Cannabidiol (CBD) infused beverages containing cannabinoid drugs derived from the Cannabis Sativa plant. These medications are primarily classified as tetrahydrocannabinol (THC) and cannabidiol (CBD). CBD-infused beverages are widely used to treat insomnia, inflammation, chronic pain, depression, anxiety, and hyperemesis among others.
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Data Bridge Market Research analyses that the U.S. Cannabidiol (CBD) Infused Beverages Market is expected to reach USD 501.93 million by 2030 from USD 171.02 million in 2022, growing with a steady CAGR of 14.7% in the forecast period of 2023 to 2030. Rising demand for flavoured CBD infused beverages, which is expected to influence the market growth in the forecast period.
Key Findings of the Study
Increasing Consumer Awareness Regarding Health Benefits of CBD
The demand for CBD products has been on the rise, especially from the consumer's end due to the rising awareness health benefits of CBD. This will help the CBD market in the U.S. to witness rapid growth with the increasing demand.
CBD beverages are considered a natural remedy for a variety of health conditions. CBD-infused beverages are believed to treat varieties of health conditions including pain, anxiety, central nervous system disease, epilepsy and others.
For instance,
- According to Harvard Health, the ability of CBD to treat epilepsy may be the strongest indication of its health benefits. CBD drinks offer relief to sufferers of chronic pain, arthritis and acne. It also helps in treating insomnia and mental health disorders, including anxiety and depression
Furthermore, the increasing availability of information from credible sources, including scientific research and media, has increased consumer awareness. Consumers are now better equipped to make knowledgeable choices and incorporate CBD-infused beverages into their wellness regimens. Therefore, rising awareness of consumers on the wellness of the products and a growing number of health-conscious consumers is driving the growth of the cannabidiol (CBD) infused beverage market.
For instance,
- In December 2019, A.T. Kearney conducted the study about the experience of consumers in U.S and Canada with and knowledge of hemp-derived CBD products. According to the study, 68% of respondents have used CBD and aware of their benefits, while 73% report having had positive experiences and intend to use it
Thus, widespread use of CBD beverages and changing consumer opinion have increased the adoption of CBD infused beverages, which may propel the demand for the U.S. cannabidiol (CBD) infused beverages market.
Report Scope and Market Segmentation
Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015- 2020)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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Product (CBD Infused Soft Drinks, CBD Infused Tea & Coffee, CBD Infused Sparkling Water, CBD Infused Seltzers, CBD Infused Non-Alcoholic Beverages, and Others), CBD (Hemp-Derived and Marijuana-Derived), Type (Flavoured and Plain), Form (Liquid/Ready-to-Drink and Powder/Premix), CBD Content (Low, High, and Medium), Category (Conventional and Organic), Function (Cognitive Health, Neurodegerative Conditions Treatment, Sleep Enhancer, Immunity Booster, Skin & Hair Enhancer, and Others), Packaging (Cans and Bottles), Packaging Size (251-500 Ml, 100-250 Ml, 501-1000 Ml, Less Than 100 Ml, and More Than 1000 Ml), Distribution Channel (Store-Based Retailing and Non-Store Retailing), CBD Serums (CBD Skin Serums and CBD Hair Serums)
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Country Covered
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U.S.
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Market Players Covered
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PepsiCo (U.S.), Weller (U.S.), Cannabiniers. (U.S.), Sweet Reason (U.S.), KANNAWAY USA, LLC. (U.S.), Kickback. (U.S.), Altitude. (U.S.), BellRock Brands Inc. (U.S.), A88CBD (U.S.), CANN (U.S.), Ablis (U.S.), Wyld CBD (U.S.), Harmony Craft Beverages. (U.S.), Daytrip Beverages. (U.S.), Recess (U.S.), Neurogan (U.S.), CBD Living. (U.S.), PURAVIDAORGANIC (Crotia), and ONE HUNDRED COCONUTS, LLC (U.S.) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
U.S. cannabidiol (CBD) infused beverages market is segmented into eleven notable segments based on product, CBD, type, form, CBD content, category, function, packaging, packaging size, distribution channel, and CBD serums .
- On the basis of product, the market is segmented into CBD infused soft drinks, CBD infused tea & coffee, CBD infused sparkling water, CBD infused seltzers, CBD infused non-alcoholic beverages, others.
In 2023, the CBD infused sparkling water segment is expected to dominate the market
In 2023, the CBD infused sparkling water segment is expected to dominate the market due to availability of wide range of flavors for sparkling water. It is expected to dominate the market with a market share of 33.07%, growing with the highest CAGR of 15.0% in the forecast period of 2023 to 2030.
- On the basis of CBD, the market is segmented into hemp-derived, marijuana-derived.
In 2023, the hemp-derived segment is expected to dominate the market
In 2023, the hemp-derived segment is expected to dominate the market due to rising awareness of health benefits related to hemp. It is expected to dominate the market with a market share of 61.64% and is expected to reach USD 316.04 million in 2030, growing with the highest CAGR of 4.5% in the forecast period of 2023 to 2030.
- On the basis of type, the market is segmented into flavoured and plain. In 2023, the flavoured segment is expected to dominate the market with a market share of 58.39%, growing with the highest CAGR of 15.0% in the forecast period of 2023 to 2030
- On the basis of form, the market is segmented into liquid/ready-to-drink and powder/premix. In 2023, the liquid/ready-to-drink segment is expected to dominate the market with a market share of 78.53%, growing with the highest CAGR of 14.8% in the forecast period of 2023 to 2030
- On the basis of CBD content, the market is segmented into low, high, and medium. In 2023, the low segment is expected to dominate the market with a market share of 57.81%, growing with the highest CAGR of 15.0% in the forecast period of 2023 to 2030
- On the basis of category, the market is segmented into conventional and organic. In 2023, the conventional segment is expected to dominate the market with a market share of 75.50%, growing with the highest CAGR of 14.5% in the forecast period of 2023 to 2030
- On the basis of function, the market is segmented into cognitive health, neurodegerative conditions treatment, sleep enhancer, immunity booster, skin & hair enhancer, and others. In 2023, the cognitive health segment is expected to dominate the market with a market share of 33.80%, growing with the highest CAGR of 15.4% in the forecast period of 2023 to 2030
- On the basis of packaging, the market is segmented into cans and bottles. In 2023, the cans segment is expected to dominate the market with a market share of 63.78%, growing with the highest CAGR of 14.9% in the forecast period of 2023 to 2030
- On the basis of packaging size, the market is segmented into 251-500 ml, 100-250 ml, 501-1000 ml, Less than 100 ml, and more than 1000 ml. In 2023, the 251-500 ml segment is expected to dominate the market with a market share of 42.76%, growing with the highest CAGR of 15.1% in the forecast period of 2023 to 2030
- On the basis of distribution channel, the market is segmented into store-based retailing and non-store retailing. In 2023, the bottles segment is expected to dominate the market with a market share of 59.28%, growing with the highest CAGR of 14.4% in the forecast period of 2023 to 2030
- On the basis of CBD serums, the market is segmented into CBD skin serums and CBD hair serums. In 2023, the CBD skin serums segment is expected to dominate the market with a market share of 58.95%, growing with the highest CAGR of 16.1% in the forecast period of 2023 to 2030
Major Players
Data Bridge Market Research recognizes the following companies as the major U.S. cannabidiol (CBD) infused beverages market players in PepsiCo (U.S.), Weller (U.S.), Cannabiniers. (U.S.), Sweet Reason (U.S.), KANNAWAY USA, LLC. (U.S.), Kickback. (U.S.), Altitude. (U.S.), BellRock Brands Inc. (U.S.), A88CBD (U.S.), CANN (U.S.), Ablis (U.S.), Wyld CBD (U.S.), Harmony Craft Beverages. (U.S.), Daytrip Beverages. (U.S.), Recess (U.S.), Neurogan (U.S.), CBD Living. (U.S.), PURAVIDAORGANIC (Crotia), and ONE HUNDRED COCONUTS, LLC (U.S.) among others
Market Developments
- In June 2022, Pepsico brand Rockstar Energy announced the partnership with Gaming and Entertainment Organization NRG. This partnership helped the brand build its recognition in U.S. through gaming community led to the company's development
- In February 2022, Pepsico brand Rockstar Energy announced the launch of a new energy drink named rockstar unplugged. These drinks are CBD-infused drinks containing hemp seed extract and Vitamin B. This launch helped the company to attract a large number of consumers, which helped in the growth of the company
- In April 2022, BellRock Brands launched 2 New Flavors of THC Infused Dixie Elixirs in Michigan. This helped the company expand its product portfolio and its consumer base.
- In July 2021, CBD Living announced the launch of a new black cherry flavor of its sparkling water line. This launch helped the company gain large revenue due to consumers' rising demand for new flavors
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