North America Disinfectant Wipes Market – Industry Trends and Forecast to 2031

North America Disinfectant Wipes Market Analysis and Size

Data Bridge Market Research analyses that the North America disinfectant wipes market is expected to reach USD 5.64 billion by 2031, from USD 3.72 billion in 2023, growing with a CAGR of 5.5% in the forecast period of 2024 to 2031. The major factor driving the growth of the disinfectant wipes market is increasing use of disinfectant wipes for commercial applications, increasing consumer awareness about hygiene and preventive healthcare, high demand for quick and convenient disinfection options and growing healthcare expenditure.

Disinfectant wipes are convenient and effective tools for cleaning and disinfecting surfaces, killing germs and bacteria on contact. They provide quick and easy sanitation in various settings such as homes, offices, and public spaces. Their portability and disposable nature make them ideal for maintaining cleanliness and preventing the spread of infections. There are many types of disinfectant wipes which include chlorine compounds, quaternary ammonium, oxidizing agents, phenol, alcohol, iodine compounds, chlorhexidine gluconate, aldehydes, and others.

The North America disinfectant wipes market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

Market Definition

Disinfectant wipes are pre-moistened towelettes infused with chemical agents designed to kill or neutralize harmful pathogens on surfaces. These wipes typically contain active ingredients such as quaternary ammonium compounds, hydrogen peroxide, or alcohol. They are widely used in various settings, including healthcare facilities, households, schools, offices, and public spaces, to disinfect high-touch surfaces such as doorknobs, countertops, tables, and electronic devices. Disinfectant wipes offer convenience, ease of use, and portability, making them a preferred choice for quick and effective surface disinfection, helping to prevent the spread of infectious diseases and maintain a hygienic environment.

North America Disinfectant Wipes Market Dynamics

This section deals with understanding the market drivers, opportunities, challenges, and restrains. All of this is discussed in detail below:

Drivers

• Increasing Use of Disinfectant Wipes for Commercial Applications

Disinfectants are chemical compounds which are used to destroy pathogens and other microorganisms via a process called disinfection. Disinfectant wipes aids in the inhibition of growth of pathogens such as bacteria, viruses and fungi among more which leads to various forms of contamination and infections. Disinfectants are made up of various chemical compounds as quaternary ammonium compounds or quats, chlorine compounds, phenolic compounds, oxidizing agents, alcohol, amphoteric compounds and even by their combination. The surge in the use of disinfectants wipes is seen in various commercial applications namely house, kitchen, food and agriculture sector and hospitality among others in order to prevent any contamination.

• Rising Awareness Towards Hygiene and Preventive Healthcare

Multiple health conditions could impact a person but their prior knowledge and preventive measures helps in reducing the severity of the disease or its complete prevention. Hygiene is of utmost importance to people of all age. Various unhygienic practices lead to communicable infection or nosocomial infections in people and with the emergence of COVID-19 pandemic, the importance of hygiene is equated with the survival. Education plays important role in creating awareness among the general public of all age groups about the importance of health, hygiene and preventive care. Such awareness plays important role in preventing various health risks associated with them. Various campaigns have been launched by government and non-government organizations in order to bridge the gap of knowledge about the same.

Thus, the increasing consumer awareness about hygiene and preventive healthcare is propelling the demand of the disinfectant wipes market.

Opportunity

• Strategies by Major Market Players

The demand for disinfectant wipes has extensively boomed up worldwide owing to increasing consumer awareness about hygiene and preventive healthcare. Recently, the North America demand for disinfectant wipes has surged due to pandemic outbreak of COVID-19. Moreover, growing number of hospitals worldwide significantly elevating the demand of disinfectant wipes. These affirmative factors are enhancing the demand for disinfectant wipes and to accomplish the market demand, small as well as major market players are utilizing various strategies. 

Restraints/Challenges

• Side Effects of Using Disinfectant Wipes

Disinfectant wipes are used to clean surfaces, skin, hands and are used in various commercial applications. They are made up of toxic chemicals such as quaternary ammonium compounds, oxidizing agents, phenols and sodium hypochlorite among others. Side effects associated with the use of disinfectant wipes are the major restraint of the disinfectant wipes market.

Thus, the side-effects of using disinfectant wipes act as restraint for the growth of the disinfectant wipes market.

• Escalation in Healthcare Waste

Healthcare Waste (HCW) is defined as the waste generated by health care activities which includes infectious and non-infectious waste such as sharps, non-sharps, blood, body parts, chemicals, disposable and non-disposable disinfectant wipes, pharmaceuticals, medical devices and radioactive materials. 10-25% of healthcare waste are infectious that need special treatment and is referred to as the healthcare risk waste. The pandemic outbreak of COVID-19 has escalated the usage of disposable disinfectant wipes leading to generate huge healthcare waste. 

Such healthcare waste contains potentially harmful microorganisms that can infect hospital patients, health workers and the general public. The disposal of untreated disinfectant wipes’ wastes in landfills can lead to the contamination of drinking, surface and ground waters if those landfills are not properly constructed. Henceforth, growing healthcare waste acts as a major challenge in the growth of the North America disinfectant wipes market.

Recent Developments

• In March 2024, Ecolab, a company known for its sustainability efforts and products for water, hygiene, and infection prevention, has been recognized as one of the World’s Most Ethical Companies by Ethisphere, a respected organization setting ethical business standards. This marks Ecolab's 18th consecutive year receiving the award since it was first introduced in 2007. This will strengthen the company’s credibility in the market
• In February 2022, Reckitt Benckiser Group plc, known for brands like Lysol and Dettol, and Diversey Holdings, Ltd. (NASDAQ: DSEY), a leading company in hygiene and cleaning solutions, have teamed up for a distribution collaboration. This collaboration aims to make reliable hygiene solutions more widely available to businesses, ensuring the safety of staff, clients, and customers by preventing the spread of illness-causing germs
• In June 2020, Reckitt Benckiser Group plc. Announced that its brand Lysol started the Healthy Schools Program in order to reach classroom students in the U.S. mostly affected areas due to COVID-19 in order to prevent the additional spread of the pandemic. This initiative by the company has increased its credibility in the market
• In November 2020, SC Johnson announced that it has been recognized as the ISSA 2020 Hygieia Network Member of the Year for the resources and efforts provided by the company to foster women’s career in cleaning industry. This recognition received by the company has increased its credibility in the market
• In May 2022, GOJO Industries, Inc., known for its PURELL products, has introduced PURELL Healthcare Surface Disinfecting Wipes, expanding its range of surface hygiene solutions. These wipes offer strong effectiveness in killing germs and provide reassurance to users, combining powerful performance with peace of mind. This has enhanced the product portfolio and added up in the total revenue of the company

North America Disinfectant Wipes Market Scope

The North America disinfectant wipes market is categorized based on product type, usability, packaging, material type, level of disinfection, flavor, type, end-use, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product Type 

• Chlorine Compounds
• Quaternary Ammonium
• Oxidizing Agents
• Phenol
• Alcohol
• Iodine Compounds
• Chlorhexidine Gluconate
• Aldehydes
• Others

On the basis of product type, the North America disinfectant wipes market is segmented into chlorine compounds, quaternary ammonium, oxidizing agents, phenol, alcohol, iodine compounds, chlorhexidine gluconate, aldehydes, and others.

Usability 

• Disposable 
• Non-Disposable 

On the basis of usability, the North America disinfectant wipes market is segmented into disposable and non-disposable.

Packaging 

• Flatpack
• Canister 
• Others 

On the basis of packaging, the North America disinfectant wipes market is segmented into flatpack, canister, and others.

Material Type 

• Textile Fiber Wipes
• Virgin Fiber Wipes
• Advanced Fiber Wipes 
• Others 

On the basis of material type, the North America disinfectant wipes market is segmented into textile fiber wipes, virgin fiber wipes, advanced fiber wipes, and others.

Levels of Disinfection 

• High
• Intermediate 
• Low 

On the basis of levels of disinfection, the North America disinfectant wipes market is segmented into high, intermediate, and low.

Flavor 

• Lavender & Jasmine
• Lemon
• Citrus
• Coconut
• Others

On the basis of flavor, the North America disinfectant wipes market is segmented into lavender & jasmine, citrus, lemon, coconut, and others.

Type 

• Bactericidal
• Virucidal 
• Sporicidal 
• Tuberculocidal 
• Fungicidal 
• Germicidal

On the basis of type, the North America disinfectant wipes market is segmented into sporicidal, bactericidal, tuberculocidal, virucidal, fungicidal, and germicidal.

End-Use 

• Healthcare
• Commercial
• Industrial Kitchen
• Transportation Industry
• Optical Industry
• Electronic & Computer Industry
• Others

On the basis of end-use, the North America disinfectant wipes market is segmented into healthcare, commercial, industrial kitchen, transportation industry, optical industry, electronic & computer industry, and others.

Distribution Channel

• Direct Tenders 
• Retail Sales

On the basis of distribution channel, the North America disinfectant wipes market is segmented into direct tenders and retail sales.

North America Disinfectant Wipes Market Regional Analysis/Insights

The North America disinfectant wipes market is categorized based on product type, usability, packaging, material type, level of disinfection, flavor, type, end-use, and distribution channel.

The countries covered in this market report are U.S., Canada, and Mexico.

The U.S. is expected to dominate the North America disinfectant wipes market due to increasing use of disinfectant wipes for commercial applications in the country.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and North America Disinfectant Wipes Market Share Analysis

The North America disinfectant wipes market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the North America disinfectant wipes market.
Some of the prominent participants operating in the North America disinfectant wipes market are GOJO Industries, Inc., PDI, Inc., Ecolab, Reckitt Benckiser Group PLC, KCWW, Parker Laboratories, Inc., Dreumex, Seventh Generation Inc., STERIS plc., S.C. Johnson & Son Inc., The Claire Manufacturing Company, and Schülke & Mayr GmbH, among others.

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