Global Personal Hygiene Products Market – Industry Trends and Forecast to 2031

Personal Hygiene Products Market Analysis and Size

The global personal hygiene products market is experiencing steady growth, driven by factors such as increasing awareness about personal hygiene, rising disposable incomes, and changing lifestyles. The market is diverse, comprising products such as soaps, shampoos, toothpaste, deodorants, and feminine hygiene products, among others. The rising use of natural and organic personal hygiene products is fueled by concerns regarding chemicals in conventional products. Manufacturers are responding with product innovations, including natural and eco-friendly formulations. E-commerce is playing a crucial role in the market's growth, offering consumers a convenient way to purchase personal hygiene products.

The global personal hygiene products market size was valued at USD 572.44 billion in 2023 and is projected to reach USD 809.09 billion by 2031, with a CAGR of 4.42% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Personal hygiene products refer to a range of items used for maintaining cleanliness and promoting good health and well-being. These products are designed for personal care routines and can include items such as soap, shampoo, toothpaste, deodorant, feminine hygiene products, and skincare products. Personal hygiene is essential for preventing illnesses and infections, as well as for promoting overall hygiene and grooming.

Personal hygiene products Market Dynamics

Drivers

• Increasing Awareness about Personal Hygiene

There is a rising awareness about personal hygiene, particularly its role in preventing diseases and maintaining overall health. Consumers are becoming increasingly conscious of the importance of regular handwashing, oral hygiene, and overall cleanliness. This heightened awareness has led to an increased demand for a variety of personal hygiene products, including hand sanitizers, soaps, toothpaste, and body wash, among others. As people become more informed about the benefits of good personal hygiene practices, they are more likely to invest in products that help them maintain these practices, thereby driving the growth of the market.        

• Rising Disposable Incomes

The growth of the personal hygiene products market is also supported by rising disposable incomes worldwide. As economies grow and people's purchasing power increases, consumers are more willing to spend on personal care products. This includes not only essential items like soap and toothpaste but also higher-priced and premium options that offer additional benefits or features. Rising disposable incomes enable consumers to prioritize personal hygiene and grooming, leading to a higher demand for a wide range of personal care products.

Opportunities

• Natural and Organic Products  

Natural and organic products are perceived as safer and healthier alternatives to conventional personal care products, as they are free from synthetic chemicals and potentially harmful ingredients. Manufacturers can capitalize on this trend by reformulating existing products to meet natural and organic standards or by introducing new product lines that specifically cater to this demand. Manufacturers can attract environmentally and health-conscious consumers and stand out in a competitive market by providing a variety of natural and organic choices. The rising consumer preference for natural and organic personal care products is a significant market opportunity.   

• E-commerce for Expanded Reach of hygiene products

The expansion of e-commerce presents manufacturers with a valuable opportunity to expand their reach and increase sales by tapping into the growing online consumer base. E-commerce offers manufacturers a platform to showcase their products to a wider audience, including consumers who may not have access to physical stores or prefer the convenience of online shopping. Manufacturers can leverage e-commerce platforms to promote their products through targeted marketing campaigns, personalized recommendations, and special offers, enhancing customer engagement and loyalty.

Restraints/Challenges

• Competition from Counterfeit Products

Counterfeit products, which imitate the packaging and branding of genuine brands not only affect the credibility of genuine brands but also pose potential health risks to consumers. Counterfeits often lack the quality standards and safety regulations adhered to by genuine products, leading to inferior performance and potential harm. Moreover, the presence of counterfeit products can also lead to loss of revenue for genuine brands, as consumers may opt for cheaper alternatives without realizing they are purchasing counterfeit goods.           

• Price Sensitivity Hampers Premium Hygiene

Consumers in these markets are often more price-conscious and may prioritize lower-priced options over premium products. This can hinder the market growth of premium personal hygiene products, as consumers may perceive them as expensive or unaffordable. Price sensitivity, particularly in emerging markets, presents a challenge for the adoption of premium personal hygiene products.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2023, L’Oréal Groupe agreed to invest in Shinehigh Innovation, a biotech company in China, forming a strategic partnership to develop innovative and environmentally sustainable beauty solutions together
• In April 2023, Pacifica introduced a new body care range named Wake Up Beautiful, which includes retinoid and mushroom-based products for skin renewal. The line features a body serum and lotion, both made with sustainable and eco-friendly ingredients, including mushrooms known for their skin-hydrating properties 
• In February 2023, Neon Hippie, a brand specializing in mushroom-based skincare, debuted in the U.S. with its 7 Shroom Complex. This complex includes chaga, reishi, shiitake, tremella, trametes versicolor, cordyceps, and coprinus. The product line consists of seven items and is offered at selected Neiman Marcus stores and online

Personal Hygiene Products Market Scope

The market is segmented on the basis of type, applications, pricing, product type, gender, usability, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Online
• Offline

Application

• Soap
• Anti-Per spirants and Deodorants
• Sanitizers
• Face Care Products
• Bath and Shower Products

Pricing

• Mass Products
• Premium Products

Product Type

• Feminine Hygiene Products
• Sanitary Napkins
• Tampons
• Others
• Incontinence Garments
• Adult Diaper
• Protective Underwear
• Cloth Adult Diaper
• Others
• Disinfectants
• Hand Sanitizers
• Masks
• Surgical Masks
• Caps
• Surgical Caps
• Stretchable Caps
• Gloves
• Stretchable Caps
• Antimicrobial Wipes
• Others

Gender 

• Unisex
• Male
• Female

Usability

• Disposable
• Reusable

Distribution Channel

• Hospital
• Pharmacies
• Retail Pharmacies
• Hostel Based Pharmacies
• Hypermarkets & Supermarket
• Online Stores
• Convenience Stores
• Others

Personal Hygiene Products Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, applications, pricing, product type, gender, usability, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Asia-Pacific is expected to dominate due to the rising demand from Chinese and Southeast Asian consumers for items such as diapers, wipes, and toilet paper, among others. Increased awareness about hygiene and cleanliness further fuels this growth. 

North America is expected to experience rapid growth in the market due to consumers, particularly those in the U.S. and Canada, who are inclined to invest significantly in cosmetics that improve their physical appearance. This willingness to spend is bolstered by the higher purchasing power of consumers in these areas and the strong presence of key industry players, which will propel growth in the regional markets.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and personal Hygiene Products Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Procter & Gamble (U.S.)
• KCWW (U.S.)
• Unicharm Corporation (Japan)
• Essity Aktlebolag (publ). (Sweden)
• Hengan Corporation Group Company Ltd. (China)
• Ontex BV (Belgium)
• DPL (U.S.)
• Fujian Time and Tianhe Industrial Co., Ltd. (China)
• Edgewell Personal Care (U.S.)
• Dispowear Sterite Company (India)
• Unilever (U.K.)
• Johnson and Johnson Private Limited (U.S.)
• Reckitt Benckiser Group PLC (U.K.)
• Auchan Retail (France)
• Publix (U.S.)
• The Kroger Co. (U.S.)
• Colgate-Palmolive Company (U.S.).
• LÓreal Paris (France)

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