Global Orthodontic Supplies Market – Industry Trends and Forecast to 2031

Orthodontic Supplies Market Analysis and Size

The orthodontic supplies market is experiencing steady growth, driven by several factors. One of the primary drivers is the increasing prevalence of malocclusions and other dental irregularities, which is fueling the demand for orthodontic treatments. In addition, the growing awareness about the importance of dental aesthetics and the availability of advanced orthodontic solutions are further driving market growth. Technological advancements, such as the development of clear aligner systems such as Invisalign and digital orthodontics, are also contributing to market expansion by offering patients more comfortable and aesthetically pleasing treatment options. In the future, the orthodontic supplies market is poised for continued growth, propelled by factors such as the rising uptake of advanced orthodontic treatments, increasing disposable incomes, and the expanding scope of dental tourism. The market is also witnessing trends such as the growing use of 3D printing technology for manufacturing orthodontic appliances and the increasing demand for customized orthodontic solutions. Overall, the orthodontic supplies market presents significant opportunities for growth and innovation in the coming years.

The global orthodontic supplies market size was valued at USD 6.48 billion in 2023 and is projected to reach USD 13.49 billion by 2031, with a CAGR of 9.6% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Report Scope and Market Segmentation       

Market Definition

Orthodontic supplies are materials and tools used by orthodontists and dental professionals to diagnose, prevent, and treat various dental irregularities, particularly those related to misaligned teeth and jaws. These supplies include a wide range of products, such as braces (including traditional metal braces, ceramic braces, and clear aligners such as Invisalign), archwires, brackets, elastics (rubber bands), retainers, orthodontic pliers, bonding agents, adhesives, and various other instruments and accessories.

Orthodontic Supplies Market Dynamics

Drivers

• Rising Prevalence of Malocclusions    

The prevalence of malocclusions and other dental irregularities is on the rise, especially among children and adolescents. Factors such as genetics, early childhood habits, and environmental influences contribute to the development of these conditions. Malocclusions cause functional issues such as difficulties with chewing and speaking and also affect the appearance of teeth. As awareness about the importance of early orthodontic intervention grows, more parents are seeking orthodontic treatments for their children. This trend is driving the demand for orthodontic supplies, as orthodontists require a wide range of materials and tools to diagnose and treat these conditions effectively.        

• Increasing Demand for Aesthetic Dental Treatments

There is a growing emphasis on dental aesthetics, with more people recognizing the impact of a beautiful smile on their overall appearance and self-confidence. This trend is driving the demand for aesthetic dental treatments, including orthodontic solutions such as clear aligners and ceramic braces. Clear aligners, in particular, have gained popularity due to their discreet appearance and comfort compared to traditional metal braces. The rising demand for orthodontic supplies customized for aesthetic treatments reflects a growing trend among adults seeking orthodontic care to enhance their smile while maintaining a pleasing appearance. This is boosting the orthodontic supplies market, as manufacturers develop innovative products to meet the growing demand for aesthetic orthodontic solutions.

Opportunities

• Focus on Digital Orthodontics         

The adoption of digital orthodontic technologies is rapidly increasing, offering numerous benefits for both patients and orthodontic professionals. Intraoral scanners allow for more accurate and efficient dental impressions, reducing the need for uncomfortable traditional impressions. CAD/CAM systems enable orthodontists to design and fabricate custom orthodontic appliances with precision, improving treatment outcomes. In addition, digital technologies streamline communication between orthodontists, dental laboratories, and patients, enhancing the overall treatment experience. As the demand for more efficient and patient-friendly orthodontic solutions grows, the market for digital orthodontics is expected to expand, creating opportunities for innovation and growth.          

• Rise in Dental Tourism 

Dental tourism, the practice of traveling to another country for dental care, is on the rise, driven by factors such as lower treatment costs, high-quality care, and the availability of advanced dental treatments. Many patients opt for dental tourism for orthodontic treatments, including clear aligner therapy and braces, as they can receive comparable care at a fraction of the cost in countries such as India, Mexico, and Thailand. This trend is creating new opportunities for market growth in these destination countries as they attract patients from around the world seeking affordable orthodontic treatments. In addition, dental tourism contributes to the local economy and promotes international collaboration in the field of orthodontics.

Restraints/Challenges

• High Cost of Orthodontic Treatments

The cost of orthodontic treatments, particularly advanced options like clear aligners, can pose a significant financial burden for many patients. The high cost is primarily due to the materials and technology involved in these treatments, and the expertise required from orthodontic professionals. This expense can deter some individuals from seeking orthodontic care, leading to missed treatment opportunities. As a result, the high cost of orthodontic treatments acts as a barrier to market growth, particularly in regions where affordability is a concern.

• Limited Insurance Coverage

In many regions, insurance coverage for orthodontic treatments is limited, leaving patients to bear a significant portion of the cost out of pocket. This limited coverage can make orthodontic treatments financially inaccessible for some individuals, especially those with lower incomes or without comprehensive insurance plans. As a result, many patients may forgo orthodontic treatment altogether or opt for less expensive but potentially less effective alternatives. Limited insurance coverage for orthodontic treatments inhibits market growth by restricting access for patients who cannot afford these treatments.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the orthodontic supplies market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In May 2022, Align Technology, Inc., a prominent global medical device company known for designing, manufacturing, and selling the Invisalign system of clear aligners, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics and restorative dentistry, announced a partnership agreement with Asana, Inc. ("Asana"), a leading provider of work management platforms for teams. This strategic collaboration aims to provide a new workflow solution, Asana Smiles for Align, to Invisalign-trained doctors in the U.S.   
• In May 2022, The Straumann Group announced the full acquisition of PlusDental, a leading provider of orthodontic treatment solutions in Europe. This acquisition is expected to enhance the Group's strategic consumer expertise and unlock additional growth opportunities. PlusDental's extensive network of clinics across Europe will accelerate the Group's expansion, particularly in key markets such as the Netherlands, Sweden, and the U.K.

Orthodontic Supplies Market Scope

The market is segmented on the basis of product, patient, and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Fixed Braces
• Removable Braces
• Adhesives
• Accessories

Patient

• Children and Teenagers
• Adults

End-User

• Hospitals
• Clinics
• Others

Orthodontic Supplies Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, patient, and end-user as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

North America is expected to dominate the market due to factors such as unfavorable reimbursement policies and a rising incidence of dental diseases.  the region's well-developed healthcare infrastructure and high levels of disposable income contribute to a strong market presence. Ongoing technological advancements and a growing emphasis on preventive dental care are expected to further drive market growth.

Asia-Pacific is expected to witness significant growth during the forecast period due to the growing elderly population. In addition, technological advancements and the rise in medical tourism are anticipated to further boost the orthodontic supplies market in the region in the years to come.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Healthcare Infrastructure Growth Installed Base and New Technology Penetration

The market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the orthodontic supplies market. The data is available for historic period 2016-2021.

Competitive Landscape and Orthodontic Supplies Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• enVista LLC (U.S.)
• American Orthodontics (U.S.)
• 3M (U.S.)
• Danaher (U.S.)
• Henry Schein, Inc. (U.S.)
• Dentsply Sirona (U.S.)
• Align Technology, Inc. (U.S.)
• Rocky Mountain Orthodontics (U.S.)
• G&H Orthodontics (U.S.)
• TP Orthodontics, Inc (U.S.)
• DENTAURUM GmbH & Co. KG (Germany)
• Great Lakes Dental Technologies (U.S.)
• DB Orthodontics (U.K.)
• Institut Straumann AG (Switzerland)
• Ultradent Products, Inc. (U.S.)
• 3Shape A/S (Denmark)
• Leone S.p.A. (Italy)

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