application, the global ashwagandha market is segmented into food & beverages, pharmaceutical, dietary supplements, sports nutrition, and others
Regional Insights: Asia-Pacific dominates the Global Ashwagandha Market
In Asia-Pacific, China dominates the market due to its rich tradition of natural and herbal remedies for health and wellness. With a deep-rooted history in traditional Chinese medicine, the country has become a powerhouse in promoting holistic well-being through natural solutions. The widespread cultural acceptance of herbal remedies has positioned China as a leader in the wellness industry, attracting consumers seeking alternative and traditional healthcare approaches.
North America is expected to experience substantial growth in the global ashwagandha market, fueled by numerous product launches and heightened consumer awareness in key markets. The region sees a surge in demand for plant-based solutions, including ashwagandha, as people explore alternatives to conventional pharmaceuticals. The U.S. dominates in North America, driven by the increasing adoption of ayurvedic medicine and natural health supplements. Ashwagandha's diverse health benefits and traditional roots in ayurveda resonate with consumers, making it a sought-after remedy for stress, anxiety, and well-being.
To know more about the study visit, https://www.databridgemarketresearch.com/es/reports/global-ashwagandha-market
Recent Developments in Global Ashwagandha Market
- In December 2021, Dabur India Limited's launch of a range of ayurveda-backed preventive healthcare and personal hygiene products in response to the COVID-19 pandemic. The company also scaled up production of its existing line to ensure a steady supply of healthcare and medicinal products
- In November 2021, Glanbia Nutritionals collaborated with Ixoreal Biomed to enhance its ashwagandha extract, KSM-66, using Nutrashield technology. This microencapsulation innovation protects the botanical extract from off-notes, enhancing product inclusion rates. This strategic partnership offered customers a potent ingredient solution for ready-to-mix powders, ready-to-drink beverages, chewable gummies, and effervescent products
The Prominent Key Players Operating in the Global Ashwagandha Market Include:
- KSM66 Ashwagandha (Ixoreal Biomed) (U.S.)
- SamiSabinsa Group (India)
- Dabur India Limited (India)
- Himalaya Wellness Company (India)
- Swanson (U.S.)
- Zanducare (A Subsidiary of Emami Ltd.) (India)
- Patanjali Ayurved (India)
- Herbochem (India)
- Apex International (India)
- Kerry Group plc (Ireland)
- KAIRALI AYURVEDIC PRODUCTS PRIVATE LIMITED (India)
- Bioprex Labs (India)
- Natreon Inc. (U.S.)
- Medikonda Nutrients (India)
- Carrubba. Inc (U.S.)
- Organic India Pvt. Ltd. (India)
- Zoic Pharmaceuticals (India)
- Creative Enzymes (U.S.)
- Aunutra Industries Inc. (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global ashwagandha market companies contact, https://www.databridgemarketresearch.com/es/contact
Research Methodology: Global Ashwagandha Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
