Global Baby Food Market – Industry Trends and Forecast to 2029

Global Baby Food By Product Type (Milk Formula, Dried Baby Food, Ready to Feed Baby Food, Mother Milk Substitute, Cereal based food, Vegetable and Fruit Purees, Frozen foods, Others), Type (Organic, Inorganic), Ingredients (Fats and Oils, Lactose, Protein, Flour, Flavour Enhancer, Vitamins & Minerals, Others), Formulation (Powder, Liquid), Health Benefit (Brain & Eye Development, Muscular Growth, Bones & Teeth Development, Blood Enhancement, Nervous System, Vascular System, Body Energy, Other Benefits), Distribution Channel (Super Markets, Hypermarkets, Small Grocery Retailers, Health and Beauty Retailers, Convenience Stores, Online Stores, Others) – Industry Trends and Forecast to 2029

Market Analysis and Size

Parents expect the highest safety and quality standards in infant nutrition. Key market players are constantly reformulating products to make them more appealing to both parents and infants. The growing working-women population and the organized retail market, particularly in developing economies, are expected to drive market growth over the forecast period.

Data Bridge Market Research analyses that the baby food market was valued at USD 33.3 billion in 2021 and is expected to reach the value of USD 50.34 billion by 2029, at a CAGR of 5.3% during the forecast period of 2022-2029. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

 Market Definition

Baby food is a soft mash of fruits, vegetables, and cereals that is prepared for children aged four months to two years. It is thought to be an ideal substitute for breast milk due to the presence of essential nutrients that aid in the growth of infants. As babies lack the necessary muscles and teeth to chew properly, baby food serves as their primary source of nutrients. Parents have shifted to packaged foods over the years because of the convenience and better nutrition they provide.

Report scope and Market Segmentation

Baby Food Market Dynamics

Drivers

• Rising working women population and demand for ready to eat products

The demand for baby food is increasing as the number of working women increases and there is a rapid shift toward convenience foods, propelling the baby food market. The organisation of modern households is changing, with most adults lacking time for home administration, particularly food preparation and cooking. As a result, demand for ready-to-eat or packaged foods has increased. Furthermore, working women, especially new mothers, prefer ready-to-eat meal options. These working mothers choose packaged food for their children because it saves them time and allows them to maintain a work-life balance while also caring for domestic responsibilities.

• Benefits in brain development and memory enhancement

The high adoption of baby food as it aids in the development of the brain, muscles, and nervous system, among other things, and the rise in consumer awareness of the product's various benefits further influence the market. Furthermore, rapid urbanisation, an increase in organised retail marketing, and malnutrition incidences positively impact the baby food market.

Opportunity

Organic products are in high demand, making them a major trend in the baby food market. According to an article published in The Hindu in 2018, inorganic baby products contain many synthetic ingredients that may cause health issues. As a result, parents are increasingly choosing organic and natural products to provide their baby with sustainable and safe nutrition. Furthermore, customers' preferences are shifting toward online channels, particularly in the current scenario of the COVID-19 pandemic, which is leading to an increase in sales of baby food via online channels in order to avoid stepping out.

Restraints

Concerns about the short shelf life, on the other hand, are expected to impede market growth. The absence of a proper regulatory framework is expected to pose a challenge to the baby food market during the forecast period.

This baby food market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the baby food market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Baby Food Market

Despite the lockdowns put in place to ensure citizens' safety, key companies in the baby food market have seen high product demand during the COVID-19 period. People have become more concerned about their own and their children's health as a result of the pandemic, with several research studies claiming that people and children with low immunity and physical strength are more vulnerable to the disease. Parents all over the world are becoming more concerned about their infants' health, and as a result, they are investing more in organic and healthier supplements and food products for their children.

Recent Development

• The Kraft Heinz Company will launch a plant-based baby food line in April 2021 to provide babies with a high-quality vegan diet. This line includes three items: Saucy Pasta Stars with beans and carrot, Potato Bake with green beans and sweet garden peas, and Risotto with chickpeas and pumpkin.
• Nestlé S.A. will enter the frozen baby food market in November 2020 with the launch of Freshful Start, an organic, simple-ingredient line of foods made with vegetables and whole grains packaged in bowls. These products are available in five different vegetable combinations.

Global Baby Food Market Scope

The baby food market is segmented on the basis of product type, type, ingredients, formulation, health benefits, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product type

• Milk Formula
• Dried Baby Food
• Ready to Feed Baby Food
• Mother Milk Substitute
• Cereal based food
• Vegetable and Fruit Purees
• Frozen foods
• Others

Type

• Organic
• Inorganic

Ingredients

• Fats and Oils
• Lactose
• Protein
• Flour
• Flavour Enhancer
• Vitamins & Minerals
• Others

Formulations

• Powder
• Liquid

Health benefits

• Brain & Eye Development
• Muscular Growth
• Bones & Teeth Development
• Blood Enhancement
• Nervous System
• Vascular System
• Body Energy
• Other Benefits

Distribution channel

• Super Markets
• Hypermarkets
• Small Grocery Retailers
• Health and Beauty Retailers
• Convenience Stores
• Online Stores
• Others

Baby Food Market Regional Analysis/Insights

The baby food market is analysed and market size insights and trends are provided by country, product type, type, ingredients, formulation, health benefits, and distribution channel as referenced above.

The countries covered in the baby food market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific (APAC) dominated the baby food market, and it is expected to grow at the fastest growth rate in the near future. This will be primarily due to high birth rates, increasing female labour force participation, rising disposable income, increased public awareness of baby food products, and extensive research and development (R&D) by various companies in the baby food segment.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Baby Food Market Share Analysis

The baby food market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to baby food market.

Some of the major players operating in the baby food market are:

• Nestlé (Switzerland)
• Danone S.A. (France)
• Reckitt Benckiser Group plc (UK)
• Abbott (US)
• China Feihe Limited (China)
• HiPP  (Germany)
• The Kraft Heinz Company (US)
• Hero Group (Switzerland)
• Yili Industrial Group Co. Ltd. (China)
• Kewpie Corporation (Japan)
• Royal FrieslandCampina N.V. (Netherlands)