Increased E-Commerce Adoption is Driving the U.K. Gifts Retailing Market Growth

Increased e-commerce adoption is reshaping the UK gifts retailing market, with online platforms driving significant growth as consumers turn to digital shopping for convenience, choice, and personalization. The pandemic accelerated this trend, and with evolving consumer expectations, more retailers are investing in enhanced online experiences, streamlined payment options, and faster delivery services. This shift has allowed smaller and niche brands to reach wider audiences, fostering a competitive market where consumers can explore curated and unique gift options beyond traditional high-street offerings. As a result, the U.K. gifts retailing market is seeing greater digital transformation, leading to increased sales and customer engagement online

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Data Bridge Market Research analyses that the U.K. Gifts Retailing Market is expected to reach USD 7.43 billion by 2031 from USD 4.45 billion in 2023, growing with a CAGR of 6.8% in the forecast period of 2024 to 2031.

Key Findings of the Study

Increasing Demand for Corporate gifting

The U.K. gifts retailing market is experiencing rising demand for corporate gifting, driven by companies seeking personalized and high-quality gifts to strengthen client relationships and recognize employee achievements. With remote and hybrid work reshaping workplace dynamics, corporate gifting has become an effective tool for maintaining engagement and loyalty, enhancing brand perception, and fostering goodwill. This demand supports growth in e-commerce, where retailers are offering a wide range of customizable, luxury, and sustainable gift options to meet corporate clients’ specific needs, positioning the U.K. gifts retailing market as a vital player in corporate relationship-building strategies.

Report Scope and Market Segmentation

Segment Analysis

The UK gifts retailing market is segmented into ten notable segments based on the product, occasion specific gifts, price range, recipient specific gifts, gift cards and vouchers, specialty gift, ethical and sustainable gifts, personalization trends, technology integration, and distribution channel.

• On the basis of product, the UK gifts retailing market is segmented into gift vouchers, personalized gifts, food and beverage hampers, toys and games, flowers and chocolates, cosmetics and fragrance, electronics and gadgets, apparel and accessories, home décor and furnishings, jewelry, books and stationery, wellness and spa products, souvenirs and novelty items, seasonal decorations, desk accessories, giftware, greeting cards, and others.

In 2024, the gift vouchers segment is expected to dominate the market with a 14.67% market share

In 2024, the gift vouchers segment is expected to dominate the market with a 14.67% market share due to their versatility and convenience, allowing recipients to choose their own gifts.

• On the basis of occasion specific gifts, the UK gifts retailing market is segmented into birthday gifts, holiday gifts, anniversary gifts, festival gifts, valentine’s day gifts, graduation gifts, mother’s day - father’s day gifts, and others.

In 2024, birthday gifts segment is expected to dominate the market with a 31.60% market share

In 2024, birthday gifts segment is expected to dominate the market with a 31.60% market share due to birthdays being universally celebrated and consistently drive high demand for gift purchases.

• On the basis of price range, the UK gifts retailing market is segmented into mass and premium, In 2024, mass are expected to dominate the market with a 72.32% market share
• On the basis of recipient specific gifts, the UK gifts retailing market is segmented into gifts for him / her, corporate gifts, gifts for children, and others. In 2024, gifts for him / her are expected to dominate the market with a 53.06% market share
• On the basis of gift cards and vouchers, the UK gifts retailing market is segmented into digital gift cards and experience-based vouchers. In 2024, digital gift cards  segment is expected to dominate the market with a 70.42% market share
• On the basis of specialty gift, the UK gifts retailing market is segmented into subscription boxes and gourmet and food gifts. In 2024, subscription boxes are expected to dominate the market with a 73.44% market share
• On the basis of ethical and sustainable gifts, the UK gifts retailing market is segmented into fair trade products and eco-friendly and sustainable gifts. In 2024, fair trade products are expected to dominate the market with a 66.63% market share
• On the basis of personalization trends, the UK Gifts retailing market is segmented into customized packaging and engraving and embroidery. In 2024, customized packaging are expected to dominate the market with a 55.53% market share
• On the basis of technology integration, the UK gifts retailing market is segmented into e-gifting platforms and augmented and virtual reality. In 2024, e-gifting platforms are expected to dominate the market with a 84.16% market share
• On the basis of distribution channel, the UK gifts retailing market is segmented into online and offline. In 2024, online platforms are expected to dominate the market with a 64.89% market share

Major Players

Data Bridge Market Research analyzes Amazon (U.S.), Card Factory plc. (U.K.), Alibaba Group Holding Limited (China), Walmart (U.S.), Beyond, Inc. (U.S.) as the major companies operating in U.K. gifts retailing market.

Market Development

• In August 2024, Just Eat partnered with Cardfactory to trial on-demand delivery of celebration products, including cards, candles, and balloons, across 19 UK stores. This exclusive collaboration aimed to meet growing consumer demand for convenient, rapid-access gifting options
• In January 2023, Ad Populum, LLC, a holding company majority owned by Joel Weinshanker, has announced the acquisition of Enesco, LLC, a leading name in gift and home décor. This move expands Ad Populum’s portfolio, which includes NECA, Wizkids, Kidrobot, Rubies Costumes, and more. The acquisition grants access to over 8,000 top gift and collectibles retailers and a renowned roster of award-winning artists, positioning the company for growth in the rapidly expanding USD 20 billion collectible toy market
• In October 2024, Hallmark Licensing, LLC announce the launch of Gift Card Greetings, a new product line now available to customers. This innovative offering combines a physical greeting card with a digital gift card, providing a convenient and personalized gifting solution for any occasion
•  In May 2024, In October, Macy's celebrated a holiday collaboration with Disney, marking Minnie Mouse's debut balloon at the Thanksgiving Day Parade. The event featured limited-edition products, exclusive artwork by Jeff Shelly, and dedicated Mickey and Minnie Shops in stores nationwide
• In July 2024, Marks and Spencer plc has announced plans for a new flagship store in Bristol's Cabot Circus, covering 80,000 sq ft and supported by a £21m investment. This store will feature M&S Food, Clothing, and Beauty, creating around 150 new jobs in the city

As per Data Bridge Market Research analysis:

In the UK Gifts Retailing Market, the UK dominates due to its advanced manufacturing sector and significant investment in technology and R&D. The presence of major industrial players and stringent quality control regulations drive demand for precise measurement solutions across various industries.

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