Global Digital Out of Home (OOH) Advertising Market – Industry Trends and Forecast to 2030

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Global Digital Out of Home (OOH) Advertising Market – Industry Trends and Forecast to 2030

  • ICT
  • Upcoming Reports
  • Oct 2023
  • Global
  • 350 Seiten
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Global Digital Out Of Home Ooh Advertising Market

Marktgröße in Milliarden USD

CAGR :  % Diagram

Diagramm Prognosezeitraum
2023 –2030
Diagramm Marktgröße (Basisjahr)
USD 63,361.00 Million
Diagramm Marktgröße (Prognosejahr)
USD 153,549.10 Million
Diagramm CAGR
%
Diagramm Wichtige Marktteilnehmer
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Global Digital Out of Home (OOH) Advertising Market, By Location (Indoor and Outdoor), Product (Digital Billboard, Digital Signage, Digital Screens and Others), Application (Street Furniture, Public Location Based, Transit and Others), End-User (Retail, Automotive, Banking and Financial Services, Insurance (BFSI), Food and Beverages, Healthcare, Education, Government, Public Sector and Others) – Industry Trends and Forecast to 2030.

Digital Out of Home (OOH) Advertising Market

Digital Out of Home (OOH) Advertising Market Analysis and Size

 Digital out of home (OOH) advertising is a form of outdoor advertising which integrates offline out-of-home advertising with digital components. Digital out of home (OOH) advertising is an interactive and attractive form of advertising powered by digital channels, features and elements displayed in environment accessible to the public at various locations. Digital out of home (OOH) advertising includes digital billboards and outdoor digital signage networks of digital screens found in malls, healthcare providers and other places.

Data Bridge Market Research analyses that the global digital out of home (OOH) advertising market which was USD 63,361 million in 2022, is expected to USD 1,53,549.10 million by 2030, and is expected to undergo a CAGR of 11.7% during the forecast period of 2023 to 2030. This indicates the market value. “Indoor” accounts for the largest type segment in the respective market. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Digital Out of Home (OOH) Advertising Market Scope and Segmentation

Report Metric

Details

Forecast Period

2023 to 2030

Base Year

2022

Historic Years

2021

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Location (Indoor and Outdoor), Product (Digital Billboard, Digital Signage, Digital Screens and Others), Application (Street Furniture, Public Location Based, Transit and Others), End-User (Retail, Automotive, Banking and Financial Services, Insurance (BFSI), Food and Beverages, Healthcare, Education, Government, Public Sector and Others)

Countries Covered

U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa

Market Players Covered

CDecaux SA (France), Posterscope (U.K.), OUTFRONT Media Inc (U.S.), QMS Media Limited (Australia), Xtreme Media Pvt. Ltd (India), Clear Channel Outdoor, LLC (U.S.), Daktronics, Inc (U.S.), Ströer SE & Co. KGaA  (Germany), Global Outdoor Media Limited (U.K.), APG|SGA (Switzerland), Allgemeine Plakatgesellschaft AG (Switzerland), Talon (U.K.), oOh!media Limited (Australia), Broadsign International, Inc (Canada), ADAMS OUTDOOR ADVERTISING (U.S.), Focus Media Holding Ltd (China), Lamar Media Corp (U.S.), LOCAD PTE LTD (Singapore), Prismview, A Samsung Electronics Company (U.S.), Sharp NEC Display Solutions (Japan), Mvix(USA), Inc (U.S.)

Market Opportunities

  • Adoption of digital tools, such as artificial intelligence (AI), and application program interface (API)
  • Rise in the demand for business travel accident (BTA) insurance
  • Rise in the economic growth

Market Definition

Digital out of home (OOH) advertising is a form of outdoor advertising which integrates offline out-of-home advertising with digital components. Digital out of home (OOH) advertising is an interactive and attractive form of advertising powered by digital channels, features and elements displayed in environment accessible to the public at various locations. Digital out of home (OOH) advertising includes digital billboards and outdoor digital signage networks of digital screens found in malls, healthcare providers and other places.

Global Digital Out of Home (OOH) Advertising Dynamics

Drivers

  • Technological Advancements

OOH advertising has been transformed by technological innovations, such as high-definition displays, LED screens, augmented reality (AR), and interactive digital signage. These advancements have made digital OOH advertising more engaging and effective.

  • Dynamic Content Delivery

Digital OOH allows advertisers to deliver dynamic and real-time content, adapting messaging based on factors such as time of day, weather, or audience demographics. This dynamic content delivery enhances the relevance and impact of advertisements.

Opportunity

  • Personalized and Contextual Advertising

Leveraging data and analytics, OOH advertisers can deliver highly personalized and contextually relevant content to audiences. Tailoring ads based on factors like demographics, location, weather, and time of day enhances engagement and effectiveness.

Restraint/Challenge

  • Data Privacy and Security

The collection and use of consumer data for targeted advertising raise privacy concerns and require adherence to strict data protection regulations, such as GDPR in Europe. .

Recent Development

  • In November 2020, oOh! media Limited entered into a partnership with the National Gallery of Australia and google to showcase the future of out of home (OOH) advertising. This offers the public opportunity to interact and connect with the advertising by opening the app and direct their smartphone’s camera towards the panel to discover more. This has helped the company to deliver an interactive experience and to grow in the market

Global Digital Out of Home (OOH) Advertising Scope

The business travel insurance market is segmented on the basis of location, product, application and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Location

  • Indoor
  • Outdoor

Product

  • Digital Billboard
  • Digital Signage
  • Digital Screens
  • Others

Application

  • Street Furniture
  • Public Location Based
  • Transit
  • Others

End-User

  • Retail
  • Automotive
  • Banking and Financial Services
  • Insurance (BFSI)
  • Food and Beverages
  • Healthcare
  • Education
  • Government
  • Public Sector
  • Others

Global Digital Out of Home (OOH) Advertising Market Regional Analysis/Insights

Global digital out of home (OOH) advertising market is analysed and market size insights and trends are provided by location, product, application and end-user.

The countries covered in the market report U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa.

Europe dominates the business travel insurance market due to the rise in expansion of businesses and large market share of the U.K. and Germany.

Asia-Pacific (APAC) is expected to witness significant growth during the forecast period of 2023 to 2030 because of the surge in investments and increase in travel in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Digital Out of Home (OOH) Advertising Market Share Analysis

The global digital out of home (OOH) advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company's focus related to global digital out of home (OOH) advertising market.

Some of the major players operating in global digital out of home (OOH) advertising market are

  • CDecaux SA (France)
  • Posterscope (U.K.)
  • OUTFRONT Media Inc (U.S.)
  • QMS Media Limited (Australia)
  • Xtreme Media Pvt. Ltd (India)
  • Clear Channel Outdoor, LLC (U.S.)
  • Daktronics, Inc (U.S.)
  • Ströer SE & Co. KGaA  (Germany)
  • Global Outdoor Media Limited (U.K.)
  • APG|SGA (Switzerland)
  • Allgemeine Plakatgesellschaft AG (Switzerland)
  • Talon (U.K.)
  • oOh!media Limited (Australia)
  • Broadsign International, Inc (Canada)
  • ADAMS OUTDOOR ADVERTISING (U.S.)
  • Focus Media Holding Ltd (China)
  • Lamar Media Corp (U.S.)
  • LOCAD PTE LTD (Singapore)
  • Prismview, A Samsung Electronics Company (U.S.)
  • Sharp NEC Display Solutions (Japan)
  • Mvix(USA), Inc (U.S.)


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Forschungsmethodik

Die Datenerfassung und Basisjahresanalyse werden mithilfe von Datenerfassungsmodulen mit großen Stichprobengrößen durchgeführt. Die Phase umfasst das Erhalten von Marktinformationen oder verwandten Daten aus verschiedenen Quellen und Strategien. Sie umfasst die Prüfung und Planung aller aus der Vergangenheit im Voraus erfassten Daten. Sie umfasst auch die Prüfung von Informationsinkonsistenzen, die in verschiedenen Informationsquellen auftreten. Die Marktdaten werden mithilfe von marktstatistischen und kohärenten Modellen analysiert und geschätzt. Darüber hinaus sind Marktanteilsanalyse und Schlüsseltrendanalyse die wichtigsten Erfolgsfaktoren im Marktbericht. Um mehr zu erfahren, fordern Sie bitte einen Analystenanruf an oder geben Sie Ihre Anfrage ein.

Die wichtigste Forschungsmethodik, die vom DBMR-Forschungsteam verwendet wird, ist die Datentriangulation, die Data Mining, die Analyse der Auswirkungen von Datenvariablen auf den Markt und die primäre (Branchenexperten-)Validierung umfasst. Zu den Datenmodellen gehören ein Lieferantenpositionierungsraster, eine Marktzeitlinienanalyse, ein Marktüberblick und -leitfaden, ein Firmenpositionierungsraster, eine Patentanalyse, eine Preisanalyse, eine Firmenmarktanteilsanalyse, Messstandards, eine globale versus eine regionale und Lieferantenanteilsanalyse. Um mehr über die Forschungsmethodik zu erfahren, senden Sie eine Anfrage an unsere Branchenexperten.

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Häufig gestellte Fragen

The digital out of home (OOH) advertising market will be worth USD 1,53,549.10 million by 2030.
The digital out of home (OOH) advertising market growth rate is 11.7% during the forecast period.
The dynamic content delivery & technological advancements are the growth drivers of the digital out of home (OOH) advertising market.
The location, product, application and end-user are the factors on which the digital out of home (OOH) advertising market research is based.
The Digital Out of Home (OOH) Advertising Market are CDecaux SA (France), Posterscope (U.K.), OUTFRONT Media Inc (U.S.), QMS Media Limited (Australia), Xtreme Media Pvt. Ltd (India), Clear Channel Outdoor, LLC (U.S.), Daktronics, Inc (U.S.), Ströer SE & Co. KGaA (Germany), Global Outdoor Media Limited (U.K.), APG|SGA (Switzerland), Allgemeine Plakatgesellschaft AG (Switzerland), Talon (U.K.), oOh!media Limited (Australia), Broadsign International, Inc (Canada), ADAMS OUTDOOR ADVERTISING (U.S.), Focus Media Holding Ltd (China), Lamar Media Corp (U.S.), LOCAD PTE LTD (Singapore), Prismview, A Samsung Electronics Company (U.S.), Sharp NEC Display Solutions (Japan), Mvix(USA), Inc (U.S.).