Global Mobile Apps and Web Analytics Market – Industry Trends and Forecast to 2030

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Global Mobile Apps and Web Analytics Market – Industry Trends and Forecast to 2030

  • ICT
  • Upcoming Report
  • Oct 2023
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Mobile Apps And Web Analytics Market

Market Size in USD Billion

CAGR :  % Diagram

Diagram Forecast Period
2023 –2030
Diagram Market Size (Base Year)
USD 7.10 Billion
Diagram Market Size (Forecast Year)
USD 22.80 Billion
Diagram CAGR
%
Diagram Major Markets Players
  • Microsoft
  • Google
  • Oracle
  • IBM
  • Broadcom

Global Mobile Apps and Web Analytics Market, By Component (Solution and Service), Deployment (On-Premises and Cloud-Based), Vertical (Banking Financial Services and Insurance, Healthcare, Transportation and Logistics, Media and Entertainment, IT and Telecom and Others) - Industry Trends and Forecast to 2030.

Mobile Apps and Web Analytics Market

Mobile Apps and Web Analytics Market Analysis and Size

The increased adoption of advanced technologies to enhance marketing activities is a critical mobile apps and web analytics market growth driving factor. Rising awareness regarding the effective use of vast amounts of unorganized random data coupled with the rising number of mobile applications will further aggravate the demand for mobile apps and web analytics. The increasing penetration of smartphones across the globe and the increased focus of the organizations on human resource analytics and customer-oriented marketing campaigns will create more lucrative growth opportunities for the mobile apps and web analytics market

Global mobile apps and web analytics market was valued at USD 7.1 billion in 2022 and is expected to reach USD 14.8 billion by 2030, registering a CAGR of 15.7% during the forecast period of 2023 to 2030. Solution segments accounts the highest market share owing to the increasing usage of web analytics among the consumer. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Mobile Apps and Web Analytics Market Scope and Segmentation

Report Metric

Details

Forecast Period

2023-2030

Base Year

2021

Historic Years

2020

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Component (Solution and Service), Deployment (On-Premises and Cloud-Based), Vertical (Banking Financial Services and Insurance, Healthcare, Transportation and Logistics, Media and Entertainment, IT and Telecom and Others)

Countries Covered

U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of the Middle East and Africa

Market Players Covered

Microsoft (U.S.) Google LLC (U.S.),  Oracle (U.S.), IBM (U.S.), Broadcom. (U.S.), Salesforce.com, inc (U.S.), Adobe (U.S.), SAP (U.S.), TIBCO Software Inc. (U.S.), SAS Institute Inc (U.S.), Teradata. (U.S.), Micro Focus (U.S.), MICROSTRATEGY INCORPORATED (U.S.), Amazon Web Services, Inc (U.S.)

Market Opportunities

  • The increased internet penetration and gaming technology
  • Rise in investment in advanced technology across industries

Market Definition

Mobile apps (or application) analytics assists organizations in making data-driven decisions by collecting and analyzing insights from data inputs. Web analytics is the monitoring of user behavior, number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from. Mobile apps and web analytics help to gain qualitative and quantitative insights by understanding the customer behavior.

Global Mobile Apps and Web Analytics Market Dynamics

Driver

  • The Increased Internet Penetration and Gaming Technology

The increased internet penetration and gaming technology have continued to improve, resulting in more accessibility to mobile games. Games such as Pokémon Go use sensors such as motion sensors, gyroscopes, and accelerometers in tablets and smartphones to ensure the capability of Augmented Reality (AR) and Virtual Reality (VR) on the mobile phone through various apps. Moreover, primarily there are three revenue models, comprising in-game purchases, paid game applications, and in-app advertisements that games and application developers follow.

Opportunity

  • Rise in Investment in Advanced Technology across Industries

In the IT industry, various organizations adopted the channel partner method to market their service/products. However, these techniques prove to be a challenging job to efficiently manage partners. Nowadays, new partner programs and partner types are emerging to retain and attract partners. The use of the latest technologies, including analytics and artificial intelligence (AI), to provide business intelligence (BI) solutions is expected to further fuel the acceptance of PRM solutions.

Restraint/Challenge

  • High Cost of Device

Organizations are choosing end-user experience monitoring solutions to reform IT operational performance, application performance, and business process optimization. Hence, higher cost associated with the devices is one of the major concern for the market.

Recent Development

  • In March 2022, Netflix Inc announced that the company has acquired Next Games, a Finland based developer company. With this acquisition, Netflix is building mobile gaming services into their subscription services. Some prominent players in the mobile application market

Global Mobile Apps and Web Analytics Market Scope

The mobile apps and web analytics market is segmented on the basis of component, deployment, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

  • Solution
  • Services

Deployment

  • On-Premise
  • Cloud Based

Vertical

  • Banking, Financial Services and Insurance (BFSI)
  • Healthcare
  • Transportation and Logistics
  • Media and Entertainment
  • IT and Telecom
  • Others

Global Mobile Apps and Web Analytics Market Region Analysis/Insights

The mobile apps and web analytics market is segmented on the basis of  component, deployment, and vertical.

The regions covered in the global mobile apps and web analytics market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa.

The countries covered in the end user experience monitoring (EUEM) market report are the U.S., Canada, Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA) 

North America dominates the market and its market share will continue to expand during the forecast period owing to the rising adoption of advanced technologies by the enterprises coupled with increase in demand for mobile apps and web analytics solutions. Asia-Pacific on the other hand will project the highest growth rate during the forecast period. This is because of rapid technological advancements in the field of information technology, increasing strategic partnerships and rising internet penetration.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Mobile Apps and Web Analytics Market Share Analysis

The global mobile apps and web analytics market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the company's focus related to the global mobile apps and web analytics market

Some of the major players operating in the global mobile apps and web analytics market are:

  • Microsoft (U.S.)
  • Google LLC (U.S.)
  • Oracle (U.S.)
  • IBM (U.S.)
  • Broadcom. (U.S.)
  • Salesforce.com, inc (U.S.).
  • Adobe (U.S.)
  • SAP (U.S.)
  • TIBCO Software Inc. (U.S.)
  • SAS Institute Inc (U.S.)
  • Teradata. (U.S.)
  • Micro Focus (U.S.)
  • MICROSTRATEGY INCORPORATED (U.S.)
  • Amazon Web Services, Inc (U.S.)


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Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

Frequently Asked Questions

The market is segmented based on Global Mobile Apps and Web Analytics Market, By Component (Solution and Service), Deployment (On-Premises and Cloud-Based), Vertical (Banking Financial Services and Insurance, Healthcare, Transportation and Logistics, Media and Entertainment, IT and Telecom and Others) - Industry Trends and Forecast to 2030. .
The Global Mobile Apps And Web Analytics Market size was valued at USD 7.10 USD Billion in 2022.
The Global Mobile Apps And Web Analytics Market is projected to grow at a CAGR of 15.7% during the forecast period of 2023 to 2030.
The major players operating in the market include Microsoft, Google, Oracle, IBM, Broadcom, Salesforce, Adobe, SAP, TIBCO Software, SAS Institute, Teradata, Micro Focus, MICROSTRATEGY ORPORATED, Amazon Web Services.
The market report covers data from the U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of the Middle East and Africa.